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* In ''Webcomic/GirlGenius'', when Theo is injured, [[https://www.girlgeniusonline.com/comic.php?date=20111121 Gil takes him to Mama Gingka's]], since he knows they have a semi-secret hospital. Theo's girlfriend Sleipnir keeps saying "it's a beer hall", and Gil keeps replying "It's not ''just'' a beer hall", but not elaborating. Then one of Mama's girls answers the door in [[OfCorsetsSexy leather corsetry]], and Sleipnir grabs Gil and snarls "It ''better be'' just a beer hall!"
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* In ''Webcomic/GirlGenius'', when Theo is injured, [[https://www.girlgeniusonline.com/comic.php?date=20111121 Gil takes him to Mama Gingka's]], Gkika's]], since he knows they have a semi-secret hospital. Theo's girlfriend Sleipnir keeps saying "it's a beer hall", and Gil keeps replying "It's not ''just'' a beer hall", but not elaborating. Then one of Mama's girls answers the door in [[OfCorsetsSexy leather corsetry]], and Sleipnir grabs Gil and snarls "It ''better be'' just a beer hall!"
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** In the Prequel story Uncivil Servant, Belkar sees what seem to be criminals extorting money from a man, but after he kills them it is revealed that they were actually the police and fire department asking for donations.
** From the Prequel story "How The Paladin Got His Scar";
--->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and then- moments after I succeed at that task -the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
** From the Prequel story "How The Paladin Got His Scar";
--->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and then- moments after I succeed at that task -the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
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** In the Prequel story Uncivil Servant, "Uncivil Servant", Belkar sees what seem to be criminals extorting money from a man, but after he kills them it is revealed that they were actually the police and fire department asking for donations.
** From the Prequel story "HowThe the Paladin Got His Scar";
Scar":
--->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, andthen- then -- moments after I succeed at that task -the -- the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
** From the Prequel story "How
--->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and
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* Played for Drama in ''WebComic/PeterIsTheWolf'', [[spoiler: where the titular character's girlfriend walks in on him tied to a bed, with a gag in his mouth ''about to be raped'' by his longtime stalker and mistakes it for him cheating on her. She promptly slaps him and breaks up with him on the spot. She learns awhile later she just abandoned the man she loves for nearly being raped and is completely horrified with herself]].
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* Played for Drama in ''WebComic/PeterIsTheWolf'', ''Webcomic/PeterIsTheWolf'', [[spoiler: where the titular character's girlfriend walks in on him tied to a bed, with a gag in his mouth ''about to be raped'' by his longtime stalker and mistakes it for him cheating on her. She promptly slaps him and breaks up with him on the spot. She learns awhile later she just abandoned the man she loves for nearly being raped and is completely horrified with herself]].
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Crosswicking.
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* ''Webcomic/GrrlPower'': During the incident at ARCHON where [[spoiler:a young succubus' lust aura go haywire]], [[https://www.grrlpowercomic.com/archives/comic/grrl-power-1193-kiss-monsters-gonna-get-ya/ after Maxima and Dabbler barge into Sydney's room]] to find the half-naked recruit covered in kiss marks with a naked Parfait atop of her, Sydney tries to invoke the trope with, "This isn't what it looks like?" The interrogation mark makes it clear she doesn't sound that convinced herself.
-->'''AltText:''' It's a lipstick sales demonstration, honestly!
-->'''AltText:''' It's a lipstick sales demonstration, honestly!
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* In ''Webcomic/GirlGenius'', when Theo is injured, [[https://www.girlgeniusonline.com/comic.php?date=20111121 Gil takes him to Mama Gingka's]], since he knows they have a semi-secret hospital. Theo's girlfriend Sleipnir keeps saying "it's a beer hall", and Gil keeps replying "It's not ''just'' a beer hall", but not elaborating. Then one of Mama's girls answers the door in [[OfCorsetsSexy leather corsetry]], and Sliepnir grabs Gil and snarls "It ''better be'' just a beer hall!"
to:
* In ''Webcomic/GirlGenius'', when Theo is injured, [[https://www.girlgeniusonline.com/comic.php?date=20111121 Gil takes him to Mama Gingka's]], since he knows they have a semi-secret hospital. Theo's girlfriend Sleipnir keeps saying "it's a beer hall", and Gil keeps replying "It's not ''just'' a beer hall", but not elaborating. Then one of Mama's girls answers the door in [[OfCorsetsSexy leather corsetry]], and Sliepnir Sleipnir grabs Gil and snarls "It ''better be'' just a beer hall!"
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* In ''Webcomic/GirlGenius'', when Theo is injured, [[https://www.girlgeniusonline.com/comic.php?date=20111121 Gil takes him to Mama Gingka's]], since he knows they have a semi-secret hospital. Theo's girlfriend Sleipnir keeps saying "it's a beer hall", and Gil keeps replying "It's not ''just'' a beer hall", but not elaborating. Then one of Mama's girls answers the door in [[OfCorsetsSexy leather corsetry]], and Sliepnir grabs Gil and snarls "It ''better be'' just a beer hall!"
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-->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and then- moments after I succeed at that task -the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
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Times where a situation is NotWhatItLooksLike to others in {{Webcomics}}.
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Times where a situation is NotWhatItLooksLike to others in {{Webcomics}}.
