Line #8 Main/AbusiveAdvertising


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4	[[quoteright:320:[[ComicBook/TheSensationalSheHulk https://static.tvtropes.org/pmwiki/pub/images/she_hulk_abusive_advertising_0.jpg]]]]
5	[[caption-width-right:320:And [[BrickJoke fifty-nine issues later]], she makes good on that threat.]]
6	->'''Wilkins:''' Care for a cup of Wilkins Coffee?\
7	'''Wontkins:''' No, I don't like coffee.\
8	''(a hand holding a gun reaches into the frame and shoots Wontkins stone dead)''\
9	'''Wilkins:''' This has been a public service announcement!
10	-->-- '''Advertising/WilkinsCoffee''' commercial
11
12	Most commercials try to sell their product by making it look appealing, desirable, and a must-have. Such commercials try to be friendly and informative, appearing to have your best interests at heart.
13
14	Then there's these. With Abusive Advertising, there's no question whether you'll buy this product. '''You will''', and if you don't, there will be dire consequences before you end up buying it anyway. Whether a mascot coming to beat you up or divine misfortune to wreck your day, the customer is promised a nasty end if they don't haul their butt to a store ''right now''.
15
16	This type of advertising is usually tongue-in-cheek, as obviously companies can't legally attack people to make them buy their product. So to show it's all just a joke, such ads are [[RefugeInAudacity deliberately over-the-top so that they won't be taken seriously]]. The real aim is for the commercials to stick in the customers' minds, even if it depicts them getting beaten to a pulp.
17
18	Compare AppealToForce, DisproportionateRetribution, PublicServiceAnnouncement and TheFourthWallWillNotProtectYou. Can occur when an ObsessiveSpokesperson takes a particularly harsh approach. InvertedTrope of OurProductSucks. Often a form of SpaceWhaleAesop.
19
20	----
21	!!Examples:
22
23	[[foldercontrol]]
24
25	[[folder:Comic Books]]
26	* ''ComicBook/SheHulk'': On the cover of the [[http://www.comics.org/issue/46244/cover/4/ first issue]] of ''ComicBook/TheSensationalSheHulk'' She-Hulk addresses the reader, saying that if her book gets cancelled she'll destroy all your ''ComicBook/XMen'' comics. Then on [[http://www.comics.org/issue/93403/cover/4/ the last issue]] she [[BrickJoke demands]] you turn over your ''X-Men''s for destruction.
27	* The 1988 ''ComicBook/TwoThousandAD'' [[TheChristmasAnnual Christmas Annual]] had a ''National Lampoon'' [[https://d1466nnw0ex81e.cloudfront.net/n_iv/600/595057.jpg parody cover]] with [[ComicBook/AndersonPsiDivision Judge Anderson]] and [[ComicBook/StrontiumDog Johnny Alpha]] threatening the Mighty Thargg and saying "Buy this comic, or we shoot the Betelgeusean!"
28	* The ''National Lampoon'' cover is ''[[InvertedTrope inverted]]'' the cover of ''[[Comicbook/JusticeLeagueInternational Justice League Europe]]'' #22, which shows a gun pointed at Power Girl's ill-tempered cat, and a caption saying "Buy this comic ... or we ''won't'' shoot this cat!"
29	[[/folder]]
30
31	[[folder:Food]]
32	* "Advertising/NeverSayNoToPanda", an... odd series for Panda Cheese by Arab Dairy. The theme in each is that some person doesn't want to have any cheese, when a panda appears out of nowhere, looking at them mournfully while Music/BuddyHolly plays... then proceeds to ''rampage'' and break to pieces anything the person is using. Whether overturning their grocery cart, smashing a birthday cake, throwing a guy's computer monitor, beating through a car windshield with a wrench, or ''ripping out a patient's IV'', this panda will not stand anyone not eating their cheese. One guy even ends up having to buy two packs just to keep that bear away from him.
