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* SexyDiscretionShot: Anna's vision for the sex scene that opens up the film is a role reversal of male vs. female nudity, where Heather is wearing a baggy sweatshirt (the same one she wears for most of the film) covering her up while Scott is fully nude and we can see his genitals. When her husband nixes this idea since there's no way showing a penis in a sexual situation doesn't get you an NC-17 rating, she ends up reluctantly playing this trope straight (rather than going the traditional route of gunning for the R rating by showing an actress topless).
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* FreezeFrameBonus: One of the SugarWiki/HeartwarmingMoments in Shane's shoot is their set dresser taking the time to put little homages to various members of Shane's team in the fake records made to fill up the Vinyl Vault.
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* DisgustingPublicToilet: One of the lowlights of Shane's film shoot is his locations manager picking a building (a repurposed art gallery) for the record store scene that has no heat and, according to Lauren, one disgusting single-occupancy bathroom with a door that doesn't lock, for a cast and crew of over 100 people. Producer Corey Moosa has to explain why doing this is unacceptable and in fact a violation of labor law.
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* RelatedInTheAdaptation: The original script has a pretty big part of Scott's background be that he's an only child; both movies try to make Scott's home life more interesting by giving him a sibling (''Not Cool'' makes Janie his sister, ''Hollidaysburg'' gives him an older brother named Phil).
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* AdaptationalVillainy: One of the very jarring differences between Shane's and Anna's script is how Anna's script uses Heather's character as an exploration of high-achieving gifted kids falling into depression when they enter adult life, and Shane's script turns her into a one-dimensional SlutShaming PsychoExGirlfriend stereotype. It doesn't really make Dan Schoffer look good that he immediately accepts Shane destroying one of his female characters to the point of CanonDefilement and decides he prefers Shane's script to Anna's anyway.
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* AdaptationPersonalityChange: Both movies do this to the original script, although arguably Anna's movie does it a lot more than Shane's, which keeps the basic idea of the characters the same but takes them UpToEleven (with the exception of the character of Heather, who turns into a one-dimensional villain). Dan Schoffer ends up taking Shane's side partly because he's so attached to his image of Tori as a tough, cynical DeadpanSnarker and can't deal with Anna turning her into more of a quirky {{Adorkable}} vulnerable heroine.
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* CanonForeigner: ''Hollidaysburg'' adds two major characters who didn't exist in ''How Soon Is Now'', Scott's older brother Phil and Tori's female best friend Katie -- part of the reason Dan Schoffer considers ''Hollidaysburg'' an InNameOnly adaptation and throws his support behind ''Not Cool'' instead.
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* AdaptedOut: ''How Soon Is Now'' had [[TwoLinesNoWaiting three parallel love stories running through its plot]] -- the {{Narrator}} Tori and her crush from high school Scott, Scott's girlfriend Heather who dumps him in the first scene and Scott's best friend William, and Heather's best friend Janie and her brother (and Tori's best friend) Joel. Both finished movies drop one of these stories to save time -- ''Not Cool'' reduces Heather to a FlatCharacter PsychoExGirlfriend (removing Janie and Joel's relationship to her and turning Janie into Scott's sister instead) and drops William, while ''Hollidaysburg'' completely deletes Janie and Joel.

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* AdaptedOut: ''How Soon Is Now'' had [[TwoLinesNoWaiting three parallel love stories running through its plot]] -- the {{Narrator}} Tori and her crush from high school Scott, Scott's girlfriend Heather who dumps him in the first scene and Scott's best friend William, and Heather's best friend Janie and her brother (and Tori's best friend) Joel. Both finished movies drop one of these stories to save time -- ''Not Cool'' reduces Heather to a FlatCharacter PsychoExGirlfriend (removing Janie and Joel's relationship to her and turning Janie into Scott's sister instead) and drops William, while ''Hollidaysburg'' completely deletes Janie and Joel.Joel (although the character of Katie could, at a stretch, be considered a CompositeCharacter of the two of them).

