History Main / TonightInThisVeryRing

** Wouldn't the logical choice be dropping the ''lowest'' importance match off the bottom of the card instead?
** Not unless at least one of the guys in the new main event was also in the original planned main event. Then you really have to shuffle the deck a little.

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Of course, we're never told exactly what match was canceled to bring us this spur-of-the-moment match. This leads us to three possibilities:

Of course, we're never told exactly what match was canceled to bring us this spur-of-the-moment match. This leads us to [[strike:two]] three possibilities:

# Promoters go into a show ''with no main event whatsoever planned'' as a matter of course, and, if it weren't for the fact that their wrestlers are extremely volatile individuals, would have a lot of time to fill and nothing planned to fill it with, or, cynically...
# The "confrontation" was scripted as a way to introduce what the main event is going to be (which is kept secret up to that point for the sake of the storyline).

This was once parodied in the e-wrestling federation ''Brawlers on a Budget'': "I'll face you on another night, in another ring!"

Since Vince [=McMahon=] popularized it one can say that part of the reason for changing the main event at the beginning of the show was a counterattack against Wrestling/EricBischoff and Wrestling/{{WCW}} who, among other things, would reveal the results of taped WWF broadcasts. (OlderThanTheyThink. See the Wrestling/MondayNightWars page.) Even when live shows became the norm the gimmick of changing the main event could be used to throw off the competition as well as Internet smarks.

As a matter of fact, in the Website/{{WrestleCrap}} made book ''The [=WrestleCrap=] Book Of Lists!'', one of the lists in the "Those Poor, Poor Promoters" section is "Top 4 Things Vince [=McMahon=] Loves To Talk About". The #3 entry is indeed marked, "This Very Ring." An excerpt, for your reading pleasure:

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# Pro wrestling promoters are willing to scrap their pre-planned main events at the drop of a hat, or, stranger still...

** Wouldn't the logical choice be dropping the ''lowest'' importance match off the bottom of the card instead?

-> ''"At {{Wrestlemania}}, Mike Tyson... [[PunctuatedForEmphasis In. This. Very. Ring...]]"''
-->-- '''VinceMcMahon'''

Since VinceMcMahon popularized it one can say that part of the reason for changing the main event at the beginning of the show was a counterattack against EricBischoff and WCW who, among other things, would reveal the results of taped WWF broadcasts. Even when live shows became the norm the gimmick of changing the main event could be used to throw off the competition as well as Internet smarks.

As a matter of fact, in the WrestleCrap made book ''The WrestleCrap Book Of Lists!'', one of the lists in the "Those Poor, Poor Promoters" section is "Top 4 Things Vince [=McMahon=] Loves To Talk About". The #3 entry is indeed marked, "This Very Ring." An excerpt, for your reading pleasure:
-->''You know, if Vince really wanted to change things up, he'd say, for example, "Triple H, you have crossed me for the last time! Quite frankly, I've had enough of your shenanigans, and therefore, later this evening you will be facing Randy Orton in some other ring other than this very ring." Sheesh, even in our fantasy world, where we dream of Vince not saying "this very ring," he still somehow sneaks it in. Bastard.''