Line #73 Creator/Hasbro


1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/hasbro.png]]
2	[[caption-width-right:350:[[{{Slogans}} Making the world smile.]]]]
3
4	[[http://hasbro.com Hasbro]][[note]]a {{Portmantitle}} of the original name "'''Has'''senfeld '''Bro'''thers"[[/note]], based in Pawtucket, Rhode Island, is a global leader in the toy and games industry, and perhaps the leader in integrated [[MerchandiseDriven toy-based]] entertainment. The company was founded on December 6, 1923 as a textile remnant factory and expanded into toys in TheForties. Its first big success was Toys/MrPotatoHead, which arrived in 1952. In 1965, Hasbro created the UrExample of the action figure with ''Franchise/GIJoe''. In 1982, Hasbro launched the ''A Real American Hero'' sub-franchise, and with it, pioneered a new multimedia strategy as [[ComicBook/GIJoeARealAmericanHeroMarvel comic books]] and [[WesternAnimation/GIJoeARealAmericanHero an animated TV series]] became hugely successful, thanks to the storytelling work of Creator/MarvelComics and its animation division [[Creator/DepatieFrelengEnterprises Marvel Productions]]. Hasbro and Marvel then duplicated their success with ''Franchise/MyLittlePony'' that same year, which was a hit with girls, and in 1984 with ''The Franchise/{{Transformers}}'', using toys repurposed from two Japanese toylines[[note]]which were both spin-offs of ''Toys/{{Micro\|nauts}}man'', which in turn was a lineal descendant of Takara's license of the original ''G.I. Joe''[[/note]]. ''WesternAnimation/{{Jem}}'', Hasbro's 1986 attempt to compete with Franchise/{{Barbie}} in the doll market, failed, although the cartoon gained a cult following. The ''Maxie'' line and its animated series ''WesternAnimation/MaxiesWorld'' were only slightly more successful than ''Jem''. Hasbro's next attempts to create action figure/cartoon franchises, ''WesternAnimation/{{Inhumanoids}}'', ''WesternAnimation/{{Visionaries}}'' and ''[[WesternAnimation/COPS1988 C.O.P.S.]]'', got cult followings but weren't as successful as ''G.I. Joe'' or ''Transformers''.
5
6	In 1991, Hasbro purchased Tonka, which gained them not only the truck line, but Creator/{{Kenner}} Products (one of their main competitors) and the Parker Brothers board game line, including ''TabletopGame/{{Monopoly}}'' and ''TabletopGame/CandyLand'', as a complement to Creator/MiltonBradley, a 1984 purchase; they were previously owned by Pillsbury, who have since been bought out by UsefulNotes/GeneralMills. Tonka, through Kenner, also had the toy rights to ''Franchise/StarWars'', a property which would prove valuable for the company. 1994 saw the acquisition of British game company Waddingtons, inventor of ''TabletopGame/{{Clue}}'' (which had been licensed by Parker Brothers prior). As part of Hasbro, Kenner would go on to re-ignite the ''Transformers'' brand in 1996 with ''WesternAnimation/BeastWars''. In 1998, Hasbro bought Creator/{{Galoob}}, maker of ''Star Wars'' Micro Machines, so that they would have exclusive toy rights to the franchise; also purchased that year was Creator/AvalonHill, producer of strategy-oriented tabletop games, and Tiger Electronics, a former electronic toys company whose most popular products were the Toys/{{Furby}} and their extensive line of simple LCD games. 1999 saw Hasbro buy Creator/WizardsOfTheCoast (which they integrated Avalon Hill into by 2004), giving them ''TabletopGame/MagicTheGathering'' and ''TabletopGame/DungeonsAndDragons'' along with the ''[[TabletopGame/{{Pokemon}} Pokémon Trading Card Game]]''.
