[[AC: Film]]
* MyLittleEye: Rex's state of mind throughout the film. It's clear that he really wants to win the one million dollars.
* Film/StarterForTen: The attitude of Patrick, who takes it all very very seriously:
--> "Excuse me! This man has been sent from the offices of ''UNIVERSITY CHALLENGE''!''

[[AC: Live Action TV]]
* In TheAmazingRace this is usually used to justify breaking an alliance. Also quite possibly the most quoted non-Phil line in the series.
** You can actually see the how this attitude changes in the US version, where early on teams who held a competitive attitude over a friendly one were seen as unlikable or villainous by the other teams, and alliances were seen as a necessity by a lot of the teams. The shifting towards a more general competitive attitude was a major plot-line in Season 10, where the teams who valued friendship over the competition were portrayed as inept, while the most competitive team, Dustin & Kandice, were seen by the other teams and portrayed by the editing as the villains, but were wildly popular and are still seen as one of the best teams to ever run the race.
* AmericasNextTopModel: No less than four different girls will remind us of this fact every. single. episode.
** After the first elimination, this trope is probably the strongest in use. And the contestants are surprised about the fact.
*** 'Okay this is really a competition after this model went home. This is actually a competition.'
* FearFactor
* In TheGleeProject, this was one of Season One's Lindsay's StockPhrases.
* ProjectRunway: Most notably used by Season One's Wendy, who portrayed herself as the TeamMom in order to manipulate her peers because, well, ThisIsACompetition.
* RuPaulsDragRace: "This isn't Rupaul's School for Girls!" 
* {{Survivor}}: "This Is A Game" got used so many times during All-Stars it practically became the season's ArcWords.

[[AC: WebOriginal]]

* In Machinima/TheLeetWorld, various characters state this, especially Cortez in the first half of season one and Westheimer in the second half.

18th Jul '12 7:54:18 AM furiouslyfurry

Send furiouslyfurry a PM notification explaining the badness of natter: natter-fy

DEFINITELY tempting fate, the people who say they're here to win.

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