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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/sega_logo.png]]
2[[caption-width-right:350:[[AC:[[https://www.youtube.com/watch?v=GpzH0WJ52kc SE-GA!]]]]]]
3
4->[[AC:WELCO]]
5->[[AC:METOT]]
6->[[AC:HENEX]]
7->[[AC:TLEVEL]]
8-->-- '''US Slogan''', 1992-1995
9
10%% One quote is sufficient. Please place additional entries on the quotes tab.
11
12[[https://sega.com Sega Corporation]] (stylized as SEGA) is a UsefulNotes/{{Tokyo}}-based multinational video gaming and entertainment company. It is famous for its history of video games, arcade games, and game consoles, and it was one the "[[RuleOfThree big three]]" console makers from the third to the sixth [[MediaNotes/ConsoleWars console generations]], competing with Creator/{{Nintendo}} and Creator/SonyInteractiveEntertainment. The company is currently a subsidiary of Creator/SegaSammyHoldings, with it and its group companies forming one half of Sega Sammy's operations.
13
14Sega was founded in 1940 in UsefulNotes/{{Hawaii}} as Standard Games, a distributor of coin-op slot machines for American military bases. The company renamed to '''Se'''rvice '''Ga'''mes in 1946, and relocated to UsefulNotes/{{Japan}} in 1952 in response to tightened slot machine laws. In the 1960s, further crackdowns on gambling machines led to Sega, now Sega Enterprises Ltd., becoming a distributor and later manufacturer of amusement machines. [=Gulf+Western=], the former owners of Creator/{{Paramount}}, owned Sega from 1969-1984 when a management buyout, backed by Computer Service (CSK) bought out Sega's Japanese divisions from [=G+W=].
15
16In TheSeventies, Sega began making video arcade games, and profited significantly from the arcade boom during the [[MediaNotes/TheGoldenAgeOfVideoGames Golden Age of Arcade Games]]. Although some of Sega's most famous arcade hits (e.g. ''VideoGame/OutRun'') came in the 1980s, an arcade market downturn in 1982 made Sega shift focus onto home consoles instead.
17
18Sega's earliest consoles, namely the Platform/SG1000 and the Platform/SegaMasterSystem, failed to dislodge Creator/{{Nintendo}}'s domination of the Japanese and North American home console market, but did become a market leader in Europe and South America. In the the [[MediaNotes/The16bitEraOfConsoleVideoGames 16-bit era]] however, Sega saw its greatest console success with the Platform/SegaGenesis, the main challenger to Nintendo during the height of the classic MediaNotes/ConsoleWars.
19
20Sega never managed to reclaim the Genesis's market influence in the console generations that followed it. A mixture of rushed releases and poor third-party relations led to Sega's consoles having weaker libraries compared with their competitors, directly or indirectly leading to the commercial failures of the Platform/SegaCD, Platform/Sega32X and the Platform/SegaSaturn. Though viewed as excellent in retrospect, the Platform/{{Dreamcast}} was unable to turn the company around on the console market, and Sega became a third-party developer and publisher on February 3, 2001, [[EndOfAnAge ending the company's 18-year run as a major hardware manufacturer]].
21
22Outside of consoles and console games, Sega's arcade businesses remained successful throughout their run as a console manufacturer. However, around the turn of the century, continued losses from Sega console failures and poor arcade market conditions caused Sega (now named Sega Corporation) significant financial difficulties. In 2004, the pachinko manufacturer Sammy Corporation purchased Sega and formed Creator/SegaSammyHoldings, and transferred Sammy's non-gambling assets (including its video game businesses) to Sega.
23
24Sega was also formerly a major player in the pinball industry. Sega Enterprises of Japan produced [[PhysicalPinballTables arcade pinball games]] from 1971-1973 and 1976-1979, Sega S.A. Sonic[[note]]Surprisingly ''not'' named after [[Franchise/SonicTheHedgehog the blue hedgehog]], they predated him by a good 15 years.[[/note]] (a.k.a. "Segasa") of Spain imported and produced pinball tables in Europe from 1974-1986, and Creator/SegaPinball of America was a major pinball producer from 1994-1999.
25
26In 2013, Sega purchased Index Corporation, which included their Creator/{{Atlus}} label. By the following year, Atlus was restructured as a subsidiary of Sega while splitting the other assets under the Index name, which was later sold off to an investment company in 2015. As of September 2016, they are the owners of all the [=IPs=] created by Technosoft.
27
28----
29! Subsidiaries
30[[index]]
31
32!!Current
33* Amplitude Studios
34* Creator/{{Atlus}} (since 2013)
35* Creator/CreativeAssembly (since 2005)
36* Creator/RovioEntertainment (since 2023)
37* Creator/RyuGaGotokuStudio (AKA Sega [=CS1=])
38* Sega Sapporo Studio
39* Creator/SonicTeam (AKA Sega [=CS2=])
40* Sports Interactive
41* Two Point Studios
42* Creator/SegaFave (since 1994; formerly known as Sega-Yonezawa and Sega Toys)
43* Creator/TMSEntertainment (since 1995)
44
45!!Former
46* Creator/RedEntertainment (2002-2005)
47* Relic Entertainment (2013-2024)
48* Sega, S.A. SONIC (1968-2006; now defunct)
49* Creator/SIMSCoLtd (1991-2004; now independent)
50* Creator/SegaPinball (1994-1999; now [[Creator/{{Stern}} Stern Pinball]])
51* Creator/SegaSoft (1995-2000; staff moved to Sega.com)
52* Sega.com, Inc (2000-2003; assets acquired by Nokia)
53* Sega Amusements International (until 2021; now independent)
54* Visual Concepts (1999-2005)
55
56! Works, Media & Products
57
58[[foldercontrol]]
59
60[[folder:Home game consoles]]
61* Platform/SG1000
62* [[Platform/SegaMasterSystem Master System/Mark III]]
63* [[Platform/SegaGenesis Genesis/Mega Drive]]
64** Platform/SegaCD (also known as the Mega-CD)
65** Platform/Sega32X (also known as the Mega Drive [=32X=] and Super [=32X=] in Europe and Japan respectively)