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* AdaptationalSexuality: Tori's sister becomes a lesbian in Anna's script. Shane does this to a lesser degree by making a joke out of implying that Tori's sister's fiancé is a closeted gay man.

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* AdaptationalSexuality: AdaptationalSexuality:
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Tori's sister becomes a lesbian in Anna's script. Shane does this to a lesser degree by making a joke out of implying that Tori's sister's fiancé is a closeted gay man.man.
** The {{Reveal}} that Janie is a lesbian in ''How Soon Is Now'' is also completely dropped from ''Not Cool'', with Janie instead deciding she and Joel are BetterAsFriends. (This is the one case where ''Not Cool'' actually ''removed'' UnfortunateImplications from the original script, which has Janie decide to sleep with Joel anyway as an IfItsYouItsOkay situation PlayedForLaughs.)
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* BlondeBrunetteRedhead: Shane does this with the female leads for his movie, making Jorie Kosel (who plays Heather) dye her hair a garish bleached-blonde to play Heather, to round out the blonde/brunette/redhead trio with Michelle Veintimilla (Janie) and Creator/CheramiLeigh (Tori). Notably, Anna does ''not'' do this, and thinks that Rachel Keller and Claire Chapelli both being pale-skinned brunettes won't be a problem for viewers telling them apart. (It turns out to be a ''big'' problem.)
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* UpToEleven: Shane's rewrite of Dan Schoffer's script basically takes every joke and amps up its offensiveness as much as he possibly can (e.g. he changes the opening narration from a joke about everyone in high school knowing Tori "picked her nose until eighth grade" to one that says she "had sex with a zucchini").
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* {{Improv}}: Both productions end up relying heavily on this. Phil improvises a lot of his dialogue on ''Hollidaysburg'', including a line that Anna cites as her favorite line in the finished film; Shane goes through a bunch of old-school improv games to get Drew out of his shell and generates some of the funnier lines in the film as a result.


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* RefugeInAudacity: Shane's whole strategy both for actually making his movie and for how he conducts himself on camera. Unfortunately, the "real-life" audience he was playing to didn't take this as well as his [=YouTube=] audience did at the time.
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The two filmmakers they chose were Anna Martemucci (now known professionally as A.M. Lukas), previously known for her work as part of a CreatorCouple with husband Victor Quinaz on the film ''A Breakup at a Wedding'' and the Web series ''[[https://en.wikipedia.org/wiki/Periods Periods]]'', and now-infamous [=YouTuber=] WebVideo/ShaneDawson, known at the time for shock humor aimed at teenagers.

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The two filmmakers they chose were Anna Martemucci (now known professionally as A.M. Lukas), previously known for her work as part of a CreatorCouple with husband Victor Quinaz on the film ''A Breakup at a Wedding'' and the Web series ''[[https://en.wikipedia.org/wiki/Periods ''[[https://www.youtube.com/periodsfilms Periods]]'', and now-infamous [=YouTuber=] WebVideo/ShaneDawson, known at the time for shock humor aimed at teenagers.
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* DeadpanSnarker: Both Anna and Shane have their moments of this, trying to defuse tension with the camera on them. Of course, Shane is the one who, as an irony-poisoned [=YouTuber=], can't actually seem to turn it off, and in fact frequently gets in serious trouble when people can't tell if he's being sarcastic or genuinely being an asshole. (At one point he tries to play off the fact that he told someone "[[{{Jerkass}} Send me your notes, I'll never read them]]" as [[JustJokingDefense having been a joke]], despite the fact that the guy ''did'' send him his notes and he ''hasn't'' read them.)