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8	As a media entity, the company reached its peak in 2007, when the first Creator/MichaelBay-directed ''Film/{{Transformers\|2007}}'' film was released. The success of the film (and its sequels) enabled Hasbro to increase its mass media exposure, including film versions of ''[[Film/GIJoeTheRiseOfCobra G.I. Joe]]'' and ''Film/{{Battleship}}''. In 2008, Hasbro reclaimed the rights to its animated series from TV Loonland (which owned Creator/SunbowEntertainment). In 2010, Hasbro and Discovery Communications would launch Creator/TheHub, whose launch programming (much of it produced by Hasbro Studios, an in-house production company launched the year before) included ''WesternAnimation/MyLittlePonyFriendshipIsMagic'', which stumbled upon massive interest from [[PeripheryDemographic older men]], and ''WesternAnimation/TransformersPrime'', a mere success within the core demographic of the franchise. In 2015, Hasbro and Creator/{{Universal}} Studios resurrected ''WesternAnimation/{{Jem}}'' as a live-action musical based off the animated series from the 80s, known as ''Film/JemAndTheHolograms2015''. They also plan a live-action comedy from Creator/AdamSandler based off the preschool-based board game ''TabletopGame/CandyLand'' in the near future, but the project has jumped from Universal to Creator/SonyPictures to Creator/WarnerBros. 2016 saw comic book partner Creator/IDWPublishing jumpstart the ComicBook/HasbroComicUniverse with the ''[[ComicBook/Revolution2016 Revolution]]'' crossover, spinning out from their ''Transformers'' and ''G.I. Joe'' series to encompass nearly all the other IDW Hasbro titles (the newly-launched ''ComicBook/MicronautsIDW'', ''[[ComicBook/RomSpaceknight ROM]]'' and ''ComicBook/ActionMan'', plus ''WesternAnimation/{{MASK}}''; ''ComicBook/JemAndTheHologramsIDW'' is also a part of the universe, but isn't involved in ''Revolution'').
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10	Then, on November 3, 2017, following the moderate success of ''[[WesternAnimation/MyLittlePonyTheMovie2017 My Little Pony: The Movie]]'', Hasbro signed an exclusive, five-year production and distribution deal with [[Creator/{{Paramount}} Paramount Pictures]] (producer of the ''Transformers'' and ''G.I. Joe'' movies) to begin producing their own slate of films and television programs under the Allspark Pictures banner, covering both live-action and animated fare. Paramount will co-own and distribute the films and shows worldwide under the deal and give Paramount access to a large number of Hasbro franchises. Due to the UsefulNotes/COVID19Pandemic, however, the [[WesternAnimation/MyLittlePonyANewGeneration pilot movie]] for the fifth generation of ''My Little Pony'' ended up [[ChannelHop shifting]] to Creator/{{Netflix}}, which took over distribution for future works in the series as well.
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12	In 2018, Hasbro acquired ''Franchise/PowerRangers'' and several other Creator/SabanBrands properties which gave Hasbro access to a number of franchises aside from ''Power Rangers'' such as ''WesternAnimation/{{Popples}}''.
13
14	In August 2019, Hasbro acquired Creator/EntertainmentOne (aka [=eOne=]), a Canadian entertainment company, and owners of (among others) the Creator/DeathRowRecords catalogue, ''WesternAnimation/PeppaPig'', and ''WesternAnimation/PJMasks''. In a strange case of bringing things full-circle, [=eOne=] is a partial descendant of defunct Canadian film/TV company Alliance Atlantis (via their former film division, which went independent as "Alliance Films" after AA went under in 2007, and was purchased by [=eOne=] in 2012-- [=eOne=] then began to use the final AA/Alliance fanfare for their own VanityPlate)-- which worked with Hasbro on the ''Beast Wars'' animated series (since they had been working with Creator/MainframeEntertainment on ''WesternAnimation/ReBoot''). Even more ironically, the kids library of AA had been bought in 2013 by another Hasbro partner, [[Creator/{{WildBrain}} DHX Media]] (currently known as [=WildBrain=])[[note]][=eOne=] was also the last known rights holder to ''WesternAnimation/AdventuresOfTheGalaxyRangers'', whose current status is unclear.[[/note]] In 2021, Hasbro sold [=eOne=] Music (including Death Row) to The Blackstone Group and renamed itself to MNRK Music Group. The following year, Hasbro began a massive review of their assets & brand portfolio and began putting [=eOne=] for sale. In August 2023, Creator/{{Lionsgate}} agreed to acquire [=eOne=] for $500 million.[[note]]Franchises like ''Peppa Pig'', and ''PJ Masks'', however will remain with Hasbro, as they absorbed eOne's Family Brands division and the shows will continue under the newly formed Hasbro Entertainment.[[/note]] The sale was completed in December of that year. Hasbro also kept their stake in Astley Baker Davies as part of the transaction. By 2024, Hasbro began licensing out most of their brands to other toy companies (most notably Basic Fun, Spin Master, Play Monster and Playmates Toys) and began focusing their toy and game operations under core brands (including ''Magic the Gathering'', Hasbro Gaming, ''Play-Doh'', ''Nerf'', ''Transformers'', ''Dungeons & Dragons'' and ''Peppa Pig'').
