History NightmareFuel / PublicServiceAnnouncementsSafety

* So you're writing a Government Information Advert to prevent little towheaded British children from drowning. Why not [[http://uk.youtube.com/watch?v=Sg6IVUvVsAs get the late great Pleasance to wear a hood and stalk them]]? Thus spells the origins of "The Spirit of Dark and Lonely Water" from 1973, one of the most famous [=PIFs=] of all time. The horror comes from how the Spirit subtly shows great pride and amusement in watching children drown and fall into lakes. It's slightly reduced by him collapsing on the ground and being thrown in the water by self-described "sensible children", but the horror comes back with him stating in an echoing voice, "I'll be BACK!"

* In 2009, [[https://www.youtube.com/watch?v=TB3jgRXdWbU THINK! released the drug-driving PIF]] where a car filled with teenagers who are visibly under drug influence, due to the size of the eyes, causing the police to pull them over.

* Several Crime PIFs with the slogan "CRIME - Together We'll Crack It".
** [[https://www.youtube.com/watch?v=asSEyI0jsvY This unsettling PIF]] show a burglar with the camera [[FootFocus focusing on his feet]] and his eyes walks down a deserted street at night and approaches the end of the street, and is halted when some of the lights emit inside one of the houses. The two other houses turn on afterwards, [[ScrewThisImOuttaHere causing the burglar to turn around and leave]] as the house were actually empty and the lights were left on to keep burglars out.

** [[https://www.youtube.com/watch?v=pATbxxkoikg The second, WAY more horrifying drunk driving PSA]] involves a man happily playing with his toddler in his own back yard, when an SUV suddenly crashes through the fence. The bloodied driver exits his car to view the man clutching his son's dead body and silently wailing while the narrator asks "Could you live with the shame?"

* Another campaign consisted of two adverts initially taking on the guise of a film trailer and an episode of ''{{Creator/MTV}} Cribs'', respectively. Both entries featured a fictional character (including a movie star named Scott Smith and [[https://www.youtube.com/watch?v=hBPe9VfOXcI a female supermodel, Sarah Rivers]]) being interviewed about their success. Towards the end, they walk across the street, suddenly looking off-screen; the camera cuts to [[MoodWhiplash a boy or girl in school uniform getting hit by a car, rolling unconsciously to the ground]]. A caption appears, reading "Don't die before you've lived."

* For over twenty years now, South Carolina has been promoting driver's safety with a series of PSAs called [[vimeo.com/196348020 "Highways or Dieways: The Choice Is Yours."]] They're all filmed in intentionally grainy, jerky, cheap-documentary style, showing how in just sixty seconds of bad driving your life can change forever, and again in the sixty minutes after that. One of the most effective subset features parents grieving over their dead children in the back of an ambulance.

* It counts as {{Narm}}, but [[https://www.youtube.com/watch?v=BLBY4qzUMNw this anti-piracy warning]] from the [[DigitalPiracyIsEvil Federation Against Copyright Theft]] can be downright terrifying, especially for children (and this was featured in most PG rated and some U rated VHS's from 2002-2005). The dark atmosphere, loud explosions, [[NightmareFace close ups of this demonic blacksmith]] (at one point his eyes blaze fire), gloomy music and the haunting voiceover, detailing what happens with the profits of pirated videos (including the infamous "Piracy funds terrorism") and pulling in much ParanoiaFuel ("The pirates are out to get you"), all contribute to a highly unsettling viewing. And woe betide you if you ever saw it in a cinema, where the loudness (and therefore the scariness) only increased.

* It counts as {{Narm}}, but [[https://www.youtube.com/watch?v=BLBY4qzUMNw this anti-piracy warning]] from the [[DigitalPiracyIsEvil Federation Against Copyright Theft]] can be downright terrifying, especially for children (and this was featured in most PG rated and some U rated VHS's from 2002-2005). The dark atmosphere, loud explosions, close ups of this demonic blacksmith (at one point his eyes blaze fire), gloomy music and the haunting voiceover, detailing what happens with the profits of pirated videos (including the infamous "Piracy funds terrorism") and pulling in much ParanoiaFuel ("The pirates are out to get you"), all contribute to a highly unsettling viewing. And woe betide you if you ever saw it in a cinema, where the loudness (and therefore the scariness) only increased.