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* ''Webcomic/RobberXLover'': An unlikely series of events leads to Ji Ho mistaking Gang Dojin for a robber in their first encounter. Ji Ho had returned to his apartment with groceries, not noticing that a hole in the bag had resulted in things spilling out on the way. Gang Dojin picked up the items, following the trail back to the unlocked apartment. On the way, one of the items, a kitchen knife, fell out of its sheath and he picked it back up. Entering the apartment and putting the items in his arms aside, he heard Ji Ho's cry of surprise at discovering the hole in his bag. Approaching in concern, he tripped on a box and fell on him, the knife pinning Ji Ho's hood to the floor and becoming stuck.
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* ''Webcomic/TheWretchedOnes'': Nicky says this once he is discovered [[http://www.thewretchedoneswebcomic.com/?comic=page-138b burying two dead bodies with Jack]]. [[ICanExplain He can explain]].
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* ''Webcomic/TheWretchedOnes'': Nicky says this once he is discovered [[http://www.thewretchedoneswebcomic.com/?comic=page-138b burying two dead bodies with Jack]]. [[ICanExplain He can explain]].explain]].
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** From the Prequel story "How The Paladin Got His Scar";
-->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and then- moments after I succeed at that task -the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
'''Hinjo:''' Captain, it's not what it looks like! I swear!\\
'''O-Chul:''' '''''Good!''''' Because right now, what it looks like is that the hobgoblin general was right! It looks like you used my mission to lead this "Sapphire Guard" right here!
-->'''O-Chul:''' A strange noble I've never heard of shows up and inserts himself into my mission to find the hobgoblin leadership, and then- moments after I succeed at that task -the very forces that are disrupting this region miraculously appear two steps behind me? A force comprised entirely of nobles, including his '''''cousin??'''''\\
'''Hinjo:''' Captain, it's not what it looks like! I swear!\\
'''O-Chul:''' '''''Good!''''' Because right now, what it looks like is that the hobgoblin general was right! It looks like you used my mission to lead this "Sapphire Guard" right here!
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** It might also be done differently than usually: [[http://www.smbc-comics.com/comic/2005-12-26 A mother uses a whip to knock a soda can out of her son's hand]], and it's not what it looks like because she was aiming at him, not the can.
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** It might also be done differently than usually: usually, so that things are ''worse'' than they look: [[http://www.smbc-comics.com/comic/2005-12-26 A mother uses a whip to knock a soda can out of her son's hand]], and it's not what it looks like because she was aiming at him, not the can.
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--> First caption: "Many of us felt Henry had overstepped his authority as prom king."
--> Second caption: "For example, he brought in this silhouette of a hanged man. To a prom!"
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference. What is this, middle school?"
--> Second caption: "For example, he brought in this silhouette of a hanged man. To a prom!"
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference. What is this, middle school?"
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--> First caption: "Many of us felt Henry had overstepped his authority as prom king."
" ''(So he's not a real king, but someone behaving absurdly as a prom king.)''
--> Second caption: "For example, he brought in this silhouette of a hanged man. To aprom!"
prom!" ''(So he didn't actually hang anyone.)''
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference. What is this, middle school?"" ''(So he did actually hang someone.)''
--> Second caption: "For example, he brought in this silhouette of a hanged man. To a
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference.
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** In [[https://www.smbc-comics.com/comic/2013-10-14 2013-10-14]], someone saying "It's not what it looks like" is not what it looks like. (He's not cheating on him, all three of them are marred to each other and he's joking about it.)
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** In [[https://www.smbc-comics.com/comic/2013-10-14 2013-10-14]], someone saying "It's not what it looks like" is not what it looks like. (He's not cheating on him, he's in bed with someone else because all three of them are marred married to each other other, and he's joking about it.)
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** In [[https://www.smbc-comics.com/comic/2013-10-14 2013-10-14]], someone saying "It's not what it looks like" is not what it looks like. (He's not cheating on him, all three of them are marred to each other and he's joking about it.)
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* The Spanish webcomic ''[[http://monos.fadri.org/049-pillado-infraganti/ 1 Millón de Monos]]''. One of the characters says that "It's just what it looks like!" (Only, it's unclear what exactly it looks like.)
* Near the start of ''Webcomic/NineteenTwentyOne'', Dong-whi follows a cat by climbing up a wall and Yong-whi happens to see. He then attempts to explain to her that he isn't a burgler, but [[SubvertedTrope she wasn't thinking that in the first place]].
* [[spoiler:Kroenen]] says this to Rasputin in ''Webcomic/AbeAndKroenen'' when [[spoiler: he catches Abe holding Kroenen as they are about to escape the Ringwraiths. Unfortunately, not only does Rasputin have a rare moment of sense and realize that Kroenen and Abe are together, Kroenen has also inadvertently let slip that he can talk]]. Ironically, Rasputin's more upset about him hiding the latter than the former.
* ''Webcomic/AORange'': Subverted amusingly (complete with reference to ''Series/ThreesCompany'') [[http://www.aorange.com/?p=167 here.]]
* In ''Webcomic/ComicRantz'', a splinter removal look like [[http://www.comicrantz.com/2012/04/privacy/ something else]], not that those involved notice.