15
16	!!Franchises created and/or owned by Hasbro [[note]]Not including Creator/WizardsOfTheCoast products[[/note]]:
17	[[index]]
18	* ''Franchise/ActionMan''
19	** ''WesternAnimation/AlphaTeensOnMachines''
20	* ''TabletopGame/{{Battleship}}''
21	** ''Film/{{Battleship}}'' (the 2012 movie)
22	* ''TabletopGame/CandyLand''
23	* ''TabletopGame/CatchPhrase1994''
24	* ''TabletopGame/{{Clue}}''
25	* ''TabletopGame/ConnectFour''
26	* ''TabletopGame/{{Cranium}}'' and all games under its brand (acquired in 2008).
27	* ''WesternAnimation/ChallengeOfTheGobots'' (with Creator/{{Bandai}}; acquired from Tonka)
28	* ''[[WesternAnimation/COPS1988 C.O.P.S.]]''
29	* ''Dream Life''
30	** ''Designer[='=]s World''
31	* ''Toys/FairyTails''
32	* ''Toys/{{Furby}}''
33	* ''TabletopGame/GameOfLife''
34	* ''Franchise/GIJoe''
35	** ''[[ComicBook/GIJoeARealAmericanHeroMarvel G.I. Joe: A Real American Hero]]'' (The Creator/{{Marvel}} comics)
36	** ''WesternAnimation/GIJoeARealAmericanHero'' (The animated series)
37	** ''WesternAnimation/GIJoeTheMovie''
38	** ''WesternAnimation/SgtSavageAndHisScreamingEagles''
39	** ''WesternAnimation/GIJoeExtreme''
40	** ''WesternAnimation/GIJoeReelFX''
41	** ''WesternAnimation/GIJoeSigma6''
42	** ''WesternAnimation/GIJoeRenegades''
43	* ''Girl Talk''
44	* ''[[Anime/SmilePrecure Glitter Force]]'' (Trademark for the Glitter Force dub is owned by Creator/ToeiAnimation in 2017, while in 2018 franchise acquired wholesale from Saban alongside others)
45	** ''[[Anime/DokiDokiPrecure Glitter Force Doki Doki]]''
46	* ''WebAnimation/HanazukiFullOfTreasures''
47	* ''Hit Clips'' (an electronic music player that ran on cartridges and included excerpts of popular songs)
48	* ''Toys/IDog''
49	* ''WesternAnimation/{{Inhumanoids}}''
50	* ''WesternAnimation/{{Jem}}''
51	** ''Film/JemAndTheHolograms2015''
52	* ''Lazer Tag'' (now sold as a part of their ''Toys/NERFBrand'')
53	* ''Toys/LittlestPetShop'':
54	** ''WesternAnimation/LittlestPetShop2012''
55	** ''WesternAnimation/LittlestPetShopAWorldOfOurOwn''
56	* ''WesternAnimation/{{MASK}}'' (acquired when Hasbro bought Kenner)
57	* ''WesternAnimation/MaxiesWorld''
58	* ''Toys/MrPotatoHead''
59	* ''TabletopGame/{{Monopoly}}''
60	* ''Franchise/MyLittlePony''
61	** ''WesternAnimation/MyLittlePonyAndFriends''
62	*** ''WesternAnimation/MyLittlePonyTheMovie1986''
63	** ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
64	*** ''WesternAnimation/MyLittlePonyEquestriaGirls''
65	*** ''WesternAnimation/MyLittlePonyTheMovie2017''
66	** ''WesternAnimation/MyLittlePonyANewGeneration''
67	*** ''WesternAnimation/MyLittlePonyMakeYourMark''
68	* ''Toys/MyPrettyMermaids''
69	* ''TabletopGame/MysteryDate1965''
70	* ''Toys/NERFBrand''
71	** ''NERF Rebelle'' (aimed at girls)
72	* ''TabletopGame/{{Operation}}''
73	* ''WesternAnimation/PeppaPig''
74	* ''TabletopGame/PieFace''
75	* ''WesternAnimation/PJMasks''
76	* ''WesternAnimation/{{Popples}}'' (franchise acquired wholesale from Saban in 2018)
77	* ''WesternAnimation/PoundPuppies2010''