33	* The Advertising/WilkinsCoffee ads made by Creator/JimHenson, in which a Muppet named Wilkins offers Wilkins Coffee to another Muppet, Wontkins. Wontkins typically refuses and gets hurt for it - often fatally. One ad has Wilkins shooting Wontkins with a cannon and then turning it towards the camera, essentially threatening the audience into buying their coffee.
34	* In the Red's Apple Ale commercials, people who hesitate on their drink orders are suddenly pelted with apples, which inspires them to ask for Red's Apple Ale.
35	* A downplayed example is the "Should've had a V-8" campaign for V-8 vegetable juice. People who didn't get their vegetables regularly get a DopeSlap on the forehead, complete with [[HollowSoundingHead a hollow sound on the head]].
36	* In a 2007 ad for Burger King tying in with the release of ''WesternAnimation/TheSimpsonsMovie'', Krusty the Clown literally begs the viewer to eat at Krusty Burger rather than Burger King.
37	-->'''Krusty:''' Please! I'm behind on seven alimonies! ''I'm wearing paper bags for shoes!''
38	* There once was an advertisement for coffee that threatened housewives with being beaten up by their husbands if they bought a cheaper brand instead of the advertised one. This was [[ValuesDissonance played for laughs.]]
39	* Among the Joseph Schlitz Brewing Company's catalogue of woes in the 1970s was a failed advertising campaign in which a burly outdoorsman threatens an off-screen speaker, visually identified with the viewer, who wants him to switch to a rival beer brand, followed by the slogan "If you don't have Schlitz, you don't have gusto." The campaign was pulled after only ten weeks due to negative reaction from consumers.
40	* Used as a double meaning in 1980s ads for the UK breakfast cereal Weetabix. While the point of the ads was that pure wheat biscuits were full of nutrients, there were definite undertones to the Weetabix Gang, in "bovver boy" Doc Martins, saying "Make it neat wheat, mate, if you know what's good for you!"
41	[[/folder]]
42
43	[[folder:Magazines]]
44	* There's the classic "[[http://lampoon.rwinters.com/NL034-Jan1973-detail.jpg If You Don't Buy This Magazine, We'll Kill This Dog.]]" cover run by ''Film/NationalLampoon'', which showed an appealing dog with a large hand-gun pointing at it. [[note]]Tragically, the featured dog, Cheeseface, actually WAS shot and killed a few years later.[[/note]]
45	* ''Mizz'', a UK magazine aimed at teenage girls, once ran a Halloween issue that began with an an ad where a witch threatens a girl that, if she doesn't buy the magazine, the witch will take ''Mizz'' away and the girl will "Have to read something crappy instead".
46	* One ''Magazine/{{Spirou}}'' [[http://bdoubliees.com/journalspirou/couvertures/3479.jpg cover]] shows someone holding a pair of scissors open around the paw of a ComicBook/BillyTheCat plushie, with a CutAndPasteNote stating "Buy this magazine or we cut Billy the Cat".
47	* ''[[Magazine/{{Mad}} The Voodoo Mad]]'' gave us this hilariously over-the-top example:
48	--> WARNING!!! If you do not plan to buy The Voodoo Mad, stop looking at this back cover right now!! Stop here! Read no further! Halt! Because this is... THE ALFRED E. NEUMAN VOODOO SIGN! Once you look at it-- if you do not buy it for your own-- '''YOU DIE!''' (Well, we warned you not to look!)
49	[[/folder]]
50
51	[[folder:Radio]]
52	* Many guests on ''Caged Heat Radio'' make jokes at the listener's expense but Wrestling/KevinSullivan and Steve Corino in particular threatened bodily harm on those who did not tune in.
53	[[/folder]]
54
55	[[folder:Video Games]]
56	* Advertising/SegataSanshiro, a mascot for the Platform/SegaSaturn game console in Japan. He would appear out of nowhere before some fools who weren't playing videogames... beat the hell out of them with martial arts... shout his catchphrase "You must play Sega Saturn!", leave a Saturn console by their unconscious bodies, and walk away. Later commercials turned him into a more heroic figure who did things like coach a soccer team and make sushi, though still with a penchant for solving problems with judo throws. In fact, only two of his commercials have him act in tune of the trope, but his BraggingThemeTune implies that he's still doing it off-screen.
