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* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] known as ''The Ultimate [=SpongeBob=] [=SpongeBash=]''. Much like the Best Day Ever marathon, it even took over for Nick at Nite for the duration, and it lead into the premiere of the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.

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* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] known as ''The Ultimate [=SpongeBob=] [=SpongeBash=]''. Much like the Best Day Ever marathon, it even took over for Nick at Nite for the duration, and it lead into the premiere of the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.show and it's cultural impact.
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* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] known as ''The Ultimate SpongeBob SpongeBash''. Much like the Best Day Ever marathon, it even took over for Nick at Nite for the duration, and it lead into the premiere of the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.

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* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] known as ''The Ultimate SpongeBob SpongeBash''.[=SpongeBob=] [=SpongeBash=]''. Much like the Best Day Ever marathon, it even took over for Nick at Nite for the duration, and it lead into the premiere of the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.
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* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] leading up to the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.

to:

* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] leading up to known as ''The Ultimate SpongeBob SpongeBash''. Much like the Best Day Ever marathon, it even took over for Nick at Nite for the duration, and it lead into the premiere of the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.
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[=SpongeBob=] is Creator/{{Nickelodeon}}'s [[AdoredByTheNetwork favorite show]], 22 years running. Here are several instance of marathons aired on the channel. General adoration goes [[AdoredByTheNetwork/SpongeBobSquarePants here]].
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* In July of 2021, MTV2 ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.

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* In July of 2021, MTV2 [=MTV2=] ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.
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* In July of 2021, MTV ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.

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* In July of 2021, MTV MTV2 ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.
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* On July 4th and July 5th, Nickelodeon held almost all-day ''[=SpongeBob=]'' marathons to celebrate the Fourth of July and to promote ''The Patrick Star Show''.
* MTV ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.

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* On July 4th and July 5th, 5th of 2021, Nickelodeon held almost all-day ''[=SpongeBob=]'' marathons to celebrate the Fourth of July and to promote ''The Patrick Star Show''.
* In July of 2021, MTV ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.
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* On July 4th and July 5th, Nickelodeon held almost all-day ''[=SpongeBob=]'' marathons to celebrate the Fourth of July and to promote ''The Patrick Star Show''.
* MTV ran blocks of reruns of this show to promote ''The Patrick Star Show'' as well.
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None


* An almost all-day marathon (only stopping for ''Series/TheBarbarianAndTheTroll'', ''Series/PowerRangersDinoFury'', ''Series/HenryDanger'' and ''Series/DangerForce'') ran on May 16, 2021 to hype up the MTV Movie and TV awards, which Nick was simulcasting.

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* An almost all-day marathon (only stopping for ''Series/TheBarbarianAndTheTroll'', ''Series/PowerRangersDinoFury'', ''Series/HenryDanger'' and ''Series/DangerForce'') ran on May 16, 2021 to hype up the MTV Movie and TV awards, Awards, which Nick was simulcasting.
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* An almost all-day marathon (only stopping for ''Series/TheBarbarianAndTheTroll'', ''Series/PowerRangersDinoFury'', ''Series/HenryDanger'' and ''Series/DangerForce) ran on May 16, 2021 to hype up the MTV Movie and TV awards, which Nick was simulcasting.

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* An almost all-day marathon (only stopping for ''Series/TheBarbarianAndTheTroll'', ''Series/PowerRangersDinoFury'', ''Series/HenryDanger'' and ''Series/DangerForce) ''Series/DangerForce'') ran on May 16, 2021 to hype up the MTV Movie and TV awards, which Nick was simulcasting.
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* An almost all-day marathon (only stopping for ''Series/TheBarbarianAndTheTroll'', ''Series/PowerRangersDinoFury'', ''Series/HenryDanger'' and ''Series/DangerForce) ran on May 16, 2021 to hype up the MTV Movie and TV awards, which Nick was simulcasting.
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* An all-day marathon ran on March 13th, 2021 to hype up the 2021 Kids' Choice Awards and to compete with the ''WesternAnimation/TeenTitansGo'' episode [[ADayInTheLimelight "Villains in a Van Getting Gelato"]].
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* An all-day marathon ran on January 10th, 2021 to hype up an NFL game which had [[PreviewPiggybacking a preview for the]] SpinOff series ''Kamp Koral''.
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* From the late 2000's up until late 2015, as a result of scheduling, ''WesternAnimation/SpongebobSquarepants'' was often be played for what would qualify as marathons. Nickelodeon also frequently showed marathons of it for the debut of new episodes.

to:

* From the late 2000's up until late 2015, as a result of scheduling, ''WesternAnimation/SpongebobSquarepants'' was often be played for in what would could qualify as marathons. Nickelodeon also frequently showed marathons of it for the debut of new episodes.
Is there an issue? Send a MessageReason:
None


* A marathon was held on January 20, 2019 to entertain children stuck inside their houses due to a snowstorm that hit most of the East Coast. Ironically, "The Ballad of Filthy Muck", the episode that premiered that day, ended up being the first episode in [=SpongeBob=] history to premiere under 1 million viewers as a result of declining cable ratings and [[BigBlackout most households losing power]] during the aforementioned snowstorm.