* [[http://youtu.be/c_Ym1iDr6nU This PSA]] from the Czech Republic's Ministry of Transport is called "Grotesque", though it may initially seem an unfitting title. It shows a group of people after a day of fun at the lake getting ready to go home after it rains. At least five people try to cram themselves and a comical amount of inflatable toys into a fairly small car while whimsical piano music plays, reminiscent of a silent comedy from the early days of film. Then, the driver starts the car. [[MoodWhiplash Suddenly, the last three notes of the background music play on loop, becoming more and more distorted, with the rear passengers dead and covered in blood.]] A voiceover informs the audience that one of the most common causes of road accidents in the ad's country of origin is having too many passengers to a vehicle, obscuring the view of the driver. This results in two to three deaths and hundreds of injuries every day. And in a country the size of the Czech Republic (population about 10 million according to TheOtherWiki), that's no laughing matter.

* The Construction Safety Association of Ontario, also responsible for the asbestos PSA mentioned on the main page, commissioned an entire series of fucked-up [=PSAs=] in the 1980s in an effort to teach future construction workers about the dangers present at building sites. The worst of the lot involves [[https://www.youtube.com/watch?v=P7gGRHNYASc a man getting a piece of metal shrapnel]] [[EyeScream lodged in his eye]] because he didn't use proper protection, accompanied by an [[HellIsThatNoise ear-piercing synthesized scream]]. There's no gore, but the horrible noise combined with the camera work still make it a pretty wince-inducing affair. Other "highlights" of the series include [[https://www.youtube.com/watch?v=NOUL8khRa3M two crane operators getting electrocuted]] as a result of [[TooDumbToLive unloading next to some power lines]], [[https://www.youtube.com/watch?v=xMqIGsizXb8 a worker being run over]] by a reversing dump truck, another worker [[https://www.youtube.com/watch?v=E1MIpLkDUpo being buried alive]] in a trench collapse, and [[https://www.youtube.com/watch?v=5VXYxIeETbs two]] [[https://www.youtube.com/watch?v=EbFdcOB--SA montages]] of people being killed or injured in various accidents. The creepy Music/{{Goblin}}-esque synthesizer music ''really'' doesn't help.

* The organization responsible for the above-mentioned asbestos PSA, the Construction Safety Association of Ontario, commissioned an entire series of fucked-up [=PSAs=] in the 1980s in an effort to teach future construction workers about the dangers present at building sites. The worst of the lot involves [[https://www.youtube.com/watch?v=P7gGRHNYASc a man getting a piece of metal shrapnel]] [[EyeScream lodged in his eye]] because he didn't use proper protection, accompanied by an [[HellIsThatNoise ear-piercing synthesized scream]]. There's no gore, but the horrible noise combined with the camera work still make it a pretty wince-inducing affair. Other "highlights" of the series include [[https://www.youtube.com/watch?v=NOUL8khRa3M two crane operators getting electrocuted]] as a result of [[TooDumbToLive unloading next to some power lines]], [[https://www.youtube.com/watch?v=xMqIGsizXb8 a worker being run over]] by a reversing dump truck, another worker [[https://www.youtube.com/watch?v=E1MIpLkDUpo being buried alive]] in a trench collapse, and [[https://www.youtube.com/watch?v=5VXYxIeETbs two]] [[https://www.youtube.com/watch?v=EbFdcOB--SA montages]] of people being killed or injured in various accidents. The creepy Music/{{Goblin}}-esque synthesizer music ''really'' doesn't help.