66* Platform/GameGear
67* Platform/SegaSaturn
68* Platform/{{Dreamcast}}
69* Platform/OtherSegaSystems
70[[/folder]]
71
72[[folder:Pinball machines]]
73
74[[AC:By Sega Enterprises (Japan)]]
75* ''Pinball/{{Sapporo}}''
76[[/folder]]
77
78[[folder:Video games]]
79!Video games and franchises developed and published by Sega:
80
81* ''[[VideoGame/SeventhDragon 7th Dragon]]''
82* ''VideoGame/EighteenWheelerAmericanProTrucker''
83* ''VisualNovel/FourTwoEightShibuyaScramble'' (Only for the Wii)
84* ''VideoGame/ABCop''
85* ''VideoGame/AfterArmageddonGaiden''
86* ''VideoGame/AfterBurner''
87* ''VideoGame/AlexKidd''
88* ''VideoGame/AlienStorm''
89* ''VideoGame/AlienSyndrome''
90* ''VideoGame/AlteredBeast1988''
91** ''VideoGame/AlteredBeast2005''
92* ''VideoGame/AmazingIsland''
93* ''VideoGame/ArabianFight''
94* ''VideoGame/{{Astal}}''
95* ''Aztec Adventure''
96* ''VideoGame/BahamutSenki''
97* ''VideoGame/BakuBakuAnimal''
98* ''VideoGame/BankPanic''
99* ''VideoGame/BasketballNightmare''
100* Battle Arena Toshinden (via Toshinden Remix and Toshinden URA on Sega Saturn)
101* ''VideoGame/BattleCorps''
102* ''VideoGame/BayRoute''
103* ''VideoGame/{{Bayonetta}}'' (the Platform/PlayStation3 version was coded by Sega)
104** ''VideoGame/Bayonetta2'' (Published by Nintendo)
105** ''VideoGame/Bayonetta3'' (Published by Nintendo)
106** ''VideoGame/BayonettaOriginsCerezaAndTheLostDemon'' (Published by Nintendo)
107* ''VideoGame/BehindEnemyLines1997''
108* ''VideoGame/BeyondOasis''
109* ''VideoGame/BillyHatcherAndTheGiantEgg''
110* ''VideoGame/BinaryDomain''
111* ''VideoGame/BioHazardBattle''
112* ''VideoGame/BlueStinger''
113* ''VideoGame/Bomberman94''
114** ''VideoGame/SaturnBomberman''
115* ''VideoGame/BonanzaBros''
116* ''VideoGame/BorderBreak''
117* ''VideoGame/BraveFirefighters''
118* ''VideoGame/{{Bullet}}''
119* ''VideoGame/BurningRangers''
120* ''VideoGame/BurningRival''
121* ''VideoGame/ChuChuRocket''
122* ''VideoGame/ClockworkKnight''
123* ''VideoGame/{{Columns}}''
124* ''VideoGame/CodeOfJoker''
125* ''VideoGame/ConfidentialMission''
126* ''VideoGame/CongoBongo''
127* ''VideoGame/CoolRiders''
128* ''VideoGame/CrackDown1989'' %%not to be confused with Microsoft's Crackdown
129* ''VideoGame/CrazyTaxi''
130* ''VideoGame/CrusaderOfCenty''
131* ''VideoGame/{{D2}}''
132** ''VideoGame/EnemyZero''
133* ''VideoGame/DDCrew''
134* ''VideoGame/DarkWizard''
135* ''VideoGame/DaytonaUSA''
136* ''Decathlete''
137* ''VideoGame/DeepFear''
138* ''VideoGame/DemolishFist''
139* ''VideoGame/DesertBreaker''
140* ''VideoGame/DinosaurKing''
141* ''VideoGame/DottoriKun''
142* ''VideoGame/DoubleDragonI'' (For the Sega Master System)
143* ''[[VideoGame/DragonForceSega Dragon Force]]''
144** ''[[VideoGame/DragonForce2 Dragon Force II]]''
145* ''VideoGame/DreamRaiders''
146* ''VideoGame/DungeonExplorer1995''
147* ''VideoGame/DynamiteCop'' (also known as ''Dynamite Deka'')
148* ''VideoGame/DynamiteDuke''
149* ''VideoGame/DynamiteDux''
150* ''VideoGame/EccoTheDolphin''
151* ''VideoGame/ElevatorAction1''
152* ''VideoGame/EnduroRacer''
153* ''VideoGame/EternalChampions''
154** ''Chicago Syndicate''
155** ''VideoGame/XPerts''
156* ''VideoGame/EternalLegend''
157* ''VideoGame/EtrianOdysseyI'' (HD version)
158** ''VideoGame/EtrianOdysseyIIHeroesOfLagaard'' (HD version)
159** ''VideoGame/EtrianOdysseyIIITheDrownedCity'' (HD version)
160* ''VideoGame/ESwat''
161* ''Fallen Realms''
162* ''VideoGame/FantasyZone''
163* ''VideoGame/FatalFuryKingOfFighters'' (for Sega Genesis only)
164* ''VideoGame/FatalLabyrinth''
165* ''VideoGame/FeelTheMagic''
166* ''VideoGame/FightersMegamix''
167* ''VideoGame/FightingVipers''
168* ''VideoGame/{{Flicky}}''
169* ''VideoGame/GalaxyForce''
170* ''VideoGame/GhostSquad2004''
171** ''VideoGame/OperationGHOST''
172* ''VideoGame/GainGround''
173* ''VideoGame/GirlsGarden''
174* ''VideoGame/GoldenAxe''
175* ''VideoGame/GPRider''
176* ''VideoGame/GunbladeNYLAMachineguns''
177* ''Guilty Gear XX Slash''
178* ''VideoGame/GunstarHeroes''
179* ''VideoGame/GunValkyrie''
180* ''VideoGame/HangOn''
181* ''VideoGame/HeroBank''
182* ''VideoGame/HortensiaSaga''
183* ''VideoGame/TheHybridFront''
184* ''VideoGame/HouseOfTheDead'' series
185** ''VideoGame/ZombieRevenge''
186** ''VideoGame/ThePinballOfTheDead''
187* ''VisualNovel/{{Imabikiso}}''
188* ''Videogame/InfiniteSpace''
189* ''VideoGame/JetSetRadio''
190* ''VideoGame/JewelMaster''
191* ''VisualNovel/KamaitachiNoYoru2'' (PSP only)
192* ''VideoGame/{{Kenseiden}}''
193* ''VideoGame/KingdomConquest''
194* ''VideoGame/{{Kolibri}}''
195* ''VideoGame/KouchuuOujaMushiking''
196* ''VideoGame/LaserGhost''
197* ''VideoGame/LastBronx''
198* ''VideoGame/LetsGoJungle''
199** ''VideoGame/LetsGoIsland''
200* ''VideoGame/LikeADragon'' series
201** ''VideoGame/{{Judgment}}''
202*** ''VideoGame/LostJudgment''
203* ''VideoGame/LineOfFire''
204* ''VideoGame/LodeRunner'' (For SG-1000 version)
205* ''VideoGame/{{MadWorld}}''
206** ''VideoGame/AnarchyReigns''
207* ''VisualNovel/{{Machi}}'' (PSP only)
208* ''VideoGame/MagicalTruckAdventure''
209* ''VideoGame/ManicPanicGhosts''
210* ''VideoGame/MansionOfHiddenSouls''
211* ''VideoGame/TheMazeOfTheKings''
212* ''Mercs'' (Consoles only)
213* ''VideoGame/MetalHead''
214* ''Metal Slug 6'' (For Arcade only via Atomiswave arcade boards)
215* ''VideoGame/MiracleGirlsFestival''
216* ''VideoGame/MonacoGP''
217** ''Super Monaco GP''
218* ''VideoGame/MonsterBash1982''
219* ''Motor Raid''
220* ''VideoGame/NappleTaleArsiaInDaydream''
221* ''VideoGame/NightsIntoDreams''
222** ''VideoGame/NiGHTSJourneyOfDreams''
223* ''Ninja Gaiden'' (For Game Gear/Master System only)
224* ''VideoGame/TheOceanHunter''
225* ''VideoGame/OtogiMythOfDemons'' (developed by Creator/FromSoftware)
226* ''VideoGame/OutRun''
227* ''VideoGame/{{Outtrigger}}''
228* ''VideoGame/{{Panic}}!!''