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* A marathon was held on January 20, 2019 to entertain children stuck inside their houses due to a snowstorm that hit most of the East Coast. Ironically, "The Ballad of Filthy Muck", the episode that premiered that day, ended up being the first episode in [=SpongeBob=] history to premiere under 1 million viewers ([[EndOfAnEra ending a nearly 20-year long streak]]) as a result of declining cable ratings and [[BigBlackout most households losing power]] during the aforementioned snowstorm.
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* For the week of August 17, 2020, the network ran ''[=SpongeBob=]'' almost all afternoon (only stopping for ''WesternAnimation/TheLoudHouse'' and its' spinoff ''WesternAnimation/TheCasagrandes'') from Monday-Friday in memory of Stephen, as that Friday would have been his 59th birthday.

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* For the week of August 17, 2020, the network ran ''[=SpongeBob=]'' almost all afternoon (only stopping for ''WesternAnimation/TheLoudHouse'' and its' spinoff ''WesternAnimation/TheCasagrandes'') ''WesternAnimation/TheCasagrandes'' on the weekdays) from Monday-Friday Monday-Saturday in memory of Stephen, as that Friday would have been his 59th birthday.birthday.
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* For the week of August 17, 2020, the network ran ''[=SpongeBob=]'' almost all afternoon (only stopping for ''WesternAnimation/TheLoudHouse'' and its' spinoff ''WesternAnimation/TheCasagrandes'') from Monday-Friday in memory of Stephen, as that week would have been his 59th birthday.

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* For the week of August 17, 2020, the network ran ''[=SpongeBob=]'' almost all afternoon (only stopping for ''WesternAnimation/TheLoudHouse'' and its' spinoff ''WesternAnimation/TheCasagrandes'') from Monday-Friday in memory of Stephen, as that week Friday would have been his 59th birthday.
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None

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* For the week of August 17, 2020, the network ran ''[=SpongeBob=]'' almost all afternoon (only stopping for ''WesternAnimation/TheLoudHouse'' and its' spinoff ''WesternAnimation/TheCasagrandes'') from Monday-Friday in memory of Stephen, as that week would have been his 59th birthday.
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* One of the earliest big marathons for the show was the Best Day Ever marathon, which aired ''100 episodes straight (even forgoing Creator/NickAtNite)'' as voted by the viewers, leading up to the "Best Day Ever" episode and the television premiere of ''WesternAnimation/TheSpongeBobSquarePantsMovie''.

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* One of the earliest and most infamous big marathons for the show was the Best Day Ever marathon, which aired ''100 episodes straight (even forgoing Creator/NickAtNite)'' as voted by the viewers, leading up to the "Best Day Ever" episode and the television premiere of ''WesternAnimation/TheSpongeBobSquarePantsMovie''.
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* On July 27, 2020, there was a nearly all-day ''[=SpongeBob=]'' marathon to lead into ''WesternAnimation/TheLoudHouse'' episode "How Double Dare You!".
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* A marathon was held on January 20, 2019 to entertain children stuck inside their houses due to a snowstorm that hit most of the East Coast. Ironically, "The Ballad of Filthy Muck", the episode that premiered that day, ended up being the first episode in [=SpongeBob=] history to premiere under 1 million viewers as a result as declining cable ratings and [[BigBlackout most households losing power]] during the aforementioned snowstorm.

to:

* A marathon was held on January 20, 2019 to entertain children stuck inside their houses due to a snowstorm that hit most of the East Coast. Ironically, "The Ballad of Filthy Muck", the episode that premiered that day, ended up being the first episode in [=SpongeBob=] history to premiere under 1 million viewers as a result as of declining cable ratings and [[BigBlackout most households losing power]] during the aforementioned snowstorm.
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** Similarly, this is how sister channel [[Creator/{{Nicktoons Nicktoons Network]] airs the show during the late night hours with a mini marathon on weekday mornings.

