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* AccidentallyCorrectWriting: After the guymaker made the tweet "guy who calls coca cola "coca" for short," he was [[https://twitter.com/makeupaguy/status/1337908335597727748 surprised and pleased to learn]] that that is actually slang for Coca-Cola in South and Central America.
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* FollowTheLeader: The account's popularity quickly inspired a surge of spinoff accounts such as "[[https://twitter.com/makeupacat make up a cat]]", "[[https://twitter.com/makeupaqueer Make Up a Queer]]", "[[https://twitter.com/makeupadie Make up a Die]]"... and, perhaps inevitably, going meta with "[[https://twitter.com/MakeupaMakeupa1 make up a 'make up a' topic]]".