* Safety on the Move's ''Drinking and Driving Wrecks Lives'' campaign has brought us several spectacularly depressing and nightmarish [=PIFs=], which can be seen in a collection [[http://www.youtube.com/watch?v=mtBAL8-97dk here]], if you desire. Some of their more scarier efforts among the series include:
** One of their more well-known ads, titled [[http://youtu.be/cGjdlNeZNo0 "Eyes"]], is horrifying to say the least. For those who would rather not watch, the ad begins with a close up of the face of a young woman, while paramedics attempt to revive her and the driver of the vehicle is being questioned about the accident. The woman is eventually declared to be in an asystolic state (meaning that her heart has stopped), and the driver is taken away. It was considered to be too graphic to be shown before the 9:00pm watershed. This PIF later reused by THINK! 22 years later as a part of 50 years campaign against drink driving, alongside with "Kathy Can't Sleep".
** [[https://www.youtube.com/watch?v=Fr3CfhveC2U "In the Summertime"]] has the eponymous song by Mungo Jerry playing in the background as a group of friends are depicted drinking at a pub's beer garden. A car is then seen departing the garden, and one of the pub-goer react in shock; [[MoodWhiplash the music then slows to a crawl and fades away]] as it's shown that the car had run off the road and crashed into a tree, killing the driver and his wife.
** [[https://www.youtube.com/watch?v=gjDbtdrxMdE "Christmas Pudding"]]. A woman is eating dinner with her family on Christmas when she is interrupted by a telephone call. She is informed that her boyfriend -- who was drinking at another party -- had just died in a crash. The camera cuts to the burning pudding on the dinner table, which fades into the wreckage of the boyfriend's burning car.
** [[https://www.youtube.com/watch?v=kADUAXf7hOo "One More, Dave"]] begins with showing a woman blending up Christmas dinner as we hear a group of friends pressuring their friend Dave into drinking. It's then revealed that [[spoiler: the woman was liquidating food for Dave, [[AndIMustScream who has now become a quadriplegic from a drunk driving accident and can't feed himself.]]]]
** [[https://www.youtube.com/watch?v=P8yVjGjSMv8 "Mark"]] presents us with the absolutely ''bone-chilling'' visuals of a man's [[NightmareFace ghostly]], [[{{Rotoscoping}} rotoscoped]] face amongst a pitch-black background, who talks about his friend Mark, referring to him as a "a great bloke". Then, accompanied by increasingly creepy and distressing animation, he explains how Mark caused a drunk driving accident on Christmas, which killed two parents and left their children as orphans. The ad ends with the man's face saying "Oh yeah... a ''great'' bloke", before vanishing in a cloud of vapor. Sweet dreams!

Particularly notable campaigns have their own folders.

[[folder: Fire Kills]]

[[folder: THINK!]]

[[folder:Transport for London]]

* The Safety on the Move ''Drinking and Driving Wrecks Lives'' campaign has brought us several spectacularly depressing and nightmarish [=PIFs=], which can be seen in a collection [[http://www.youtube.com/watch?v=mtBAL8-97dk here]], if you desire. Some of their more scarier efforts among the series include:
** One of their more well-known ads, titled [[http://youtu.be/cGjdlNeZNo0 "Eyes"]], is horrifying to say the least. For those who would rather not watch, the ad begins with a close up of the face of a young woman, while paramedics attempt to revive her and the driver of the vehicle is being questioned about the accident. The woman is eventually declared to be in an asystolic state (meaning that her heart has stopped), and the driver is taken away. It was considered to be too graphic to be shown before the 9:00pm watershed. This PIF later reused by THINK! 22 years later as a part of 50 years campaign against drink driving, alongside with "Kathy Can't Sleep".
** [[https://www.youtube.com/watch?v=Fr3CfhveC2U "In the Summertime"]] has the eponymous song by Mungo Jerry playing in the background as a group of friends are depicted drinking at a pub's beer garden. A car is then seen departing the garden, and one of the pub-goer react in shock; [[MoodWhiplash the music then slows to a crawl and fades away]] as it's shown that the car had run off the road and crashed into a tree, killing the driver and his wife.
** [[https://www.youtube.com/watch?v=gjDbtdrxMdE "Christmas Pudding"]]. A woman is eating dinner with her family on Christmas when she is interrupted by a telephone call. She is informed that her boyfriend -- who was drinking at another party -- had just died in a crash. The camera cuts to the burning pudding on the dinner table, which fades into the wreckage of the boyfriend's burning car.
** [[https://www.youtube.com/watch?v=kADUAXf7hOo "One More, Dave"]] begins with showing a woman blending up Christmas dinner as we hear a group of friends pressuring their friend Dave into drinking. It's then revealed that [[spoiler: the woman was liquidating food for Dave, [[AndIMustScream who has now become a quadriplegic from a drunk driving accident and can't feed himself.]]]]
** [[https://www.youtube.com/watch?v=P8yVjGjSMv8 "Mark"]] presents us with the absolutely ''bone-chilling'' visuals of a man's [[NightmareFace ghostly]], [[{{Rotoscoping}} rotoscoped]] face amongst a pitch-black background, who talks about his friend Mark, referring to him as a "a great bloke". Then, accompanied by increasingly creepy and distressing animation, he explains how Mark caused a drunk driving accident on Christmas, which killed two parents and left their children as orphans. The ad ends with the man's face saying "Oh yeah... a ''great'' bloke", before vanishing in a cloud of vapor. Sweet dreams!

