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''The Gruen Transfer'' is an Australian television program focusing on advertising, which debuted on Creator/TheABC on May 28, 2008. The program is hosted by comedian Wil Anderson, with a panel of advertising industry experts.

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''The Gruen Transfer'' is an Australian television program focusing on advertising, which debuted on Creator/TheABC the [[Creator/AustralianBroadcastingCorporation ABC]] on May 28, 2008. The program is hosted by comedian Wil Anderson, with a panel of advertising industry experts.



* GrubTub: The panel had a field day pulling apart, analysing and mocking a MILO ad that showed a couple sitting in a hot tun filled with the drink. Of particular hilarity was a FreezeFrameBonus that showed the hot tub full of MILO was listed as a 'serving suggestion'. At the end of the episode, Wil pulls out two huge buckets of MILO and announces he is going upstairs to Ita Buttrose (the chairperson of Creator/TheABC)'s private spa.

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* GrubTub: The panel had a field day pulling apart, analysing and mocking a MILO ad that showed a couple sitting in a hot tun filled with the drink. Of particular hilarity was a FreezeFrameBonus that showed the hot tub full of MILO was listed as a 'serving suggestion'. At the end of the episode, Wil pulls out two huge buckets of MILO and announces he is going upstairs to Ita Buttrose (the chairperson of Creator/TheABC)'s the [[Creator/AustralianBroadcastingCorporation ABC]])'s private spa.
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* GrubTub: The panel had a field day pulling apart, analysing and mocking a MILO ad that showed a couple sitting in a hot tun filled with the drink. Of particular hilarity was a FreezeFrameBonus that showed the hot tub full of MILO was listed as a 'serving suggestion'. At the end of the episode, Wil pulls out two huge buckets of MILO and announces he is going upstairs to Ita Buttrose (the chairperson of Creator/TheABC)'s private spa.

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Now an index


* ButtMonkey: Russel Howcroft -- being [[AcceptableTarget a wealthy, rather conservative-leaning lifelong ad-man]] -- tends to find himself at the butt of many of the jokes that Wil and the others make.

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* ButtMonkey: Russel Howcroft -- being [[AcceptableTarget a wealthy, rather conservative-leaning lifelong ad-man]] ad-man -- tends to find himself at the butt of many of the jokes that Wil and the others make.
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Current segments include:

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Current segments Segments used to include:



After the relaunch as ''Gruen'' in 2015, the sections alternate each week, depending on the type/genre of ad being focused on--with only "The Pitch" being constantly in the middle of each episode.

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After the relaunch as ''Gruen'' in 2015, the sections alternate alternated each week, depending on the type/genre of ad being focused on--with only "The Pitch" being constantly in the middle of each episode.
episode. From the early [[TheNew20s New 20s]], the shows simply switched to two segments about analysing an ad or category, with "The Pitch" in between.

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