57	** This was strangely [[InvertedTrope inverted]] in the American commercials for the Saturn, which implied that playing the console would cause sensory overload, nervous breakdowns, and involuntary bowel movements. [[Administrivia/TropesAreTools Guess which country it was more successful in]]?
58	* The infamous ''VideoGame/{{Daikatana}}'' ad campaign, which simply promised in large, bold letters: "Creator/JohnRomero is about to make you his bitch."
59	* The Platform/GameCom console had [[https://www.youtube.com/watch?v=R2_5325d_Hw a commercial]] in which an abrasive man hypes up the system while insulting the audience, bragging that it "plays more games than you idiots have brain cells". The unpleasantness of the commercial was not the worst issue facing the Game.Com, but it certainly didn't do it any favors.
60	[[/folder]]
61
62	[[folder:Webcomics]]
63	* One banner ad for ''Webcomic/LuciPhurrsImps'' shows an imp holding up a cat with the caption "Read ''Luci Phurr's Imps'' or we eat the cat!"
64	[[/folder]]
65
66	[[folder:Web Original]]
67	* This is another aspect of bad advertising - a sort of odious moral blackmail - held up for derisive deconstruction on ''name-and-shame-those-crap-adverts'' website ''Website/AdTurds''.
68	* ''Creator/HarryPartridge'': One video had him proclaim "Follow me on Twitter, or I'll do ''terrible things'' to this cockney orphan!" Oh, he may be animated, but the pain will be more than real...
69	* Back in 2006, Chica’s website had been shut down so when you visit it, it says his website has moved, it shows a picture of an anime girl with a reptilian like nose, and then it says but where to? And shows a GIF of a 16 bit anime catgirl searching left and right. And after the link, it says that whoever linked his website in the past needs to update the link or he gets eaten. It shows an alligator close to him.
70	* The parody saga ''WebVideo/DowntonWars'' was made as part of a fundraiser for the Chilterns MS Centre, so viewers are asked to donate money. At the end of ''The Evil Butler Strikes Back'', the Dowager threatens the audience if they don't donate with a booming ''"I wouldn't do that if I were you!"''
71	[[/folder]]
72
73	[[folder:Other]]
74	* In one "Gorilla Glue" ad, a householder is contemplating re-hanging a garden gate, considers what fixings to use, and a very large gorilla walks up and just stands there looking down at him meaningfully. The threat is implicit, and the gorilla is visibly happy to see him using the ape-approved glue on the repair. However, the gorilla isn't always so threatening in other ads; sometimes he just hands them a free can of his glue.
75	* Use of SeanConneryIsAboutToShootYou posters could be considered a form of this, though it might also just because [[RuleOfCool the gun-toting pose looks cool]].
76	* For a long time, [[Advertising/GetRidOfCable advertisements]] for [=DirectTV=] all followed the same line of showing, through a line of InsaneTrollLogic and [[RubeGoldbergHatesYourGuts Rube Goldberg-esque events]], how not having [=DirectTV=] would ruin your life entirely (such as being bored with regular cable would make you a deficient juror, [[RageAgainstTheLegalSystem which would make the man your judgement put in jail decide to break out and seek revenge...]]).
77	* [[https://www.youtube.com/watch?v=iHGPxfpyFzA This commercial]] for ''[[Franchise/TheMuppets Muppet]]'' puppet dolls has Rowlf attempt to shill the product only to become aghast when two Kermit dolls start singing about how they'll bite the viewer and break their arms if they don't buy them.
78	* There was this one motor oil brand, Castrol, advert where customers who claimed synthetic oil functioned the same as the name brand (whatever it was called) were roundly whipped by a ViolentGlaswegian with a dipstick and berated to “''Think wit’ yuir dipstick, Jimmie!''”
