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** "This, on the other hand, is pushing the Series/AlanPartridge button a bit too hard."

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** "This, on the other hand, is pushing the Series/AlanPartridge Franchise/AlanPartridge button a bit too hard."
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** When [[Creator/JanSvankmajer]]’s name flashes up on the screen so that viewers will know how to spell it correctly in order to Google it, a snippet of "The Gallery" from ''Series/VisionOn'' plays in the background.

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** When [[Creator/JanSvankmajer]]’s [[Creator/JanSvankmajer Jan Svankmajer]]’s name flashes up on the screen so that viewers will know how to spell it correctly in order to Google it, a snippet of "The Gallery" from ''Series/VisionOn'' plays in the background.
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** A dystopian-themed [=McEwan=] Export advert as described as "[[XMeetsY cross-pollinating]] the myth of Sisyphus with [[Literature/NineteenEightyFour 19]][[Advertising/NineteenEightyFour 84]] and casting the Observer from [[Series/MysteryScienceTheater3000 MST3K]].

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** A dystopian-themed [=McEwan=] Export advert as described as "[[XMeetsY "[[JustForFun/XMeetsY cross-pollinating]] the myth of Sisyphus with [[Literature/NineteenEightyFour 19]][[Advertising/NineteenEightyFour 84]] and casting the Observer from [[Series/MysteryScienceTheater3000 MST3K]].
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** "The voice of Creator/IanMcKellen commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"

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** "The voice of Creator/IanMcKellen commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres [[Film/XMenFilmSeries Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"
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** "The voice of Creator/IanMcKellan commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"

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** "The voice of Creator/IanMcKellan Creator/IanMcKellen commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"



** A dystopian-themed McEwan Export advert as described as "[[XMeetsY cross-pollinating]] the myth of Sisyphus with [[Literature/NineteenEightyFour 19]][[Advertising/NineteenEightyFour 84]] and casting the Observer from [[Series/MysteryScienceTheater3000 MST3K]].

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** A dystopian-themed McEwan [=McEwan=] Export advert as described as "[[XMeetsY cross-pollinating]] the myth of Sisyphus with [[Literature/NineteenEightyFour 19]][[Advertising/NineteenEightyFour 84]] and casting the Observer from [[Series/MysteryScienceTheater3000 MST3K]].
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** "The voice of Creator/IanMckellan commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"

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** "The voice of Creator/IanMckellan Creator/IanMcKellan commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"
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** The Sainsbury's recipe adverts from the nineties feature a young Catherine [[Recap/TheNostalgiaCriticS3E9 ZZZZZZZEEEEETA-JOOOOOOOOOONNNNNNZZZZZ!]]

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** The Sainsbury's recipe adverts from the nineties feature a young Catherine [[Recap/TheNostalgiaCriticS3E9 ZZZZZZZEEEEETA-JOOOOOOOOOONNNNNNZZZZZ!]]ZZZZZZZEEEEETA-JOOOOOOOOOONNNNNNZZZZZ!]]
** "The voice of Creator/IanMckellan commands you! I'm [[Film/TheLordOfTheRings Gandalf]] and [[Film/XMenFilmSeres Magneto]], [[ThisIsForEmphasisBitch Bitch!]]"
** "Beer. [[Recap/TheSimpsonsS8E18HomerVsTheEighteenthAmendment The cause of and solution to all of life's problems.]]
** A dystopian-themed McEwan Export advert as described as "[[XMeetsY cross-pollinating]] the myth of Sisyphus with [[Literature/NineteenEightyFour 19]][[Advertising/NineteenEightyFour 84]] and casting the Observer from [[Series/MysteryScienceTheater3000 MST3K]].
** When [[Creator/JanSvankmajer]]’s name flashes up on the screen so that viewers will know how to spell it correctly in order to Google it, a snippet of "The Gallery" from ''Series/VisionOn'' plays in the background.
** "Fear is a [[PerfectlyCromulentWord perfectly]] [[Recap/TheSimpsonsS7E16LisaTheIconoclast cromulent]] emotion."
** In the first Halloween episode, Applemask closes out with "[[Series/CrimewatchUK Don't have nightmares.]]"

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** The Nescafé Gold Blend couple are described as being played by "[[Series/BuffyTheVampireSlayer Rupert Giles]] and [[Creator/AliceEve Alice Eve]]'s mother." The ads themselves are described as a pretty typical [[RomanceNovel Mills and Boon]] story.

