History Recap / MadMenS1E9Shoot

** The [[BlatantLies reason]] Betty was given for being fired from the Coca-Cola campaign by [=McCann=] was that the brand wanted an Audrey Hepburn instead of a Grace Kelly. [[spoiler: By the end of season 4, Don has divorced Grace Kelly-resembling Betty and has married Megan, a French-speaking brunette with "European" character (despite being Canadian) more reminiscent of Audrey Hepburn.]]

* FunnyBackgroundEvent: The Pete/Ken fight briefly becomes this when the camera cuts to Roger and Don having a conversation.

Don and Betty are attending the Broadway show ''Theatre/{{Fiorello}}!'' when they run into Jim Hobart, the head of rival ad agency [=McCann=] Erickson. Jim attempts to woo Don away from Sterling Cooper and even invites Betty to model for their Coca-Cola campaign. Betty is excited to relive her modelling days but Don is opposed to the idea. While Betty is out at the shoot, the Drapers' dog Polly attacks a neighbor's pet pigeon. The neighbor threatens to shoot Polly, which frightens Sally.

Don and Betty are attending the Broadway show ''Fiorello!'' when they run into Jim Hobart, the head of rival ad agency [=McCann=] Erickson. Jim attempts to woo Don away from Sterling Cooper and even invites Betty to model for their Coca-Cola campaign. Betty is excited to relive her modelling days but Don is opposed to the idea. While Betty is out at the shoot, the Drapers' dog Polly attacks a neighbor's pet pigeon. The neighbor threatens to shoot Polly, which frightens Sally.

Don and Betty are attending the Broadway show ''Fiorello!'' when they run into Jim Hobart, the head of rival ad agency McCann Erickson. Jim attempts to woo Don away from Sterling Cooper and even invites Betty to model for their Coca-Cola campaign. Betty is excited to relive her modeling days but Don is opposed to the idea. While Betty is out at the shoot, the Drapers' dog Polly attacks a neighbor's pet pigeon. The neighbor threatens to shoot Polly, which frightens Sally.

** The [[BlatantLies reason]] Betty was given for being fired from the Coca-Cola campaign by [=McCann=] was that the brand wanted an Audrey Hepburn instead of a Grace Kelly. By the end of season 4, Don has divorced Grace Kelly resembling Betty and has married Megan, a French-speaking brunette with "European" character (despite being Canadian) more reminiscent of Audrey Hepburn.
** [=McCann=]-Erickson makes its first appearance in the series, trying to lure Don Draper over with the Coca-Cola account. In Season 7, [[spoiler:[=McCann=]-Erickson buys out Sterling Cooper Draper Pryce. The account dangled before Don - Coca-Cola]].

** More subtle, but Joan and Peggy have a confrontation where Peggy realizes that while Joan may want to be helpful, she just doesn't get what Peggy wants from her career. Joan's offer of guidance just doesn't connect. At the end of the series, [[spoiler:Peggy rejects Joan's offer to join her in forming a new production company. While there is a great deal of mutual respect between the two and their relationship is better than in season 1, Joan's offer doesn't quite jive with what Peggy needs for her career]].

** Later on, Pete and Don see footage of a Kennedy campaign commercial, showcasing Eisenhower's lack of confidence in Nixon.
* TalkToTheFist: Pete sucker punches Ken after he insults Peggy by calling her a lobster.
* TranquilFury: Pete's fury at Ken for the lobster comment is conveyed quite well, despite him never making a sound during the entire fight (or even the apology afterwards).
* TryingNotToCry: Betty, as an assistant helps her take off her modeling jewelry for the final time.

* UnwantedAssistance: Peggy realizes that Joan's prodding has, in fact, been some attempt at helping her develop.

Don and Betty are attending the Broadway show [[Fiorello!]] when they run into Jim Hobart, the head of rival ad agency McCann Erickson. Jim attempts to woo Don away from Sterling Cooper and even invites Betty to model for their Coca-Cola campaign. Betty is excited to relive her modeling days but Don is opposed to the idea. While Betty is out at the shoot, the Drapers' dog Polly attacks a neighbor's pet pigeon. The neighbor threatens to shoot Polly, which frightens Sally.

Meanwhile, Pete and Harry come up with an idea to help [[Richard Nixon]]'s presidential campaign. They buy up ad space in swing states for Secor Laxatives, therefore locking out competitor [[John F. Kennedy]]. Bert and Roger are impressed with the idea. Also at the office, Peggy's recent weight gain has caused her to rip her skirt. Joan lends her an outfit and when Peggy returns it, Joan tries to lecture Peggy about making herself attractive to men. Peggy replies she is more concerned with her advertising career and the two trade barbs about each others' looks. When Peggy leaves for the day, Ken cracks a rude joke about Peggy's weight gain, and Pete sucker punches him in response. The two get into right which is broken up by Paul, who forces them to make up.

The next day, a frustrated and disappointed Betty takes Bobby's BB gun and begins shooting at her neighbor's pigeons.

* TryingNotToCry: Betty, as an assistant helps her take off her modeling jewellry for the final time.

[This description was copied in violation of our Administrivia/{{Plagiarism}} policy. Please replace it with original writing.]

