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6->''"Look, what happened between us was important to me, and I thought it meant something to you too. But clearly Elsa means more to you than I do."''
7-->-- '''Alejandra''', ''La Verdad Oculta''
8
9Alice and Bob (though gender reversals are common here) have decided that they want to pretend to be a couple to [[OperationJealousy make their exes jealous]], or pretend they're HappilyMarried to make sure [[CitizenshipMarriage Bob isn't deported]] or decide that sex doesn't need to have an emotional attachment and become FriendsWithBenefits.
10
11It all goes along swimmingly until Bob starts feeling something for Alice. It can start by finding out she and he are very compatible, or as a jealous GreenEyedEpiphany when she goes off with a boyfriend or has sex with someone else. Eventually, their perfect arrangement starts to fall apart as the ground rules are broken, leading to a confrontation.
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13Alice may or may not have feelings for Bob, but even if she does she'll defiantly say that their time together [[ItDoesntMeanAnything "meant nothing to me"]], to which Bob will plead his love with "It meant something to me, dammit!" This might be replaced with "I felt something!" and "I felt nothing!" Of course, Bob will storm off heartbroken that the woman he loves has just shot him down like a World War One observation balloon.
14
15If Alice ''really'' doesn't have feelings for Bob, then it's heartbreak time (happily, Bob will likely come to realize he's been [[ObliviousToLove thoroughly neglecting]] Claire and [[CleaningUpRomanticLooseEnds hook up with her]]). If her intentions were malicious, she's an IntentionalHeartbreaker. If she does, she's likely been denying her feelings, something another character will have to spell out to her very plainly before she realizes she loves Bob and goes after him seeking forgiveness.
16
17Sub-trope to FakeRelationship. Compare BecomingTheMask and RomanticFakeRealTurn. May also be stated after asking the question, "WasItAllALie".
18
19----
20!!Examples:
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22[[foldercontrol]]
23
24[[folder:Anime and Manga]]
25* Pretty much a given in {{Shoujo}} romantic drama anime. Especially if there's a LoveTriangle or something to that effect.
26* In ''Manga/{{Devilman}}'', [[spoiler:Ryo gets his memories back, remembering he is Satan]] betrays Akira and leaves him with an impression that their friendship was just a lie. Not only it isn't true, [[spoiler:Ryo is in love with Akira]].
27* Early on in ''Literature/FullMetalPanic'', Kaname and Sousuke get into a fight after Sousuke bails on a study date for a mission and [[NoSocialSkills flounders hopelessly]] at his attempts to apologize. When Sousuke cites his duty to protect her as a reason he wishes to patch things up, Kaname blows up at him for once again prioritizing his missions over everything, tells him to [[ItDoesntMeanAnything stop pretending he actually cares about her when it's just his job]], and insists [[{{Tsundere}} she couldn't possibly care less about him either]]. It's only after she runs off that she realizes that not only does guarding her [[BodyguardCrush mean]] [[WorthLivingFor far]] [[IUhYouToo more]] to him than just a job, but also that he genuinely believes she meant everything she said.
28* In an early episode of ''Literature/HaruhiSuzumiya'', Kyon gets Yuki a library card, since that's the only way to get her out of the library and to the meeting with Haruhi in a reasonable timeframe. Kyon thinks nothing of it but during ''The Disappearance of Haruhi Suzumiya'', [[spoiler:when Yuki rewrites the world so that she's a normal human, she is careful to keep that memory]].
29* Flay and Kira in ''Anime/MobileSuitGundamSeed''. Kira did like her, but when their relationship started she was ''definitely'' in {{Yandere}} mode, so she failed to realize that she did love him until it was too late. By the time she gets her emotional issues sorted out in that department, [[spoiler:Kira isn't around and she gets taken prisoner]] and it [[UnwittingPawn just goes downhill from there for her]].
30* Occurs often in the manga/anime ''Manga/PeachGirl''.