229* ''VideoGame/PanzerDragoon''
230* ''VideoGame/{{Pengo}}''
231* ''Penguin Land''
232* ''VideoGame/{{Performai}}'' series:
233** ''VideoGame/{{maimai}}''
234** ''VideoGame/{{Chunithm}}''
235** ''VideoGame/{{ONGEKI}}''
236* ''VideoGame/PersonaQ2NewCinemaLabyrinth''
237** ''[[VideoGame/Persona5 Persona 5 Royal]]'' (non-[=PlayStation=] ports)
238* ''VideoGame/PhantasyStar''
239* ''Platoon Leader''
240* ''VideoGame/PrinceOfPersia1'' (for Sega CD and Sega Master System)
241* ''VideoGame/PoleNoDaibouken''
242* ''VideoGame/PowerDrift''
243* ''VideoGame/{{Pulseman}}''
244* ''VideoGame/PuyoPuyo'' (since 1998, though original owner {{Creator/Compile}} had free rein until 2001)
245** ''VideoGame/PuyoPuyo1992''
246** ''VideoGame/PuyoPuyo2'' (For [=PlayStation=] 2 only, via 3D-Ages)
247** ''VideoGame/PuyoPuyoSun'' (For [=PlayStation=] only)
248** ''VideoGame/PuyoPuyon''
249** ''VideoGame/PuyoPop2001''
250** ''VideoGame/PuyoPuyoFever''
251** ''VideoGame/PuyoPuyoFever2''
252** ''VideoGame/PuyoPuyo15thAnniversary''
253** ''VideoGame/PuyoPuyo7''
254** ''VideoGame/PuyoPuyo20thAnniversary''
255** ''VideoGame/PuyoPuyoTetris''
256*** ''VideoGame/PuyoPuyoTetris2''
257** ''VideoGame/PuyoPuyoChronicle''
258** ''Puyo Puyo Champions''
259* ''VideoGame/{{Quackshot}}''
260* ''VideoGame/RacingHero''
261* ''VideoGame/RadMobile''
262* ''VideoGame/RailChase''
263* ''VideoGame/RangerX''
264* ''VideoGame/RentAHero''
265* ''VideoGame/ResonanceOfFate'' ([=PS4=] and [=PC=] versions by tri-Ace and Arc System Works)
266* ''VideoGame/{{Rez}}''
267* ''VideoGame/RiotCity''
268* ''VideoGame/RiseOfNightmares''
269* ''VideoGame/{{Ristar}}''
270* ''VideoGame/RhythmThiefAndTheEmperorsTreasure''
271* ''VideoGame/TheRumbleFish'' (First game only for the [=PS2=])
272* ''VideoGame/SakuraWars'' series
273* ''VideoGame/SambaDeAmigo''
274** ''Samba de Amigo: Party Central''
275* ''Samurai Showdown'' (For Sega Genesis only)
276** ''Samurai Showdown VI'' (For Arcade only via Atomiswave arcade boards)
277* ''VideoGame/SandsOfDestruction''
278* ''VideoGame/SDIStrategicDefenseInitiative''
279* ''Seaman 2''
280* ''VideoGame/{{Segagaga}}''
281* ''VideoGame/SegaGoldenGun''
282* ''SEGA Hard Girls''
283* ''VideoGame/SegaNinja''
284* ''VideoGame/SegaRally''
285* ''VideoGame/SegaStrikeFighter''
286* ''VideoGame/SegaSuperstars''
287* ''VideoGame/SeishunScandal''
288* ''VideoGame/{{Shenmue}}''
289** ''VideoGame/ShenmueII''
290** ''VideoGame/ShenmueIII''
291* ''VideoGame/ShiningSeries''
292* ''VideoGame/ShinMegamiTenseiI'' (Sega CD version by Creator/SIMSCoLtd, a joint venture by Sega and Sanritsu)
293** ''VideoGame/ShinMegamiTenseiLiberationDx2'' (in collaboration with Atlus)
294** ''VideoGame/ShinMegamiTenseiV'' (published by Sega in North America)
295* ''VideoGame/{{Shinobi}}''
296** ''VideoGame/Shinobi1987''
297** ''VideoGame/ShadowDancer''
298** ''VideoGame/TheRevengeOfShinobi''
299** ''VideoGame/ShinobiIIIReturnOfTheNinjaMaster''
300** ''VideoGame/ShinobiLegions'' (for Japan and European/PAL territories only)
301** ''VideoGame/Shinobi2002''
302** ''VideoGame/Nightshade2003''
303** ''VideoGame/Shinobi2011''
304* ''VideoGame/{{Silpheed}}'' (Sega CD version developed by Game Arts)
305* ''VideoGame/SkiesOfArcadia''
306* ''Sky Target''
307* ''VideoGame/{{Slashout}}''
308* ''Franchise/SonicTheHedgehog'' series
309* ''VideoGame/SpaceChannel5''
310* ''VideoGame/SpaceFury''
311* ''VideoGame/SpaceHarrier''
312* ''VideoGame/SpikeOut''
313* ''VideoGame/StreetsOfRage''
314* ''VideoGame/SubRoc3D''
315* ''VideoGame/SuperMonkeyBall''
316* ''VideoGame/SuperRobotWarsXOmega'' (developed, but published by Creator/BandaiNamcoEntertainment)
317* ''VideoGame/SwordOfVermilion''
318* ''VideoGame/{{Tempo}}''
319* ''VideoGame/ThunderBlade''
320* ''VideoGame/ThunderForce''
321* ''VideoGame/TimeStalkers''
322* ''VideoGame/TooSpicy''
323* ''VideoGame/ToughTurf''
324* ''VideoGame/ToyFighter''
325* ''VideoGame/{{Turbo}}''
326* ''VideoGame/UnderNightInBirth'' (For first game to Exe:Late Arcade versions)
327* ''VideoGame/ValkyriaChronicles''
328** ''VideoGame/ValkyriaChroniclesII''
329** ''VideoGame/ValkyriaChroniclesIII''
330** ''VideoGame/ValkyriaChronicles4''
331** ''VideoGame/ValkyriaRevolution''
332* ''Valis III'' (for Sega Mega Drive only)
333* ''VideoGame/VampireNight'' (published by Creator/BandaiNamcoEntertainment)
334* ''VideoGame/{{Vanquish}}''
335* ''VideoGame/VirtuaCop''
336* ''VideoGame/VirtuaFighter''
337* ''VideoGame/VirtualHydlide'' (for Japan and European/PAL territories only)
338* ''VideoGame/VirtuaRacing''
339* ''VideoGame/VirtualOn''
340* ''VideoGame/VirtualTennis''
341* ''VideoGame/WonderBoy''
342* ''VideoGame/WonderGravity''
343* ''World Series Baseball''
344* ''VideoGame/{{Zaxxon}}''
345* ''VideoGame/ZunzunkyouNoYabou''
346
347!Western Developed:
348* ''VideoGame/AlphaProtocol''
349* ''VideoGame/AstroBlaster''
350* ''VideoGame/{{Bug|1995}}''
351* ''VideoGame/{{Carnival}}''
352* ''VideoGame/CompanyOfHeroes'' (via purchase of Relic Entertainment)
353* ''VideoGame/CondemnedCriminalOrigins'' (co-published by Creator/WarnerBrosInteractiveEntertainment)
354** ''VideoGame/Condemned2Bloodshot''
355* ''VideoGame/TheClub''
356* ''VideoGame/ComixZone''
357* ''VideoGame/TheConduit''
358** ''VideoGame/Conduit2''
359* ''VideoGame/{{Crush}}''
360* ''VideoGame/TheCave''
361* ''VideoGame/{{Doom}}'' (Only for Sega 32X)
362* ''VideoGame/DoubleSwitch''
363* ''VideoGame/EndlessDungeon''
364* ''VideoGame/EndlessSpace2'' (via purchase of Amplitude Studios)
365* ''VideoGame/FloiganBros''
366* ''VideoGame/FootballManager''
367* ''Frogger II: Threeedeep!''
