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History Recap / ItsAlwaysSunnyInPhiladelphiaS12E04WolfColaAPRNightmare

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* SuspiciouslySpecificDenial: {{Inverted}}. During the women's weight loss drink commercial, Mac gives a supiciously specific ''affirmation'' that nobody asked for.

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* SuspiciouslySpecificDenial: {{Inverted}}. During the rebranded commercial (now for a women's weight loss drink commercial, drink), Mac gives a supiciously specific ''affirmation'' that nobody asked for.
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* SuspiciouslySpecificDenial: {{Inverted}}. During the women's weight loss drink commercial, Mac gives a supiciously specific ''affirmation'' that nobody asked for.
-->'''Charlie:''' Let's talk about women's bodies.\\
'''Mac:''' I ''[[ArmoredClosetGay like]]'' women.
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* YouAreFat: Yes, ''you'', the person watching the show (according to the Fight Milk commercial).
-->'''Charlie:''' You probably are, because you're watching TV!\\
'''Mac:''' ''(looking pointedly into the camera)'' Or internet.[[note]][[LeaningOnTheFourthWall The show is broadcast through FXX, one of 20th Century Fox's web affiliates]][[/note]]
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->''"We're the official soft drink of Boko Haram."''

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->''"We're ->''"Boca Raton? Or the official soft drink of Boko Haram.''Boko Haram''."''
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* ScrewThisImOuttaHere: Dee and Frank decide they don't want to be seen with Dennis and slip away when he starts ranting on live [=TV=] about dogs and how he should be able to fried dog.

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* ScrewThisImOuttaHere: Dee and Frank decide they don't want to be seen with Dennis and slip away when he starts ranting on live [=TV=] about dogs and how he should be able to eat fried dog.
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* ScrewThisImOuttaHere: Dee and Frank decide they don't want to be seen with Dennis when he starts ranting on live [=TV=] about dogs and how he should be able to fried dog.

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* ScrewThisImOuttaHere: Dee and Frank decide they don't want to be seen with Dennis and slip away when he starts ranting on live [=TV=] about dogs and how he should be able to fried dog.
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* ScrewThisImOuttaHere: Dee and Frank decide they don't want to be seen with Dennis when he starts ranting on live [=TV=] about dogs and how he should be able to fried dog.

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Disambiguating; deleting and renaming wicks as appropriate


* {{GIFT}}: After appearing in defense of Wolf Cola, the Gang receives threats online. Dee notes that "pretty much everyone wants to rape me." [[BlackComedy This is]] PlayedForLaughs.


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* InternetJerk: After appearing in defense of Wolf Cola, the Gang receives threats online. Dee notes that "pretty much everyone wants to rape me." [[BlackComedy This is]] PlayedForLaughs.
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* RippedFromTheHeadlines: The premise of a terrorist group adopting something as their brand of choice, leading to an awkward association for the company, is based on reports in 2015 [[http://businessinsider.com/why-isis-uses-toyota-trucks-2015-10 showing that ISIS and other militants worldwide overwhelmingly prefer Toyota pickups, especially the international Hilux model]].

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* BlackComedyRape: Dee nonchalantly describes the rape threats made against her online.



* HeManWomanHater: Charlie makes reference to Mac's "weird women issues" after he insults a trio of ring girls and insists that Fight Milk should be marketed to men only.


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* {{GIFT}}: After appearing in defense of Wolf Cola, the Gang receives threats online. Dee notes that "pretty much everyone wants to rape me." [[BlackComedy This is]] PlayedForLaughs.
* HeManWomanHater: Charlie makes reference to Mac's "weird women issues" after he insults a trio of ring girls and insists that Fight Milk should be marketed to men only.
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* JerkassHasAPoint: Dennis's initial appraisal at what Wolf Cola needed to do to handle the situation (express their sadness and make nonspecific claims of doing everything they can [[NeverMyFault but not actually accepting responsibility]], [[TheSmurfettePrinciple have a woman present]] [[StayInTheKitchen but not doing anything]], and for the love of humanity [[ALighterShadeOfBlack don't try to defend Boko Haram itself]]) turns out to have been more or less on point. As Dennis is generally shown to be decent at manipulating others when he isn't getting emotional, this makes sense.


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* UnwantedAssistance: Dennis actually did a pretty good job of pulling damage control initially, but then Dee and Frank tried to step in and help, causing even worse problems.
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* HereWeGoAgain: Just as it seems that Wolf Cola has finally gotten over the ''Boko Haram'' scandal, they are once again thrown into the 24 hour news cycle when they are linked to Fight Milk, after it comes to light that UFC wrestlers were using it to lose weight.