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** The Nescafé Gold Blend couple are described as being played by "[[Series/BuffyTheVampireSlayer Rupert Giles]] and [[Creator/AliceEve Alice Eve]]'s mother." The ads themselves are described as a pretty typical [[RomanceNovel Mills and Boon]] story.story.
** The Sainsbury's recipe adverts from the nineties feature a young Catherine [[Recap/TheNostalgiaCriticS3E9 ZZZZZZZEEEEETA-JOOOOOOOOOONNNNNNZZZZZ!]]
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** The Nescafé Gold Blend couple are described as being played by "[[Series/BuffyTheVampireSlayer Rupert Giles]] and [[Creator/AliceEve Alice Eve]]'s mother."

to:

** The Nescafé Gold Blend couple are described as being played by "[[Series/BuffyTheVampireSlayer Rupert Giles]] and [[Creator/AliceEve Alice Eve]]'s mother."" The ads themselves are described as a pretty typical [[RomanceNovel Mills and Boon]] story.
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** "Let's start from before the beginning, as Music/{{Morrissey}} once said," referencing the opening line from the title track of Moz's 1997 album ''Maladjusted''.

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** "Let's start from before the beginning, as Music/{{Morrissey}} once said," referencing the opening line from the title track of Moz's 1997 album ''Maladjusted''.''Maladjusted''.
** The Nescafé Gold Blend couple are described as being played by "[[Series/BuffyTheVampireSlayer Rupert Giles]] and [[Creator/AliceEve Alice Eve]]'s mother."
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** "This, on the other hand, is pushing the Series/AlanPartridge button a bit too hard."

to:

** "This, on the other hand, is pushing the Series/AlanPartridge button a bit too hard.""
** "Let's start from before the beginning, as Music/{{Morrissey}} once said," referencing the opening line from the title track of Moz's 1997 album ''Maladjusted''.
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* MushroomSamba: Applemask concludes that Mellow Birds must be "[[FreestateAmsterdam Amsterdam]] coffee" when it appears to send Joanna Lumley off into a pleasantly bucolic hallucination.



** "Far be it from me to argue with Patrick [[WesternAnimation/ProtectAndSurvive When-You-Hear-The-Air-Attack-Warning]] Allen..."

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** "Far be it from me to argue with Patrick [[WesternAnimation/ProtectAndSurvive When-You-Hear-The-Air-Attack-Warning]] Allen..."
** "This, on the other hand, is pushing the Series/AlanPartridge button a bit too hard.
"

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* ArtShift: The coffee episode shifts from black and white to full colour once Applemask gets the chance to drink his first coffee of the day.



-->"To me a car is just a box on wheels with some chairs in it and an internal combustion engine [that] probably runs on fairy dust."

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-->"To me me, a car is just a box on wheels with some chairs in it and an internal combustion engine [that] probably runs on fairy dust."
* ChristmasEpisode: Episodes looking at Christmas-related adverts pop up around the Christmas period, as you would expect.
* NotAMorningPerson: Applemask, by his own admission in the coffee episode.
* ShoutOut: There are plenty of these throughout the series:
** "Far be it from me to argue with Patrick [[WesternAnimation/ProtectAndSurvive When-You-Hear-The-Air-Attack-Warning]] Allen...
"
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-->"To me a car is just a box on wheels with some chairs in it and an internal combustion engine [that] probably runs on fairy dust."
* RealSongThemeTune: The introduction to the subject of each episode is usually accompanied by a snippet of a thematically appropriate song. For example, the introduction to the "Cars" episode features a snippet of ''Cars'' by Music/GaryNuman.

to:

-->"To me a car is just a box on wheels with some chairs in it and an internal combustion engine [that] probably runs on fairy dust."
* RealSongThemeTune: The introduction to the subject of each episode is usually accompanied by a snippet of a thematically appropriate song. For example, the introduction to the "Cars" episode features a snippet of ''Cars'' by Music/GaryNuman.
"
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Documentary series created by Applemask (aka Matthew Harris) Creator/BobTheFishProductions looking at the history of TV advertising in Britain. Episodes usually focus on a specific type of product or service, but occasionally they look at one brand in particular (''Not Brand X'') or a selection of adverts from a specific commercial break (''Have a Break'')

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Documentary series created by Applemask (aka Matthew Harris) Creator/BobTheFishProductions of Bob the Fish Productions looking at the history of TV advertising in Britain. Episodes usually focus on a specific type of product or service, but occasionally they look at one brand in particular (''Not Brand X'') or a selection of adverts from a specific commercial break (''Have a Break'')
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Added DiffLines:

Documentary series created by Applemask (aka Matthew Harris) Creator/BobTheFishProductions looking at the history of TV advertising in Britain. Episodes usually focus on a specific type of product or service, but occasionally they look at one brand in particular (''Not Brand X'') or a selection of adverts from a specific commercial break (''Have a Break'')

!!Tropes used/discussed in the series:
* CoolCar: Applemask points out that car adverts' attempts to invoke this trope don't work on him:
-->"To me a car is just a box on wheels with some chairs in it and an internal combustion engine [that] probably runs on fairy dust."
* RealSongThemeTune: The introduction to the subject of each episode is usually accompanied by a snippet of a thematically appropriate song. For example, the introduction to the "Cars" episode features a snippet of ''Cars'' by Music/GaryNuman.

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