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* ''Film/GuardiansOfTheGalaxyVol3'': Rocket, coming across a cage of younger versions of his species, then looking up to see the cage's label, confirming once and for all he was an Earth Raccoon all along.
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** Timely going to repair the Loom, only for the temporal radiation to spaghettify him, leaving the team helpless as the Loom explodes, with a close up of Loki's terrified eyes as he and the rest of the TVA are hit by the ensuing blast.
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** [[TheStinger The film's stingers]] also have two '''huge''' ones: one from the mid-credits scene (where the news broadcaster cuts to footage from "controversial news website" [=TheDailyBugle.com=] to reveal an [[Creator/JKSimmons extremely familiar-looking]] [[Film/SpiderManTrilogy J. Jonah Jameson]]) and one from the post-credits scene (as "Fury" and "Hill" reveal that they were actually [[Film/CaptainMarvel2019 the Skrulls Talos and Soren]] the entire time).
to:
** [[TheStinger The film's stingers]] also have two '''huge''' ones: one from the mid-credits scene (where the news broadcaster cuts to footage from "controversial news website" [=TheDailyBugle.com=] net=] to reveal an [[Creator/JKSimmons extremely familiar-looking]] [[Film/SpiderManTrilogy J. Jonah Jameson]]) and one from the post-credits scene (as "Fury" and "Hill" reveal that they were actually [[Film/CaptainMarvel2019 the Skrulls Talos and Soren]] the entire time).
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* ''Film/DoctorStrangeInTheMultiverseOfMadness'': The reveals of the final two members of the Illuminati: the long-awaited Reed Richards and Charles Xavier.
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--->'''"Pietro"'''': Snoopers gonna snoop.
to:
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** 2014!Thanos prepares to kill Thor with his own axe, only to be hit off-balance by Mjolnir. The enchanted hammer then to flies into the hand of its [[OnlyTheChosenMayWield wielder]] -- not Thor himself, but Captain America.
to:
** 2014!Thanos 2014 Thanos prepares to kill Thor with his own axe, only to be hit off-balance by Mjolnir. The enchanted hammer then to flies into the hand of its [[OnlyTheChosenMayWield wielder]] -- not Thor himself, but Captain America.
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The shot is surprising bc it shows who the actor is… it’s not a variant, it’s a straight forward example
Changed line(s) 63 (click to see context) from:
** He Who Remains being revealed to be played by Creator/JonathanMajors, who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but rather ''who'' it's of.
to:
** He Who Remains being revealed to be played by Creator/JonathanMajors, who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but rather ''who'' it's of.
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** After running into the Beekeeper, Wanda calmly rewinds time, so that she and Vision never left the house.
to:
** After running into the Beekeeper, Wanda calmly rewinds time, time so that she and Vision never left the house.
Changed line(s) 42,44 (click to see context) from:
** Before Wanda and Vision can get into a fight, someone's knocking at the door. Wanda opens it to find that it's ''[[BackFromTheDead Pietro]]''. Oh but it's not just ''any'' Pietro, but [[Film/XMenFilmSeries the version of Pietro played by]] ''Creator/EvanPeters''.
** Wanda after feeling that Vision has escaped from Westview, freezes everyone in place, and extends the barrier of the Hex beyond the limits.
** Wanda heading down to Agnes' basement to look for the twins, and coming across some sinister altar. Agnes meeting her and revealing she too has magic.
** Wanda after feeling that Vision has escaped from Westview, freezes everyone in place, and extends the barrier of the Hex beyond the limits.
** Wanda heading down to Agnes' basement to look for the twins, and coming across some sinister altar. Agnes meeting her and revealing she too has magic.
to:
** Before Wanda and Vision can get into a fight, someone's knocking at the door. Wanda opens it to find that it's ''[[BackFromTheDead Pietro]]''. Oh Oh, but it's not just ''any'' Pietro, but Pietro: it’s [[Film/XMenFilmSeries the version of Pietro played by]] ''Creator/EvanPeters''.
**Wanda Wanda, after feeling that Vision has escaped from Westview, freezes everyone in place, place and extends the barrier of the Hex beyond the limits.
** Wandaheading heads down to Agnes' basement to look for the twins, and coming comes across some sinister sinister-looking altar. Agnes meeting her and Then enters Agnes, revealing that she too has magic.