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* DeadpanSnarker: Both Anna and Shane have their moments of this, trying to defuse tension with the camera on them. Of course, Shane is the one who, as an irony-poisoned [=YouTuber=], can't actually seem to turn it off, and in fact frequently gets in serious trouble when people can't tell if he's being sarcastic or genuinely being an asshole. (At one point he tries to play off the fact that he told someone "[[{{Jerkass}} Send me your notes, I'll never read them]]" as [[JustJokingDefense [[JustJokingJustification having been a joke]], despite the fact that the guy ''did'' send him his notes and he ''hasn't'' read them.)
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* DeadpanSnarker: Both Anna and Shane have their moments of this, trying to defuse tension with the camera on them. Of course, Shane is the one who, as an irony-poisoned [=YouTuber=], can't actually seem to turn it off, and in fact frequently gets in serious trouble when people can't tell if he's being sarcastic or genuinely being an asshole. (At one point he tries to play off the fact that he told someone "[[{{Jerkass}} Send me your notes, I'll never read them]]" as having been a joke, despite the fact that the guy ''did'' send him his notes and he ''hasn't'' read them.)

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* DeadpanSnarker: Both Anna and Shane have their moments of this, trying to defuse tension with the camera on them. Of course, Shane is the one who, as an irony-poisoned [=YouTuber=], can't actually seem to turn it off, and in fact frequently gets in serious trouble when people can't tell if he's being sarcastic or genuinely being an asshole. (At one point he tries to play off the fact that he told someone "[[{{Jerkass}} Send me your notes, I'll never read them]]" as [[JustJokingDefense having been a joke, joke]], despite the fact that the guy ''did'' send him his notes and he ''hasn't'' read them.)
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* ImproperlyParanoid: When Shane first starts hearing that actors are passing on auditioning because they've heard about the offensive content in his script, he starts to lose his temper and demands to know if someone on his team has been [[ContentLeak deliberately leaking info]] in order to [[TheMole make him look bad and help Anna win]]. It's not clear to what extent he actually means this, is doing his usual DeadpanSnarker routine, or is [[JustJokingJustification blurring the line between them]], but this attitude of making himself the victim and blaming other people for making him "look bad" continues to escalate as the show goes on.


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* JustJokingJustification: Shane's all-purpose excuse, both for the content of his movie itself and for his off-color jokes and inappropriate behavior while making it.
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* CriticalDissonance: The outcome of the contest is one of the most blatant examples in history, with Shane overwhelmingly winning in both box office and audience voting despite critics giving Anna's movie mixed-to-glowing reviews while unanimously calling Shane's movie the worst insult to filmmaking they've ever seen. That said, unlike most examples of this trope, the dissonance has mostly been resolved as of 2020, with the ''critics'' the ones VindicatedByHistory -- ''The Chair'' and ''Not You'' resurfaced online as a result of an endless parade of Shane's former fans commenting that in hindsight they don't know what the hell they were thinking giving him this much support.

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* CriticalDissonance: The outcome of the contest is one of the most blatant examples in history, with Shane overwhelmingly winning in both box office and audience voting despite critics giving Anna's movie mixed-to-glowing reviews while unanimously calling Shane's movie the worst insult to filmmaking they've ever seen. That said, unlike most examples of this trope, the dissonance has mostly been resolved as of 2020, with the ''critics'' the ones VindicatedByHistory -- ''The Chair'' and ''Not You'' Cool'' resurfaced online as a result of an endless parade of Shane's former fans commenting that in hindsight they don't know what the hell they were thinking giving him this much support.
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* BoxOfficeBomb: Despite Shane winning the popular vote by a landslide, ''both'' movies are bombs in the financial sense, and really bad ones -- Shane's $30,000 take is much more impressive than Anna's but still a tremendous loss on the $600,000 budget of the movie, which makes an even bigger loss when added to the $250,000 cash prize the studio is forced to give him. This, plus the fact that ''The Chair'' itself got fairly poor ratings (with only 33,000 households tuning in to the final episode), played a big role in everyone deciding not to repeat the experiment with a Season 2.

