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1* AllStarCast: almost all of Key main protagonist is voiced by an high-profile names voice actor notably in the Japanese version like Creator/DaisukeOno,Creator/HikaruMidorikawa,Creator/YuichiNakamura,Creator/TomokazuSugita,Creator/HiroshiKamiya,Creator/KoukiUchiyama & Creator/NatsukiHanae.
2* AmericansHateTingle: While iconic in Japan, Key barely has any fans in the West, especially since its works are depressing and [[ItWasHisSled Misuzu's death]] at the very end of ''VisualNovel/{{AIR}}'' is the only thing anyone brings up when mentioning it, ensuring that even the most ignorant first-time viewers will be aware of its conclusion.
3* FanonDiscontinuity: Many fans outright ignore the H-scenes in the 18+ versions of the games, which are prone to [[OutOfCharacterMoment OOC moments]] and QuestionableConsent. Considering that, often, the scenes are glossed over and not mentioned again for the rest of the route, it's pretty easy to do.
4* FanworkOnlyFans: Combined with Key works' depressing tone driving away potential fans, DoujinSoft games like ''VideoGame/EternalFighterZero'' have caused most of Key's fanbase to be these by being the main reason why most who know about Key do. Even many of those who are familiar with the visual novels themselves have only seen them through someone else's LetsPlay. It doesn't help that ''Air'' and ''Kanon'' are not licensed in the West.
5* MemeticMutation: Bring tissues.
6%%* {{Moe}}

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