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* AnAesop: When you start a business, form a long term plan and think of how you are going to profit from it. Otherwise, there's no business at all.
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** "Up". Both it and words that stem from "up" like "upchucked", "uppercut" and "get-up" are said over seventy times in this episode, in accordance with the "go nowhere but up" mantra.
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** "Up". Both it and words that stem from "up" like "upchucked", "uppercut" and "get-up" are said brought up over seventy times in this episode, in accordance upkeeping with the "go nowhere but up" mantra.
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Eddy decides to start a company called "Ed Co.", where their motto is to "''go no where but up''"!
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In yet another money-making scheme, Eddy decides to start a company called embrace big business in it's purest form with the foundation of "Ed Co.", where their motto is to "''go no where but up''"!
"; a company with the identity of always moving upwards, i.e "going up", quickly enlisting the rest of the Cul-De-Sac kids in his corporate vision.
* ExtremeOmnivore: Ed doesn't just eat the Chunky Puffs, he eats the entire box in one bite.
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* JourneyToTheSky: The motto of the Eds' company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon.
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* JourneyToTheSky: The motto of the Eds' company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon. It was originally just two floors, but Ed kept adding more junk to it.
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* SpannerInTheWorks: Kevin, who doesn't fall for Eddy's scheme, and him fighting Rolf when the latter tries to throw him out of the "office" is what leads to Eddy accidentally pointing out that no one is getting paid and Ed Co. isn't a real company.
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* Running gag:
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* Running gag:RunningGag:
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* Running gag:
** The characters especially Edd and Eddy using the words 'Up' or 'Down' or phrases involving the words such as 'Upchucked' or 'Downhill'.
** Ed continuously building the elevator
** The kids (Except Sarah & Kevin) getting hired to 'work' at Ed Co.
** The characters especially Edd and Eddy using the words 'Up' or 'Down' or phrases involving the words such as 'Upchucked' or 'Downhill'.
** Ed continuously building the elevator
** The kids (Except Sarah & Kevin) getting hired to 'work' at Ed Co.
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* WhatHappenedToTheMouse: Strangely Sarah was the only kid not to be present in the episode. In fact this is one of the very few episodes where Sarah was absent and the other kids were present.
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* CheekCopy: Jonny makes a photocopy of Plank's "butt".
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* FreudianSlip: Eddy asking Rolf, "What do I pay you for anyway?"
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* FreudianSlip: Eddy asking Rolf, "What do I pay you for anyway?"anyway?" This makes the kids realize that ''they weren't getting paid''.
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%%* LiteralMinded: Ed.
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*** It can also be a reference to ''Film/TheyCallMeMisterTibbs''.
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* YourMindMakesItReal: Edd sets up dotted lines on the ground to indicate the walls of Eddy's office. Later, as Ed is running around, he somehow slams against one of the nonexistent walls.
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* ArcWords:
** "Up". Both it and words that stem from "up" like "upchucked", "uppercut" and "get-up" are said over seventy times in this episode, in accordance with the "go nowhere but up" mantra.
** To contrast, "down" and words that stem from "down" like "downtrodden" or "downer" are said sixteen times, and used almost exclusively in negative contexts. The first sign of things going downhill for Ed Co. is seen as Kevin "walking down the driveway", and the episode ends with the Eds on the moon, wanting to go down.
** "Up". Both it and words that stem from "up" like "upchucked", "uppercut" and "get-up" are said over seventy times in this episode, in accordance with the "go nowhere but up" mantra.
** To contrast, "down" and words that stem from "down" like "downtrodden" or "downer" are said sixteen times, and used almost exclusively in negative contexts. The first sign of things going downhill for Ed Co. is seen as Kevin "walking down the driveway", and the episode ends with the Eds on the moon, wanting to go down.
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* JourneyToTheSky: The motto of Ed's company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon.
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* JourneyToTheSky: The motto of Ed's the Eds' company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon.
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* SurprisinglyRealisticOutcome: The other kids quit Ed Co. after Edd tells them [[DiggingYourselfDeeper it's a nonprofit organization]].
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Moved to correct episode number per ATT
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Eddy decides to start a company called "Ed Co.", where their motto is to "''go no where but up''"!
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!!This Episode provides examples of
* AdjacentToThisCompleteBreakfast: Double D tries to run Ed through a maze to reach a box of Chunky Puffs on the other side, which is shown this way. Ed gets so excited that he [[CuttingTheKnot runs through every wall in the maze instead]], possibly as a nod to a similar ''Mini-Chex'' ad of the time.
* AnAesop: When you start a business, form a long term plan and think of how you are going to profit from it. Otherwise, there’s no business at all.