A rival ad agency courts Don, involving Betty Draper in its attempt to lure him from Sterling Cooper. As the presidential campaign heats up, the agency looks for new ways to counter the latest Kennedy ads. Tempers flare over Peggy.

->''I know what men think of you: that you're looking for a husband, and you're fun. And not in that order.''

** The [[BlatantLies reason]] Betty was given for being fired from the Coca-Cola campaign by McCann was that the brand wanted an Audrey Hepburn instead of a Grace Kelly. By the end of season 4, Don has divorced Grace Kelly resembling Betty and has married Megan, a lanky French-speaking brunette with "European" character (despite being Canadian) more reminiscent of Audrey Hepburn.
** McCann-Erickson makes its first appearance in the series, trying to lure Don Draper over with the Coca-Cola account. In Season 7, [[spoiler:McCann-Erickson buys out Sterling Cooper Draper Pryce. The account dangled before Don - Coca-Cola]].

* InnocuouslyImportantEpisode: McCann Erickson and the lure of Coca-Cola, both central to the show's endgame, are first introduced here. See also the {{Foreshadowing}} entry.

* TryingNotToCry: Betty, as an assistant helps her take off her modeling jewelry for the final time.

->''"I know what men think of you: that you're looking for a husband, and you're fun. And not in that order."''

* AngryGuardDog: Polly sees a neighbor's dog flying close by and makes a grab for, stunning the neighbor, as well as Sally and Bobby.

** The [[BlatantLies reason]] Betty was given for being fired from the Coca-Cola campaign by McCann was that the brand wanted an AudreyHepburn instead of a GraceKelly. By the end of season 4, Don has divorced GraceKelly resembling Betty and has married Megan, a lanky French-speaking brunette with "European" character (despite being Canadian) more reminiscent of AudreyHepburn.
** McCann-Erickson makes its first appearance in the series, trying to lure Don Draper over with the Coca-Cola account. In Season 7, [[spoiler McCann-Erickson buys out Sterling Cooper Draper Pryce. The account dangled before Don - Coca-Cola]].
*** [[spoiler In the last scene of the series, Don's big breakthrough is a Coca-Cola ad]].
** The last scene of the episode is Betty wearing a pure white negligee with a cigarette in her mouth, shooting a BB gun at birds so they would fly into the sky, while the song "My Special Angel" plays in the background. By the end of the series [[spoiler Betty, nicknamed Birdie, is diagnosed with terminal lung cancer (from smoking) and is well on her way to dying i.e. becoming an "angel."]]
** More subtle, but Joan and Peggy have a confrontation where Peggy realizes that while Joan may want to be helpful, she just doesn't get what Peggy wants from her career. Joan's offer of guidance just doesn't connect. At the end of the series, [[spoiler Peggy rejects Joan's offer to join her in forming a new production company. While there is a great deal of mutual respect between the two and their relationship is better than in season 1, Joan's offer doesn't quite jive with what Peggy needs for her career]].

* StopHelpingMe: In-universe. Peggy realizes that Joan's prodding has, in fact, been some attempt at helping her develop.

* UnusuallyUninterestingSight: Don and Roger are making their way out of the office during the fight between Ken and Pete, and appear not to take any notice of it.

-->'''Sal''': It's like their better-looking sister married a handsome Senator and now she's going to live in the White House? ''I'm'' practically jealous.

* StopHelpingMe: Peggy realizes that Joan's prodding has, in fact, been some attempt at helping her develop.

* HollywoodPudgy: Several of the guys notice Peggy having apparently gained weight in her time since joining Sterling Cooper, and she actually rips a seam in one of her skirts after bending over. It's not especially noticeable to the viewer, but serves as foreshadowing for later events in the season.

* CessationOfExistence: Don comes to believe that this is his fate, and finds this exposure with mortality to be enough of a reason to express his passion for Rachel.
-->'''Don''': Jesus, Rachel. This is it. This is all there is, and I feel like it's slipping through my fingers like a handful of sand. This is it. This is all there is.
-->'''Rachel''': That's just an excuse for bad behavior.
-->'''Don''': You don't really believe that.
* TheConfidant: Don sees Rachel as one, being the only one that he feels he can express his fears about Roger to.

* UnusuallyUninterestingSight: Don and Roger are making their way out of the office during the fight between Ken and Pete, and appear not to take any notice of it.
* YourCheatingHeart:

* UnusuallyUninterestingSight: Don and Roger are making their way out of the office during the fight between Ken and Pete, and appear not to take any notice of it.

"I know what men think of you: that you're looking for a husband, and you're fun. And not in that order."

* FailedDramaticExit: Pete, high on getting praise from Bert, Roger, ''and'' Don, stands up and prepares to leave. Don reminds him that they still haven't finished their meeting, forcing Pete to sit back down.
* HoldingBackTears: Betty, as an assistant helps her take off her modeling jewelry for the final time.

* StockFootage: Of a commercial of Jackie Kennedy speaking Spanish.

* EurekaMoment: Pete has one when he realizes that Nixon and Kennedy are competing for TV commercial air time. He proposes that the best way to combat this is to make big buys for Secor Laxatives in undecided states.