79	* ''Advertising/BigBillHells'' has this in spades due to being a ParodyCommercial of car dealership ads. [[RRatedOpening It starts with]] the narrator saying "Fuck you, Baltimore!" and never stops, constantly insulting the viewers, saying they'll fuck their wife, and implying that they will call the police on them ''twice''.
80	-->''Only at Big Bill Hell's, the only dealer that tells you to fuck off!''
81	* Allstate has a series of ads showing a guy wrecking havoc on an unsuspecting victim, closing with the tagline "Get Allstate, and be better protected from mayhem, like me". Allstate being an insurance company, this has overtones of ShameIfSomethingHappened.
82	[[/folder]]
83
84	!!In-universe examples:
85
86	[[folder:Comic Books]]
87	* In ''ComicBook/{{Transmetropolitan}}'' the Mafia has apparently become a legitimate company selling cheap [[MatterReplicator Makers]]. Their ads say "Buy Godti Makers. Or you'll be sleeping with the fishes... And I'll be sleeping with your wife." Spider was given a Godti maker as part of his first staff apartment, the AI wasted a lot of resources making drug simulators for itself and he tried to throw it away. But someone left a severed horse head in his bed.
88	[[/folder]]
89
90	[[folder:Comic Strips]]
91	* Several ''ComicStrip/BloomCounty'' {{Sunday Strip}}s had a television set which presses up against viewers' faces while broadcasting commercials berating them for not having bought the product already. When they run away in terror, it chases them down.
92	-->"Wear 'Rambo' brand jeans... or you're SCUM!"
93	* In one ''ComicStrip/{{Dilbert}}'' [[http://dilbert.com/strip/1990-02-10 strip]], a television advertisement threatens the viewers to make them buy its tires:
94	-->"You've heard the 'other' tire company imply that your child's safety depends on its product... That's nothing. If you don't buy ''our'' tires, your whole stinkin' extended family will croak!!! [[AndYourLittleDogToo And don't get too attached to the family dog either]]. [[EvilLaughter HA HA HA HA HA!]]
95	* ''ComicStrip/{{Garfield}}'': One strip has Garfield watching TV when the announcer says "don't touch that dial." When Garfield reaches for the dial anyway, TV announcer screams "HEY, I SAID DON'T TOUCH THAT DIAL!" Garfield backs off and says "talk about ratings through intimidation!"
96	* For two strips in ''ComicStrip/PearlsBeforeSwine'', Rat gets a job writing advertisements for a doorknob maker. His first one says that "God won't love you and you'll probably go to hell" for not buying their doorknobs, and for his second, he gets more direct.
97	--> '''Rat:''' "Buy our doorknobs or we'll break your [[SymbolSwearing @#$%!*&]] knees."\
98	'''Goat:''' (''scrunches his eyes shut in frustration'') That's called extortion.\
99	'''Rat:''' It's a fine line.
100	[[/folder]]
101
102	[[folder:Film]]
103	* ''Film/Robocop2'': As if we didn't needed more evidence of how much [[MegaCorp OCP]] is scum, we get an ad for their communications division that has a businessman (apparently an architect) cry about how he cost his firm a lucrative contract [[BrandX because he chose a cheaper alternative that crapped up their data transmissions]] and then [[DrivenToSuicide blow his brains out with a pistol]].
104	* ''Film/{{Scrooged}}'': Frank Cross' advertisement for his pet project, a live special of ''Literature/AChristmasCarol'', is a barrage of InUniverse RealismInducedHorror (drugs, terrorism, nuclear war) and then "watch the special -- ''your life may depend on it''!". The other executives walk out of the room sickened and one of them (Eliot Loudermilk) goes as far as call it "the Manson Family Christmas Special!" and tries to convince Frank to not air it ([[KickTheDog Frank immediately fires him for that]]).[[DeconstructedTrope It's mentioned later in the film that the network is going to be sued]] because the ad scared an old woman to death.