* ArtisticLicenseSpace:
** The moon is much bigger than in the episode.
** The moon is ''not'' crescent-shaped. It only looks that way from your perspective on earth only during lunar phases.
* BatmanCanBreatheInSpace: The Eds don't suffocate from a lack of oxygen when they reach the moon.
* BeCarefulWhatYouWishFor: Eddy wanted the elevator to go nowhere but up. Ed ended up building the elevator so high that it ended up getting the Eds stuck on the moon.
* ComicallyMissingThePoint: Ed stupidly runs through the cardboard maze walls constructed by Edd and unintentionally cheats his way to the Chunky Puffs.
* CorruptCorporateExecutive: Eddy, especially cause he wouldn't even pay his employees.
* CuttingTheKnot: Ed [[DungeonBypass plowing through the maze]] to reach the Chunky Puffs.
* DidntThinkThisThrough: Eddy's entire motivation to start the business was to go nowhere but up… and that's about all he had.
* ExactWords: Double D tells Ed that he would have to go through the maze in order to get to the balanced breakfast of Chunky Puffs. He didn't count on Ed smashing through the ''walls'' of the maze.
* FreudianSlip: Eddy asking Rolf, "What do I pay you for anyway?"
* JourneyToTheSky: The motto of Ed's company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon.
%%* LiteralMinded: Ed.
* MissingStepsPlan:
** Step 1: Go nowhere but up!
** Step 2: ?
** Step 3: [[WesternAnimation/SouthPark Profit!]]
* SendInTheClones: Ed generates a clone of himself to help add more material to the elevator.
* ShoutOut:
** The title of the episode ([[GeniusBonus as well as the fact that a horse is in the title card]]) is a reference to Series/MisterEd.
** "What's with the {{Series/Car 54|WhereAreYou}} get-up?"
** Ed's augmentation of the elevator could be a nod to the TowerOfBabel.
* SpaceElevator: Ed achieves building this while Eddy and Edd were busy running a company without a method of earning revenue.
* SurprisinglyRealisticOutcome: The other kids quit Ed Co. after Edd tells them [[DiggingYourselfDeeper it's a nonprofit organization]].
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!!This Episode provides examples of
* AdjacentToThisCompleteBreakfast: Double D tries to run Ed through a maze to reach a box of Chunky Puffs on the other side, which is shown this way. Ed gets so excited that he [[CuttingTheKnot runs through every wall in the maze instead]], possibly as a nod to a similar ''Mini-Chex'' ad of the time.
* AnAesop: When you start a business, form a long term plan and think of how you are going to profit from it. Otherwise, there’s no business at all.
* ArtisticLicenseSpace:
** The moon is much bigger than in the episode.
** The moon is ''not'' crescent-shaped. It only looks that way from your perspective on earth only during lunar phases.
* BatmanCanBreatheInSpace: The Eds don't suffocate from a lack of oxygen when they reach the moon.
* BeCarefulWhatYouWishFor: Eddy wanted the elevator to go nowhere but up. Ed ended up building the elevator so high that it ended up getting the Eds stuck on the moon.
* ComicallyMissingThePoint: Ed stupidly runs through the cardboard maze walls constructed by Edd and unintentionally cheats his way to the Chunky Puffs.
* CorruptCorporateExecutive: Eddy, especially cause he wouldn't even pay his employees.
* CuttingTheKnot: Ed [[DungeonBypass plowing through the maze]] to reach the Chunky Puffs.
* DidntThinkThisThrough: Eddy's entire motivation to start the business was to go nowhere but up… and that's about all he had.
* ExactWords: Double D tells Ed that he would have to go through the maze in order to get to the balanced breakfast of Chunky Puffs. He didn't count on Ed smashing through the ''walls'' of the maze.
* FreudianSlip: Eddy asking Rolf, "What do I pay you for anyway?"
* JourneyToTheSky: The motto of Ed's company is "''go no where but up''", and this materializes into the build of an elevator that reaches so high that it takes the characters to the moon. This doesn't end well, since this leaves them stranded in the moon.
%%* LiteralMinded: Ed.
* MissingStepsPlan:
** Step 1: Go nowhere but up!
** Step 2: ?
** Step 3: [[WesternAnimation/SouthPark Profit!]]
* SendInTheClones: Ed generates a clone of himself to help add more material to the elevator.
* ShoutOut:
** The title of the episode ([[GeniusBonus as well as the fact that a horse is in the title card]]) is a reference to Series/MisterEd.
** "What's with the {{Series/Car 54|WhereAreYou}} get-up?"
** Ed's augmentation of the elevator could be a nod to the TowerOfBabel.
* SpaceElevator: Ed achieves building this while Eddy and Edd were busy running a company without a method of earning revenue.
* SurprisinglyRealisticOutcome: The other kids quit Ed Co. after Edd tells them [[DiggingYourselfDeeper it's a nonprofit organization]].
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