[[caption-width-right:283:''"If you hit me at 40 miles an hour, there's around an 80% chance I'll die..."'']]

[[folder:Fire Safety]]

* What the US Partnership for a Drug-Free America/Kids is to drugs, UK Fire Kills is to fire safety.
** There was a fire safety PIF in the UK a few years ago. The ad starts with a close-up on a man's face, emotionless and apparently dead. He then suddenly breaks down in tears as the camera zooms out to reveal him standing in a house that's been completely destroyed by fire, to the accompaniment of a disembodied voice (a small child saying "Goodnight, daddy.") and as his sobs echo, a voiceover says "A fire doesn't have to kill you to take your life". The implication is that his family died in the fire. [[http://www.youtube.com/watch?v=57XocAzLs34 See it here]].
** An even scarier film urged the public to plan how they would escape the house if a fire started, and anticipate potential dangers. It showed children trapped in a burning house screaming for their parents (because no one had taught them what to do in an emergency); an old woman screaming for help and banging on her door because she can't find her keys, with a shot of the empty street outside that makes it clear no one will save her in time; and a man who fails to escape from a fire when he trips over a bicycle lying in the hall. It was eventually removed from the air after complaints that it terrified children. [[http://youtu.be/gQOzUarmz70 view it here]]
** [[http://www.youtube.com/watch?v=jhMiXDGiNvA This]] 2012 example features a coroner narrating the (out-of-frame) autopsy of a child who died in a fire, intercut with home videos of the dead child. As if the dispassionate description of the effects of smoke inhalation weren't grim enough, the final line is "Parents survived everything."
** [[http://youtu.be/4I4TBq-49Mk This]] PIF about chip pan safety. A woman's voice over provides information on what to do and what not to do in the events of a chip pan fire, such as turning off the stove and not moving the pan, however the ad ends with a bit of a shock factor. For those who would rather not watch: [[spoiler:after the audience is informed that they must not throw water over the fire (with a shot of someone doing exactly that, followed by the fire practically ''leaping'' for the ceiling in an instant) the camera pans to the right revealing the woman narrating the video watching the footage on a screen. She ends the video with a short reminder that "the effects can be devastating" with a close up on her deformed face, showing that either due to ignorance or just a plain mistake, she hadn't followed those instructions.]]
*** The ad gets slightly more horrifying if you've taken an actual cooking class that teaches you about grease fires. For the curious, the ad states that in order to smother the fire, one should run a washcloth under the sink faucet (or tap), wring it out, and drape it over the pot until it cools. In actuality, doing so will actually more likely make the fire ''worse'', due to the fact that [[MortonsFork if the cloth was decently wrung out, the fire can dry out the washcloth completely and then use the cloth as fuel. Conversely, if the cloth wasn't wrung out enough, the water trapped inside can drip down into the fire]]. This ends up [[{{Irony}} resulting in exactly the same kind of problem that the ad was trying to prevent in the first place]]. For this reason, fire departments in the UK have recently started advising people not to attempt to put chip pan fires out themselves, but to get out of the house and call 999 instead. (They also recommend that people buy deep-fryers instead of using a chip pan.)
** [[https://www.youtube.com/watch?v=A_4x-GRC52A This one]], which like the anti-drug PSA about monkeys mentioned earlier, is a screamer. It's a home video-styled ad that opens on a man sleeping in a chair, with a cigarette between his fingers, all the while an (off-screen) television is on. Throughout the duration of the video, the camera focuses on the still-burning end of the cigarette in the man's hand, which slowly starts to sag, threatening to fall off. Just when it does, the video cuts to [[NightmareFace a giant skull surrounded in flames]] [[JumpScare that lunges towards the screen and screams at you]]! Who thought this would be a good idea to play on television, especially at times when people are sleeping in couches much like the man in the ad?!
** [[https://www.youtube.com/watch?v=_jhF74BKsuM This eerie smoke alarm PIF]], which compares smoke inhalation to drowning.
** Another [[http://www.youtube.com/watch?v=yylh5XpNoNc creepy Fire Kills PIF]] depicted shots of funeral services and tombstones, featuring quotes from people who made excuses for not having a smoke alarm, all set to a very creepy rendition of "Down by the River to Pray". The ad ends with a close-up of a tombstone featuring a quote from a woman who said "My husband should've done it", then a quote from her husband who said "My landlord should've done it"....and a shot of the name of their ''3-month-old'' baby. They were briefly pulled due to the unfortunate timing of [[TooSoon premiering in September 2001]].
** [[https://www.youtube.com/watch?v=3aw1JmjIA-I Another one about smoke alarms]] shows a clock on a mantelpiece slowly melting from the heat, as the rumble of the fire can be heard in the background. [[NothingIsScarier And that's all there is to it]].
** [[https://audioboom.com/users/1172681/boos Some of their radio ads]] aren't much better. The scariest of the bunch is perhaps [[https://audioboom.com/boos/1292110-silent-night "Silent Night"]]. While [[SoundtrackDissonance a rather peaceful rendition of the titular Christmas song plays in the background]], we hear the voice of a woman frantically calling 999 to report a fire in her home. A siren plays as firefighters are heard noting the smoke billowing out of the front door of the home, and that there are four people trapped inside. A paramedic is also heard taking in one of the victims for severe smoke inhalation and possible brain damage. The ad ends with the now-hysteric woman screaming [[AdultFear that her children are still inside the burning home]] (''her daughter can even be heard weakly crying for her "Mama"''). A horrific roar suddenly drowns her out, [[FridgeHorror suggesting that the house collapsed and subsequently killed her children]].
** Another paranoia-inducing radio ad had a little girl narrating how she woke up in the middle of a house fire. She got separated from her mother and baby brother when the fire prevented them from escaping down the stairs. The girl's dad eventually saved her by taking her out of a window onto the roof, and she reflects that she wishes they'd planned for this before the fire "then maybe we would all be alive."

