Advert power! The legendary 70s-80s rock-for-want-of-a-better-term band were last in the chart in 1988 when they reached number 4 with, well, with this. It’s back now because it’s being used in an advert by the mobile phone company 3
, featuring a dancing pony. Everyone likes a dancing pony! And from an advertising standpoint it’s a good choice of song, because it’s a great song, but if you’re under 25 it’s probably going to be new to you. And now you will associate it forever more with the dancing pony! And whatever the dancing pony was advertising. Butter, was it?
, featuring a dancing pony. Everyone likes a dancing pony! And from an advertising standpoint it’s a good choice of song, because it’s a great song, but if you’re under 25 it’s probably going to be new to you. And now you will associate it forever more with the dancing pony! And whatever the dancing pony was advertising. Butter, was it?—Paul O'Brien, Charts, 10th March 2013 (Note that the advert was actually advertising 3's ISP service, not its phones.)
(Note that the advert was actually advertising 3's ISP service, not its phones.) Your British ads are incredibly subtle, you watch it and you go "Okay, three vikings climbed out of the ocean, drank a beer and left in a red sports car, what were they selling? Deodorant. Okay."
— Rich Hall, Live At The Apollo
This is like one of those commercials where you don't know what it's for.
— Butt-Head on Plain White T's "1 2 3 4" music video
Morty: What in the hell?
Rick: Sex Sells, Morty.
Morty: Sex sells what? W-was that a movie, or like, does it clean stuff?
Rick: Sex Sells, Morty.
Morty: Sex sells what? W-was that a movie, or like, does it clean stuff?
— Rick and Morty, "Rixty Minutes", after watching an ad for a product called "Turbulent Juice"
I discovered GarfieldEats advertised on the streets of Toronto. This is the ad that I saw? You might notice that it doesn't specify... what the product is. Or a website I could go to. Or clarify anything about what GarfieldEats is, or - or where I could learn more. I want you to imagine walking across this ad in the wild? Just Garfield pointing out some dude and saying "hey it's that guy that made my face into a pizza".
Two rabbits sitting on a log; one goes home and hangs himself. Buy a bike.
How many insurance ad campaigns can you name off the top of your head? Probably a lot. There’s Mayhem from Allstate, Flo from Progressive, Good Hands, Good Neighbors, Jake and his khakis, Peyton and his parm, Discount Double Checks, Cliff Paul, Generals, Farmers, the Geico Gecko, the Geico Cavemen, and “AFLAC!“—just to name a few. Most of these campaigns are zany, full of jingles and catchphrases. They tend to be the kind of ads that stick in your head. Now think about insurance companies. Do you know which brands supply each of your policies? How much is the deductible in your health plan? Everyone should know the answers to these questions. Yet according to a 2016 survey by PolicyGenius, half the country still can’t define a deductible.
— Craig Davis for Contently, "Why Do Insurance Companies Advertise So Much?"
I'm a beautiful, scantily-clad model standing in Times Square posing for this ad. Typical of Madison Avenue, they'll use sex to try and sell anything! Even something as wholesome as milk. Only one problem. Most readers are so busy checking out my fabulous body that they never really pay attention to the product being advertised.
"Whatever product that makes this happen is never mentioned."
— Infomercial script written by Botnik Studios
written by Botnik Studios