31* ''Literature/RebuildWorld'': Sheryl initially came to Akira out of desperation, attempting to barter the only thing she had, her body, in a last-ditch appeal for his help. As part of earning his help, she has to work as a gang leader with them being in a fake relationship being a key part of her legitimacy as such, with Sheryl seemingly still having the goal of manipulating Akira. It's only after Akira holds and comforts Sheryl during a HeroicBSOD that Sheryl falls for him for real, but with Akira's [[TheParanoiac paranoid]] suspicions and especially his TraumaButton about falling into a HoneyTrap, the damage is already done, and during a BathTubBonding scene, Sheryl [[DoggedNiceGirl decides to slowly earn Akira's trust]] as a precursor to trying to win his heart.
32* In ''Manga/RurouniKenshin'', Tomoe lost her fiance [[spoiler: at the hands of Kenshin]], and Kenshin and Tomoe pose as a married couple for a time, but then they ''actually'' fall in love, and Kenshin tells her that their marriage needn't only be for show.
33* ''Anime/YuGiOh'' has one of these, in an indirect and implicit way in episode 90, when Mai asks Jonouchi/Joey whether she was in the dream he had of all his friends after he's knocked out by a bolt of lightning caused by Odion [[spoiler:pretending to be Marik, summoning Ra by using a counterfeit card]] in episode 89, at which point Joey gets shy/flustered and lies to her.
34[[/folder]]
35
36[[folder:Fan Works]]
37* ''Manga/{{Evangelion 303}}'': Subverted. Saburo broke up with Kaworu and regretted it. He wanted to get Kaworu back but Kaworu had moved on by then, and Saburo started to wonder if [[WasItAllALie Kaworu had been lying to him the whole time]]. However Kaworu had been just so committed.
38* ''Fanfic/ShinjiAndWarhammer40K'': Subverted. In chapter 36 Asuka feels betrayed and wonders if Kaworu--and even Shinji--were playing with her feelings. Shinji insisted that, although he hates Nagisa, he knows that Kaworu loves her. And Nagisa knows the same thing about Shinji.
39* In ''[[https://www.fanfiction.net/s/5145253/1/A-Quick-Shag A Quick Shag]]'' Lucius vehemently denies any feelings for Harry after ten years of having sex together from time to time. Harry fatally slits his wrists and uses his blood to write "Luc, it was never just a shag" on the wall.
40[[/folder]]
41
42[[folder:Film - Live-Action]]
43* Jim and Michelle in ''Film/AmericanPie2'' exhibit a rare mutual version of this, realizing that their rather unromantic sexual experimentation and pretending to be a couple in order to make Nadia jealous has revealed a genuine connection between them. In the next film, they get married.
44* AMinorKidroduction of ''Film/{{Black Widow|2021}}'' shows Natasha Romanoff as the older daughter of a seemingly "normal" family of four living in the suburbs of Ohio, before it's revealed that this isn't her biological family at all; her "parents", Alexei and Melina, were a pair of Russian agents assigned to steal information from HYDRA, while Natasha and her "younger sister" Yelena were just there to be part of the ruse, and after the three-year mission was complete, were given over to the Red Room to be trained as Black Widows. Nevertheless, Yelena thought of them as [[FamilyOfChoice a real family]] because this is the only childhood she had, and is hurt by the rest of them saying it was just a mission and nothing more. Nat reveals to her at the end of the movie that it ''was'' real for her, too, and it's made pretty clear that Melina and Alexei both feel the same way.
45* ''Film/CantBuyMeLove'', and its remake, ''Film/LoveDontCostAThing.''
46* ''Film/ChasingAmy'' has Holden tell Alyssa that she meant something to him.
47* ''Groove'' has this line:
48-->'''Ernie:''' Happens to me at least once every party. Some guy comes up to me and says "Thank you for making this happen... I needed this. This really meant something to me." And they nod... and I nod back.