**
** Wanda
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** In a Mid-Credits scene Monica trying to break into the basement, only for her to also fall under Agatha's spell, with "Pietro" appearing behind.
to:
** In a Mid-Credits scene mid-credits scene, Monica trying tries to break into the basement, basement only for her to also fall under Agatha's spell, with "Pietro" appearing behind.behind her.
Changed line(s) 48,51 (click to see context) from:
** In a flashback Wanda, after being allowed to examined Vision's corpse by S.W.O.R.D. drives to the real Westview, and in a moment of sorrow, creates the Hex, and "Vision".
** During the battle against Agatha, Wanda fully embraces her destiny as the Scarlet Witch, and creates a new costume for herself.
** In a mid-credit scene, Monica is told to meet with a S.W.O.R.D agent, which is revealed to have been a Skrull the entire time, who has a message from a friend, heavily implied to be Nick Fury.
** Post-credit scene, in a remote cottage, Wanda is shown living peacefully in seclusion, until an astral form of her, dressed in her Scarlet Witch outfit, is seen in the back room studying the Darkhold, when she hears her children crying out for her.
** During the battle against Agatha, Wanda fully embraces her destiny as the Scarlet Witch, and creates a new costume for herself.
** In a mid-credit scene, Monica is told to meet with a S.W.O.R.D agent, which is revealed to have been a Skrull the entire time, who has a message from a friend, heavily implied to be Nick Fury.
** Post-credit scene, in a remote cottage, Wanda is shown living peacefully in seclusion, until an astral form of her, dressed in her Scarlet Witch outfit, is seen in the back room studying the Darkhold, when she hears her children crying out for her.
to:
** In a flashback Wanda, flashback, Wanda- after being allowed to examined Vision's corpse by S.W.O.R.D. - drives to the real Westview, and in a moment of sorrow, creates the Hex, Hex and "Vision".
** During the battle against Agatha, Wanda fully embraces her destiny as the ScarletWitch, Witch and creates a new costume for herself.
** In amid-credit mid-credits scene, Monica is told to meet with a S.W.O.R.D agent, which agent (who is revealed to have been a Skrull the entire time, time), who has a message from a friend, friend that’s heavily implied to be Nick Fury.
**Post-credit In a post-credits scene, in a remote cottage, Wanda is shown living peacefully in seclusion, seclusion in a cottage, until an astral form of her, her dressed in her Scarlet Witch outfit, outfit is seen in the back room studying the Darkhold, when and she hears her children crying out for her.
** During the battle against Agatha, Wanda fully embraces her destiny as the Scarlet
** In a
**
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All corpses are dead. That’s like saying “mammal human”
Changed line(s) 41 (click to see context) from:
** After she hurls Monica out of [=WestView=], Wanda briefly turns around to see Vision's dead corpse.
to:
** After she hurls Monica out of [=WestView=], Wanda briefly turns around to see Vision's dead corpse.
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Up To Eleven is a defunct trope
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** Just as [[DarkestHour hope is nearly lost]] and Thanos has Captain America, Thor, and Iron Man backed into a corner, Cap gets a call from Falcon, who tells him to look [[CallBack on his left]]. He turns to see a magic portal, from which Falcon, Black Panther, Princess Shuri, General Okoye, and the entire Wakandan army emerge. Soon more portals show up and [[UpToEleven nearly every living hero and ally in the franchise]] assemble to defeat Thanos and his army.
to:
** Just as [[DarkestHour hope is nearly lost]] and Thanos has Captain America, Thor, and Iron Man backed into a corner, Cap gets a call from Falcon, who tells him to look [[CallBack on his left]]. He turns to see a magic portal, from which Falcon, Black Panther, Princess Shuri, General Okoye, and the entire Wakandan army emerge. Soon more portals show up and [[UpToEleven nearly every living hero and ally in the franchise]] franchise assemble to defeat Thanos and his army.
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** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but rather ''who'' it's of.
to:
** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], Creator/JonathanMajors, who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but rather ''who'' it's of.
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Changed line(s) 63 (click to see context) from:
** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but who it's of.
to:
** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[{{Pun}} variant]] in that it's not the shot itself, but who rather ''who'' it's of.
