In a World
... where action movie trailers are made... one ordinary man, under extraordinary circumstances... will discover the hidden power of his own voice
... and change the world.
Even if you don't recognize the name, you know the voice.
Don LaFontaine (August 26, 1940 — September 1, 2008) virtually single-handedly created the modern era of movie trailers with his distinctive voice and style of delivery. Don was respected throughout the industry for both his talent and personality and you would be hard pressed to find anyone imitating his distinctive delivery as anything but a respectful imitation or an Affectionate Parody
. Though best known for "In a World
," Don's voice was reportedly heard in hundreds of thousands of TV spots and more than 5,000 times in movies and movie trailers in just about every genre imaginable. He noted that a major advantage was that his voice existed on a pretty unique timbre, meaning a quiet conversational tone could be easily heard despite any noise in the trailer behind it. His favourite movie trailer was for The Elephant Man
which he not only voiced but also wrote. He did Opening Narration
and Team Knight Rider
, and also starred As Himself
in the sketch 5 Men and a Limo
. It is a testament to his legacy that even after LaFontaine's death, trailers are now mostly voiced by the very similar-sounding
Miguel Ferrer. Nobody wants to see a movie unless a man with a gravelly voice tells them to.
In a world without The Man, The Myth, The Legend — Don LaFontaine — society must find a way... to survive.
He got his start because he had a job writing the copy for movie trailers, and one day the voice actor man who was supposed to do the trailer did not show up, so Lafontaine was asked if he would do it. Thus, a legend was born.
RIP Don LaFontaine.