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** Similarly, this is how sister channel [[Creator/{{Nicktoons [[Creator/{{Nicktoons}} Nicktoons Network]] airs the show during the late night hours with a mini marathon on weekday mornings.
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** Similarly, this is how sister channel [[Creator/{{Nicktoons Nicktoons Network]] airs the show during the late night hours with a mini marathon on weekday mornings.
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CBS is now part of Viacom again.


* Whenever a new episode is going to be aired (and a ''15-minute one'' at that), Nickelodeon will hype it up with a big marathon and tons of promos that air on Nickelodeon, other Viacom networks, and networks that aren't owned by Viacom! [[note]] though the latter instance may depend on your cable/satellite provider, as some of them overwrite ads to air local commercials or promos for other networks. Make note that Creator/{{CBS}} is no longer part of Viacom[[/note]] This died down around the time ''WesternAnimation/TheLoudHouse'' premiered, however.

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* Whenever a new episode is going to be aired (and a ''15-minute one'' at that), Nickelodeon will hype it up with a big marathon and tons of promos that air on Nickelodeon, other Viacom networks, and networks that aren't owned by Viacom! [[note]] though the latter instance may depend on your cable/satellite provider, as some of them overwrite ads to air local commercials or promos for other networks. Make note that Creator/{{CBS}} is no longer part of Viacom[[/note]] [[/note]] This died down around the time ''WesternAnimation/TheLoudHouse'' premiered, however.
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* A two-day marathon was held from November 29, 2019 to November 30, 2019 to promote the premieres of the series ''Top Elf'' as well as new episodes of ''[[WesternAnimation/FortyFourCats 44 Cats]]', ''The Substitute'' and ''Series/AllThat'' and to compete with the annual airing of ''WesternAnimation/FrostyTheSnowman'' on CBS and the TBS premiere of ''WesternAnimation/TheLegoNinjagoMovie''.

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* A two-day marathon was held from November 29, 2019 to November 30, 2019 to promote the premieres of the series ''Top Elf'' as well as new episodes of ''[[WesternAnimation/FortyFourCats 44 Cats]]', Cats]]'', ''The Substitute'' and ''Series/AllThat'' and to compete with the annual airing of ''WesternAnimation/FrostyTheSnowman'' on CBS and the TBS premiere of ''WesternAnimation/TheLegoNinjagoMovie''.
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* A two-day marathon was held from November 29, 2019 to November 30, 2019 to promote the premieres of the series ''Top Elf'' as well as new episodes of ''WesternAnimation/FortyFourCats'', ''The Substitute'' and ''Series/AllThat'' and to compete with the annual airing of ''WesternAnimation/FrostyTheSnowman'' on CBS and the TBS premiere of ''WesternAnimation/TheLegoNinjagoMovie''.

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* A two-day marathon was held from November 29, 2019 to November 30, 2019 to promote the premieres of the series ''Top Elf'' as well as new episodes of ''WesternAnimation/FortyFourCats'', ''[[WesternAnimation/FortyFourCats 44 Cats]]', ''The Substitute'' and ''Series/AllThat'' and to compete with the annual airing of ''WesternAnimation/FrostyTheSnowman'' on CBS and the TBS premiere of ''WesternAnimation/TheLegoNinjagoMovie''.
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** On December 2nd, 2018, after Stephen Hillenberg died, an all-day marathon of ''WesternAnimation/SpongeBobSquarePants'' was aired all day. An encore of this marathon played on the morning of December 8th, 2018 only stopping for a new episode of ''WesternAnimation/RiseOfTheTeenageMutantNinjaTurtles''.

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** * On December 2nd, 2018, after Stephen Hillenberg died, an all-day a marathon of ''WesternAnimation/SpongeBobSquarePants'' was aired all day. An encore of this marathon played on the morning of December 8th, 2018 only stopping for a new episode of ''WesternAnimation/RiseOfTheTeenageMutantNinjaTurtles''.

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** On December 2nd, 2018, after Stephen Hillenberg died, an all-day marathon of ''WesternAnimation/SpongeBobSquarePants'' played on. An encore of this marathon played on the morning of December 8th, 2018 only stopping for a new episode of ''WesternAnimation/RiseOfTheTeenageMutantNinjaTurtles''. They also did a marathon in 2012 of Mermaid Man and Barnacle Boy episodes of ''[=SpongeBob=]'' in memory of Ernest Borgnine.

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** On December 2nd, 2018, after Stephen Hillenberg died, an all-day marathon of ''WesternAnimation/SpongeBobSquarePants'' played on.was aired all day. An encore of this marathon played on the morning of December 8th, 2018 only stopping for a new episode of ''WesternAnimation/RiseOfTheTeenageMutantNinjaTurtles''. They
** Similarly, they
also did a marathon in 2012 of Mermaid Man and Barnacle Boy episodes of ''[=SpongeBob=]'' in memory of Ernest Borgnine.Borgnine.
* On the Japanese Nickelodeon channel, the first six days of 2019 were comprised of nothing but ''[=SpongeBob=]'' to celebrate New Year's. It's rather justified, as said holiday is very important in Japan.