105	* From ''Film/{{UHF}}'':
106	-->'''Crazy Ernie:''' If no one comes down and buys a car from me in the next hour, I'm gonna club this baby seal. That's right! I'll club this seal to make a better deal! And you know I'd do it too... because I'm crazy!
107	[[/folder]]
108
109	[[folder:Live-Action TV]]
110	* ''Series/TheGoodies'':
111	** The TV pranksters divided the show with parodies of British TV advertising; a classic was their send-up of processed fish manufacturers Bird's Eye, who at the time were advertising via a child-friendly clown character, an avuncular sailor called Captain Birdseye used to harness pester power. The spoof advert followed the same lines of a genial fatherly ship's captain with a crew of clearly happy children who loved being on board ship. But the sinister last lines were:
112	-->[-Captain Fishface has ''your'' children. If you want them back, send two thousand wrappers from Fishface cod pieces... But please hurry. -]
113	--> '''Captain Fishface:''' Because you don’t know [[TheSecretOfLongPorkPies what]] goes into my rissoles.
114	** In the same episode ("It Might as Well Be String", parodying the advertising industry), Bill and Graham explain that housewives have finally gotten wise to the BlatantLies of advertising, so they have to resort to blatant threats instead. In another advert, a housewife refuses to use the advertised cleaning agent, so Bill and a couple of thugs [[CrossesTheLineTwice rough her up until she relents]].
115	-->'''LondonGangster:''' Use Low Suds Mold, or we'll send the boys round.
116	* On ''Series/MyNameIsEarl'', Earl goes to see Didi to make up for Number 86 on his ListOfTransgressions: "Stole a car from a one-legged girl." It turns out that in between the time Earl slept with Didi and then stole her car (and her prosthetic leg) and the moment he showed up at her door [[HeelFaceDoorSlam in an attempt to make up for it]], Didi had gotten herself a new boyfriend. She starts lobbing coffee mugs at Earl, and her unnamed boyfriend comes out to see what all the commotion is. When he sees that it's Earl, he starts chasing after Earl, picks up a sign that says "Vote!", and starts beating the crap out of him with it. Earl takes this as a sign from Karma that he's not meant to do Number 86, but rather ''another'' list item: "Cost Dad the election."
117	[[/folder]]
118
119	[[folder:Video Games]]
120	* Around election time in ''VideoGame/{{Tropico}} 4'', the [[AnnouncerChatter in-game radio station]] Tropico News Today sometimes runs the advertisement "People are demanding elections, and El Presidente demands your vote! Vote El Presidente -- '''[[ImpliedDeathThreat or else]].'''"
121	* ''VideoGame/WeHappyRestaurant'' features a machine that brainwashes people from everywhere across time and space and forces them to come to your restaurant and eat your horrible food.
122	[[/folder]]
123
124	[[folder:Web Original]]
125	* [[https://www.youtube.com/watch?v=bDwNrp1-B-Q One skit]] by ''Funny or Die'' that parodies the campaign ads of Dale Peterson during his 2010 run for Alabama Agriculture Commissioner uses this trope. The unhinged parody Peterson proclaims near the end "I'll kill a man! I'll put a gun right in someone's mouth and say 'You need more lead in your diet!' right before I pull the trigger! So give me the Republican nomination for Ag Commissioner or I'll shoot you in the goddamn head."
126	[[/folder]]
127
128	[[folder:Western Animation]]
129	* ''WesternAnimation/FamilyGuy'': In "Road to Rupert", Brian looks at a gorilla doll and says that if you buy one, they save a real gorilla in the wild...and if you don't, they'll kill one. ("Boy, these guys are really playing hardball").
130	* On ''WesternAnimation/MuppetBabies1984'', the babies play at running for president. Piggy made an election ad about why they should vote for her, ending with "and if you don't... '''You'll be sorry!'''"