368* ''VideoGame/FullAuto''
369* ''The Hardy Boys: Treasure on the Tracks'' (Only for DS)
370* ''VideoGame/{{Headhunter}}''
371* ''VideoGame/HellYeahWrathOfTheDeadRabbit''
372* ''VideoGame/{{Humankind}}''
373* ''VideoGame/KidChameleon''
374* ''MLB Manager Online 2011''
375* ''VideoGame/MrBones''
376* ''Nancy Drew: White Wolf of Icicle Creek'' (Only for Wii)
377* ''VideoGame/NightTrap''
378* ''VideoGame/TheOoze''
379* ''VideoGame/QuakeI'' (Only for Sega Saturn)
380* ''VideoGame/RomeTotalWar''
381** ''VideoGame/MedievalIITotalWar''
382** ''VideoGame/NapoleonTotalWar''
383* ''VideoGame/{{Stormrise}}''
384* ''VideoGame/SpiralKnights'' (co-production with Three Rings Design, which was purchased by Sega late in 2011)
385* ''VideoGame/SolSeraph''
386* ''VideoGame/SegaHeroes''
387* ''VideoGame/SpaceSiege''
388* ''VideoGame/TwoPointHospital''
389** ''VideoGame/TwoPointCampus''
390* ''VideoGame/TotalWar'' (from ''Spartan: Total Warrior'' onward, via purchase of Creator/CreativeAssembly)
391* ''VideoGame/ToeJamAndEarl''
392* ''VideoGame/TemboTheBadassElephant''
393* ''VideoGame/VikingBattleForAsgard''
394* ''VideoGame/{{Vectorman}}''
395* ''Worms Forts: Under Siege''
396
397!Licensed games by Sega:
398* ''[[VideoGame/ErrorGameReset 404 GAME RE:SET]]''
399* ''VideoGame/Alien3TheGun''
400* ''VideoGame/AliensVsPredator2010''
401* ''VideoGame/AliensColonialMarines''
402* ''VideoGame/AliensInfestation''
403* ''VideoGame/AlienIsolation''
404* ''VideoGame/TheAdventuresOfBatmanAndRobin''
405* ''VideoGame/AstroBoyOmegaFactor''
406** ''VideoGame/AstroBoy2004''
407* ''VideoGame/BatmanReturnsGameGear''
408* ''VideoGame/BatmanReturnsGenesis''
409* ''VideoGame/BerenstainBearsCampingAdventure''
410* ''VideoGame/BleachThe3rdPhantom''
411* ''VideoGame/BonkersSega''
412* ''VideoGame/BuckRogersPlanetOfZoom''
413* ''ComicBook/ChakanTheForeverMan''
414* ''Charlotte's Web: Wilbur and Friends''
415* ''VideoGame/CaptainAmericaSuperSoldier''
416* ''VideoGame/CastleOfIllusion''
417** ''VideoGame/LandOfIllusion''
418** ''VideoGame/WorldOfIllusion''
419** ''VideoGame/LegendOfIllusion''
420* ''VideoGame/CompanyOfHeroes'' (via purchase of Relic Entertainment)
421* ''VideoGame/DawnOfWar'' (via purchase of Relic Entertainment)
422** ''VideoGame/DawnOfWarIII'' (new game by Relic)
423* ''VideoGame/DengekiBunkoFightingClimax''
424* ''VideoGame/DemonSlayerKimetsuNoYaibaTheHinokamiChronicles'' (except for Japan)
425* ''VideoGame/DeepDuckTrouble''
426* ''VideoGame/DickTracySega''
427* ''VideoGame/DinosaursForHire''
428* ''Dungeons & Dragons: Warriors of the Eternal Sun''
429* ''VideoGame/EyeOfTheBeholder'' (Sega CD port)
430* ''VideoGame/FZeroGX'' (with Creator/{{Nintendo}}, ''GX'' and ''AX'')
431* ''VideoGame/FistOfTheNorthStarLostParadise'' (Gameplay based on the ''Like a Dragon'' series)
432* ''VideoGame/FistOfTheNorthStarTwinBlueStarsOfJudgment''
433* ''VideoGame/FateGrandOrder'' (known as Fate/Grand Order Arcade)
434* ''VideoGame/GarfieldCaughtInTheAct''
435* ''VideoGame/Ghostbusters1990''
436* ''The Golden Compass''
437* ''VideoGame/HatsuneMikuColorfulStage''
438* ''VideoGame/HatsuneMikuProjectDiva''
439* ''VideoGame/HomeAloneSega''
440** ''VideoGame/HomeAlone2LostInNewYorkSega''
441* ''VideoGame/InitialDArcadeStage''
442* ''VideoGame/IronMan1''
443* ''VideoGame/IronMan2''
444* ''VideoGame/{{Jurassic Park|Arcade}}'' and ''The Lost World: Jurassic Park''
445** ''VideoGame/JurassicParkSegaGenesis''
446** ''VideoGame/JurassicParkSegaMasterSystem''
447** ''VideoGame/JurassicParkSegaCD''
448** ''VideoGame/JurassicParkRampageEdition''
449* ''VideoGame/LeMans24''
450* ''VideoGame/LupinThe3rdTheShooting''
451* ''Literature/TheMagicSchoolBus''
452* ''[[VideoGame/MarioAndSonicAtTheOlympicGames Mario and Sonic at the Olympic (Winter) Games]]''
453* ''VideoGame/MazinSagaMutantFighter''
454* ''UsefulNotes/McDonalds De Asobou!''