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* HereWeGoAgain: Just as it seems that Wolf Cola has finally gotten over the ''Boko Haram'' scandal, they are once again thrown into the 24 hour news cycle when they are linked to Fight Milk, after it comes to light that UFC wrestlers were using it to lose weight.the new formula is full of human growth hormone[[note]]HGH is banned in most competitive sports and illegal without a prescription[[/note]].
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* HereWeGoAgain: Just as it seems that Wolf Cola has finally gotten over the ''Boko Haram'' scandal, they are once again thrown into the 24 hour news cycle when they are linked to Fight Milk, after it comes to light that UFC wrestlers were using it to lose weight.
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* PoliticallyIncorrectVillain: Frank, thinking he made Wolf Cola the official drink of Boca Raton, gloats that "the Jews love the stuff!"
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* RightForTheWrongReasons: Fight Milk is useful for UFC fighters, not because it endows them with the fighting prowess of a crow, but because it makes people violently ill and is essentially a laxative, meaning it's useful for losing weight.
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->''"We're the official soft drink of Boko Haram."''
->'''-- Dennis'''

After discovering that Frank's soft drinks company Wolf Cola has found an unlikely fan base with terrorist organization Boko Haram, Frank, Dennis and Dee attempt to do damage control by making an appearance on a local news channel. Meanwhile, Mac and Charlie try to get Fight Milk recognized as the official drink of the [=UFC=].
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!This episode provides examples of the following tropes:

* AccidentalInnuendo: Mac starts rambling about how much he loves "dominating other men" while trying to pitch Fight Milk to the [=UFC=] representative.
* AsHimself: [=UFC=] head Dana White and fighters Donald "Cowboy" Cerrone and Paul Felder.
* CallBack:
** Frank sings [[Recap/ItsAlwaysSunnyInPhiladelphiaS02E04MacBangsDennisMom "go for it, go for it"]] to himself as he enters the bar at the beginning of the episode.
** A clip of [[Recap/ItsAlwaysSunnyInPhiladelphiaS09E01TheGangBrokeDee Landslide's]] stand-up routine is shown during Mac and Charlie's commercial when they're talking about how it's okay for men to be fat if they're funny.
** Possibly unintentional, but Dennis's rant about how eating dog is theoretically no different to eating chicken -- he actually ''did'' eat a dog in [[Recap/ItsAlwaysSunnyInPhiladelphiaS11E05MacAndDennisMoveToTheSuburbs the previous season]].
* ContinuityNod: Frank reminds Dennis that he made him "executive vice president of worldwide distribution" for Wolf Cola because he wanted [[Recap/ItsAlwaysSunnyInPhiladelphiaS07E04SweetDeeGetsAudited "the illusion of power"]].
* {{Crawl}}: A news ticker is shown at the bottom of the screen during each of the Reynolds clan's appearances on the local news channel, displaying the public's reactions to them on Twitter in real time.
* HeManWomanHater: Charlie makes reference to Mac's "weird women issues" after he insults a trio of ring girls and insists that Fight Milk should be marketed to men only.
* FunnyBackgroundEvent: Mac can be seen checking out on of the towel-clad [=UFC=] fighters in the background of the shot as he follows Charlie into the locker room.
* KickTheDog: In a literal example, the public's perception of Dennis goes downhill after he announces his hatred of dogs on live [=TV=], culminating in him ranting about how he's no more ethically opposed to eating dog than he would be to eating chicken. The gang then concludes that there are only two things it's impossible to come back from in the eyes of the public: pedophilia and [[ArsonMurderAndJaywalking disliking dogs]].
* LeaningOnTheFourthWall: During their commercial, Mac and Charlie look directly at the camera while talking about how the viewer is probably fat because they're watching [=TV=] or the internet.
* ALighterShadeOfBlack: Frank tries to "soften the image" of ''Boko Haram'' by saying that they're not as bad as Al-Qaeda or [=ISIS=]. This goes about as well as expected.
* OhCrap: Frank's reaction when it's revealed to him that Wolf Cola isn't being bought in copious amounts by the inhabitants of Boca Raton, as he'd first thought, but by international terrorist organization Boko Haram. Dennis and Dee also have a moment of this when Frank tells them both their names are also tied to the company.
* RunningGag:
** Frank using "Wolf Cola" as a money laundering front has been a running gag since [[Recap/ItsAlwaysSunnyInPhiladelphiaS07E04SweetDeeGetsAudited "Sweet Dee Gets Audited"]].
** Dennis is shown putting on makeup before his first [=TV=] appearance.
* StylisticSuck: Mac and Charlie make [[Recap/ItsAlwaysSunnyInPhiladelphiaS08E07FranksBackInBusiness another]] shoddily edited commercial for Fight Milk.
* TakeThat: The episode takes shots at internet trolls and the shallow nature of the 24 hour news cycle.
* ToiletHumor: Mac and Charlie walk in on Donald Cerrone and Paul Felder suffering from explosive bouts of diarrhea and vomiting after using Fight Milk as a purge so that they can "make weight".
* TheUnapologetic: Dennis tells Frank and Dee that under no circumstances should they apologize for the debacle with Boko Haram.
* UnusuallyUninterestingSight: The rest of the gang barely bat an eye at Frank sauntering into the bar with a revolver and a ziploc bag of cocaine.
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