* In ''Webcomic/CommanderKitty'', [[http://www.commanderkitty.com/2011/07/17/mouse-plays-mole/ MOUSE engineers one of these with the]] [[http://www.commanderkitty.com/2011/07/24/fruit-its-yummy-and-not-bad/ help of a conveniently timed fruit basket.]]
* ''Webcomic/CtrlAltDel'' shows us a [[http://www.cad-comic.com/cad/20080901 particularly Genre Savvy example]], as Lucas ''asks'' if it's what it looks like.
* In [[http://www.earsforelves.com/archives/370 the middle of the dance hall]] from ''Webcomic/EarsForElves'', Tanna shouts at Rolan for what he did [[http://www.earsforelves.com/archives/179 earlier]].
-->'''Tanna''': ''You pushed me to the ground!''\\
''[[[{{Beat}} silence]]]''\\
'''Various elven ladies''': [-Did she just say-\\
Oh my gods...\\
She didn't. I can't believe he'd-\\
Did they really?-]\\
'''Tanna''': Oh come on. What are you? A bunch of gossiping barmaids? It's not like that at all.
* ''Webcomic/EerieCuties'':
** The comic had this pretty much as a RunningGag with Layla and [[http://www.eeriecuties.com/strips-ec/try_some other girls]].
-->'''Brooke: (mortified)''' "I... I think I'm going to die of embarrassment for ''reals'' [[http://www.eeriecuties.com/strips-ec/the_spoils_of_war! this time!"]]
-->'''Layla:''' "Somebody, just stake me now!"
** Layla broke up with her boyfriend, [[CatFolk Kade]] ([[RelationshipRevolvingDoor again!]]), when [[http://www.eeriecuties.com/strips-ec/i_am_your_best_friend it looked as though]] he was feeling up Tiffany; not realizing he'd been [[http://www.eeriecuties.com/strips-ec/this_is_what_we_trained_for after her pet mouse, Crackers.]]
* ''[[Webcomic/GeistPanik Hookie Dookie Panic]]'' has the [[http://www.hookiedookiepanic.com/comic.php?ID=62 scene]] which Wilcow insists "It's not what it looks like". Probably you won't even want to try and make sense out of what it ''looks like''.
* ''Webcomic/ElGoonishShive'':
** Subverted during one of the FourthWallMailSlot Q&A sessions regarding TimeTravel, where the two hypothetical copies of Lisa start kissing each other, they freely admit that it is exactly [[ScrewYourself what it looks like]].
** Played straight during the non-canon Pokemon parody arc when trainer Charlotte comes across Nanase and Justin [[http://www.egscomics.com/egsnp/gam-17 hiding in the bushes naked.]] The audience, having read the previous comics, knows that Justin's Gracemander is drying everyone's wet clothes with her fire breath, but Charlotte draws the obvious conclusion. Either Nanase or Justin (it's unclear as the dialogue comes from off panel) says, "There are so many reasons this isn't whatever it looks like!" Unusually, they actually get a chance to explain themselves.
* Plays itself out in ''Webcomic/{{Greg}}'', as Greg is trying to yank off Ted's jeans.
* In ''WebComic/HangInThereKogasaSan'', during the Anime Boston arc, Kogasa walks into her hosts' hotel room and sees Yoshika tied up on the bed ''shibari''-style...but subverts this trope by ''not'' flipping out and just rolling with it, to everyone's relief.
** Even better, since the comic is autobiographical, ''this actually happened''; author Mizuki Hitoshi said in his commentary that he figured it wasn't anything inappropriate because "Yoshika" was still fully dressed, and the Danbooru members who were Hitoshi's hosts explained that "Yoshika" had agreed to pose as an artists' model for a livestream they were recording.
* ''[[http://nettserier.no/irma/2010/02/16/ Irma]]''. It's Norwegian, but who needs translation?
* Towards the end of ''Webcomic/ItsWalky'', Danny avoids this trope via GenreSavvy. He's talking with his ex-girlfriend and just mentioned that he was planning to propose to his current one. He flat-out refuses to show Sal the ring because if he does, Billie will end up walking around the corner and [[MistakenForCheating seeing them.]]
* ''Webcomic/LeagueOfSuperRedundantHeroes'' has [[http://superredundant.com/?p=519 this gem]].
* In the second ''Webcomic/LifeOfMaid'' Christmas Special, Rinnosuke takes on the role of SantaClaus for the year, but after being spotted by Marisa, he's forced to use a combo of GivingThemTheStrip and NinjaLog in a bid to get the hell away from her so [[KleptomaniacHero she doesn't steal the presents he's been hired to deliver like she did with Youki last year]]. It works, but when he heads to Yuyuko's place to deliver her present, Youmu enters Yuyuko's room to leave her own present for her and walks in on Rinnosuke standing over a sleeping Yuyuko in his underwear while breathing hard (due to having just gotten away from Marisa and delivered Yuyuko's present). The [[AccidentalPervert obvious conclusions about Rinnosuke's intentions]] are jumped to and swords are drawn, with painful results for him.
* Hilariously done with CyberPunk relish in ''Webcomic/{{Lizzy}}''. [[http://comics.cyberneticevilstudios.com/pages/2/16a.html Found here]].
* At one point in ''Webcomic/MegaTokyo'' RobotGirl Ping answers Piro's door in her underwear. Kimiko was not amused. And it didn't help matters that Ping has the body of a seventeen-year-old girl. Well, a malleable artificial body that can pass for almost anything between late middle-school and senior high school ages. Unfortunately that scene gave Kimiko an impression of the former.