49* In ''Film/LifeAsWeKnowIt'', Holly and Messer are forced to live together like husband and wife and raise their goddaughter after her parents die. Of course, they hate each other but grow to like each other. After it gets too serious, Messer leaves for a job in Phoenix. He comes back for Thanksgiving, after which Holly gets with [[RomanticFalseLead Sam]]. Messer admits that he actually loved Holly.
50* ''Film/ScottPilgrimVsTheWorld'': Ramona claims to Scott that her previous relationship with Roxie was just a phase of bi-curiosity. While the movie glosses over it, it's pretty clear by Roxie's reaction that she's pretty hurt by Ramona dismissing their time together as "meaning nothing."
51--> '''Ramona:''' ''(shrugging)'' I was just a bi-curious. \
52'''Roxie:''' Well honey... ''(cracks knuckles)'' ...I'm a little bi-''FURIOUS!!''
53* In ''Film/SomeKindOfWonderful'', [[GreenEyedEpiphany Watts]] [[IWantMyBelovedToBeHappy tries to coach]] best friend Keith on his date with [[LovableAlphaBitch Amanda Jones]] with a PracticeKiss--followed by Keith ribbing her because she was blushing.
54* ''Film/SweetSweetLonelyGirl'': Adele is quite hurt to learn Beth didn't see them as being “together”, despite kissing and caressing her earlier in a very affectionate way.
55* As does ''Film/{{Tangled|2001}}'', the 2001 film.
56-->'''Alan:''' ''(Crying)'' I loved you! Tell me I meant something to you!
57* Possibly the most triumphant example being ''Film/VanillaSky'', with Tom Cruise and Cameron Diaz's characters finally hashing it out in a moving car. Cameron Diaz is driving. She's very despondent. It doesn't end well.
58** Tearfully "I swallowed your cum. That means something!"
59* In ''Film/XMenOriginsWolverine'', Wolverine furiously tells this to Silver Fox when she ashamedly reveals him that their relationship was all a lie, as she was actually an undercover agent for Stryker who was sent to secretly keep an eye on him after he quit Team X. Turns out she felt the same way, despite her denials to the contrary.
60* After having sex, the titular characters of ''Film/ZackAndMiriMakeAPorno'' feel something for each other. Zack is the first to admit it, with Miri denying she felt anything because she thought Zack had sex with another actress and didn't reciprocate her feelings... and then Zack leaving, because he thought Miri had had sex with one of the porno's actors. This may be a theme in Creator/KevinSmith's films.
61[[/folder]]
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63[[folder:Literature]]
64* At the end of ''Literature/TheHungerGames'' [[spoiler:this happens between Peeta and Katniss. She thought their romance was all for the cameras; he truly did love her and thought she had finally begun to reciprocate]].
65* In ''Lie With Me'' by Sabine Durrant, this turns out to be a major plot point. [[spoiler:Florrie was DrivenToSuicide because she was in love with Paul, but Paul only saw her as a casual fling and barely gave her a second thought. Both Andrew and Alice point out to him that Florrie cared about him far more than he realised.]]
66* ''Literature/TheSwordOfTruth'': In ''Stone Of Tears'', after one of Richard's teachers (the one closest to him) is revealed as a villain (after trying to drain his gift and life out of him), Richard said that he thought she cared about him... and she answered that maybe she did, and that's why she tried to '''drain''' his gift instead of bleeding it out of him--which is normally accomplished by FlayingAlive the person in question.
67[[/folder]]
68
69[[folder:Live Action TV]]
70* Cordelia in ''Series/{{Angel}}'' has this reaction to her co-worker and potential love interest Doyle's parting kiss.
71-->'''Cordelia:''' Doyle! I thought our kiss meant something. And instead, he--he used that moment to pass [prophetic visions] on to me. Why couldn't it have been mono or herpes?
72** Cordelia ([[NotHimself or maybe not]]) was later on the other side of this equation with Connor.