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** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[Pun variant]] in that it's not the shot itself, but who it's of.
to:
** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[Pun [[{{Pun}} variant]] in that it's not the shot itself, but who it's of.
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** He Who Remains being revealed to be played by [[Creator/JonathanMajors Jonathan Majors]], who was also confirmed in 2020 to be playing [[ComicBook/KangTheConqueror Kang the Conqueror]]. An interesting [[Pun variant]] in that it's not the shot itself, but who it's of.
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** Tony Stark snaps his own makeshift Infinity Gauntlet, destroying Thanos and his army [[DyingMomentOfAwesome at the cost of his own life]].
to:
** Tony Stark Thanos, now with the completed Infinity Gauntlet, declares himself the winner and snaps his fingers, only to hear a metallic clang. Confused, Thanos looks at his Gauntlet to find it empty and then looks to Tony... who has all six Infinity Stones arranging themselves in a make-shift Infinity Gauntlet from his armor. He then snaps his own makeshift Infinity Gauntlet, destroying Thanos and his army [[DyingMomentOfAwesome at the cost of his own life]].
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* ''Film/SpiderManNoWayHome'':
** The first thing we see of Peter's lawyer is a hand on a white cane. The shot pans out to reveal Matt Murdock from the MCU's discontinued Netflix branch, making his way into the canonical MCU mere days after his nemesis the Kingpin did likewise in ''Hawkeye''.
** After Ned's wish to see Peter again opens a sling ring portal, he and MJ see Spider-Man in the distance. They call out to him, and as he approaches it slowly becomes clear that he sports the distinctive gigantic eyes of the Webb-verse Spider-Man, who promptly unmasks to reveal the face of Andrew Garfield. A few minutes later, Ned tries again, and the next portal opens to inevitably reveal Raimi-verse Peter Parker.
** The mid-credits scene mostly seems like an extended gag... until the final shot, which shows that a spawn of the Venom Symbiote stayed behind... and it starts ''moving''.
** The first thing we see of Peter's lawyer is a hand on a white cane. The shot pans out to reveal Matt Murdock from the MCU's discontinued Netflix branch, making his way into the canonical MCU mere days after his nemesis the Kingpin did likewise in ''Hawkeye''.
** After Ned's wish to see Peter again opens a sling ring portal, he and MJ see Spider-Man in the distance. They call out to him, and as he approaches it slowly becomes clear that he sports the distinctive gigantic eyes of the Webb-verse Spider-Man, who promptly unmasks to reveal the face of Andrew Garfield. A few minutes later, Ned tries again, and the next portal opens to inevitably reveal Raimi-verse Peter Parker.
** The mid-credits scene mostly seems like an extended gag... until the final shot, which shows that a spawn of the Venom Symbiote stayed behind... and it starts ''moving''.
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-->'''[[FalseFriend Agnes/Agatha Harkness]]''': [[WhamLine Wanda, Wanda, Wanda! You didn't think you were the only magical girl in town, did you?]]
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Changed line(s) 43 (click to see context) from:
-->'''"Pietro"'''': Snoopers gonna snoop.
to:
Changed line(s) 60 (click to see context) from:
** At the end of the first season finale, Loki finds himself back in the TVA and immediately runs to find Mobius and B-15 to let them know what has happened. Then he discovers that not only do they not remember him, but the statues of the three Time Keepers have been replaced by a single statue of a variant of He Who Remains, implied to be Kang the Conqueror.
to:
** At the end of the first season finale, Loki finds himself back in the TVA and immediately runs to find Mobius and B-15 to let them know what has happened. Then he discovers that not only do they not remember him, but the statues of the three Time Keepers have been replaced by a single statue of a variant of He Who Remains, implied to be Kang the Conqueror.Conqueror.
----
----
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!!Films
* In ''Film/{{Iron Man|1}}'', the black jeep drives into the terrorists' camp and Obadiah Stane gets out.
* ''Film/IronMan2'' ended with Agent Coulson on looking at a crater caused by Thor's hammer, connecting the movie to the Marvel Cinematic Universe.
* TheStinger to ''Film/{{The Avengers|2012}}'' gives us the final shot of ''Thanos, the Mad Titan'' turning toward the camera...[[SlasherSmile and]] ''[[SlasherSmile smiling.]]''