** This sort of thing happens constantly. Largo and Erika come out of a room half-undressed with Largo raving about how "soft" her body is...nope, they were building computers, and Largo's paranoid about static electricity, so they had to wear minimal clothing. Kimiko spends the night sleeping on top of Piro...but nothing else happens. Kimiko comes home to find an underwear-clad Erika, who yanks Kimiko's clothes off, and then Piro shows up and Erika makes him disrobe, too... so he can help fix her computer. Miho wanders to Piro's apartment and spends the night, then they go to a bathhouse and bathe together... but Piro was in jail all night, and they hardly even look at each other in the bathhouse.
* ''Webcomic/MenageA3'' uses the trope for gags:
** An epic instance arises when geek and (at the time) virgin Gary has new character Yuki sit astride his face and then get handcuffed to him. That part isn't his fault; admittedly, he does then deliberately grope her breast while she's unconscious, but he's honestly convinced that she must be a figment of his imagination at the time. Then he finds himself lying on top of her, panting (actually from exhaustion), just as she recovers consciousness. Much of this happens ''in public,'' but the real problem is that Yuki is a violent androphobe, and this incident almost gets Gary killed. Funnily enough he and Yuki end up dating for a while, much later.
** Another spectacular case occurs in the strip #671 (November 13, 2012, NSFW). When Chanelle walks into a room to discover Amber and Gary both naked, and Dillon also present (but dressed), she instantly concludes that Amber must have got back into her past career in porn. (Don't ask about the absence of cameras or film crew.) This probably wouldn't matter much, if she didn't also instantly volunteer to serve as Gary's fluffer, and start acting on the offer.
** Later again, the trope is played with when [[http://www.ma3comic.com/strips-ma3/there_is_nothing_strange Matt and Peggy encounter [=DiDi=] and Kiley in a motel corridor.]] Kiley and Matt are sort of in a relationship of sorts, and Kiley and [=DiDi=] were both previously regarded as probably straight, but to be fair, everyone has an excuse of sorts at this point. Still, despite Kiley's MotorMouth blathering, the fact is, everything ''is'' almost exactly what it looks like.
* ''Webcomic/{{Misfile}}'':
** [[http://www.misfile.com/?page=1114 This scene]]. Missi catches Emily hugging a naked Ash in the shower, causing Em to utter this line, followed by the worst excuse in history. The subversion is that [[TransparentCloset it's almost exactly what it looks like (and maybe even what Missi claims it is)]].
** And [[http://www.misfile.com/?page=1158 yet another]] Not What It Looks Like moment... ''in front of Emily's mother.''
* ''Webcomic/MountainTime'' had a rather... [[http://mountaincomics.com/2012/09/13/mountain-time-390/ odd example]] of this trope. But then, it's ''Mountain Time''.
* ''Webcomic/NerfNow'', and by extension, ''Franchise/MassEffect'' has [[http://www.nerfnow.com/comic/568 another variation]].
** Also inverted in [[http://www.nerfnow.com/comic/675 this]] strip.
* ''Webcomic/NoRestForTheWicked'':
** Non-romantic example in : Perrault is standing next to November when the wind blows a leaf into her face. As she's the princess from "Literature/ThePrincessAndThePea", it bruises her. Red, who treats her as a MoralityPet, sees the bruise and lifts her ax. [[http://www.forthewicked.net/archive/02-19.html "I-it isn't what it looks like!"]]
** Romantic inversion: Beast is [[http://www.forthewicked.net/archive/02-43.html rather the worse for wear]] after an encounter with Red; Beauty assumes he's dying of heartbreak and agrees to marry him.
* ''Webcomic/TheOrderOfTheStick'':
** Played with in [[http://www.giantitp.com/comics/oots0269.html strip #269]], when Celia recalls finding out her boyfriend "[[LiteralMetaphor slipping the wood]]" to a dryad. He says it's not what it looks, but it's unsure what it looks like in the first place....
** Subverted when Nale seduces Haley in order to betray and kill her, only to be stopped when his enraged girlfriend Sabine arrives. She realizes what's going on immediately, but wanted to kill Haley herself:
--->'''Nale:''' It's not what it looks like.\\
'''Nale:''' ''[simultaneous]'' I was going to KILL her.\\
'''Sabine:''' ''[simultaneous]'' YOU WERE GOING TO KILL HER!
::: Since Sabine knew Nale wasn't trying to have sex with Haley (and, as a succubus, wouldn't even be mad if he had been), Nale then has to explain that, despite what it looks like, he wasn't going to kill Haley ''without Sabine''. It's never made clear whether his explanation is legit.
** In the Prequel story Uncivil Servant, Belkar sees what seem to be criminals extorting money from a man, but after he kills them it is revealed that they were actually the police and fire department asking for donations.
* Played for Drama in ''WebComic/PeterIsTheWolf'', [[spoiler: where the titular character's girlfriend walks in on him tied to a bed, with a gag in his mouth ''about to be raped'' by his longtime stalker and mistakes it for him cheating on her. She promptly slaps him and breaks up with him on the spot. She learns awhile later she just abandoned the man she loves for nearly being raped and is completely horrified with herself]].