73* Denise proposed a FWB arrangement with Brad on ''Series/BostonLegal'', which ended when Brad realized he wasn't comfortable with it. When she found out she was pregnant with Brad's baby, she agreed to marry him.
74* This is variously played straight, averted, and subverted in layers on ''Series/{{Chuck}}'' between the title character and his CIA handler Sarah, who pretends to be Chuck's girlfriend as a cover for most of the first two seasons. This trope contributes to a central part of the drama of the show.
75* Subtle version in ''Series/{{Firefly}}'':
76** Mal and Inara dress up and [[UndercoverAsLovers pretend to be a couple to go stake out the villain of the week together at a theater]]. No big deal is made of this. Mal agrees to help a friend of Inara fight against the villain, one thing leads to another, [[LoveHurts Inara finds out]].
77** Mal gets some of this in the next episode, as he's trying to convince himself their relationship doesn't mean anything.
78* On ''Series/{{Friends}}'', Rachel's old college roommate denies Rachel's claims that they once [[GirlOnGirlIsHot drunkenly made out]], until Rachel finally kisses her again in frustration, saying "maybe you'll remember ''this''," and the girl reveals that she ''does'' remember their first make-out and [[PsychoLesbian has been obsessing over it ever since]], [[SuspiciouslySpecificDenial but hastily denies picturing Rachel's face while having sex with her boyfriend.]] Whoops.
79** Also invoked during Chandler and Monica's FriendsWithBenefits relationship when Monica is (unwillingly) set up with another guy. Chandler is hurt and claims ItDoesntMeanAnything because they were "goofying around" but later admits that he cares about her and it isn't just a fling.
80* Chase says this to Cameron in ''Series/{{House}}'' and she immediately breaks up their "friends with benefits" relationship, claiming that she warned him not to fall in love with her. She did explicitly warn him and she does end up marrying him, at least for a time before [[spoiler:she couldn't forgive him for killing a patient on purpose, even if the patient ''was'' a terrible dictator. Or rather, she could not come to terms with his having accepted what he did (ie, would NOT undo it given the chance).]]
81** Played beautifully straight in a later episode, leading up to them possibly getting back together. But then not (at least they got closure).
82* On ''Series/MadMen'' Don Draper had sex with his secretary Allison during one of his drunken binges and tries to pretend that it never happened. The woman seems to go along with it for a while and then snaps, throws stuff at him and quits.
83-->'''Allison:''' This actually happened.
84* On ''Series/MyNameIsEarl'', when Joy was still married to Earl (but having an affair with Darnell), a recurring problem in Joy and Darnell's illicit relationship is that it's all about sex. Joy is OK with that [[spoiler:(she actually did love Earl and wasn't ready to leave him at that point)]], but Darnell wants to actually go out on dates and be a real couple. Joy tells him that it's out of the question because she's already married, and the two proceed to argue. [[spoiler:She angrily dumps him for a while, but they eventually get back together... and a few years (and a ChocolateBaby) later she finally leaves Earl for Darnell.]]
85* Happens in ''Series/NedAndStacey'' during [[spoiler:the series finale on the former's part]].
86* In ''Series/OrangeIsTheNewBlack'', Daya became pregnant in the midst of a SecretRelationship with Officer Bennett. She knows that because the relationship is an UnequalPairing, he could lose his job… and be imprisoned himself. When her mother won't allow her to [[GoodGirlsAvoidAbortion abort]], the women devise a plan to conceal the baby's real paternity. Namely, sleep with the JerkAss correction officer Mendez (better known as PornStache), and then make a FalseRapeAccusation against him. Although Daya (and really everyone else) despises Pornstache, he actually falls in love with her [[LovingAShadow (or rather some idealized fantasy version of her)]].
87* On ''Series/WillAndGrace'', it is revealed that an old girlfriend of Leo's, Diane, is the only woman Will ever had sex with. He attempts to comfort a jealous Grace by telling her it meant absolutely nothing and he only did it to verify his gayness, whereupon Diane bursts out that it meant a lot to her and was in fact the only time she'd ever had an orgasm.