* In ''Film/IronMan3'', as the movie nears its climax, the camera briefly cuts to Tony's wrecked home; a hidden underground room was shrouded in complete darkness, until more than a dozen arc reactors start lighting up the place.
* Toward the end of ''Film/ThorTheDarkWorld'', as Thor leaves the throne room, Odin is revealed to be Loki in disguise.
* In ''Film/CaptainAmericaTheWinterSoldier'', Steve gets into a fight with the titular antagonist and rips his mask off. Cue a shot of the unmasked Winter Soldier looking back at Steve revealing him to be Bucky Barnes.
* In ''Film/AvengersAgeOfUltron'', the Avengers are debating whether Vision can be trusted, since he ''was'' created by Ultron. Then Vision ''casually picks up [[OnlyTheChosenMayWield Mjolnir]]'' and hands it to Thor.
* In ''Film/CaptainAmericaCivilWar'', the [[OnceMoreWithClarity third and final time]] we return to the mission that formed the ActionPrologue, we finally see that the people in the car were Howard and Maria Stark.
** Earlier, the shot where Ant-Man turns to giant size at the airport (especially since there had been no foreshadowing that he could do this up to this point).
* In ''Film/GuardiansOfTheGalaxyVol2'', Nebula and Gamora suddenly realizing the cave they've fallen into is filled with thousands of skeletal remains.
* In ''Film/SpiderManHomecoming'', Peter Parker rings the doorbell to his date's house on Homecoming night, and Adrian Toomes opens the door, revealing that Peter's crush is the daughter of the film's villain.
* In ''Film/ThorRagnarok'', Thor throws Mjolnir at [[BigBad Hela]] in their initial confrontation. Then she not only blocks the hammer with one hand, she then ''[[OhCrap destroys it]]''.
* In ''Film/AvengersInfinityWar'', Thanos snaps his fingers with the Gauntlet and one-by-one, heroes and others start turning into dust.
** Earlier, when Thanos and Gamora search for the Soul Stone on another world, its hooded guardian steps forward to reveal himself as the Red Skull.
* In TheStinger for ''Film/AntManAndTheWasp'', Scott is in the Quantum Realm on a mission and calls back to Hank, Janet and Hope but hears only static. Cut to the rooftop where all three are now nothing but ash, the camera focusing on the communicator as Scott's voice calls for help.
* The final OnceMoreWithClarity flashback in ''Film/{{Captain Marvel|2019}}'' is a Wham ''Scene'', but two shots in particular are notable -- first, Carol bleeds from her nose after her plane crashes, and her blood is ''red'', proving she's human, not Kree. Second is when Mar-Vell's killer steps out of the fog, and it's not a Skrull; it's [[EvilAllAlong Carol's supposed friend, Yon-Rogg]].
* Quite a few in ''Film/AvengersEndgame'':
** The Avengers track down Thanos, [[CurbStompBattle swiftly overpower him]], and cut off his arm to take the Infinity Gauntlet. To their horror, when Rocket reaches for it, the Infinity Stones are gone.
** [[AllForNothing Frustrated]] and [[TheBadGuyWins enraged]], Thor abruptly kills Thanos [[MoodWhiplash just as he and Nebula are laying the groundwork for possibly reconciling as father and daughter]].
** Some InUniverse, personal ones for [[FishOutOfTemporalWater Scott]], who has just [[Film/AntManAndTheWasp escaped the Quantum Realm]] and has no idea what has happened to the outside world. He finds a memorial to the victims of the Decimation, which includes his own name. Then he realizes the [[YearOutsideHourInside true nature]] of the Quantum Realm when he returns home to find his daughter Cassie is now fifteen years old. Later, in a more comical example, it's from his perspective that the audience is introduced to [[SplitPersonalityMerge Professor Hulk]].
** 2014!Thanos prepares to kill Thor with his own axe, only to be hit off-balance by Mjolnir. The enchanted hammer then to flies into the hand of its [[OnlyTheChosenMayWield wielder]] -- not Thor himself, but Captain America.
** Just as [[DarkestHour hope is nearly lost]] and Thanos has Captain America, Thor, and Iron Man backed into a corner, Cap gets a call from Falcon, who tells him to look [[CallBack on his left]]. He turns to see a magic portal, from which Falcon, Black Panther, Princess Shuri, General Okoye, and the entire Wakandan army emerge. Soon more portals show up and [[UpToEleven nearly every living hero and ally in the franchise]] assemble to defeat Thanos and his army.
