Previews for Transformers: Rise of the Beasts: First Trailer
, Second Trailer
Marketing Tropes:
- Foiler Footage: To keep the presence of the G.I. Joe organization at the end of the movie a secret, all except one script referred to it as Sector 7, to heavily reduce the chances of it being leaked, to the point that there was only one copy of the G.I. Joe business card, safeguarded by director Steven Caple Jr.
- Release Date Change: The film was initially planned for release on June 23, 2022. In November 2021, the date was changed to June 9, 2023.
- Show Accuracy/Toy Accuracy:
- Optimus Prime's new transformation sees him pivot around on his torso to form the cab before his arms fold into the sides, which is exactly how many modern Optimus Prime figures use his G1 design transform.
- Some toys made for this film are clearly based on early character designs and therefore don't look much like the film's models. The robot mode of Cheetor's Buzzworthy Bumblebee toy stands out in particular, as it looks like a highly detailed version of Cheetor's Beast Wars design as opposed to his actual appearance in the movie.
- Trailers Always Spoil: The trailers give away the fact that Bumblebee comes back to life after he's killed by Scourge, by showing him in scenes from the third act.
Tropes Used In Marketing:
- The '90s: The movie is set in 1994 and the trailer uses "Juicy" by The Notorious B.I.G., released in 1994.
- Vagueness Is Coming: During their first encounter in the trailer, Primal makes a point of telling Optimus that a “darkness” is coming. The second trailer confirms that said darkness is Unicron.
- Wham Line: The second trailer has Optimus Primal announce who this darkness the Autobots and Maximals will be working together against.Optimus Primal: Unicron is coming.
