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* AnAesop:
** Doing meth even once will get you addicted and ruin your life.
** The "And this is what I said..." ads: Don't stand there and do or say nothing if your friend is about to start doing meth. If you can, stop them from potentially ruining their own lives.
** Doing meth even once will get you addicted and ruin your life.
** The "And this is what I said..." ads: Don't stand there and do or say nothing if your friend is about to start doing meth. If you can, stop them from potentially ruining their own lives.
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[[http://www.methproject.org/ The Meth Project]] (Initially the Montana Meth Project, later expanded to other states) is a non-profit organization known for its saturation-level advertising campaign aimed at teenagers, warning of the negative consequences of trying methamphetamines even one time. The television advertisements -- at one point, there were 30 ads, at least from 2005-2012 -- were spread out over several waves and used different approaches each time, but the common elements involve the deterioration of the teen's health, social and family life, living conditions and moral and social compass; many also use deep regret but a resignation to hopeless addiction.
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[[http://www.methproject.org/ The Meth Project]] (Initially the Montana UsefulNotes/{{Montana}} Meth Project, later expanded to other states) is a non-profit organization known for its saturation-level advertising campaign aimed at teenagers, warning of the negative consequences of trying methamphetamines even one time. The television advertisements -- at one point, there were 30 ads, at least from 2005-2012 -- were spread out over several waves and used different approaches each time, but the common elements involve the deterioration of the teen's health, social and family life, living conditions and moral and social compass; many also use deep regret but a resignation to hopeless addiction.
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!! Tropes from the ads include:
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!! Tropes from the ads include:TV Tropes. Not even once.
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** Two of the commercials -- "'''[[https://www.youtube.com/watch?v=5-IUigK4qGY Jumped]]'''" and "'''[[https://www.youtube.com/watch?v=GZn9MiRdBr4 Crash]]'''" -- play upon [[Literature/TheBible the Gospel lessons of Matthew 5 and Mark 9]] (about how tearing your eye out or cutting off your hand, if they cause you to sin, and entering {{Heaven}} sans those body parts is better than keeping them and going to {{Hell}}), of how being brutally beaten in an empty parking lot or being paralyzed in a car accident would have been better than a lifetime of meth addiction, and that the aforementioned incidents happening to them would have prevented them from going to those parties where they would have used for the first time. The finale of both commercials show drug-hazed versions of themselves, the teens muttering only, "This is my life!"
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** Two of the commercials -- "'''[[https://www.youtube.com/watch?v=5-IUigK4qGY Jumped]]'''" and "'''[[https://www.youtube.com/watch?v=GZn9MiRdBr4 com/watch?v=hXgcMZuoeQA Crash]]'''" -- play upon [[Literature/TheBible the Gospel lessons of Matthew 5 and Mark 9]] (about how tearing your eye out or cutting off your hand, if they cause you to sin, and entering {{Heaven}} sans those body parts is better than keeping them and going to {{Hell}}), of how being brutally beaten in an empty parking lot or being paralyzed in a car accident would have been better than a lifetime of meth addiction, and that the aforementioned incidents happening to them would have prevented them from going to those parties where they would have used for the first time. The finale of both commercials show drug-hazed versions of themselves, the teens muttering only, "This is my life!"
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* HarmfulToMinors: "Just Once", "Sisters", "Jessica", and "Family" all involve kids young as 10 or 12 being exposed to meth, being assaulted by meth addicts, or being pimped out by their own meth-addicted siblings.
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* HarmfulToMinors: "Just Once", "Sisters", "Jessica", and "Family" all involve kids young as 10 or 12 being exposed to meth, being assaulted by meth addicts, or being pimped out for drug money by their own meth-addicted siblings.
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* HarmfulToMinors: "Just Once", "Sisters", and "Jessica" all involve kids young as 10 or 12 being exposed to meth.
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* HarmfulToMinors: "Just Once", "Sisters", "Jessica", and "Jessica" "Family" all involve kids young as 10 or 12 being exposed to meth.meth, being assaulted by meth addicts, or being pimped out by their own meth-addicted siblings.
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* AdultFear: This could be why this project is more memorable than other anti-drug ad campaigns. There's no spooky metaphors or monsters, just troubled teens harboring an addiction that degrades their physical and mental health, leads them down a path of robbery and prostitution, and drives them mad enough to cut themselves open or threaten and forsake their loved ones.
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* DrugsAreBad: Goes without saying.
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* DrugsAreBad: Goes without saying. This could be why this project is more memorable than other anti-drug ad campaigns. There's no spooky metaphors or monsters, just troubled teens harboring an addiction that degrades their physical and mental health, leads them down a path of robbery and prostitution, and drives them mad enough to cut themselves open or threaten and forsake their loved ones.
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* AnAesop:
** Doing meth even once will get you addicted and ruin your life.
** The "And this is what I said..." ads: Don't stand there and do or say nothing if your friend is about to start doing meth. If you can, stop them from potentially ruining their own lives.
** Doing meth even once will get you addicted and ruin your life.
** The "And this is what I said..." ads: Don't stand there and do or say nothing if your friend is about to start doing meth. If you can, stop them from potentially ruining their own lives.
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[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/meth_not_even_once.jpg]]
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* HereWeGoAgain: PlayedForDrama in "Just Once" and "That Guy": the beginning sees someone who wrecks their life through meth use who initially thought that they could "handle" it and ends with someone else about to do the same thing whilst not taking into account the dangers of the drug.