** And then Cap utters the line that every fan had been waiting 10+ years to hear: "Avengers, assemble!". And to make it even better, he did it quietly without histrionics, which made it all the more powerful.
** Tony Stark snaps his own makeshift Infinity Gauntlet, destroying Thanos and his army [[DyingMomentOfAwesome at the cost of his own life]].
** At the end, Sam and Bruce panic when Steve doesn't immediately come back from returning the Infinity Stones. Bucky then points Sam to someone by the side of a lake...who is actually [[TheSlowPath an old Steve]].
* In ''Film/SpiderManFarFromHome'', the objects and some of the people in the bar that Peter just walked out of begin to disappear in flashes of blue light...as Mysterio, whom Peter just handed EDITH off to, [[TraitorShot cracks a]] [[EvilAllAlong sinister smile]].
** [[TheStinger The film's stingers]] also have two '''huge''' ones: one from the mid-credits scene (where the news broadcaster cuts to footage from "controversial news website" [=TheDailyBugle.com=] to reveal an [[Creator/JKSimmons extremely familiar-looking]] [[Film/SpiderManTrilogy J. Jonah Jameson]]) and one from the post-credits scene (as "Fury" and "Hill" reveal that they were actually [[Film/CaptainMarvel2019 the Skrulls Talos and Soren]] the entire time).
!!Live-Action TV
* ''Series/AgentsOfSHIELD'':
** In the episode "Turn, Turn, Turn", the signal is finally decrypted and it's ''not'' good news: OUT OF THE SHADOWS, INTO THE LIGHT: HYDRA.
** In the same episode, Coulson's face changing right after Garrett says something only Coulson knew: "...the same machine she used on that bitch in the flower dress."
** Used in the episode "Shadows" when it turns out Simmons isn't really there and Fitz is talking to himself.
* ''Series/WandaVision''
** At the end of the first episode, it is shown that someone in a S.W.O.R.D facility is watching the "Sitcom".
** After running into the Beekeeper, Wanda calmly rewinds time, so that she and Vision never left the house.
** After she hurls Monica out of [=WestView=], Wanda briefly turns around to see Vision's dead corpse.
** Before Wanda and Vision can get into a fight, someone's knocking at the door. Wanda opens it to find that it's ''[[BackFromTheDead Pietro]]''. Oh but it's not just ''any'' Pietro, but [[Film/XMenFilmSeries the version of Pietro played by]] ''Creator/EvanPeters''.
** Wanda after feeling that Vision has escaped from Westview, freezes everyone in place, and extends the barrier of the Hex beyond the limits.
** Wanda heading down to Agnes' basement to look for the twins, and coming across some sinister altar. Agnes meeting her and revealing she too has magic.
-->'''[[FalseFriend Agnes/Agatha Harkness]]''': [[WhamLine Wanda, Wanda, Wanda! You didn't think you were the only magical girl in town, did you?]]
** In a Mid-Credits scene Monica trying to break into the basement, only for her to also fall under Agatha's spell, with "Pietro" appearing behind.
-->'''"Pietro"'''': Snoopers gonna snoop.
** In a flashback Wanda, after being allowed to examined Vision's corpse by S.W.O.R.D. drives to the real Westview, and in a moment of sorrow, creates the Hex, and "Vision".
** During the battle against Agatha, Wanda fully embraces her destiny as the Scarlet Witch, and creates a new costume for herself.
** In a mid-credit scene, Monica is told to meet with a S.W.O.R.D agent, which is revealed to have been a Skrull the entire time, who has a message from a friend, heavily implied to be Nick Fury.
** Post-credit scene, in a remote cottage, Wanda is shown living peacefully in seclusion, until an astral form of her, dressed in her Scarlet Witch outfit, is seen in the back room studying the Darkhold, when she hears her children crying out for her.
* ''Series/TheFalconAndTheWinterSoldier''
** After handing over the shield to the "Captain America Museum", Sam (and Bucky) are horrified to find someone else announced as the "New Captain America".
** John Walker, in a very un-Steve like move, pulling a gun out in the middle of combat.
** The revelation of Isaiah Bradley, a Black Super-Soldier that had been dosed during the Korean War, then later imprisoned and continually experimented on by the American Government after Steve was frozen in the iceberg.