78	* ''Franchise/PowerRangers'' (franchise acquired wholesale from Saban in 2018)
79	** ''Series/PowerRangersBeastMorphers''
80	** ''Series/PowerRangersDinoFury''
81	** ''Series/PowerRangersCosmicFury''
82	* ''Pretty Pretty Princess''
83	* ''Literature/RaggedyAnn''
84	* ''WesternAnimation/{{Robotix}}''
85	* ''TabletopGame/{{Risk}}''
86	* ''ComicBook/RomSpaceKnight''
87	* ''TabletopGame/{{Scrabble}}'' (owned by Creator/{{Mattel}} internationally)
88	* ''WesternAnimation/StarFairies''
89	* ''Toys/StretchArmstrong'' (acquired when Hasbro bought Cap Toys, who bought Stretch from Kenner)
90	** ''WesternAnimation/StretchArmstrongAndTheFlexFighters''
91	* ''Franchise/{{Transformers}}'' (owned by Takara Tomy in Japan)
92	* ''Tinkertoy''
93	* ''TabletopGame/TrivialPursuit''
94	* ''True You''
95	* ''WesternAnimation/{{Visionaries}}''
96	* ''WesternAnimation/VorTechUndercoverConversionSquad''
97	* ''WesternAnimation/TheWuzzles'' (co-creation with Creator/DisneyTelevisionAnimation)
98	* ''Toys/{{Xevoz}}''
99	* ''TabletopGame/{{Yahtzee}}''
100	[[/index]]
101
102	!!Works that Hasbro has created toys or games for:
103	* ''WesternAnimation/TheAdventuresOfTeddyRuxpin'' (manufactured under license from Alchemy II, Inc.; sold as a Playskool electronic toy)
104	* ''Literature/{{Animorphs}}'' (under the ''Transformers'' brand)
105	* ''Franchise/AngryBirds''
106	* ''Literature/TheBabySittersClub''
107	* ''Franchise/{{Barbie}}'' (sold as a licensed electronic ''Giga Pets'' toy)
108	* ''Series/BarneyAndFriends'' (1993-2001; currently owned by Creator/{{Mattel}})
109	* ''Franchise/{{Batman}}''
110	** ''WesternAnimation/BatmanTheAnimatedSeries'' (under ''The New Batman Adventures'' name)
111	** ''WesternAnimation/BatmanBeyond''
112	* ''Series/BeverlyHills90210''
113	* ''Anime/{{Beyblade}}''
114	** For more about the toys, click [[TabletopGame/{{Beyblade}} here]]
115	* ''WesternAnimation/BlazingTeam''
116	* ''Series/{{Blockbusters}}'' (Milton Bradley, 1982; Waddingtons, 1986/89 in the UK)
117	* ''WesternAnimation/BobTheBuilder'' (2000-2005; currently owned by Creator/{{Mattel}})
118	* ''Franchise/{{Bratz}}''
119	* ''ComicBook/BuckyOHareAndTheToadWars''
120	* ''Series/BuffyTheVampireSlayer''
121	* ''WesternAnimation/ButtUglyMartians''
122	* ''VideoGame/{{Cityville}}''
123	* ''Series/{{Concentration}}'' (Milton Bradley, 1958-1982)
124	* ''Series/CharliesAngels''
125	* ''WesternAnimation/ChipNDaleRescueRangers''
126	* ''Film/{{Clueless}}'' (sold as a licensed electronic ''Dear Diary'', based on the 1996 TV show)
127	* ''WesternAnimation/ConanTheAdventurer''
128	* ''Film/{{Descendants}}''
129	* ''Franchise/DisneyPrincess'' (2016-2022)
130	* ''WesternAnimation/DragonTales''
131	* ''Franchise/DuckTales''
132	* ''Series/EyeGuess'' (Milton Bradley, 1966-69)
133	* ''WesternAnimation/FindingNemo''
134	* ''VideoGame/{{Frogger}}'' (manufactured under license from Creator/{{Konami}})
135	* ''Franchise/{{Frozen}}'' (2016-2022)
136	* ''VideoGame/{{Fortnite}}''
137	* ''Series/FullHouse''