455* ''VideoGame/MechanicalViolatorHakaiderTheLastJudgement''
456* ''VideoGame/MeltyBlood'' (For Melty Blood: Act Cadenza and Melty Blood: Actress Again Current Code Arcade versions)
457* ''VideoGame/MichaelJacksonsMoonwalker''
458* ''VideoGame/MightyMorphinPowerRangersSega''
459* ''VideoGame/MightyMorphinPowerRangersTheMovie'' (Genesis and Game Gear versions)
460* ''VideoGame/MissionImpossibleArcade''
461* ''VideoGame/MysticDefender''
462* ''Anime/NeonGenesisEvangelion''
463** ''Neon Genesis Evangelion'' (1996 Saturn game)
464** ''Neon Genesis Evangelion: 2nd Impression''
465** ''Neon Genesis Evangelion: Girlfriend of Steel'' (Saturn version)
466** ''Neon Genesis Evangelion: Digital Card Library''
467* ''Franchise/{{Rambo}} Arcade''
468* ''VideoGame/SaintSeiyaCosmoFantasy''
469* ''VideoGame/SaintSeiyaOnline''
470* ''VideoGame/SamuraiJackTheShadowOfAku''
471* ''VideoGame/{{Shadowrun}}'' (Only for SEGA Genesis)
472* ''VideoGame/SpiderManVsTheKingpin''
473* ''VideoGame/SpiderManTheVideoGame''
474* ''VideoGame/StarTrekStrategicOperationsSimulator''
475* ''Star Wars: Racer Arcade''
476* ''VideoGame/StarWarsTrilogyArcade''
477* ''VideoGame/TaleSpinSega''
478* ''VideoGame/ThorGodOfThunder2011''
479* ''VideoGame/TotalWarShogun2''
480* ''VideoGame/TotalWarWarhammer'' (SpinOff of ''VideoGame/TotalWar'')
481* ''VideoGame/TheLuckyDimeCaper''
482* ''VideoGame/TransformersHumanAlliance''
483* ''VideoGame/UltraversePrime''
484* ''VideoGame/Warhammer40000SpaceMarine'' (via purchase of Relic Entertainment)
485* ''VideoGame/XMen1993''
486* ''VideoGame/XMen2CloneWars''
487
488!Outside Games/Franchises published by Sega in a set region:
489
490!! Japan:
491
492* ''Atlantis II''
493* ''Battletoads'' (Only for Sega Mega Drive/Game Gear)
494* ''VideoGame/ClosersOnline''
495* ''VideoGame/CrashBandicootNSaneTrilogy'' (For Nintendo Switch only)
496** ''VideoGame/CrashTeamRacingNitroFueled''
497* ''VideoGame/CrimsonGemSaga''
498* ''VideoGame/DJBoy''
499* ''Franchise/DungeonsAndDragons''
500** ''VideoGame/BaldursGate'' (also developed the cancelled Dreamcast port)
501*** ''VideoGame/BaldursGateTalesOfTheSwordCoast''
502** ''VideoGame/BaldursGateII''
503*** ''VideoGame/BaldursGateIIThroneOfBhaal''
504** ''VideoGame/PlanescapeTorment''
505** ''VideoGame/IcewindDale''
506** ''VideoGame/NeverwinterNights''
507* ''VideoGame/EarthwormJim'' (via Sega Channel)
508* ''Elevator Action'' (For SG-1000 only)
509* ''VideoGame/EmpireOfSin'' (Only via PSN)
510* ''VideoGame/FullSpectrumWarrior'' (For [=Playstation 2=] only)
511** ''VideoGame/FullSpectrumWarriorTenHammers'' (For [=Playstation 2=] only)
512* ''Galapagos: Mendel's Escape''
513* ''VideoGame/GhostMaster''
514* ''Guilty Gear Xrd -SIGN-'' (For Arcade only)
515* ''Guilty Gear Xrd -REVELATOR-'' (For Arcade only)
516* ''Guilty Gear -STRIVE-'' (For Arcade only)
517* ''Incubation: Time Is Running Out''
518* ''VideoGame/LegoMarvelSuperHeroes'' (Only for Nintendo Switch via physical copies)
519* ''Hundred Swords''
520* ''VideoGame/{{Killzone}}'' (Only for the first game in Japan/Asia. The other games were released by Sony's Japanese branch)
521* ''Knives Out Game Rhythm Pack'' (Only for Nintendo Switch)
522* ''VideoGame/{{Silver}}'' (Only for PC)
523* ''VideoGame/TheGetawayBlackMonday''
524
525!! South Korea:
526
527* ''Darius Cozmic Revelation''
528* ''VideoGame/Disgaea7VowOfTheVirtueless''
529* ''VideoGame/FateExtellaLink'' (Published with Korean subtitles through PSN/Nintendo [=eShop=] or physical copy)
530* ''VideoGame/Persona3'' (Portable version)
531** ''VideoGame/Persona4'' (Golden version)
532** ''VideoGame/Persona3DancingInMoonlight'' (Only when purchased through PSN)
533** ''VideoGame/Persona5DancingInStarlight'' (Only when purchased through PSN)
534** ''VideoGame/Persona5''
535** ''VideoGame/Persona5 [[UpdatedRerelease Royal]]'' (Only via PSN)
536** ''VideoGame/Persona5Tactica''
537** ''VideoGame/Persona3Reload''
538* ''VideoGame/RuneFactory5''
539* ''VideoGame/SoulHackers2'' (Only when purchased online)
540* ''VideoGame/UnicornOverlord''
541* ''VideoGame/UtawarerumonoMaskOfDeception''
542* ''VideoGame/UtawarerumonoMaskOfTruth''
543* ''VideoGame/UtawarerumonoZan''
544
545!! Asia:
546
547* ''Battletoads'' (Only for Sega Mega Drive/Game Gear)
548* ''VideoGame/ThirteenSentinelsAegisRim'' (Only when purchased through PSN)
549* ''VideoGame/{{Catherine}}'' (For Full Body version only with Traditional Chinese/Korean subtitles)
550* ''VideoGame/ClosedNightmare'' (For Southeast/East Asian countries with Traditional Chinese subtitles)
551* ''VideoGame/CrimsonGemSaga'' (All countries except South Korea)
552* ''VideoGame/DestinyConnectTickTockTravelers'' (Only when purchased through PSN)
553* ''VideoGame/DisgaeaHourOfDarkness'' only for the [=PlayStation=] 4 and Nintendo Switch)
554* ''VideoGame/Disgaea7VowOfTheVirtueless'' (Published with Traditional Chinese subtitles)
555* ''VideoGame/DragonsCrown'' (Only when purchased through PSN for the Pro version)
556* ''VideoGame/EmpireOfSin'' (Only via PSN)
557* ''VideoGame/FateExtellaLink'' (Published with Traditional Chinese subtitles through PSN/Nintendo [=eShop=] or physical copy)
558* ''VideoGame/GranblueFantasyVersus''
559* ''VideoGame/LapisXLabyrinth'' (Only when purchased through PSN)
560* ''VideoGame/Persona3'' (Portable version via Steam)
561** ''VideoGame/Persona4'' (Golden version via Steam)
562** ''VideoGame/Persona5'' (Only when purchased through PSN)[[note]]For Indian distribution, Deep Silver is in charge.[[/note]]
563** ''VideoGame/Persona5 [[UpdatedRerelease Royal]]'' (Only via PSN)
564** ''VideoGame/Persona4DancingAllNight'' (Only when purchased through PSN)[[note]]For Indian distribution, NIS America is in charge. [=PS4=] digital version by Sega Europe.[[/note]]
565** ''VideoGame/Persona3DancingInMoonlight'' (Only when purchased through PSN)
566** ''VideoGame/Persona5DancingInStarlight'' (Only when purchased through PSN)
567** ''VideoGame/Persona4ArenaUltimax''
568** ''VideoGame/Persona5Strikers'' (Only when purchased through PSN)
569** ''VideoGame/Persona5Tactica''
570** ''VideoGame/Persona3Reload''
571* ''VideoGame/RuneFactory5''
572* ''VideoGame/SenranKagura'': Burst (Only when purchased through PSN with Chinese/Korean subtitles)
573* ''Shadowverse: Champion's Battle'' (Only when purchased through the Nintendo Eshop)
574* ''VideoGame/ShinMegamiTenseiIIINocturne'' (Only when purchased through PSN with Chinese/Korean subtitles)
575* ''VideoGame/SoulHackers2'' (Only when purchased online)