88-->'''Leo:''' [[BigWhat WHAT?!]]
89[[/folder]]
90
91[[folder:Music]]
92* Music/AvrilLavigne's "Losing Grip". It… sounds less clunky in context.
93-->''Are you aware of what you make me feel, baby?''
94* Music/DavidWilcox's "Language of the Heart".
95-->''You had no idea I would love you, it comes as a total surprise.\
96And you shake your head slowly and smile at the tears in my eyes.''
97* Music/DoobieBrothers "What a Fool Believes":
98-->''She had a place in his life./He never made her think twice.''
99[[/folder]]
100
101[[folder:Video Games]]
102* ''VideoGame/LifeIsStrangeBeforeTheStorm'': Chloe mentions in her journal that she hooked up with Eliot before the start of the game, but "it didn't mean anything." It's implied she lost her virginity to him. They've drifted apart since, and Chloe spends the game pining after Rachel, but Eliot is struggling to rekindle what he thought they had. [[spoiler:It turns out he's been stalking Chloe, culminating in him cornering her and demanding she realize how terrible Rachel is. Chloe has to call the cops on him to escape.]]
103[[/folder]]
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105[[folder: Visual Novels]]
106* Given an interesting twist in ''VisualNovel/PhoenixWrightAceAttorneyTrialsAndTribulations''. Obviously Phoenix meant nothing to Dahlia... [[spoiler:but all the emotional moments Phoenix had with Dahlia were really with her substituted twin sister Iris. And to Iris, Phoenix ''did'' mean something.]]
107* In ''VisualNovel/UminekoWhenTheyCry'', [[spoiler:Battler's promise to Shannon that he would take her away from Rokkenjima on a white horse didn't really mean anything to Battler, since he was just trying to show off to her and he later forgot about it completely. To Shannon/Beatrice/Yasu, however, it meant ''a lot'', and the fact that he so easily forgot about this promise factors into quite a few of her issues.]]
108[[/folder]]
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110[[folder:Web Comics]]
111* ''Webcomic/TheOrderOfTheStick'': Thrym asks Hel if he's nothing but a tool to use in her schemes as opposed to returning his love. Subverted in that he's the ''only'' one to think she has feelings for him, and not only does she give a BluntYes, [[https://www.giantitp.com/comics/oots1081.html she also said so up front.]]
112* Played with in ''Webcomic/QuestionableContent''. [[spoiler:Sven and Faye]] are halfway into SlapSlapKiss territory when they start up a FriendsWithBenefits setup until [[spoiler:Sven]] screws it up by sleeping with another girl. After it falls apart, they both realize that it meant something to them. [[spoiler:Faye eventually forgives Sven, but they don't continue their relationship]].
113* A non-romantic version can be found in ''Webcomic/TowerOfGod'': [[spoiler:Hoh]] asks Bam if he really thought that they were friends just because of a signature on a friendship list. He did.
114%%* [[http://xkcd.com/355/ This]] ''Webcomic/{{Xkcd}}''
115[[/folder]]
116
117%%[[folder:Web Original]]
118%%* Strong Bad of ''WebAnimation/HomestarRunner'' does this when he accidentally deletes an email of two lovely ladies.
119%%[[/folder]]
120
121[[folder:Western Animation]]
122* In a platonic version, Baby Doll from ''WesternAnimation/BatmanTheAnimatedSeries'' practically name-drops the trope when talking about how her former show (and thus sitcom family) was "real to me!"
123* In [[https://www.youtube.com/watch?v=igfP0eD5sFk this]] ''WesternAnimation/RobotChicken'' sketch, a tentacle monster falls in love (or at least becomes infatuated) with a teenage girl, and ''somehow'' has her phone number. She, however, does not wish to pursue a relationship with the tentacle monster, and mentions that [[ParentalMarriageVeto her dad would not approve]].
124[[/folder]]

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