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* WithFriendsLikeThese: In "Friends", when a girl overdoses and passes out in her friends' car, they dump her unconscious body on the sidewalk outside a hospital before driving off. Some viewers, however, have pointed out that at least they took her to a hospital, as opposed to, say, dumping her in an alley where she could be robbed, sexually assaulted, or worse.
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* WithFriendsLikeThese: WithFriendsLikeThese:
** In "Friends", when a girl overdoses and passes out in her friends' car, they dump her unconscious body on the sidewalk outside a hospital before driving off. Some viewers, however, have pointed out that at least they took her to a hospital, as opposed to, say, dumping her in an alley where she could be robbed, sexually assaulted, orworse.worse.
** "OD" has the one boy lying on the floor convulsing while his friends all ignore him through both scenarios: the "fantasy" one where they're all calmly watching cartoons in a clean bedroom and the "reality" one where they're all getting high in a dirty, vermin-infested apartment.
** "...And This Is What I Said" is a more downplayed version. The one friend discusses how their other friend's life turned out due to meth use via ruin or death. They discuss their own reaction to when they told them they were going to try it, only for them to have a StunnedSilence or DeerInTheHeadlights reaction that neither approves nor discourages them from their behavior.
** "ER" has an addicted girl flying into a rage as she's being held down by medical staff on a gurney while being rushed down an emergency room hallway as her friend and fellow user nonchalantly watches from a glass door then strolls back out and buys some drugs from a dealer in a car.
** In "Friends", when a girl overdoses and passes out in her friends' car, they dump her unconscious body on the sidewalk outside a hospital before driving off. Some viewers, however, have pointed out that at least they took her to a hospital, as opposed to, say, dumping her in an alley where she could be robbed, sexually assaulted, or
** "OD" has the one boy lying on the floor convulsing while his friends all ignore him through both scenarios: the "fantasy" one where they're all calmly watching cartoons in a clean bedroom and the "reality" one where they're all getting high in a dirty, vermin-infested apartment.
** "...And This Is What I Said" is a more downplayed version. The one friend discusses how their other friend's life turned out due to meth use via ruin or death. They discuss their own reaction to when they told them they were going to try it, only for them to have a StunnedSilence or DeerInTheHeadlights reaction that neither approves nor discourages them from their behavior.
** "ER" has an addicted girl flying into a rage as she's being held down by medical staff on a gurney while being rushed down an emergency room hallway as her friend and fellow user nonchalantly watches from a glass door then strolls back out and buys some drugs from a dealer in a car.
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* AdultFear: This could be why this project is more memorable than other anti-drug ad campaigns. There's no spooky metaphors or monsters, just troubled teens harboring an addition that degrades their physical and mental health, leads them down a path of robbery and prostitution, and drives them mad enough to cut themselves open or threaten and forsake their loved ones.
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* AdultFear: This could be why this project is more memorable than other anti-drug ad campaigns. There's no spooky metaphors or monsters, just troubled teens harboring an addition addiction that degrades their physical and mental health, leads them down a path of robbery and prostitution, and drives them mad enough to cut themselves open or threaten and forsake their loved ones.
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%%* TruthInTelevision
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* TruthInTelevision
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-->'''Female meth addict:''' ''(covered in sores and pockmarks, sobbing and whimpering)'' Please! Don't do it!
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-->'''Female meth addict:''' ''(covered in sores and pockmarks, sobbing and whimpering)'' Please! Don't do it! it. Don't do it.
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** "'''[[https://www.youtube.com/watch?v=lTnQHT6UpP4 Tracy]]'''," who gives birth to a premature, meth-addicted baby.
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** "'''[[https://www.youtube.com/watch?v=lTnQHT6UpP4 Tracy]]'''," who breaks into someone's house, starts prostituting herself for drug money, gets pregnant, and gives birth to a premature, meth-addicted baby.
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* PublicServiceAnnouncement
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* PublicServiceAnnouncementPublicServiceAnnouncement: About the dangers of trying meth, and it doesn't sugarcoat ''anything.''
* SelfHarm: In "Kevin", Kevin hallucinates bugs crawling under his skin, and tears open his skin with a pair of scissors to dig them out.
* SelfHarm: In "Kevin", Kevin hallucinates bugs crawling under his skin, and tears open his skin with a pair of scissors to dig them out.
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** "Shadow": Anthony, suffering from a psychotic fit, smashes several family photos and trophies with a baseball bat, then turns to his mother and screams, "Who are you?! I'll kill you!" before chasing her with the bat. Even after she runs into a different room and locks the door, he continues smashing the bat against it, trying to get in.
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** "Shadow": Anthony, suffering from a psychotic fit, smashes several family photos and trophies with a baseball bat, then turns to his mother and screams, "Who are you?! WHO ARE YOU?! I'll kill you!" before chasing her with the bat. Even after she runs into a different room and locks the door, he continues smashing the bat against it, trying to get in.
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** "Shadow": Anthony smashes several family photos and trophies with a baseball bat in a fit of paranoia, and eventually starts chasing his own mother with it.
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** "Shadow": Anthony Anthony, suffering from a psychotic fit, smashes several family photos and trophies with a baseball bat in a fit of paranoia, bat, then turns to his mother and eventually starts screams, "Who are you?! I'll kill you!" before chasing his own mother her with it.the bat. Even after she runs into a different room and locks the door, he continues smashing the bat against it, trying to get in.