* ''Webcomic/QuestionableContent'':
** In [[http://questionablecontent.net/view.php?comic=532 this strip]], when caught in an inadvertently compromising situation, Marten remarks, "I'd say 'it's not what you think!' only I'm not even sure what ''I'' think this is." In a humorous subversion, Faye realizes that, considering Marten's track record with women, it obviously couldn't be what it looks like.
** Used almost word-for-word [[http://www.questionablecontent.net/view.php?comic=1686 here]].
** [[http://questionablecontent.net/view.php?comic=1574 And again]], although this time, as Dora says, it sort of ''is'' what it looks like.
** [[http://questionablecontent.net/view.php?comic=1741 Oh lord.]]
* In ''Webcomic/RedString'', Reika walks in on Eiji's brother's fiancée all over him (against his expressed wishes). Her reaction so far is typical for this trope, even though they aren't dating. To be specific, she runs out and slaps Eiji when he tries to stop her. Then she asks angrily and accusingly what they would have been doing further if she hadn't walked in with Eiji's brother.
* ''Webcomic/SaturdayMorningBreakfastCereal''
** In general, especially early on, the comic constantly created situations in which what was happening was not what it appeared to be to the reader at first, usually revealed by the caption -- how closely they fit this trope varies. Naturally this also combined it sometimes with SubvertedTrope when what it looked like was a trope. (Like a guy shouting to his kid "IHaveNoSon" -- and the kid was actually his daughter, so it wasn't the trope so much as a NonSequitur.)
** It might also be done differently than usually: [[http://www.smbc-comics.com/comic/2005-12-26 A mother uses a whip to knock a soda can out of her son's hand]], and it's not what it looks like because she was aiming at him, not the can.
** The comic would also subvert the trope Not What It Looks Like [[http://www.smbc-comics.com/index.php?id=389 as well]], more than once.
** The strip for [[http://www.smbc-comics.com/comic/2006-08-09 2006-08-09]] goes through ''four'' layers:
--> (Pictured: a guy dressed as king pointing to a silhouette of a hanged man in the background and saying it's an lesson to all who won't kneel in deference.)
--> First caption: "Many of us felt Henry had overstepped his authority as prom king."
--> Second caption: "For example, he brought in this silhouette of a hanged man. To a prom!"
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference. What is this, middle school?"
** [[http://www.smbc-comics.com/comic/2006-06-14 Also self-parodied]]:
--> Panel in cave painting has character saying: "Pag killed mammoth."
--> Caption in cave painting: "Pag had not killed mammoth."
--> Actual caption: "Prehistoric single panel comics were a lot less predictable."
** [[http://www.smbc-comics.com/?id=496#comic One strip]] contains an entirely implausible appeal to this trope: "It's not what it looks like! In fact, ''you're'' cheating on ''me''!"
* [[http://satwcomic.com/too-big-for-denmark This strip]] of ''Webcomic/ScandinaviaAndTheWorld''.
* ''Webcomic/SexyLosers'' contains a number of parodies of this. Unfortunately, the comic's less safe for work than a copy of ''Hustler'', so a link might not be prudent.
* ''Webcomic/SplitScreen'': The night Jan left for college (never to see her best friend, Jeremy, for a decade). She was going to meet him, to finally confess her feelings to him once and for all. She sees him waiting for her in the diner, with his girlfriend, Natalie. She runs off rather than confess her love in front of his girlfriend. Turns out; Natalie was A) A lesbian, B) Was only Jeremy's girlfriend so she could act as a buffer between Jeremy and Jan and C) was only there to make sure Jeremy stopped ducking Jan and confessed ''his'' feelings. It's twelve years before Jan finds this out.
* ''Webcomic/{{Superbitch}}'': One of [[MadScientist Quinn]]'s [[http://www.superbitchcomic.com/comic/the-walking-trend-page-7/ experiments]].
* In ''Webcomic/ThinkBeforeYouThink'', Brian tries to help Julia after she passes out, and Becky catches them in [[http://thinkbeforeyouthink.net/?comic=20101015-trouble-with-pants this]] position.
* ''Webcomic/TwoKinds'':
** A strip brings us the ''entire cast'' (at that point in time, anyway) [[http://twokinds.keenspot.com/archive.php?p=69 catching Trace and Flora.]]
** Then Keith and Natani being found [[http://twokinds.keenspot.com/archive.php?p=281 by Flora in a bath.]]
* In ''Webcomic/WapsiSquare'', Kevin walks in the room, and sees [[http://wapsisquare.com/comic/12292003/ this.]]
* ''Webcomic/TheWretchedOnes'': Nicky says this once he is discovered [[http://www.thewretchedoneswebcomic.com/?comic=page-138b burying two dead bodies with Jack]]. [[ICanExplain He can explain]].
* Near the start of ''Webcomic/NineteenTwentyOne'', Dong-whi follows a cat by climbing up a wall and Yong-whi happens to see. He then attempts to explain to her that he isn't a burgler, but [[SubvertedTrope she wasn't thinking that in the first place]].
* [[spoiler:Kroenen]] says this to Rasputin in ''Webcomic/AbeAndKroenen'' when [[spoiler: he catches Abe holding Kroenen as they are about to escape the Ringwraiths. Unfortunately, not only does Rasputin have a rare moment of sense and realize that Kroenen and Abe are together, Kroenen has also inadvertently let slip that he can talk]]. Ironically, Rasputin's more upset about him hiding the latter than the former.
