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[[folder:Breakfast Cereal]]

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* Averted with the ''previous'' trendy "evil" of the food industry, ''Trans'' fats. Instead of rewording the ingredients labels, food manufacturers actually went out of their way to reformulate their products to be ''Trans''-fat-free by the time the FDA's labelling requirements went into effect in 2006-8. The added bonus, of course, being that advertisers could boast about "zero trans fats" and hope gullible consumers would equate that with "fat-free." They also didn't waste any opportunity to label foods "low-fat" or especially "no trans fat" even if [[AsbestosFreeCereal all foods of that type are]]. Now that the FDA [[http://www.huffingtonpost.com/2013/11/07/fda-ban-trans-fats_n_4232871.html banned partially hydrogenated oils outright]], this particular ingredient will most likely become a [[ForgottenTrope forgotten unfortunate ingredient]] (at least in the US).

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* Averted with the ''previous'' previous trendy "evil" of the food industry, ''Trans'' Trans fats. Instead of rewording the ingredients ingredient labels, food manufacturers actually went out of their way to reformulate their products to be ''Trans''-fat-free by the time the FDA's labelling requirements went into effect in 2006-8. The added bonus, of course, being that advertisers could boast about "zero trans fats" and hope gullible consumers would equate that with "fat-free." They also didn't waste any opportunity to label foods "low-fat" or especially "no trans fat" even if [[AsbestosFreeCereal all foods of that type are]]. Now that the FDA [[http://www.huffingtonpost.com/2013/11/07/fda-ban-trans-fats_n_4232871.html banned partially hydrogenated oils outright]], this particular ingredient will most likely become a [[ForgottenTrope forgotten unfortunate ingredient]] (at least in the US).
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* In the UK Sugar Puffs came rather late to this, only changing their name to Honey Monster Puffs in 2014, despite the Honey Monster being their mascot since 1976.

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* In the UK Sugar Puffs came rather late to this, only changing their name to Honey Monster Puffs in 2014, despite the Honey Monster being their mascot since 1976. In 2018, they became Honey Monster Wheat Puffs, and Honey Monster on the box art assures parents "Nothing scary in here!"
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* Sugar Smacks → Honey Smacks → just plain "Smacks" → Honey Smacks (again)

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* Sugar Smacks → Honey Smacks → just plain "Smacks" → Honey Smacks (again)(again). Still known as "Smacks" in the countries where it's sold.
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** Of note; the "causes cancer" warning for artificial sweeteners that everyone will, at some point, hear from a presumably well-meaning friend is not great science. There are some observational papers that suggest a slight elevation in cancer risk with some artificial sweeteners, but the primary source for the rumours seems to be a paper where a breed of rats ''already prone to developing cancer''[[note]]to be fair, often used in carcinogen research because of this exact tendency[[/note]] were fed absolutely ridiculous levels of artificial sweeteners, equivalent to a human being downing bags and bags of the stuff every single day. There have been less egregiously-constructed experiments performed since that time that, as with the observational papers, suggest there might be a slightly elevated risk of cancer from a diet high in artificial sweeteners, but that's not the sort of scientific conclusion that lends itself to a lunchroom warning about your diet soda consumption.
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* Would you eat a fish called a [[https://en.wikipedia.org/wiki/Slimehead Slimehead]]? Of course not! Unless you've eaten "Orange Roughy", which is the same fish. "Firm flesh with a mild flavour", apparently, so you're probably okay to ignore the unappetizing name and give it a try, assuming you're not allergic to fish.
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Not to be confused with IAteWhat, which covers ''truly'' unfortunate ingredients in fiction.
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shoehorn


* Pretty much every company with "British" in its name officially switched to a meaningless acronym in TheEighties: British Telecom became BT, British Home Stores became BHS, and so on. This was partly due to PatrioticFervour being unpopular and partly because, thanks to privatisation, the companies were not solely British owned anymore. Now that public displays of patriotism are a bit more acceptable in the UK again, some of the companies are reverting to their old names.
** There was widespread anger in the UK when UsefulNotes/BarackObama called BP [[ArtifactTitle "British Petroleum"]] during the 2010 oil spill, as it was interpreted (perhaps incorrectly) as him trying to blame everything on Britain when BP is 40% British owned and 39% American owned. At least one British tabloid newspaper actually ran an editorial [[UsefulNotes/MisplacedNationalism calling for the British government to intercede on BP's behalf as a result.]]
** Note that "British" is one of the "sensitive" words that require the approval of the ''Secretary of State'' to use in your company name. A cowboy electrician company calling themselves "British Electric" found themselves in hot water because of this as well as their illegal business practices a few years ago.

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The only "Captain Salty's" I could find was a snack stand at Six Flags.


By the way, as of 2009, the sugar censorship itself is proving to be a CyclicTrope. With "High Fructose Corn Syrup" now the new boogeyman, brands like Snapple and Pepsi [[InvertedTrope are proudly declaring]] that they use "real sugar!"

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By the way, as of 2009, When TheNewTens began, the sugar censorship itself is proving proved to be a CyclicTrope. With "High Fructose Corn Syrup" now the new boogeyman, brands like Snapple and Pepsi [[InvertedTrope are proudly declaring]] that they use "real sugar!"