576* ''VideoGame/SNKHeroinesTagTeamFrenzy''
577* ''Tsuhou Senkyo'' (Only when purchased through PSN with Chinese subtitles)
578* ''VideoGame/UnicornOverlord''
579* ''VideoGame/YomawariNightAlone'' (Published with Chinese subtitles only for the Nintendo Switch)
580* ''VideoGame/YomawariMidnightShadows'' (Published with Chinese subtitles only for the [=PlayStation=] 4 and Nintendo Switch)
581
582!! North America:
583
584* ''VideoGame/ArmoredCore4''
585* ''VideoGame/{{Catherine}}'' (For Full Body version only if purchased via PSN)
586* ''VideoGame/DarkSavior''
587* ''VideoGame/MetaphorReFantazio''
588* ''VideoGame/MidnightResistance'' (Only for Sega Genesis)
589* ''VideoGame/{{MUSHA}}'' (Only when purchased through Virtual Console Wii)
590* ''VideoGame/{{Paperboy}}'' (Only for Sega Master System)
591* ''VideoGame/Persona4'' (Golden version)[[note]]Via Steam and consoles[[/note]]
592** ''[[VideoGame/Persona5 Persona 5 Royal]]''[[note]]Via Steam, Nintendo Switch and Xbox consoles[[/note]]
593** ''VideoGame/Persona3'' (Portable version)
594** ''VideoGame/Persona5Strikers'' (Only when purchased through PSN)
595** ''VideoGame/Persona4DancingAllNight'' (Only when purchased through PSN)[[note]][=PS4=] digital version[[/note]]
596** ''VideoGame/Persona5Tactica''
597** ''VideoGame/Persona3Reload''
598* ''Rastan'' (Only for Sega Master System)
599* ''VideoGame/{{Robotica}}''
600* ''VideoGame/{{Seaman}}''
601* ''VideoGame/SoulHackers2'' (Only when purchased online)
602* ''VideoGame/ShinMegamiTenseiV'' (Only when purchased through the [=eShop=])
603* ''Space Firebird''
604* ''VideoGame/SpyHunter1983'' (For non-arcade ports)
605* ''Taito Legends''
606* ''Tenchu: Fatal Shadows''
607* ''VideoGame/UnicornOverlord''
608
609!! Europe:
610* ''VideoGame/ThirteenSentinelsAegisRim'' (Only when purchased through PSN)
611* ''VideoGame/BatmanSunsoft'' (Only for Sega Mega Drive)
612* ''Battletoads'' (Only for Sega Mega Drive/Game Gear)
613* ''VideoGame/{{Catherine}}: Full Body'' (Only via PSN)
614* ''Chase H.Q.''
615** ''Special Criminal Investigation''
616* ''VideoGame/CommandoCapcom'' (Published via Sega, S.A. SONIC)
617* ''VideoGame/CrusaderOfCenty''
618* ''VideoGame/DarkSavior''
619* ''Disney's Toy Story''
620* ''VideoGame/IkariWarriors'' (First game published via Sega, S.A. SONIC)
621* ''VideoGame/TheMatrixOnline''
622* ''VideoGame/MetaphorReFantazio''
623* ''VideoGame/{{MUSHA}}'' (Only when purchased through Virtual Console Wii)
624* ''VideoGame/Persona4ArenaUltimax''
625** ''VideoGame/Persona4'' (Golden version)
626** ''VideoGame/Persona3'' (Portable version)
627** ''VideoGame/Persona5 [[UpdatedRerelease Royal]]'' (Only via PSN)
628** ''VideoGame/Persona5Strikers'' (Only when purchased through PSN)
629** ''VideoGame/Persona4DancingAllNight'' (Only when purchased through PSN)[[note]][=PS4=] digital version[[/note]]
630** ''VideoGame/Persona4ArenaUltimax''
631** ''VideoGame/Persona5Tactica''
632** ''VideoGame/Persona3Reload''
633* ''Rastan'' (Only for Sega Master System)
634* ''Renegade'' (Only for Sega Master System)
635* ''VideoGame/ResidentEvil1'' (Only for Sega Saturn)
636* ''VideoGame/RoadBlaster''
637* ''VideoGame/RoboAleste''
638* ''VideoGame/SnakeRattleNRoll''
639* ''VideoGame/SoulHackers2'' (Only when purchased online)
640* ''Super Hydlide'' (Only for Sega Mega Drive)
641* ''Tenchu: Fatal Shadows''
642* ''Tenchu: Time of the Assassins''
643* ''VideoGame/UltimaIV'' (Only for Sega Master System)
644* ''VideoGame/UnicornOverlord''
645
646!!United Kingdom:
647
648* ''VideoGame/{{Sheriff}}''
649* ''Tenchu: Time of the Assassins''
650* ''VideoGame/UltimaIV'' (Only for Sega Master System)
651* ''VideoGame/UnicornOverlord''
652
653!!Oceania:
654* ''Battletoads'' (Only for Sega Mega Drive)
655* ''VideoGame/BatmanSunsoft'' (Only for Sega Mega Drive)
656* ''VideoGame/{{Catherine}}: Full Body'' (Only via PSN/[=eShop=])
657* ''VideoGame/MetaphorReFantazio''
658* ''VideoGame/{{MUSHA}}'' (Only when purchased through Virtual Console Wii)
659** ''VideoGame/Persona4'' (Golden version)[[note]]Via Steam and consoles[[/note]]
660** ''VideoGame/Persona3'' (Portable version)
661** ''VideoGame/Persona5 [[UpdatedRerelease Royal]]'' (Only via PSN)
662** ''VideoGame/Persona5Strikers'' (Only when purchased through PSN)
663** ''VideoGame/Persona4DancingAllNight'' (Only when purchased through PSN)[[note]][=PS4=] digital version[[/note]]
664** ''VideoGame/Persona5DancingInStarlight''
665** ''VideoGame/Persona4ArenaUltimax''
666** ''VideoGame/Persona5Tactica''
667** ''VideoGame/Persona3Reload''
668* ''VideoGame/SoulHackers2''
669* ''Super Hydlide'' (Only for Sega Mega Drive)
670* ''Tenchu: Fatal Shadows''
671* ''Tenchu: Time of the Assassins''
672* ''VideoGame/UltimaIV'' (Only for Sega Master System)
673* ''VideoGame/UnicornOverlord''
674[[/folder]]
675
676[[folder:Films]]
677!Films produced by Sega:
678
679* ''VideoGame/ComixZone'' (TBA)
680* ''[[Anime/NeonGenesisEvangelion Neon Genesis Evangelion: ]][[TheMovie The Feature Film]]'' (with Creator/StudioGainax, Creator/ProductionIG, King Records, Kadokawa Shoten, Creator/TVTokyo, Movic, and Creator/ToeiCompany; current rights are with Creator/StudioKhara and Creator/{{Toho}})
681** ''[[ClipShow Evangelion: Death and Rebirth]]'' (1997)
682** ''[[GrandFinale The End of Evangelion]]'' (1997)
683** ''Evangelion: Death (True)[[superscript:2]]'' (1998)[[note]]DirectorsCut of the ''Death'' half of ''Death and Rebirth'' often rereleased as a standalone film without ''Rebirth''.[[/note]]
684** ''[[Main/CompilationMovie Revival of Evangelion]]'' (1998)[[note]]The full DirectorsCut of the ''Neon Genesis Evangelion'' films, combining ''Death (True)[[superscript:2]]'' and ''The End of Evangelion'' into a single long film.[[/note]]
685* ''Anime/AdolescenceOfUtena'' (1999; with Creator/JCStaff, Shogakukan, GANSIS, King Records, Movic, and Toei)
686* ''Anime/SakuraWarsTheMovie'' (2001; with Creator/ProductionIG, Kadokawa, Creator/{{Imagica}}, Rentrak Japan, Nippan, Chara-Ani and Toei)
687* ''[[VideoGame/{{Shenmue}} Shenmue: The Movie]]'' (2001) [[note]]Film compiling the first game's cutscenes with high quality audio. Given a theatrical release and standalone DVD release in Japan, released internationally as a bonus disc on the Platform/{{Xbox}} release of ''VideoGame/ShenmueII''.[[/note]]
688* ''Franchise/SonicTheHedgehogFilmSeries'' (with Creator/{{Paramount}}, Original Film and Creator/BlurStudio)