!! Transport Safety

[[folder:Transport Safety (Drunk Driving, Speeding, Public Transport etc.)]]

** From the same campaign, the infamous UK PIF [[https://www.youtube.com/watch?v=jjJCdBohRPk "Julie"]], which warned viewers about the importance of wearing a safety belt in the back seat, features a woman getting her skull crushed when she has to stop suddenly and her teenage son, who isn't wearing a seatbelt, collides with the back of her head. It's not as gory as some [=PIFs=], but the dispassionate narration ("Like most victims, Julie knew her killer. ''({{beat}})'' [[WhamLine It was her son.]]") and the daughter's screams at the end make it extremely unsettling. The ad was later used by the THINK! campaign, whose ScareEmStraight antics are detailed below; this [=PIF=] also essentially replacing [[https://www.youtube.com/watch?v=034WUenzg5o "Backwards"]] because it seems more meaningful.

* Transport for London ads have strayed into NightmareFuel territory on several occasions:
** In 2009, [=TfL=] began running a successful campaign titled "Don't let your friendship die on the road", encouraging young people to look out for each other on London roads. Three rather disturbing print ads were produced, and [[http://mayorwatch.co.uk/wp-content/uploads/2011/03/2011_road_safety.jpg here]] [[http://payload144.cargocollective.com/1/11/354997/5181728/Screen%20shot%202012-01-11%20at%2020.18.57.png they]] [[http://files2.coloribus.com/files/adsarchive/part_1527/15272555/file/teenage-road-safety-girl-600-26406.jpg are]]. It'll take you a moment to realise what's happening, which is what makes them disturbing. You don't immediately realise that what you're looking at is actually [[spoiler:[[DiesWideOpen a dead child lying in the middle of the road]]]]. A few years later, they [[http://www.haystackonline.com/Uploads/Medias/00/00/51/08/MediaMainImage_PICT/s36-21919-tfl-didnt-see-teens-13413.jpg made]] [[http://www.thoburns.com/wp-content/uploads/2013/06/S36-21919-TFL-Didnt-See-Teens-DR11.jpg three]] [[http://www.inseec-travel-tips.com/wp-content/uploads/2013/10/2869155967.jpg more]]. The situation is more obvious in these ones, but they're still equally disturbing.
** Another campaign consisted of two adverts initially taking on the guise of a film trailer and an episode of ''{{Creator/MTV}} Cribs'', respectively. Both entries featured a fictional character (including a movie star named Scott Smith and [[https://www.youtube.com/watch?v=hBPe9VfOXcI a female supermodel, Sarah Rivers]]) being interviewed about their success. Towards the end, they walk across the street, suddenly looking off-screen; the camera cuts to [[MoodWhiplash a boy or girl in school uniform getting hit by a car, rolling unconsciously to the ground]]. A caption appears, reading "Don't die before you've lived."
** [[http://osocio.org/wp-content/uploads/2007/01/transport-for-london-ladygr-750x451.jpg Three]] [[http://adsoftheworld.com/sites/default/files/images/Face.jpg print]] [[http://adsoftheworld.com/sites/default/files/styles/media_retina/public/images/bowler.jpg?itok=YDXR1yYS ads]] from 2007 urged people using the transport system to report suspicious behaviour. They all featured a short first-person story set against dark and rather unsettling pastel drawings. One ad features the image of a sinister woman glowering at the audience from her seat on a near-empty bus, another has a faceless man in a long coat sitting on a bench with a suspicious-looking bag underneath, and the third has the unnerving stare of a man in a bowler hat. All the stories end in a CliffHanger, [[NothingIsScarier leaving it to the public's imagination to guess what happened next]]. Creepy imagery plus creepy story equals damned creepy advert.