** Then there is the revelation that there are still 12 vials of the Super Soldier Serum out in the world.
** After saying goodbye to Sam and Bucky, Sharon gets into an undisclosed car, informing the driver there has been a problem.
** Bucky tells Sam and Zemo he needs to take a walk to clear his head, and runs into Ayo, demanding he surrender Zemo over to Wakanda.
** John Walker nonchalantly standing with Captain America's shield, stained with the blood of a Flag Smasher he just bludgeoned to death in broad daylight.
* ''Series/{{Loki|2021}}''
** An in-universe example: after Casey gives Loki the Tessaract upon threat of death, Loki's gaze wanders to the open desk drawer it was previously stashed in, only to freeze... because he sees ''dozens'' of Infinity Stones just laying there. Casey casually tells him that they get a lot of those, and some of the guys even use them as ''paperweights'', indicating that the TVA is on an entirely different level [[note]]While Infinity Stones are useless in the TVA realm, the TVA members get them by handling Variants wielding ''active'' Infinity Stones, with all the power that implies.[[/note]] and Loki is utterly stunned.
** In Episode 4, Sylvie uses a thrown sword to [[OffWithHisHead decapitate]] one of the Timekeepers... only for it to [[RoboticReveal start emitting sparks, followed by the other Timekeepers laughing and deactivating like animatronics being turned off]].
** Sylvie killing He Who Remains, then watching in horror as the Sacred Timeline begins to splinter.
** At the end of the first season finale, Loki finds himself back in the TVA and immediately runs to find Mobius and B-15 to let them know what has happened. Then he discovers that not only do they not remember him, but the statues of the three Time Keepers have been replaced by a single statue of a variant of He Who Remains, implied to be Kang the Conqueror.
* In ''Film/{{Iron Man|1}}'', the black jeep drives into the terrorists' camp and Obadiah Stane gets out.
* ''Film/IronMan2'' ended with Agent Coulson on looking at a crater caused by Thor's hammer, connecting the movie to the Marvel Cinematic Universe.
* TheStinger to ''Film/{{The Avengers|2012}}'' gives us the final shot of ''Thanos, the Mad Titan'' turning toward the camera...[[SlasherSmile and]] ''[[SlasherSmile smiling.]]''
* In ''Film/IronMan3'', as the movie nears its climax, the camera briefly cuts to Tony's wrecked home; a hidden underground room was shrouded in complete darkness, until more than a dozen arc reactors start lighting up the place.
* Toward the end of ''Film/ThorTheDarkWorld'', as Thor leaves the throne room, Odin is revealed to be Loki in disguise.
* In ''Film/CaptainAmericaTheWinterSoldier'', Steve gets into a fight with the titular antagonist and rips his mask off. Cue a shot of the unmasked Winter Soldier looking back at Steve revealing him to be Bucky Barnes.
* In ''Film/AvengersAgeOfUltron'', the Avengers are debating whether Vision can be trusted, since he ''was'' created by Ultron. Then Vision ''casually picks up [[OnlyTheChosenMayWield Mjolnir]]'' and hands it to Thor.
* In ''Film/CaptainAmericaCivilWar'', the [[OnceMoreWithClarity third and final time]] we return to the mission that formed the ActionPrologue, we finally see that the people in the car were Howard and Maria Stark.
** Earlier, the shot where Ant-Man turns to giant size at the airport (especially since there had been no foreshadowing that he could do this up to this point).
* In ''Film/GuardiansOfTheGalaxyVol2'', Nebula and Gamora suddenly realizing the cave they've fallen into is filled with thousands of skeletal remains.
* In ''Film/SpiderManHomecoming'', Peter Parker rings the doorbell to his date's house on Homecoming night, and Adrian Toomes opens the door, revealing that Peter's crush is the daughter of the film's villain.
* In ''Film/ThorRagnarok'', Thor throws Mjolnir at [[BigBad Hela]] in their initial confrontation. Then she not only blocks the hammer with one hand, she then ''[[OhCrap destroys it]]''.
* In ''Film/AvengersInfinityWar'', Thanos snaps his fingers with the Gauntlet and one-by-one, heroes and others start turning into dust.