689** ''[[Film/SonicTheHedgehog2020 Sonic the Hedgehog]]'' (2020)
690** ''[[Film/SonicTheHedgehog22022 Sonic the Hedgehog 2]]'' (2022)
691** ''Sonic the Hedgehog 3'' (2024)
692* ''VideoGame/SpaceChannel5'' (TBA)
693* ''VideoGame/StreetsOfRage'' (TBA; with Creator/{{Lionsgate}})
694[[/folder]]
695
696[[folder:Television shows]]
697!TV Shows produced by Sega:
698* ''Anime/SakuraWarsTheGorgeousBloomingCherryBlossoms''
699** ''Anime/SakuraWarsTheRadiantGorgeousBloomingCherryBlossoms''
700** ''Anime/SakuraWars2000''
701** ''Sakura Wars Sumire''
702** ''Sakura Wars: École de Paris''
703** ''Sakura Wars: Le Noveau Paris''
704** ''Sakura Wars: New York''
705** ''Anime/SakuraWarsTheAnimation''
706* ''Anime/{{Shenmue}}''
707* ''WesternAnimation/AdventuresOfSonicTheHedgehog''
708* ''WesternAnimation/SonicBoom''
709* ''WesternAnimation/SonicPrime''
710* ''WesternAnimation/SonicTheHedgehogSatAM''
711* ''Anime/SonicTheHedgehogTheMovie''
712* ''WesternAnimation/SonicUnderground''
713* ''Anime/SonicX''
714* ''Series/{{Knuckles}}''
715* ''Anime/VirtuaFighter''
716[[/folder]]
717
718[[/index]]
719
720----
721!! Tropes associated with Sega:
722
723* ActorAllusion: A number of early [[TheNineties '90s]] German TV commercials managed to pull this off with Creator/MikeMyers' and Creator/DanaCarvey's German voice actors from ''Film/WaynesWorld'' as actors. Whilst they did play different characters with no further allusion to ''Wayne's World'' whatsoever, they acted out the very same shtick once again and even dressed quite recognizably.
724* AlternateCompanyEquivalent: VideoGame/AlexKidd was their initial answer to Nintendo's Franchise/SuperMarioBros series, but that was eventually taken over by Franchise/SonicTheHedgehog.
725* AlwaysSecondBest:
726** Since the time of SG-1000, Sega seems to always strike in second place behind Creator/{{Nintendo}}, with occasional third or worse place in some situations (Platform/PlayStation and Platform/PlayStation2 era, as well as the classical [[MediaNotes/ConsoleWars Console War]] in Japan, where the Platform/PCEngine actually outsold the Genesis.)
727** Averted in some markets, such as Europe (especially the UK) and South America, where Sega's dominance was unquestioned. In the [[MediaNotes/The8bitEraOfConsoleVideoGames 8-bit era]], the NES (thanks to bad marketing decisions by Nintendo) was practically mythical in the UK but the Sega Master System was pretty popular. To this day, unlicensed Master System clones are still on the market in South America.
728* CashCowFranchise: Sega's attempts to trickle out AAA games have yielded varying results. A {{retraux}} sequel to ''VideoGame/StreetsOfRage'' made waves in 2020. ''VideoGame/PhantasyStar'' had a bit of a renaissance [[VideoGame/PhantasyStarOnline as an MMO]]. ''VideoGame/EccoTheDolphin'' comes in at a ''very'' distant third, but it has a cult fanbase. Currently, their only ''true'' example of this is ''Franchise/SonicTheHedgehog'', followed by ''VideoGame/PuyoPuyo'' (though only in Japan), and ''VideoGame/LikeADragon''.
729* CompilationRerelease: ''Extremely'' fond of them, especially concerning their Genesis library. They range from being franchise-specific, to encompassing as many games from a given platform as they can fit into a cartridge, disc or downloadable file package.
730* MediaNotes/ConsoleWars: The Sega vs. Nintendo war (mainly Sega's Mega Drive/Genesis vs. Nintendo's SNES) is possibly the most famous one of them all.
731** Also worth noting that someone at NEC tried to start a war with Sega of all things in the ComicBook/JohnnyTurbo comics by creating a BlandNameProduct EvilCorporation called FEKA in said comic, and then indirectly bashing Sega for claiming that the Genesis was the first 16-bit console (protip: Sega was right, the Platform/TurboGrafx16 had a [[MediaNotes/HowVideoGameSpecsWork 8-bit CPU coupled with a 16-bit GPU]]- which resulted in a lot of games looking good but playing ''abysmally''. The Genesis on the other hand had a 16-bit CPU). Cooler heads prevailed though and the FEKA plot was dropped after two books.
732* ContentWarnings: After the controversy surrounding ''Night Trap'' and ''Mortal Kombat'' flared up, Sega started their own self-regulatory classification system known as the Videogame Rating Council, which rated games' content within three levels: GA for General Audiences, MA-13 for Mature content suitable for people over 13, and MA-17 for people over 17. However, there was little consistency in the difference between an MA-13 and an MA-17, with only a few games receiving the latter for seemingly arbitrary reasons.[[note]]For point of reference, the Genesis port of ''Mortal Kombat'' was rated MA-13; the Sega CD port was rated MA-17, and the only difference was a default-enabled blood code.[[/note]] With the subsequent formation of the ESRB, Sega quietly dropped the now-redundant VRC.
733* DepartmentOfRedundancyDepartment: "Sega" derives from Service Games. Before the rename to Sega Corporation, Sega was known as Sega Games Company Limited, or "Service Games Games Company Limited" (similar to [[Creator/DCComics Detective Comics Comics]]).
734* DerivativeDifferentiation: Their early games started off by shamelessly ripping off of other popular games of the day--for example, Congo Bongo, an obvious clone of VideoGame/DonkeyKong. Their original mascot, VideoGame/AlexKidd, was an obvious attempt to ride the coattails of VideoGame/SuperMarioBros1. Even their Platform/SegaMasterSystem clearly patterned itself after the [[Platform/NintendoEntertainmentSystem NES]], right down to having identical controllers. Despite success in other countries, they all badly underperformed in the US due to Nintendo having a very strong grip on the gaming market. Realizing that playing by Nintendo's own rules would get them nowhere, they decided to go in the opposite direction and become Nintendo's antithesis with the Platform/SegaGenesis, aiming for older audiences and darker games with slicker graphics, action and very lax censorship policies--their first own pack-in game was ''Altered Beast'', a gory beat-em-up that would never have been allowed on the NES. Their newest mascot for the console, Sonic The Hedgehog, was a unique contrast from the Mario series in art and gameplay, and also a contrast to the Mario-derivative Alex Kidd ([[PutOnABus who was quickly abandoned by the company]] once the technicolor insectivore made waves). Unsurprisingly, it worked.
