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* AudienceAlienatingPremise: The film is a satire about gender relations and sexual harassment set in a LadyLand AlternateUniverse but its mixture of satire, hard truth and rom-com made it difficult to know who to market to; it wasn't a traditional RomCom but as a satire, it was very {{Juvenalian}} (mocking, abrasive and caustic). Also, the main characters were largely unlikeable, and the world was a terrible place to live in - for both universes and also the cross-dressing (meant to show men in a women's position) was outright FanDisservice and {{Squick}}, even if it was satire. A HighConcept movie that posed the question "What if women were men, and men were women?". It wasn't quite sure how to handle the topic of misogyny and misandry well, given that it was a mixture of RomCom and satire. As a whole, it fell between two stools being not quite one thing but not quite the other. People who wanted a traditional RomCom would not have enjoyed the gender politics as the theme, whereas people looking for a more intellectual film wouldn't have enjoyed the RomCom aspect, and although it tried to give An Aesop on sexism and double standards, the film was seen as having more of a LostAesop. In general, it was a hard sell and marketing it was difficult.
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* AudienceAlienatingPremise: The film is a satire about gender relations and sexual harassment set in a LadyLand AlternateUniverse but its mixture of satire, hard truth and rom-com made it difficult to know who to market to; it wasn't a traditional RomCom but as a satire, it was very {{Juvenalian}} Juvenalian (mocking, abrasive and caustic). Also, the main characters were largely unlikeable, and the world was a terrible place to live in - for both universes and also the cross-dressing (meant to show men in a women's position) was outright FanDisservice and {{Squick}}, even if it was satire. A HighConcept movie that posed the question "What if women were men, and men were women?". It wasn't quite sure how to handle the topic of misogyny and misandry well, given that it was a mixture of RomCom and satire. As a whole, it fell between two stools being not quite one thing but not quite the other. People who wanted a traditional RomCom would not have enjoyed the gender politics as the theme, whereas people looking for a more intellectual film wouldn't have enjoyed the RomCom aspect, and although it tried to give An Aesop on sexism and double standards, the film was seen as having more of a LostAesop. In general, it was a hard sell and marketing it was difficult.
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* AudienceAlienatingPremise: The film is a satire about gender relations and sexual harassment set in a LadyLand AlternateUniverse but its mixture of satire, hard truth and rom-com made it difficult to know who to market to; it wasn't a traditional RomCom but as a satire, it was very {{Juvenalian}} (mocking, abrasive and caustic). Also, the main characters were largely unlikeable, and the world was a terrible place to live in - for both universes and also the cross-dressing (meant to show men in a women's position) was outright FanDisservice and {{Squick}}, even if it was satire. A HighConcept movie that posed the question "What if women were men, and men were women?". It wasn't quite sure how to handle the topic of misogyny and misandry well, given that it was a mixture of RomCom and satire. As a whole, it fell between two stools being not quite one thing but not quite the other. People who wanted a traditional RomCom would not have enjoyed the gender politics as the theme, whereas people looking for a more intellectual film wouldn't have enjoyed the RomCom aspect, and although it tried to give An Aesop on sexism and double standards, the film was seen as having more of a LostAesop. In general, it was a hard sell and marketing it was difficult.