* The network played nothing but ''[=SpongeBob=]'' for the Fourth of July weekend in 2020.

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* The network played nothing but ''[=SpongeBob=]'' for the Fourth of July weekend in 2020.2020.
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* The network played nothing but ''[=SpongeBob=]'' for the Fourth of July weekend in 2020 to compete with the first installment of ''[[WesternAnimation/TeenTitansGo Night Begins To Shine 2]]''.

to:

* The network played nothing but ''[=SpongeBob=]'' for the Fourth of July weekend in 2020 to compete with the first installment of ''[[WesternAnimation/TeenTitansGo Night Begins To Shine 2]]''.2020.
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* From the late 2000's up until late 2015, as a result of scheduling, ''WesternAnimation/SpongebobSquarepants'' was often be played for what would qualify as marathons. Nickelodeon also frequently showed marathons of it for the debut of new episodes.
* One of the earliest big marathons for the show was the Best Day Ever marathon, which aired ''100 episodes straight (even forgoing Creator/NickAtNite)'' as voted by the viewers, leading up to the "Best Day Ever" episode and the television premiere of ''WesternAnimation/TheSpongeBobSquarePantsMovie''.
* There was a three-day long marathon of nothing but [=SpongeBob=] in 2009 to promote the [[MilestoneCelebration 10-year anniversary]] leading up to the ''Truth or Square'' special. Later during that week, even ''Nick At Nite'' aired a special about the production of the show.
* An all-day marathon aired on New Year's Eve 2009.
* On 7/18/10, an unannounced twelve hour marathon of ''[=SpongeBob=]'' aired on the channel, before an airing of ''Film/AdventuresInBabysitting''. Became HilariousInHindsight when a remake of that movie was announced for Creator/DisneyChannel, a rival network, in 2016.
* On 7/29/10, of the 11 hours of Nickelodeon not including Creator/NickAtNite and Nick Jr, nine hours were filled with ''[=SpongeBob=]'' and ''iCarly'' alone without any of their current Nicktoons showing and only two other shows aired.
* The UK Nickelodeon had a '''502''' hour marathon of [=SpongeBob=] in Summer 2011 (that's two hours short of ''three solid weeks'') for the Clash of the Bottom competition, where kids had to vote for their favorite main character. To top that off, it was the UK's second-longest TV show marathon ''of all time'', only being beaten by Boomerang UK's [[Franchise/ScoobyDoo Scooby Summer]].
* On July 21, 2012 Nick aired a [=SpongeBob=] marathon to promote the "Super-Spongey Square Games", an hour-long block of new episodes devoted to sports. They also aired the 1-hour special "Truth or Square" and the movie.
* Whenever a new episode is going to be aired (and a ''15-minute one'' at that), Nickelodeon will hype it up with a big marathon and tons of promos that air on Nickelodeon, other Viacom networks, and networks that aren't owned by Viacom! [[note]] though the latter instance may depend on your cable/satellite provider, as some of them overwrite ads to air local commercials or promos for other networks. Make note that Creator/{{CBS}} is no longer part of Viacom[[/note]] This died down around the time ''WesternAnimation/TheLoudHouse'' premiered, however.
* Hollywood news website ''Deadline'' reported that in January 2012, ''[=SpongeBob=]'' filled up about a quarter of Nickelodeon's schedule. As of October 2013, the Sponge now accounts for roughly ''45%'' of the network's airtime!
* Nick had a [=SpongeBob=] "Win-a-thon" on June 8th, 2014, to promote the network premiere of ''Film/MrMagoriumsWonderEmporium''.
* A nearly all-day marathon of [=SpongeBob=] occured on Saint Patrick's Day 2018, followed by a new episode of ''Series/HenryDanger'' and an encore of ''The Loud House'' episode "Pipe Dreams".
* On April 28, 2018, they showed a marathon of Mermaidman and Barnacle Boy-themed episodes to compete with the opening weekend of ''Film/AvengersInfinityWar'', a highly-anticipated movie about superheroes. It makes some sense, as the channel did notably show a couple of exclusive sneak peaks of the film during their programming. And also the fact that said film referenced the show (and also [[CelebrityParadox raised several questions about the existence of]] [[Creator/ClancyBrown two]] [[Creator/ScarlettJohansson actors]] [[CelebrityParadox who've appeared in both properties]], as well as one of the people who did special effects for the FramingDevice segments of ''Party Pooper Pants'' also working on ''Infinity War''). They did the same thing for ''Film/AvengersEndgame'' a year later from April 28th to 29th, but this time, it was all day long and only stopped for a new ''WesternAnimation/RainbowButterflyUnicornKitty'', as well as reruns of ''Ryan's Mystery Playdate'' and ''WesternAnimation/TheLoudHouse'', which ended with the Nickelodeon premiere of ''Film/PiratesOfTheCaribbeanTheCurseOfTheBlackPearl''.