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* BoxOfficeBomb: Despite Shane winning the popular vote by a landslide, ''both'' movies are bombs in the financial sense, and really bad ones -- Shane's $30,000 take is much more impressive than Anna's take of only $1,000 but still a tremendous loss on the $600,000 budget of the movie, which makes an even bigger loss when added to the $250,000 cash prize the studio is forced to give him. This, plus the fact that ''The Chair'' itself got fairly poor ratings (with only 33,000 households tuning in to the final episode), played a big role in everyone deciding not to repeat the experiment with a Season 2.
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* AcclaimedFlop: Critics aren't universally positive on ''Hollidaysburg'', but it got ''much'' better reviews than ''Not Cool'', and as word spread about how awful ''Not Cool'' was people began openly campaigning for people to see it and vote for it (including Zachary Quinto's co-producer [[https://www.thewrap.com/why-hollidaysburg-should-win-starzs-the-chair-guest-blog/ Neal Dodson]]). Unfortunately, it didn't help -- Anna is forced to endure the humiliation of consistently empty theaters and a box office take of only around $1,000. (But see BoxOfficeBomb.)


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* BoxOfficeBomb: Despite Shane winning the popular vote by a landslide, ''both'' movies are bombs in the financial sense, and really bad ones -- Shane's $30,000 take is much more impressive than Anna's but still a tremendous loss on the $600,000 budget of the movie, which makes an even bigger loss when added to the $250,000 cash prize the studio is forced to give him. This, plus the fact that ''The Chair'' itself got fairly poor ratings (with only 33,000 households tuning in to the final episode), played a big role in everyone deciding not to repeat the experiment with a Season 2.

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* SocialMediaBeforeReason: Shane is ''obsessed'' with how people see him online and how the process of making this movie will affect his reputation.

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* SocialMediaBeforeReason: SocialMediaBeforeReason:
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Shane is ''obsessed'' with how people see him online and how the process of making this movie will affect his reputation.reputation.
** Shane tries to make the movie have this as an {{Aesop}}, with the first scene showing a WildTeenParty where everyone is tweeting and they all come off as self-absorbed hypocrites, but this message is [[LostAesop completely forgotten]] until the ending narration [[BookEnds suddenly brings it up again]].
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** This is a lot less funny when he makes a similar joke a second time, to a third party -- asking Michelle Ventimilla if she might "get together for real" with Drew Monson, Shane's friend who plays her love interest. Lauren really unsubtly breaks the awkward silence and rescues her from having to answer this question by bringing up the [[BlandNameProduct legal issue of mentioning Facebook]].

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** This is a lot less funny when he makes a similar joke a second time, to a third party -- asking Michelle Ventimilla Veintimilla if she might "get together for real" with Drew Monson, Shane's friend who plays her love interest. Lauren really unsubtly breaks the awkward silence and rescues her from having to answer this question by bringing up the [[BlandNameProduct legal issue of mentioning Facebook]].



** Shane is, however, obviously aware that [=YouTube=] is a small pond compared to the rest of the entertainment industry, and is deeply insecure about this, which fuels his negative behaviors. He gives a very candid talking-head interview after the Vidcon sequence confessing that Vidcon appearances almost make him feel worse about himself because of the huge letdown upon leaving Vidcon to find out that on the streets of LA absolutely nobody recognizes him or cares who he is.

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** Shane is, however, obviously aware that [=YouTube=] is a small pond compared to the rest of the entertainment industry, and is deeply insecure about this, which fuels his negative behaviors. He gives a very candid talking-head interview after the Vidcon sequence confessing that Vidcon appearances almost make him feel worse about himself because of the huge letdown upon of leaving Vidcon to find out that on the streets of LA absolutely nobody recognizes him or cares who he is.
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* ReactionShot: Zachary Quinto's completely silent, motionless expression of total disgust while watching Shane ham it up in drag as the bus driver during Quinto's one set visit for ''Not Cool'' is some pretty great {{Foreshadowing}} to what his reaction will be at the screening of the finished product several episodes down the line.

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* IsThisThingStillOn: There's a funny moment of this where Anna is having lunch with a colleague and indulging in frank criticism of the other members of her team, and then realizes the documentary crew is filming them through the window, and ''then'' realizes her lav mic is still on and, to her chagrin, they're going to put this whole conversation into the show.