** Earlier, when Thanos and Gamora search for the Soul Stone on another world, its hooded guardian steps forward to reveal himself as the Red Skull.
* In TheStinger for ''Film/AntManAndTheWasp'', Scott is in the Quantum Realm on a mission and calls back to Hank, Janet and Hope but hears only static. Cut to the rooftop where all three are now nothing but ash, the camera focusing on the communicator as Scott's voice calls for help.
* The final OnceMoreWithClarity flashback in ''Film/{{Captain Marvel|2019}}'' is a Wham ''Scene'', but two shots in particular are notable -- first, Carol bleeds from her nose after her plane crashes, and her blood is ''red'', proving she's human, not Kree. Second is when Mar-Vell's killer steps out of the fog, and it's not a Skrull; it's [[EvilAllAlong Carol's supposed friend, Yon-Rogg]].
* Quite a few in ''Film/AvengersEndgame'':
** The Avengers track down Thanos, [[CurbStompBattle swiftly overpower him]], and cut off his arm to take the Infinity Gauntlet. To their horror, when Rocket reaches for it, the Infinity Stones are gone.
** [[AllForNothing Frustrated]] and [[TheBadGuyWins enraged]], Thor abruptly kills Thanos [[MoodWhiplash just as he and Nebula are laying the groundwork for possibly reconciling as father and daughter]].
** Some InUniverse, personal ones for [[FishOutOfTemporalWater Scott]], who has just [[Film/AntManAndTheWasp escaped the Quantum Realm]] and has no idea what has happened to the outside world. He finds a memorial to the victims of the Decimation, which includes his own name. Then he realizes the [[YearOutsideHourInside true nature]] of the Quantum Realm when he returns home to find his daughter Cassie is now fifteen years old. Later, in a more comical example, it's from his perspective that the audience is introduced to [[SplitPersonalityMerge Professor Hulk]].
** 2014!Thanos prepares to kill Thor with his own axe, only to be hit off-balance by Mjolnir. The enchanted hammer then to flies into the hand of its [[OnlyTheChosenMayWield wielder]] -- not Thor himself, but Captain America.
** Just as [[DarkestHour hope is nearly lost]] and Thanos has Captain America, Thor, and Iron Man backed into a corner, Cap gets a call from Falcon, who tells him to look [[CallBack on his left]]. He turns to see a magic portal, from which Falcon, Black Panther, Princess Shuri, General Okoye, and the entire Wakandan army emerge. Soon more portals show up and [[UpToEleven nearly every living hero and ally in the franchise]] assemble to defeat Thanos and his army.
** And then Cap utters the line that every fan had been waiting 10+ years to hear: "Avengers, assemble!". And to make it even better, he did it quietly without histrionics, which made it all the more powerful.
** Tony Stark snaps his own makeshift Infinity Gauntlet, destroying Thanos and his army [[DyingMomentOfAwesome at the cost of his own life]].
** At the end, Sam and Bruce panic when Steve doesn't immediately come back from returning the Infinity Stones. Bucky then points Sam to someone by the side of a lake...who is actually [[TheSlowPath an old Steve]].
* In ''Film/SpiderManFarFromHome'', the objects and some of the people in the bar that Peter just walked out of begin to disappear in flashes of blue light...as Mysterio, whom Peter just handed EDITH off to, [[TraitorShot cracks a]] [[EvilAllAlong sinister smile]].
** [[TheStinger The film's stingers]] also have two '''huge''' ones: one from the mid-credits scene (where the news broadcaster cuts to footage from "controversial news website" [=TheDailyBugle.com=] to reveal an [[Creator/JKSimmons extremely familiar-looking]] [[Film/SpiderManTrilogy J. Jonah Jameson]]) and one from the post-credits scene (as "Fury" and "Hill" reveal that they were actually [[Film/CaptainMarvel2019 the Skrulls Talos and Soren]] the entire time).
!!Live-Action TV
* ''Series/AgentsOfSHIELD'':
** In the episode "Turn, Turn, Turn", the signal is finally decrypted and it's ''not'' good news: OUT OF THE SHADOWS, INTO THE LIGHT: HYDRA.
** In the same episode, Coulson's face changing right after Garrett says something only Coulson knew: "...the same machine she used on that bitch in the flower dress."