138	* ''Franchise/{{Ghostbusters}}''
139	* ''Literature/{{Goosebumps}}''
140	* ''Series/HannahMontana''
141	* ''Series/HighRollers'' (Milton Bradley/ES Lowe, 1975-76; Parker Brothers, 1988)
142	* ''Series/TheHollywoodSquares'' (Milton Bradley, 1980 & 86; Parker Brothers, 1999)
143	* ''Franchise/IndianaJones''
144	* ''Series/{{Jackpot}}'' (Milton Bradley, 1975)
145	* ''WesternAnimation/JamesBondJr''
146	* ''Series/{{Jeopardy}}'' (Milton Bradley, 1964-1982; Parker Brothers, 1999)
147	* ''Franchise/JurassicPark'' (1993-2017)
148	* ''Franchise/TheLegendOfZelda''
149	* ''WesternAnimation/LiloAndStitch''
150	* ''[[WesternAnimation/TheLionKing1994 The Lion King]]''
151	* ''Series/LittleHouseOnThePrairie'' (Parker Brothers, 1978)
152	* ''Series/LizzieMcGuire''
153	* ''WesternAnimation/{{Madagascar}}''
154	* ''Literature/TheMagicSchoolBus''
155	* ''Toys/MarvelLegends'':
156	** ''Creator/MarvelComics'' (since 2007)
157	** ''Franchise/MarvelCinematicUniverse'' (since 2008)
158	** ''WesternAnimation/SpideyAndHisAmazingFriends''
159	* ''VideoGame/{{Medabots}}''
160	* ''Film/MenInBlackII''
161	* ''WesternAnimation/MonstersInc''
162	* ''WesternAnimation/TheNightmareBeforeChristmas''
163	* ''VideoGame/{{Overwatch}}''
164	* ''Series/{{Password}}'' (Milton Bradley, 1961-1987)
165	* ''WesternAnimation/ThePiratesOfDarkWater''
166	* ''Franchise/{{Pokemon}}'' (Hasbro, 1999-2005; Milton Bradley, 1999-2003; Wizards of the Coast, 1998-2004)
167	* ''Literature/{{Pollyanna}}''
168	* ''WesternAnimation/ThePowerpuffGirls''
169	* ''WesternAnimation/ThePrinceOfEgypt''
170	* ''VideoGame/RollerCoasterTycoon'' (Original game published under the Hasbro Interactive brand)
171	* ''Series/RomperRoom'' - Hasbro produced a line of merchandise for this show when they bought its production company, Claster Television.
172	* ''WesternAnimation/{{Rugrats}}'' (sold as a licensed electronic ''Giga Pets'' toy)
173	* ''Series/SabrinaTheTeenageWitch''
174	* ''Franchise/SesameStreet'' (2011-2022, certain territories)
175	* ''WesternAnimation/Shrek2''
176	* ''WesternAnimation/TheSimpsons''
177	* ''WesternAnimation/SpongeBobSquarePants''
178	* ''Film/{{Stargate}}''
179	* ''Film/StarTrek2009''
180	* ''Franchise/StarWars'' (since 1995)
181	* ''WesternAnimation/StrawberryShortcake'' (2008-2014)
182	* ''VideoGame/StreetFighterII'' (Released as part of the ''G.I. Joe'' line)
183	* ''Literature/SweetValleyHigh''
184	* ''WesternAnimation/TeenageMutantNinjaTurtles2003''
185	* ''Film/Terminator2JudgmentDay''
186	* ''Series/ThatsSoRaven''
187	* ''Series/ThreeOnAMatch'' (Milton Bradley, 1972)
188	* ''WesternAnimation/TitanAE''
189	* ''Franchise/ToyStory''
190	** ''WesternAnimation/ToyStory3''
191	** ''WesternAnimation/ToyStory4''
192	* ''WesternAnimation/{{Trollz}}''
193	* ''WesternAnimation/{{Trolls}}'' (2016-2022)
194	* ''WesternAnimation/{{Uglydolls}}''
195	* ''WesternAnimation/WildWestCOWBoysOfMooMesa''
196	* ''Series/WheelOfFortune'' (Milton Bradley, 1975; Parker Brothers, 1999)
197	* ''Franchise/{{Zoids}}''

Context Creator / Hasbro