* ''Webcomic/AORange'': Subverted amusingly (complete with reference to ''Series/ThreesCompany'') [[http://www.aorange.com/?p=167 here.]]
* In ''Webcomic/ComicRantz'', a splinter removal look like [[http://www.comicrantz.com/2012/04/privacy/ something else]], not that those involved notice.
* In ''Webcomic/CommanderKitty'', [[http://www.commanderkitty.com/2011/07/17/mouse-plays-mole/ MOUSE engineers one of these with the]] [[http://www.commanderkitty.com/2011/07/24/fruit-its-yummy-and-not-bad/ help of a conveniently timed fruit basket.]]
* ''Webcomic/CtrlAltDel'' shows us a [[http://www.cad-comic.com/cad/20080901 particularly Genre Savvy example]], as Lucas ''asks'' if it's what it looks like.
* In [[http://www.earsforelves.com/archives/370 the middle of the dance hall]] from ''Webcomic/EarsForElves'', Tanna shouts at Rolan for what he did [[http://www.earsforelves.com/archives/179 earlier]].
-->'''Tanna''': ''You pushed me to the ground!''\\
''[[[{{Beat}} silence]]]''\\
'''Various elven ladies''': [-Did she just say-\\
Oh my gods...\\
She didn't. I can't believe he'd-\\
Did they really?-]\\
'''Tanna''': Oh come on. What are you? A bunch of gossiping barmaids? It's not like that at all.
* ''Webcomic/EerieCuties'':
** The comic had this pretty much as a RunningGag with Layla and [[http://www.eeriecuties.com/strips-ec/try_some other girls]].
-->'''Brooke: (mortified)''' "I... I think I'm going to die of embarrassment for ''reals'' [[http://www.eeriecuties.com/strips-ec/the_spoils_of_war! this time!"]]
-->'''Layla:''' "Somebody, just stake me now!"
** Layla broke up with her boyfriend, [[CatFolk Kade]] ([[RelationshipRevolvingDoor again!]]), when [[http://www.eeriecuties.com/strips-ec/i_am_your_best_friend it looked as though]] he was feeling up Tiffany; not realizing he'd been [[http://www.eeriecuties.com/strips-ec/this_is_what_we_trained_for after her pet mouse, Crackers.]]
* ''[[Webcomic/GeistPanik Hookie Dookie Panic]]'' has the [[http://www.hookiedookiepanic.com/comic.php?ID=62 scene]] which Wilcow insists "It's not what it looks like". Probably you won't even want to try and make sense out of what it ''looks like''.
* ''Webcomic/ElGoonishShive'':
** Subverted during one of the FourthWallMailSlot Q&A sessions regarding TimeTravel, where the two hypothetical copies of Lisa start kissing each other, they freely admit that it is exactly [[ScrewYourself what it looks like]].
** Played straight during the non-canon Pokemon parody arc when trainer Charlotte comes across Nanase and Justin [[http://www.egscomics.com/egsnp/gam-17 hiding in the bushes naked.]] The audience, having read the previous comics, knows that Justin's Gracemander is drying everyone's wet clothes with her fire breath, but Charlotte draws the obvious conclusion. Either Nanase or Justin (it's unclear as the dialogue comes from off panel) says, "There are so many reasons this isn't whatever it looks like!" Unusually, they actually get a chance to explain themselves.
* Plays itself out in ''Webcomic/{{Greg}}'', as Greg is trying to yank off Ted's jeans.
* In ''WebComic/HangInThereKogasaSan'', during the Anime Boston arc, Kogasa walks into her hosts' hotel room and sees Yoshika tied up on the bed ''shibari''-style...but subverts this trope by ''not'' flipping out and just rolling with it, to everyone's relief.
** Even better, since the comic is autobiographical, ''this actually happened''; author Mizuki Hitoshi said in his commentary that he figured it wasn't anything inappropriate because "Yoshika" was still fully dressed, and the Danbooru members who were Hitoshi's hosts explained that "Yoshika" had agreed to pose as an artists' model for a livestream they were recording.
* ''[[http://nettserier.no/irma/2010/02/16/ Irma]]''. It's Norwegian, but who needs translation?
* Towards the end of ''Webcomic/ItsWalky'', Danny avoids this trope via GenreSavvy. He's talking with his ex-girlfriend and just mentioned that he was planning to propose to his current one. He flat-out refuses to show Sal the ring because if he does, Billie will end up walking around the corner and [[MistakenForCheating seeing them.]]
* ''Webcomic/LeagueOfSuperRedundantHeroes'' has [[http://superredundant.com/?p=519 this gem]].
* In the second ''Webcomic/LifeOfMaid'' Christmas Special, Rinnosuke takes on the role of SantaClaus for the year, but after being spotted by Marisa, he's forced to use a combo of GivingThemTheStrip and NinjaLog in a bid to get the hell away from her so [[KleptomaniacHero she doesn't steal the presents he's been hired to deliver like she did with Youki last year]]. It works, but when he heads to Yuyuko's place to deliver her present, Youmu enters Yuyuko's room to leave her own present for her and walks in on Rinnosuke standing over a sleeping Yuyuko in his underwear while breathing hard (due to having just gotten away from Marisa and delivered Yuyuko's present). The [[AccidentalPervert obvious conclusions about Rinnosuke's intentions]] are jumped to and swords are drawn, with painful results for him.