* Dairy Queen at one point became DQ, and neither commercials nor their employees seem to acknowledge the chain's unabbreviated name.
** It is still referred to as "Dairy Queen" in Canadian TV ads.

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* Dairy Queen at one point became DQ, DQ in 2001, and neither commercials nor their employees seem to acknowledge the chain's unabbreviated name.
**
name. It is still referred to as "Dairy Queen" in Canadian TV ads.



* Sugar substitutes like aspartame. It's either a wonderful alternative to tooth-rotting, weight-gaining sweeteners, or cancer in a paper packet that affects your insides like nicotine and tastes like synthetic evil.
** The common complaint is that it contains chlorine... which is found in most tap-water.
*** Of the common artificial sweeteners, only sucralose contains chlorine; saccharin and acesulfam K contain sulfur. Aspartame is arguably the most "natural" of the artificial sweeteners since it's a dipeptide (basically, a very short protein) that's handled by your body in exactly the same way all other proteins are. The big drawback is that, at least until you get used to them, they all ''do'' taste like synthetic evil (with the aftertaste of sucralose being probably the least foul/easiest to get used to).

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* Sugar substitutes like aspartame. It's either a wonderful alternative to tooth-rotting, weight-gaining sweeteners, or cancer in a paper packet that affects your insides like nicotine and tastes like synthetic evil.
**
evil. The common complaint is that it contains chlorine... which is found in most tap-water.
*** ** Of the common artificial sweeteners, only sucralose contains chlorine; saccharin and acesulfam K contain sulfur. Aspartame is arguably the most "natural" of the artificial sweeteners since it's a dipeptide (basically, a very short protein) that's handled by your body in exactly the same way all other proteins are. The big drawback is that, at least until you get used to them, they all ''do'' taste like synthetic evil (with the aftertaste of sucralose being probably the least foul/easiest to get used to).



* Averted with the ''previous'' trendy "evil" of the food industry, ''Trans'' fats. Instead of rewording the ingredients labels, food manufacturers actually went out of their way to reformulate their products to be ''Trans''-fat-free by the time the FDA's labelling requirements went into effect in 2006-8. The added bonus, of course, being that advertisers could boast about "zero trans fats" and hope gullible consumers would equate that with "fat-free."
** They also didn't waste any opportunity to label foods "low-fat" or especially "no trans fat" even if [[AsbestosFreeCereal all foods of that type are]].
** Incidentally, as long as a product has < 0.5g of trans-fats per serving, they can put 0g in the nutritional information. (Partially hydrogenated oils == trans fats). This has the amusing side effect of allowing vegetable shortening--which is high in ''trans'' fat because it ''is'' partially hydrogenated oil--to be labelled as ''trans''-fat-free: if the stuff is 33% partially-hydrogenated oil, just call a serving 1.5g, and voila! Less than .5g per serving.

to:

* Averted with the ''previous'' trendy "evil" of the food industry, ''Trans'' fats. Instead of rewording the ingredients labels, food manufacturers actually went out of their way to reformulate their products to be ''Trans''-fat-free by the time the FDA's labelling requirements went into effect in 2006-8. The added bonus, of course, being that advertisers could boast about "zero trans fats" and hope gullible consumers would equate that with "fat-free."
**
" They also didn't waste any opportunity to label foods "low-fat" or especially "no trans fat" even if [[AsbestosFreeCereal all foods of that type are]].
are]]. Now that the FDA [[http://www.huffingtonpost.com/2013/11/07/fda-ban-trans-fats_n_4232871.html banned partially hydrogenated oils outright]], this particular ingredient will most likely become a [[ForgottenTrope forgotten unfortunate ingredient]] (at least in the US).
** Incidentally, as As long as a product has < 0.5g of trans-fats per serving, they can put 0g in the nutritional information. (Partially hydrogenated oils == trans fats). fats.) This has the amusing side effect of allowing vegetable shortening--which is high in ''trans'' fat because it ''is'' partially hydrogenated oil--to be labelled as ''trans''-fat-free: if the stuff is 33% partially-hydrogenated oil, just call a serving 1.5g, and voila! Less than .5g per serving.



** And now that the FDA is [[http://www.huffingtonpost.com/2013/11/07/fda-ban-trans-fats_n_4232871.html banning partially hydrogenated oils outright]], this particular ingredient will most likely become a [[ForgottenTrope forgotten unfortunate ingredient]] (at least in the US).



* There used to be a brand of pretzels called "Captain Salty's" complete with a salty-sea-dog captain as mascot. Did they change their name or go out of business? Either way, the original name wouldn't sell too many pretzels these days.
** "mister salty" (mostly lower-case, but sometimes mixed-case) was a brand name used by Nabisco, but that has also disappeared.

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* There used to be a brand of pretzels called "Captain Salty's" complete with a salty-sea-dog captain as mascot. Did they change their name or go out of business? Either way, the original name "mister salty", which wouldn't sell too many pretzels these days.
** "mister salty" (mostly lower-case, but sometimes mixed-case) was a brand name used by Nabisco, but that has also disappeared.
days.

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