131	* InUniverse on ''WesternAnimation/SouthPark'' In "Douche and Turd", P. Diddy's "Vote or Die" campaign is taken to its literal extreme--if you don't vote, P. Diddy will hunt you down and kill you. This was based on a real campaign during the 2004 U.S. Presidential Election, although obviously P. Diddy is not known to have pursued anyone with a 9mm. [[spoiler:After a whole barrage of miserable moments courtesy of his reluctance to vote between the two titular (equally horribly awful) mascot options, Stan is allowed entrance into the complex of PETA members that began the whole mess... [[BrickJoke and sure enough]], P. Diddy comes looking for him because he never voted. The ensuing massacre of PETA members ends up solving the dilemma (well, [[ShaggyDogStory kind of]]).]]
132	* ''WesternAnimation/TheSimpsons'':
133	** [[TheBully Nelson Muntz]] runs for Class President on the platform of "Vote for me or else."
134	** In "The Haw-Hawed Couple", Nelson gives his fellow students invitations to his birthday party while saying "Come to my party or die."
135	** In "Marge Be Not Proud", an [[UltraSuperDeathGoreFestChainsawer3000 ultra-violent fighting game]] called ''Bonestorm'' is marketed with ads in which a BadassSanta fires the game's cartridge into a console with his {{BFG}}, then implores children to tell their parents "Buy me ''Bonestorm'' or go to Hell!" Marge is horrified when Bart obliges.
136	* Similar to the above, an episode of ''WesternAnimation/MyGymPartnersAMonkey'' has Bull Sharkowski doing this when he runs for student body president.
137	-->'''Bull Sharkowski:''' If you vote for me, all your dreams will come true... BECAUSE IF YOU DON'T, YOU'LL NEVER DREAM AGAIN!
138	* ''WesternAnimation/InvaderZim'' episode Voting of the Doomed has a characteristically direct example.
139	** [[WesternAnimation/InvaderZim "Vote for Zim or I'll destroy you.'']]
140	* ''WesternAnimation/RobotChicken''
141	** [[WesternAnimation/CaptainPlanet "PROTECT THE ENVIRONMENT, OR I'LL FUCKING KILL YOU!"]]
142	** And now, a message from the Bees...
143	--->'''Bee:''' Hey, boys and girls, remember to ''bee'' yourself... and don't fuck with us, or we'll sting you all at once and kill you.
144	* ''WesternAnimation/TheCritic'' had the titular character's electronic cardboard standie that repeated one phrase over and over. "Buy my book! BUY MY BOOK! '''BUY MY BOOK!!!'''" A tad bit ''too'' abusive though, as they were removed from stores after a clerk shot himself.
145	* ''WesternAnimation/{{Rugrats}}'' opened one episode with an ad for Reptar Cereal, in which a child refuses to eat the cereal in question, only to have Reptar smash through the wall and devour it bowl and all in front of the screaming child and mother.
146	-->Eat your Reptar Cereal - before somebody else does!
147	* ''WesternAnimation/RickAndMorty'' has two examples, both involving cereal; the first is "Strawberry Squiggles", which has a commercial involving an {{expy}} of the Lucky Charms leprechaun being [[ImAHumanitarian disemboweled and eaten]] by two [[CreepyChild creepy children]], and "Eyeholes", whose mascot The Eyehole Man will beat the crap out of you if you try to eat the cereal. As Jerry learns the hard way, [[RealAfterAll this one is not just a wacky commercial gimmick]].
148	* ''WesternAnimation/MutantLeague'': The faux commercial the show begins on has some.
149	-->'''K.T. Slayer''': Hey, kid. Yeah, you! Never wear anything but Spikeys, or I'm coming after ya. For real! (''screams and attacks the camera'')
150	[[/folder]]
151
152	[[folder:Other]]
153	* One Creator/DaveBarry column was accompanied by a cartoon of Dave opening his mailbox and finding an offer for snake attack insurance... that was impaled on the fangs of an extremely large snake.
154	[[/folder]]

Context Main / AbusiveAdvertising