* On July 7, 2018, Nickelodeon had an mid-morning to mid-afternoon marathon (only stopping for a new episode of ''Series/PowerRangersNinjaSteel'') to compete with the premiere of ''WesternAnimation/SummerCampIsland'' on Cartoon Network.
** On December 2nd, 2018, after Stephen Hillenberg died, an all-day marathon of ''WesternAnimation/SpongeBobSquarePants'' played on. An encore of this marathon played on the morning of December 8th, 2018 only stopping for a new episode of ''WesternAnimation/RiseOfTheTeenageMutantNinjaTurtles''. They also did a marathon in 2012 of Mermaid Man and Barnacle Boy episodes of ''[=SpongeBob=]'' in memory of Ernest Borgnine.
* A marathon was held on January 20, 2019 to entertain children stuck inside their houses due to a snowstorm that hit most of the East Coast. Ironically, "The Ballad of Filthy Muck", the episode that premiered that day, ended up being the first episode in [=SpongeBob=] history to premiere under 1 million viewers as a result as declining cable ratings and [[BigBlackout most households losing power]] during the aforementioned snowstorm.
* From July 7th to July 11th, Nicktoons Network had a 4-day marathon to celebrate the 20th anniversary of the show with every episode ever airing in order and to promote the ''[=SpongeBob=]'s Big Birthday Blowout'' special. It was planned to be extended to the 12th, but stopped on the 11th at 6:00 AM EST. The main network themselves only aired the marathon on the 12th (the day of the actual special) from 10AM to 8PM so that ''WesternAnimation/PAWPatrol'', ''Ryan's Mystery Playdate'', [[note]] the first two of which are some of Nick's biggest shows besides ''[=SpongeBob=]'' to the point where they've occasionally had higher ratings[[/note]] ''Series/AreYouSmarterThanAFifthGrader'', and the ''Series/AllThat'' reboot could air as usual.
* On September 8, 2019, a nearly all-day marathon aired (only stopping for a rerun of ''Middle School Moguls'' and 3 1/2 hours of ''The Loud House'') to compete with the FX premiere of ''WesternAnimation/TheEmojiMovie''.
* An all-day marathon aired on November 5, 2019 to celebrate Election Day, when most American elementary schoolers have off from school.
* A two-day marathon was held from November 29, 2019 to November 30, 2019 to promote the premieres of the series ''Top Elf'' as well as new episodes of ''WesternAnimation/FortyFourCats'', ''The Substitute'' and ''Series/AllThat'' and to compete with the annual airing of ''WesternAnimation/FrostyTheSnowman'' on CBS and the TBS premiere of ''WesternAnimation/TheLegoNinjagoMovie''.
* An all-day marathon was held on Nickelodeon on January 4, 2020 to premiere the "Patchy's Beach Party" special and to compete with the first non-holiday airings of the ''WesternAnimation/TeenTitansGo'' episodes "Halloween" and "Thanksgiving" since 2017.
* The day of the 54th Super Bowl had an almost all-day ''[=SpongeBob=]'' marathon, only stopping for their early-morning shows. In addition, "The Secret Box/Band Geeks" played twice that day.
* An all-afternoon marathon was held on February 29, 2020 to premiere a new episode of ''Series/TheCrystalMaze'' and compete with ''WesternAnimation/TheOwlHouse'' episode "Lost In Language".
* An all-afternoon marathon was held on April 6, 2020 to hype up the premiere of ''Ollie's Pack''.
* Another all-day marathon, which only stopped for Nick Jr. and a new episode of ''WesternAnimation/ItsPony'', was held on June 5, 2020 to promote ''The Stars Of [=SpongeBob=] Present Fan Favorites'' and to honor the passing of Bob Kulick, who wrote the stock music track "Sweet Victory" that was featured in "Band Geeks", one of the episodes aired during this marathon.
* The network played nothing but ''[=SpongeBob=]'' for the Fourth of July weekend in 2020 to compete with the first installment of ''[[WesternAnimation/TeenTitansGo Night Begins To Shine 2]]''.

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