* Hilariously done with CyberPunk relish in ''Webcomic/{{Lizzy}}''. [[http://comics.cyberneticevilstudios.com/pages/2/16a.html Found here]].
* At one point in ''Webcomic/MegaTokyo'' RobotGirl Ping answers Piro's door in her underwear. Kimiko was not amused. And it didn't help matters that Ping has the body of a seventeen-year-old girl. Well, a malleable artificial body that can pass for almost anything between late middle-school and senior high school ages. Unfortunately that scene gave Kimiko an impression of the former.
** This sort of thing happens constantly. Largo and Erika come out of a room half-undressed with Largo raving about how "soft" her body is...nope, they were building computers, and Largo's paranoid about static electricity, so they had to wear minimal clothing. Kimiko spends the night sleeping on top of Piro...but nothing else happens. Kimiko comes home to find an underwear-clad Erika, who yanks Kimiko's clothes off, and then Piro shows up and Erika makes him disrobe, too... so he can help fix her computer. Miho wanders to Piro's apartment and spends the night, then they go to a bathhouse and bathe together... but Piro was in jail all night, and they hardly even look at each other in the bathhouse.
* ''Webcomic/MenageA3'' uses the trope for gags:
** An epic instance arises when geek and (at the time) virgin Gary has new character Yuki sit astride his face and then get handcuffed to him. That part isn't his fault; admittedly, he does then deliberately grope her breast while she's unconscious, but he's honestly convinced that she must be a figment of his imagination at the time. Then he finds himself lying on top of her, panting (actually from exhaustion), just as she recovers consciousness. Much of this happens ''in public,'' but the real problem is that Yuki is a violent androphobe, and this incident almost gets Gary killed. Funnily enough he and Yuki end up dating for a while, much later.
** Another spectacular case occurs in the strip #671 (November 13, 2012, NSFW). When Chanelle walks into a room to discover Amber and Gary both naked, and Dillon also present (but dressed), she instantly concludes that Amber must have got back into her past career in porn. (Don't ask about the absence of cameras or film crew.) This probably wouldn't matter much, if she didn't also instantly volunteer to serve as Gary's fluffer, and start acting on the offer.
** Later again, the trope is played with when [[http://www.ma3comic.com/strips-ma3/there_is_nothing_strange Matt and Peggy encounter [=DiDi=] and Kiley in a motel corridor.]] Kiley and Matt are sort of in a relationship of sorts, and Kiley and [=DiDi=] were both previously regarded as probably straight, but to be fair, everyone has an excuse of sorts at this point. Still, despite Kiley's MotorMouth blathering, the fact is, everything ''is'' almost exactly what it looks like.
* ''Webcomic/{{Misfile}}'':
** [[http://www.misfile.com/?page=1114 This scene]]. Missi catches Emily hugging a naked Ash in the shower, causing Em to utter this line, followed by the worst excuse in history. The subversion is that [[TransparentCloset it's almost exactly what it looks like (and maybe even what Missi claims it is)]].
** And [[http://www.misfile.com/?page=1158 yet another]] Not What It Looks Like moment... ''in front of Emily's mother.''
* ''Webcomic/MountainTime'' had a rather... [[http://mountaincomics.com/2012/09/13/mountain-time-390/ odd example]] of this trope. But then, it's ''Mountain Time''.
* ''Webcomic/NerfNow'', and by extension, ''Franchise/MassEffect'' has [[http://www.nerfnow.com/comic/568 another variation]].
** Also inverted in [[http://www.nerfnow.com/comic/675 this]] strip.
* ''Webcomic/NoRestForTheWicked'':
** Non-romantic example in : Perrault is standing next to November when the wind blows a leaf into her face. As she's the princess from "Literature/ThePrincessAndThePea", it bruises her. Red, who treats her as a MoralityPet, sees the bruise and lifts her ax. [[http://www.forthewicked.net/archive/02-19.html "I-it isn't what it looks like!"]]
** Romantic inversion: Beast is [[http://www.forthewicked.net/archive/02-43.html rather the worse for wear]] after an encounter with Red; Beauty assumes he's dying of heartbreak and agrees to marry him.
* ''Webcomic/TheOrderOfTheStick'':
** Played with in [[http://www.giantitp.com/comics/oots0269.html strip #269]], when Celia recalls finding out her boyfriend "[[LiteralMetaphor slipping the wood]]" to a dryad. He says it's not what it looks, but it's unsure what it looks like in the first place....
** Subverted when Nale seduces Haley in order to betray and kill her, only to be stopped when his enraged girlfriend Sabine arrives. She realizes what's going on immediately, but wanted to kill Haley herself:
--->'''Nale:''' It's not what it looks like.\\
'''Nale:''' ''[simultaneous]'' I was going to KILL her.\\
'''Sabine:''' ''[simultaneous]'' YOU WERE GOING TO KILL HER!
::: Since Sabine knew Nale wasn't trying to have sex with Haley (and, as a succubus, wouldn't even be mad if he had been), Nale then has to explain that, despite what it looks like, he wasn't going to kill Haley ''without Sabine''. It's never made clear whether his explanation is legit.