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* IsThisThingStillOn: IsThisThingStillOn:
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There's a funny moment of this where Anna is having lunch with a colleague and indulging in frank criticism of the other members of her team, and then realizes the documentary crew is filming them through the window, and ''then'' realizes her lav mic is still on and, to her chagrin, they're going to put this whole conversation into the show.show.
** This doesn't actually happen with Shane -- indeed, Shane seems ''extremely'' aware that cameras are watching him at all times, and Chris Moore comments that as a [=YouTuber=] [[TrumanShowPlot used to living in public]] he has a certain advantage in dealing with the RealityShow aspect of this project. The stunning thing about this is that Shane goes into public meltdowns that make him look bad in front of everyone ''anyway'' -- including at one point ''having a meltdown about the fact that someone just said something that will make him look bad''.
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* IsThisThingStillOn: There's a funny moment of this where Anna is having lunch with a colleague and indulging in frank criticism of the other members of her team, and then realizes the documentary crew is filming them through the window, and ''then'' realizes her lav mic is still on and, to her chagrin, they're going to put this whole conversation into the show.
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* DeadpanSnarker: Both Anna and Shane have their moments of this, trying to defuse tension with the camera on them. Of course, Shane is the one who, as an irony-poisoned [=YouTuber=], can't actually seem to turn it off, and in fact frequently gets in serious trouble when people can't tell if he's being sarcastic or genuinely being an asshole. (At one point he tries to play off the fact that he told someone "[[{{Jerkass}} Send me your notes, I'll never read them]]" as having been a joke, despite the fact that the guy ''did'' send him his notes and he ''hasn't'' read them.)
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* MeanCharacterNiceActor: Back in 2014 Shane Dawson's image on his channel was very much a crude asshole prankster, and you can tell that he very much tries to give the impression that this is all an act and to give the first impression of a charming {{Adorkable}} sweetheart to everyone he meets. The problem is that, with the cameras continuing to roll as he gets stressed out over time, it's revealed that he really is not that different from the "character" he plays after all. ([[WebVideo/DrHorriblesSingAlongBlog Like with pie.]])
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* ContrivedProximity: The producers of this show put up the two movies' production teams on two different floors of the same building. This fact isn't explicitly revealed to the audience until after both movies are finished, and afterwards Shane and Anna marvel about the fact that somehow neither of them physically ran into each other at any point in the process.
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* FlyoverCountry: Both films have their production HQ and shooting locations in UsefulNotes/{{Pittsburgh}}, thanks to this series being partially funded by a grant from a Pittsburgh arts organization (and Zachary Quinto himself being a Pittsburgh native). Dan Schoffer's original script is revised from taking place in UsefulNotes/{{Philadelphia}} to Pittsburgh, and both teams are asked to keep Pittsburgh as the setting in their revisions. (Anna ends up bending this rule, setting her film in the [[ThePlace titular location]] of Hollidaysburg, PA -- which in RealLife is [[ArtisticLicenseGeography almost 100 miles from Pittsburgh]] -- because the DoubleMeaningTitle is too good to pass up.) This ends up becoming an issue between Quinto and Shane Dawson, with Quinto repeatedly asking Dawson to stay away from referring to Pittsburgh as a "shithole" or otherwise disparaging the city since [[BitingTheHandHumor they're the ones funding the project]]. Shane's finished movie does mostly stay away from directly attacking the city in its jokes, but honestly is so fundamentally offensive it comes off as an attack anyway, including [[CanonDefilement defiling]] well-known city landmarks like the [[http://duquesneincline.org/ Duquesne Incline]] by making it the setting of a full-frontal nudity sight gag.
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* DisabledCharacterDisabledActor: Shane does not see the point in adhering to this principle and decides both to make Tori's sister Marissa blind in his version of the show -- mostly as a source of cheap jokes -- and to cast his very much ''not'' blind girlfriend Lisa in the role. It's a deeply uncomfortable moment the first time he asks her to put on her "blind face".

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