** Used in the episode "Shadows" when it turns out Simmons isn't really there and Fitz is talking to himself.
* ''Series/WandaVision''
** At the end of the first episode, it is shown that someone in a S.W.O.R.D facility is watching the "Sitcom".
** After running into the Beekeeper, Wanda calmly rewinds time, so that she and Vision never left the house.
** After she hurls Monica out of [=WestView=], Wanda briefly turns around to see Vision's dead corpse.
** Before Wanda and Vision can get into a fight, someone's knocking at the door. Wanda opens it to find that it's ''[[BackFromTheDead Pietro]]''. Oh but it's not just ''any'' Pietro, but [[Film/XMenFilmSeries the version of Pietro played by]] ''Creator/EvanPeters''.
** Wanda after feeling that Vision has escaped from Westview, freezes everyone in place, and extends the barrier of the Hex beyond the limits.
** Wanda heading down to Agnes' basement to look for the twins, and coming across some sinister altar. Agnes meeting her and revealing she too has magic.
-->'''[[FalseFriend Agnes/Agatha Harkness]]''': [[WhamLine Wanda, Wanda, Wanda! You didn't think you were the only magical girl in town, did you?]]
** In a Mid-Credits scene Monica trying to break into the basement, only for her to also fall under Agatha's spell, with "Pietro" appearing behind.
-->'''"Pietro"'''': Snoopers gonna snoop.
** In a flashback Wanda, after being allowed to examined Vision's corpse by S.W.O.R.D. drives to the real Westview, and in a moment of sorrow, creates the Hex, and "Vision".
** During the battle against Agatha, Wanda fully embraces her destiny as the Scarlet Witch, and creates a new costume for herself.
** In a mid-credit scene, Monica is told to meet with a S.W.O.R.D agent, which is revealed to have been a Skrull the entire time, who has a message from a friend, heavily implied to be Nick Fury.
** Post-credit scene, in a remote cottage, Wanda is shown living peacefully in seclusion, until an astral form of her, dressed in her Scarlet Witch outfit, is seen in the back room studying the Darkhold, when she hears her children crying out for her.
* ''Series/TheFalconAndTheWinterSoldier''
** After handing over the shield to the "Captain America Museum", Sam (and Bucky) are horrified to find someone else announced as the "New Captain America".
** John Walker, in a very un-Steve like move, pulling a gun out in the middle of combat.
** The revelation of Isaiah Bradley, a Black Super-Soldier that had been dosed during the Korean War, then later imprisoned and continually experimented on by the American Government after Steve was frozen in the iceberg.
** Then there is the revelation that there are still 12 vials of the Super Soldier Serum out in the world.
** After saying goodbye to Sam and Bucky, Sharon gets into an undisclosed car, informing the driver there has been a problem.
** Bucky tells Sam and Zemo he needs to take a walk to clear his head, and runs into Ayo, demanding he surrender Zemo over to Wakanda.
** John Walker nonchalantly standing with Captain America's shield, stained with the blood of a Flag Smasher he just bludgeoned to death in broad daylight.
* ''Series/{{Loki|2021}}''
** An in-universe example: after Casey gives Loki the Tessaract upon threat of death, Loki's gaze wanders to the open desk drawer it was previously stashed in, only to freeze... because he sees ''dozens'' of Infinity Stones just laying there. Casey casually tells him that they get a lot of those, and some of the guys even use them as ''paperweights'', indicating that the TVA is on an entirely different level [[note]]While Infinity Stones are useless in the TVA realm, the TVA members get them by handling Variants wielding ''active'' Infinity Stones, with all the power that implies.[[/note]] and Loki is utterly stunned.
** In Episode 4, Sylvie uses a thrown sword to [[OffWithHisHead decapitate]] one of the Timekeepers... only for it to [[RoboticReveal start emitting sparks, followed by the other Timekeepers laughing and deactivating like animatronics being turned off]].
** Sylvie killing He Who Remains, then watching in horror as the Sacred Timeline begins to splinter.
** At the end of the first season finale, Loki finds himself back in the TVA and immediately runs to find Mobius and B-15 to let them know what has happened. Then he discovers that not only do they not remember him, but the statues of the three Time Keepers have been replaced by a single statue of a variant of He Who Remains, implied to be Kang the Conqueror.
