History YMMV / TheEmojiMovie

* HilariousInHindsight: In ''Film/Deadpool2016'', T. J. Miller's character mentions that he thought the poop emoji was meant to represent frozen yogurt--so knowing that one of his next roles would actually involve playing an emoji that interacts with an AnthropomorphicPersonification of that emoji is amusing to some degree.
* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, or even the fact that it's Sony producing it (after ''Film/{{Ghostbusters|2016}}'', one of the most maligned movies ''pre-release'' in the history of the internet), there's a loud group of people who want to make their distaste to this movie known long before the movie's release, as well as their preference for cancelled Sony Pictures Animation projects such as the ''ComicStrip/{{Popeye}}'' movie by Creator/GenndyTartakovsky or the ''Medusa'' movie by Creator/LaurenFaust.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, or even the fact that it's Sony producing it (after ''Film/{{Ghostbusters|2016}}'', one of the most maligned movies ''pre-release'' in the history of the Web), there's a loud group of people who want to make their distaste to this movie known long before the movie's release, as well as their preference for cancelled Sony Pictures Animation projects such as the ''ComicStrip/{{Popeye}}'' movie by Creator/GenndyTartakovsky or the ''Medusa'' movie by Creator/LaurenFaust.

* ScrappyMechanic: One version of the teaser trailer is rendered entirely vertical, including the scene outside of the smartphone world. Due to vertical videos having gigantic black bars, which are a universal pet peeve to many users on sites like Website/{{YouTube}}, this did nothing to help the response to the trailer.

* UncannyValley: Bizarrely, the character designs of the emojis. Their limbs are all underneath large, heavily detailed heads, and look extreamly distracting. The [[http://cdn3-www.comingsoon.net/assets/uploads/gallery/emojimovie-express-yourself/emoji_movie_ver3_xlg.jpg faces]] [[http://cdn3-www.comingsoon.net/assets/uploads/gallery/emojimovie-express-yourself/emoji_movie_xlg.jpg don't look]] [[http://cdn3-www.comingsoon.net/assets/uploads/gallery/emojimovie-express-yourself/emoji_movie_ver5_xlg-1.jpg much better]] either.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, there's a loud group of people who want to make their distaste to this movie known long before the movie's release, as well as their preference for cancelled Sony Pictures Animation projects such as the ''ComicStrip/{{Popeye}}'' movie by Creator/GenndyTartakovsky or the ''Medusa'' movie by Creator/LaurenFaust.

* ScrappyMechanic: The entire teaser trailer is rendered vertically, including the scene outside of the smartphone world. Due to vertical videos having gigantic black bars, which are a universal pet peeve to many users on sites like Website/{{YouTube}}, this did nothing to help the response to the trailer.

* TaintedByThePreview: Almost everyone tore apart the teaser trailer upon its release, with many seeing it as everything wrong with the animation industry in present times. The fact that Mel, intentionally or not, hinted at sequels in said trailer ("It's my pleasure to announce our ''first'' movie.") only further emboldened the backlash.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, there's a loud group of people who want to make their distaste to this movie known long before the movie's release, as well as their preference for cancelled Sony Pictures Animation projects such as the ''ComicStrip/{{Popeye}}'' movie by Creator/GennedyTartakovsky or the ''Medusa'' movie by Creator/LaurenFaust.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, there's a loud group of people who want to make their distaste to this movie known long before the movie's release, as well as their preference for cancelled Sony Picture Animation projects such as the Popeye movie by Gennedy Tartakovsky or the Medusa movie by Lauren Faust.

* BrokenBase: Are emojis really capable of having a storyline despite being just web gimmicks? Is the movie just an attempt to replicate where ''WeternAnimation/TheLegoMovie'' succeeded? Or is it just an attempt to make a film based off a fad? Either way, not everyone is enthusiastic about the idea of emojis getting a movie.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, there's a loud group of people who want to make their distaste to this movie known long before the movie's release.

* HilariousInHindsight: In ''Film/Deadpool2016'', Creator/TJMiller's character mentions that he thought the poop emoji was meant to represent frozen yogurt--so knowing that one of his next roles would actually involve playing an emoji that interacts with an AnthropomorphicPersonification of that emoji is amusing to some degree.

* MisaimedMarketing: Judging by the comments of many viewers, Sony's decision to release their first trailer narrated by a [[DullSurprise completely apathetic emoji]] seemed to signal that Sony was completely indifferent about selling their movie.

** For fans of ''WesternAnimation/TheLegoMovie'', this film is perceived as a blatant attempt to emulate that film's success, and have wished it never happened.

* MisaimedMarketing: Judging by the comments of many viewers, Sony's decision to release their first trailer narrated by a [[DullSurprise completely apathetic emoji]] seemed to signal that didn't Care about selling their movie.

** For fans of ''WesternAnimation/TheLegoMovie'', this film is a blatant attempt to emulate that film's success, and are vocal of how much they despise it.

* FandomRivalry: A ''ComicStrip/{{Popeye}}'' movie directed by Creator/GenndyTartakovsky was put on the backburner for this--so given the widely-negative response to the film's premise, a number of fans of the cartoon/comic strip have expressed disdain for this movie.

* MisaimedMarketing: Judging by the comments of many viewers, Sony's decision to release their first trailer narrated by a [[DullSurprise completely apathetic emoji]] seemed to signal that TheyJustDidntCare about selling their movie.

* TaintedByThePreview: Almost everyone tore apart the teaser trailer upon its release, with many seeing it as everything wrong with the animation industry in present times. The fact that Gene, intentionally or not, hinted at sequels in said trailer only further emboldened the backlash.

* ScrappyMechanic: The entire teaser trailer is rendered vertical, including the scene outside of the smartphone world. Due to vertical videos being a universal pet peeve to many users on sites like YouTube (Due to huge black bars), this makes it even worse..

* MisaimedMarketing: Judging by the comments of many viewers, Sony's decision to release their first trailer with narration from a [[DullSurprise completely apathetic narrator]] seemed to signal that TheyJustDidntCare about selling their movie.

* InternetBackdraft: Whether its due to the mere idea of emojis being adaptable for movies, or the reactions to the teaser trailer, there's a loud group of people who want to make their distaste to this movie known, ''even before it is coming out''.

* TaintedByThePreview: And ''how''. Almost everyone tore apart the teaser trailer upon its release, with many seeing it as everything wrong with the animation industry in present times. The fact that Gene, intentionally or not, hinted at sequels in said trailer only further emboldened the backlash.

* FollowTheLeader: Many couldn't resist point similarities to this film and ''WesternAnimation/TheLegoMovie'', which some argue is ''the'' reason the movie was conceived in the first place. However, others argue it has more in common with ''WesternAnimation/InsideOut''.

* TaintedByThePreview: And ''how''. Almost everyone tore apart the teaser trailer upon its release, with many seeing it as everything wrong with the animation industry in present times. The fact that Gene, intentionally or not, hinted at sequels in said trailer only further emboldened the backlash.

* FollowTheLeader: Many couldn't resist point similarities to this film and ''WesternAnimation/TheLegoMovie'', which some argue is ''the'' reason the movie was conceived in the first place.

* TaintedByThePreview: And ''how''. Almost everyone tore apart the teaser trailer upon its release, with many seeing it as everything wrong with the animation industry in present times. The fact that the character, intentionally or not, hinted at sequels only further emboldened the backlash.