Lee Mong Ryong, son of a famous chief of police, is transferred from Seoul to a high school in Namwon, North Jeolla Province, because he is a trouble maker. He accidentally bumps into Sung Choon Hyang, shoots embarrassing photos of her and ends up swapping her cell phone with his. As a result, they are constantly in touch with each other and find out they attend the same school.
Mong Ryong constantly bullies Choon Hyang and thanks to him, she becomes slightly sick. Feeling guilty, he visits her, only to mistakenly drink a whole bottle of wine, assuming it is juice. He immediately falls asleep on the only bed in the house, which consequently is the one Choon Hyang is sleeping in. Thus, they spend the night with each other. Nothing sexual occurs, but thanks to their best friends, who know what happened and accidentally announce it on the school intercom, they are forced to marry each other in order to save their families' reputation, seeing as everyone at school assumes they have slept together. They eventually fall in love with each other, but Mong Ryong's previous crush, Hong Chae Rin, after rejecting him, then discovering his marriage, becomes jealous and tries to win him back. There is also the problem of Byun Hak Do, an extremely successful talent agency director who falls in love with Choon Hyang.
In order to help him get to college, Choon Hyang helps Mong Ryong with his studies so he could be with Chae Rin at Hanguk University, the most prestigious university in Korea. Both Choon Hyang and Mong Ryong are accepted, but she does not reveal that she can not pay the tuition, and so she does not attend. She goes into hiding to help her mother with her debts.
When Mong-Ryong finally does find Chun-Hyang, he tries again and again to reveal his feelings for her, while unearthing her feelings for him by moving into her new location. When he finally confesses outright, she denies him, claiming she never loved him, because of Chae Rin's harsh statement that Mong Ryong was merely pitying her and wished only to pay her back.
When the two finally do confess to each other, there is still one more problem. Byun Hak Do, being rich, handsome and successful, assumes he could have any woman in the world, but when Choon Hyang rejects him, he attempts to take her by blackmail. Several days before the real wedding between Mong Ryong and Choon Hyang, Mong Ryong witnesses a woman being assaulted and attempts to save her. It turns out to be a plot to frame Mong Ryong, who ends up on the run. Byun Hak Do carries an edited video of the security camera, putting Mong Ryong in a bad light, and threatens Choon Hyang that unless she goes to him, he will expose the video to the world. Choon Hyang agrees and so Mong Ryong is freed, but now, Choon Hyang pretends to want to divorce him immediately to keep her end of the bargain. When the divorce is complete, she goes to Mr. Byun and the two of them prepare to travel to Japan, but at the last minute, she runs off and hides from both Mr. Byun and Mong Ryong.
Several years pass and Mong Ryong is now a famous prosecutor, the District Attorney of Seoul. Choon Hyang has snuck off to Busan and now owns an accessories factory. Mr. Byun has just returned from Japan and people assume that his "fiancee" is still there as well. At the wedding of Mong Ryong's and Chun Hyang's two best friends, Bang Ji Hyuk and Han Dan Hee, Choon Hyang sneaks in to drop off a present, and as she leaves, Mr. Byun sees her. In a rush to leave, she accidentally scrapes the car next to her, which is consequently Mong Ryong's car. The two start a heated argument through Choon Hyang's assistant, Kim Dong Soo, who goes to pay Mong Ryong the money they owe for his car. Several crooks who follow assume Kim Dong Soo to be an informant and kidnap him.
When the police rescue him, they discover the wedding picture from high school between Mong Ryong and Choon Hyang and show it to Mong Ryong. When he sees it, he uses it to find Choon Hyang again, but she still acts unhappy to see him, still worried about the fabricated evidence that Byun Hak Do has.
Finally, Byun Hak Do realizes that there are just some things in the world that he can't have, and finally releases the full unedited version of the tape so that everyone can see Mong Ryong's true intentions.
To add to the happily ever after, Mong Ryong re-proposes to Choon Hyang and the two are married again. And they live happily ever after.