** [=TfL=] and the Metropolitan Police run a terrifying annual campaign called "Know What You're Getting Into", about the dangers of unlicensed minicabs. Some notable ads include [[https://www.youtube.com/watch?v=dFf_Yrf-g-A one]] depicting a male minicab driver nonchalantly recounting his criminal record of sexual assault, before offering an unsuspecting woman a lift; [[https://www.youtube.com/watch?v=KfETrIe-MPE another entry]] showing a minicab passenger on her phone realize the driver isn't taking her where she asked to go, ending with the driver stopping the car and getting into the backseat with her; [[https://www.youtube.com/watch?v=bV2OGPzeo70 yet another]] concerning group of girls ''forcing'' their drunken friend into an unlicensed car after a night of partying; [[https://www.youtube.com/watch?v=8b2eR1E6mJs this one]] showing a girl getting locked inside an unbooked minicab, presumably being raped or murdered off-screen; and –- perhaps the most disturbing of the bunch -– [[https://www.youtube.com/watch?v=2Xe7M8aKLRU this ad]], which depicts a woman being sexually assaulted inside a minivan ''in first-person perspective''.
*** There were also equally disturbing print ads such as [[http://4.bp.blogspot.com/-VVIFcpLfj14/UUnnRjKnPNI/AAAAAAAARio/9kIx4FyxL0E/s640/Angel-City%2520Cars-Minicab_N1_cabwise.jpg this one]], which faced several complaints of being triggering to people who have actually been through rape.
** [[https://www.youtube.com/watch?v=oNXg3niVeoI This ad]] from 2013 features the dying victim of a motorcycle accident lying in the middle of the road, surrounded by paramedics. [[UncannyValley With an intense, unblinking stare]], and in a completely unaffected voice, he describes how he caused his accident and what's happening to his body as he succumbs to his injuries. "Still, you live and learn... don't you?"
** [[https://www.youtube.com/watch?v=KhAGqgx_snA A retelling of "The Tortoise and the Hare"]], [[spoiler:in which [[MoodWhiplash the hare runs out into the road and is knocked down by a car]]]].
** [[https://www.wired.com/2002/11/londons-privacy-falling-down/ One of their poster campaigns]] from 2002 looked as though it had been taken straight from the pages of ''Literature/NineteenEightyFour''. It's currently the page image for BigBrotherIsWatching.
* The UK advertising campaign 'THINK!', which deals with road safety, has always had a few ScareEmStraight moments:
** One of their first campaigns was a series of anti-drunk driving ads played every holiday season for around two years, featuring much-loved Christmas songs [[SoundtrackDissonance playing over live police camera footage of paramedics and firefighters at the scene of serious and fatal drunk driving accidents]]. The songs don't do much to ease the horror. Here are the ads in question. Viewer discretion is advised. [[https://youtu.be/GdJHGdTaZ-k "Silent Night"]], [[https://youtu.be/vI7bf1hmW5o "Cliff"]],[[https://youtu.be/c8ZDle_XhKs "I Wish It Could Be Christmas Every Day"]], [[https://youtu.be/D4wguKfowjE "Jingle Bells"]] .
** [[https://youtu.be/l0iTdFk71Xo One horrifying [=PIF=]]] (NSFW) from the Think! campaign ''begins'' with a man's face [[FacialHorror horribly disfigured and unnaturally smashed in]] like the aftermath of a car itself being in a severe accident. A woman's voiceover says that while a car is built to sustain critical damage in an accident, the human face is not in an effort to push the issue of wearing a seatbelt and slowing down. Fortunately, as the ad goes on, his own face gradually returns to normal state.