735* EarlyInstallmentWeirdness: Sega was originally just a regular arcade game company for decades before they jumped into making video games around the 1970's. Also, their original mascot, Alex Kidd, was more genial in tone and gameplay than ''Sonic''.
736* FamilyBusiness: Since Sammy's acquisition of the company,
737* FrivolousLawsuit / DisneyOwnsThisTrope: In December 2012, they filed a lawsuit against Creator/Level5 demanding 900 million yen (US $11 million) for allegedly infringing two patents they got in 2009 and 2011 on using drag-and-drop and tap commands on a touchscreen to control characters (i.e. using a touchscreen ''as a freaking touchscreen''). Over a game that Level-5 released in ''2008''. Level-5 called them out on their patent trolling and tore them a new one in quite possibly the most epic pwning ever to happen via corporate public statement.
738** Also happened when child company Creator/{{Atlus}} (which they freshly bought off Index Corp.) tried to sue the developer of Platform/PlayStation3 emulator [=RPCS3=] despite it already being tried in the past (Sony vs. Connectix, and Sony ''lost'') just because it allowed the [=PS3=] version of ''VideoGame/Persona5'' to run on a PC. They were quick to back down when several digital rights non-profit organizations called them out on it. See Atlus' page for full details.
739* LogoJoke: Before the arrival of the Platform/SegaSaturn, nearly ''every single game'' booted up with the logo appearing onto the screen, with elements of the game the system's playing usually interacting with the logo or the screen it appears on in some way. [[http://www.whipassgaming.com/genesisreviews/specialprojects.htm Here's a list of them all]].
740* {{Mascot}}: Formerly ''VideoGame/AlexKidd''. Now, it's ''Franchise/SonicTheHedgehog''.
741* MascotWithAttitude: Franchise/SonicTheHedgehog, the TropeMaker by which all others are [[FollowTheLeader based]] [[FountainOfExpies on]].
742* NeverAcceptedInHisHometown: Sega saw great success in markets such as Europe, South America and eventually North America, but never did well in Japan. Part of the company's downfall is due to obsessing over trying to capture the Japanese market while casually throwing away the loyal fanbase they had built up abroad, by designing the Saturn (and to a lesser extent, the Dreamcast) largely around things that tried to appeal to Japanese rather than western gamers (painfully obvious when they rebooted the Sonic continuity outside of Japan with ''VideoGame/SonicAdventure'').
743** Subverted now with their arcade division, as they are not only the most prolific arcade manufacturer in the world, but the most profitable arcade company in Japan. Whereas ventures like Sega World London at the Trocadero proved to be too much of a financial commitment to maintain abroad, Sega still had the largest assortment of large-scale arcades throughout Japan and Asia as a whole until 2021.
744** Also subverted with their MobilePhoneGame division, with titles such as ''VideoGame/ChainChronicle'', ''VideoGame/IdolaPhantasyStarSaga'', ''VideoGame/ShinMegamiTenseiLiberationDx2'', ''VideoGame/HatsuneMikuColorfulStage'', and ''Yumeiro Cast'' (before its closure) gaining significant amount of popularity among Japanese playerbase.
745** [[RuleOfThree And also]] subverted with their [[MerchandiseDriven toys and merchandising division]]. Sega regularly produces figures, dolls, and stationaries of practically every popular Anime and Manga series at this point (such as ''Anime/NeonGenesisEvangelion'', ''Anime/LoveLive'', and ''VisualNovel/FateStayNight'', to name a few), with these merchandises often prone to become collectors' items because of its' tendencies to be released as limited merchandises obtainable through UFO Catcher machines and Lucky Draws. They have also recently launched a high-quality figurine line, ''S-Fire'' to significant acclaim.
746** Outright averted with the ''VideoGame/LikeADragon'' series where it's a CashCowFranchise with no signs of losing momentum anytime soon. Ever since the first game in 2005, the series has seen several sequels, spin-offs and HD remasters released, with almost every game becoming best-sellers and falling under Playstation's "The Best" line. A [[VideoGame/Yakuza0 prequel]] and [[VideoGameRemake remake]] of [[VideoGame/Yakuza1 the first game]] were released to commemorate the series' ten year anniversary, and the seventh game in the main series was released to critical and commercial success.
747** Overall, Sega's current reputation in Japan subverts this trope, as they are now considered one of the biggest media conglomerates in Japan that does not only produce video games with their many ventures.
748* PutOnABus: After ''Alex Kidd in the Enchanted Castle'' flopped with critics and retail and VideoGame/SonicTheHedgehog1 made Sega realize the technicolor insectivore was their real answer to Mario, Alex Kidd was dropped as their mascot in favor of Sonic and permanently retired from the companies game line-up. Kidd has made the occasional cameo since then, but he is largely forgotten today... that is until 2021 saw the release of ''Alex Kidd in Miracle World DX'', a remake of the first game.
749* RightHandVersusLeftHand: The rivalry between Sega's Japanese and American branches is the stuff of industry legend, with the 16- and 32-bit generations marred with SOJ's jealousy of SOA's success and hamstringing their efforts on projects in favor of their own, while simultaneously offering up counterproductive projects like the Platform/Sega32X as work on the coming Saturn continued along. By the time the Dreamcast ended its life cycle, it looked to hardcore fans like Sega's worst enemy was themselves.
750* ScrewedByTheNetwork: The [[Platform/SegaDreamcast Dreamcast]] was ''too good to last''.
751* SigilSpam: Sonic the Hedgehog makes a ''lot'' of [[http://sonic.wikia.com/wiki/List_of_cameos_and_references cameo appearances]] in the companies games. He even appeared in the Sega CD and Sega Channel boot up. He is their mascot, and they want you to know it.
752* TitleScream: Read the caption below the image. First heard in Japanese Sega commercials, it was most famously used internationally at the start of all the major [[VideoGame/SonicTheHedgehog1 2D]] ''[[VideoGame/SonicTheHedgehog2 Sonic]]'' [[VideoGame/Sonic3AndKnuckles games]]. Variations on the scream can also be heard on start-up of ''VideoGame/{{Panic}}'', all the ''Project Diva'' games and ''Manga/KOn Houkago Live!''.
753** {{Enforced|Trope}} because the reason for the scream being there in the first place is because it's actually {{filler}} to replace an [[http://sonic.wikia.com/wiki/Sonic_the_Hedgehog_Band early]] SoundTest [[http://sonic.wikia.com/wiki/Sonic_the_Hedgehog_Band idea that never came to be]] in ''VideoGame/SonicTheHedgehog1''. In fact, this one sound byte takes up more memory ''than entire levels do''.
754** US commercials that reveled in the ''X-treme 90's'' image they were portraying at the time also often ended with a different voice quickly screaming "SEGA!"
755* TakeThat: Their entire advertising campaign throughout their console years famously consisted of lobbing {{Take That}}s at competing consoles.
756* VirtualYouTuber: Since 2022, Popona, an ''VideoGame/IdolaPhantasyStarSaga'' tie-in [=VTuber=] (later a ''VideoGame/PhantasyStarOnline2NewGenesis'' official [=VTuber=]) has been promoted to the status of "SEGA Official [=VTuber=]" and now covers the company as a whole. Her channel can be found [[https://www.youtube.com/@popona_ch here]].
757----
758->'''''[[http://www.angelfire.com/ny/dezmoowu/Sega/sega.wav SEGA!]]'''''

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