** In the Prequel story Uncivil Servant, Belkar sees what seem to be criminals extorting money from a man, but after he kills them it is revealed that they were actually the police and fire department asking for donations.
* Played for Drama in ''WebComic/PeterIsTheWolf'', [[spoiler: where the titular character's girlfriend walks in on him tied to a bed, with a gag in his mouth ''about to be raped'' by his longtime stalker and mistakes it for him cheating on her. She promptly slaps him and breaks up with him on the spot. She learns awhile later she just abandoned the man she loves for nearly being raped and is completely horrified with herself]].
* ''Webcomic/QuestionableContent'':
** In [[http://questionablecontent.net/view.php?comic=532 this strip]], when caught in an inadvertently compromising situation, Marten remarks, "I'd say 'it's not what you think!' only I'm not even sure what ''I'' think this is." In a humorous subversion, Faye realizes that, considering Marten's track record with women, it obviously couldn't be what it looks like.
** Used almost word-for-word [[http://www.questionablecontent.net/view.php?comic=1686 here]].
** [[http://questionablecontent.net/view.php?comic=1574 And again]], although this time, as Dora says, it sort of ''is'' what it looks like.
** [[http://questionablecontent.net/view.php?comic=1741 Oh lord.]]
* In ''Webcomic/RedString'', Reika walks in on Eiji's brother's fiancée all over him (against his expressed wishes). Her reaction so far is typical for this trope, even though they aren't dating. To be specific, she runs out and slaps Eiji when he tries to stop her. Then she asks angrily and accusingly what they would have been doing further if she hadn't walked in with Eiji's brother.
* ''Webcomic/SaturdayMorningBreakfastCereal''
** In general, especially early on, the comic constantly created situations in which what was happening was not what it appeared to be to the reader at first, usually revealed by the caption -- how closely they fit this trope varies. Naturally this also combined it sometimes with SubvertedTrope when what it looked like was a trope. (Like a guy shouting to his kid "IHaveNoSon" -- and the kid was actually his daughter, so it wasn't the trope so much as a NonSequitur.)
** It might also be done differently than usually: [[http://www.smbc-comics.com/comic/2005-12-26 A mother uses a whip to knock a soda can out of her son's hand]], and it's not what it looks like because she was aiming at him, not the can.
** The comic would also subvert the trope Not What It Looks Like [[http://www.smbc-comics.com/index.php?id=389 as well]], more than once.
** The strip for [[http://www.smbc-comics.com/comic/2006-08-09 2006-08-09]] goes through ''four'' layers:
--> (Pictured: a guy dressed as king pointing to a silhouette of a hanged man in the background and saying it's an lesson to all who won't kneel in deference.)
--> First caption: "Many of us felt Henry had overstepped his authority as prom king."
--> Second caption: "For example, he brought in this silhouette of a hanged man. To a prom!"
--> Third caption: "Or there was the time when he hanged that guy for not kneeling in deference. What is this, middle school?"
** [[http://www.smbc-comics.com/comic/2006-06-14 Also self-parodied]]:
--> Panel in cave painting has character saying: "Pag killed mammoth."
--> Caption in cave painting: "Pag had not killed mammoth."
--> Actual caption: "Prehistoric single panel comics were a lot less predictable."
** [[http://www.smbc-comics.com/?id=496#comic One strip]] contains an entirely implausible appeal to this trope: "It's not what it looks like! In fact, ''you're'' cheating on ''me''!"
* [[http://satwcomic.com/too-big-for-denmark This strip]] of ''Webcomic/ScandinaviaAndTheWorld''.
* ''Webcomic/SexyLosers'' contains a number of parodies of this. Unfortunately, the comic's less safe for work than a copy of ''Hustler'', so a link might not be prudent.
* ''Webcomic/SplitScreen'': The night Jan left for college (never to see her best friend, Jeremy, for a decade). She was going to meet him, to finally confess her feelings to him once and for all. She sees him waiting for her in the diner, with his girlfriend, Natalie. She runs off rather than confess her love in front of his girlfriend. Turns out; Natalie was A) A lesbian, B) Was only Jeremy's girlfriend so she could act as a buffer between Jeremy and Jan and C) was only there to make sure Jeremy stopped ducking Jan and confessed ''his'' feelings. It's twelve years before Jan finds this out.
* ''Webcomic/{{Superbitch}}'': One of [[MadScientist Quinn]]'s [[http://www.superbitchcomic.com/comic/the-walking-trend-page-7/ experiments]].
* In ''Webcomic/ThinkBeforeYouThink'', Brian tries to help Julia after she passes out, and Becky catches them in [[http://thinkbeforeyouthink.net/?comic=20101015-trouble-with-pants this]] position.
* ''Webcomic/TwoKinds'':
** A strip brings us the ''entire cast'' (at that point in time, anyway) [[http://twokinds.keenspot.com/archive.php?p=69 catching Trace and Flora.]]
** Then Keith and Natani being found [[http://twokinds.keenspot.com/archive.php?p=281 by Flora in a bath.]]
* In ''Webcomic/WapsiSquare'', Kevin walks in the room, and sees [[http://wapsisquare.com/comic/12292003/ this.]]
* ''Webcomic/TheWretchedOnes'': Nicky says this once he is discovered [[http://www.thewretchedoneswebcomic.com/?comic=page-138b burying two dead bodies with Jack]]. [[ICanExplain He can explain]].