** One of their adverts about drug driving features a car full of youths with their eyes digitally enlarged. The girl's huge, blank eyes as she stares out of the window are particularly creepy.
** Another features a man going about his daily routine whilst being followed by the lifeless body of a boy he killed when he was speeding, [[FanNickname affectionately nicknamed "Dead Ginger"]]. The message: "Kill your speed or live with it." [[https://www.youtube.com/watch?v=0tteHhYh9rU Watch and be horrified]].
** One of their most memorable ones, simply called [[https://www.youtube.com/watch?v=MSZ_so_4c7U "Don't drive tired"]], shows a man driving at night with his family, except that he's basically asleep. The narrator then mentions that he will die in his sleep tonight with his family by his side. Following right after is a shot of the car crashing and getting completely flipped over. What makes it all extra creepy is how the car is still running with the wheels spinning at top speed despite being upside down, implying that the man's foot is still on the pedal even though he's dead.
** There is also a very creepy anti-speaking-on-the-phone-when-driving ad, in which a man is calmly talking to his wife through a mobile phone, they talk for about 30 seconds before you hear a thump, the man jerks forward and just lays there (presumably dead) with a bleeding nose as his distraught wife repeatedly calls his name while crying. Watch it [[http://www.youtube.com/watch?v=3iqCcMDByLA here.]]
** [[https://www.youtube.com/watch?v=TEVbSB2vz_8 In one ad]], three men in a pub ask each other if they'd like another drink. The three men sit at a table with a pint each, and spot a woman standing at the bar. She winks at them, then suddenly looks shocked as a loud, screeching car is heard as the woman suddenly flies towards the table, violently crashing into it. The men then peer over the table to see the woman lying, bloody on the floor, surrounded by broken glass.
** Another ad showed [[http://www.youtube.com/watch?v=ipnJbSnmc24 a very realistic-looking slow motion collision with a child]], whilst the narrator [[CreepyMonotone coldly]] counts the distance that the speeding car travels before it stops.
** [[https://www.youtube.com/watch?v=HeUX6LABCEA "Lucky"]], a terrifying anti-speeding PIF, opens with a dead girl lying by the side of the road, with her voice informing us that "If you hit me at 40 miles an hour, there's around an 80% chance I'll die." Then her injuries begin to heal, complete with a SickeningCrunch as her bones snap back into place. She slides back into the middle of the road and gasps as she wakes up, demonstrating that "If you hit me at 30, there's around an 80% chance I'll live." An equally terrifying [[http://photos1.blogger.com/blogger/3118/2319/1600/09037.1.jpg print ad]] was also made.
** In another, a man is shown without a seat-belt and he crashes into another car, then the camera goes X-Ray and a narrator, a very monotone creepy middle aged lady's voice, explains how the airbag saved him from going trough the window, but then in ''extreme'' detail goes into how his ribs break, his lungs get punctured and his heart suffers physical trauma, as the organs ''go through this'' on later afternoon TV before 6! [[http://www.youtube.com/watch?v=qsp-nrf_8KQ Enjoy]].
** This anti-drink-driving ad, titled [[https://www.youtube.com/watch?v=YJDsH64sqNY "#PubLooShocker"]], is essentially footage of an elaborate practical joke on pubgoers, centered around {{Jump Scare}}s. The sight of a bloodied mannequin smashing though a mirror might make you want to keep away from mirrors for a while, or you might find the people's reactions to be utterly hilarious. [[TakeAThirdOption Or both.]] You decide.