History Main / Dualvertisement

7th Jun '17 11:57:10 PM Lirodon
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** Of course, ESPN couldn't just stop there without returning the favor during said games; the Orange Bowl had a report from Times Square by Ryan Seacrest at halftime to promote ABC's ''Dick Clark's New Year's Rockin' Eve''. Later in the evening, the Cotton Bowl put up a graphic near the end of the first half [[https://twitter.com/TomFornelli/status/682752224871723008/photo/ advertising]] that you could watch a pre-recorded performance by Music/DemiLovato on said show. Michigan State fans were likely relieved that they could spend the final hours of 2015 watching America's New Year's broadcast of record instead of the CurbStompBattle that was about to ensue ([[EpicFail Alabama won 38-0!]]). If contradictory marketing was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.

to:

** Of course, ESPN couldn't just stop there without returning the favor during said games; the Orange Bowl had a report from Times Square by Ryan Seacrest at halftime to promote ABC's ''Dick Clark's New Year's Rockin' Eve''. Later in the evening, the Cotton Bowl put up a graphic near the end of the first half [[https://twitter.com/TomFornelli/status/682752224871723008/photo/ advertising]] that you could watch a pre-recorded performance by Music/DemiLovato on said show. Michigan State fans were likely relieved that they could spend the final hours of 2015 watching watch America's New Year's broadcast of record instead of the CurbStompBattle that was about to ensue ensued ([[EpicFail Alabama won 38-0!]]). If contradictory marketing was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.
7th Jun '17 11:55:29 PM Lirodon
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-->'''Candace''': [[RunningGag Mom! Phineas and Ferb are taking over the Little League World Series again!

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-->'''Candace''': [[RunningGag [[CatchPhrase/PhineasAndFerb Mom! Phineas and Ferb are taking over the Little League World Series again!again!]]
7th Jun '17 11:54:27 PM Lirodon
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** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for Creator/DisneyChannel's Flavor of the Month (who usually appeared during the opening and bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a baseball-themed version of the usual TitleThemeTune

to:

** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for Creator/DisneyChannel's current [[AdoredByTheNetwork Flavor of the Month (who usually appeared Month]] (typically during the opening intro and other bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a [[https://www.youtube.com/watch?v=EVoVbyT8uQQ baseball-themed version version]] of the usual TitleThemeTune TitleThemeTune.
-->'''Candace''': [[RunningGag Mom! Phineas and Ferb are taking over the Little League World Series again!
7th Jun '17 11:48:52 PM Lirodon
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** ESPN also managed to get Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' to promote the 2015 College Football Playoff semi-finals. In an awkward scene set at a bar on New Year's Eve, people dressed in "Who's In?" (a tagline ESPN had been using to promote the games) shirts blatantly touted their preference for watching the College Football Playoff Semi-finals, December 31st on ESPN (for the first time on New Year's Eve!), instead of going to a New Year's party. Right in front of a promotional poster for it.
** But then, during said games, the Orange Bowl had a report from Times Square at halftime by Ryan Seacrest to promote ABC's ''Dick Clark's New Year's Rockin' Eve''. Later in the evening, the Cotton Bowl put up a graphic near the end of the first half [[https://twitter.com/TomFornelli/status/682752224871723008/photo/ advertising]] that you could watch a pre-recorded performance by Music/DemiLovato instead of the CurbStompBattle that was about to ensue between Michigan State and Alabama ([[EpicFail they won 38-0!]]). If contradictory advertising was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.

to:

** ESPN also managed to get Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' to promote the 2015 2015-16 College Football Playoff semi-finals. In an awkward scene set at a bar on New Year's Eve, people dressed in "Who's In?" (a tagline ESPN had been using to promote the games) shirts blatantly touted their preference for watching the College Football Playoff Semi-finals, December 31st on ESPN (for the first time on New Year's Eve!), instead of going to a New Year's party. Right in front of a promotional poster for it.
** But then, Of course, ESPN couldn't just stop there without returning the favor during said games, games; the Orange Bowl had a report from Times Square at halftime Square by Ryan Seacrest at halftime to promote ABC's ''Dick Clark's New Year's Rockin' Eve''. Later in the evening, the Cotton Bowl put up a graphic near the end of the first half [[https://twitter.com/TomFornelli/status/682752224871723008/photo/ advertising]] that you could watch a pre-recorded performance by Music/DemiLovato on said show. Michigan State fans were likely relieved that they could spend the final hours of 2015 watching America's New Year's broadcast of record instead of the CurbStompBattle that was about to ensue between Michigan State and Alabama ([[EpicFail they Alabama won 38-0!]]). If contradictory advertising marketing was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.
7th Jun '17 11:45:17 PM Lirodon
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** ESPN also managed to get Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' to promote the 2015 College Football Playoff semi-finals. In an awkward scene set at a bar on New Year's Eve, people dressed in "Who's In?" (a tagline ESPN had been using to promote the games) shirts blatantly touted their preference for watching the College Football Playoff Semi-finals, December 31st on ESPN, for the first time on New Year's Eve!, instead of going to a New Year's party. Right in front of a promotional poster for it.
** Returning the favor, the games would feature cross-promotion of ABC's ''New Year's Rockin' Eve''; the Orange Bowl had a report from Times Square at halftime by Ryan Seacrest, and the Cotton Bowl put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[ScrewThisImOuttaHere relieved to know that they could watch]] a pre-recorded performance by Music/DemiLovato instead of the live CurbStompBattle the Crimson Tide were subjecting them to ([[EpicFail Alabama won 38-0!]]). If contradictory advertising was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.

to:

** ESPN also managed to get Creator/{{ABC}}'s soap opera ''Series/GeneralHospital'' to promote the 2015 College Football Playoff semi-finals. In an awkward scene set at a bar on New Year's Eve, people dressed in "Who's In?" (a tagline ESPN had been using to promote the games) shirts blatantly touted their preference for watching the College Football Playoff Semi-finals, December 31st on ESPN, for ESPN (for the first time on New Year's Eve!, Eve!), instead of going to a New Year's party. Right in front of a promotional poster for it.
** Returning the favor, the games would feature cross-promotion of ABC's ''New Year's Rockin' Eve''; But then, during said games, the Orange Bowl had a report from Times Square at halftime by Ryan Seacrest, and Seacrest to promote ABC's ''Dick Clark's New Year's Rockin' Eve''. Later in the evening, the Cotton Bowl put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[ScrewThisImOuttaHere relieved to know a graphic near the end of the first half [[https://twitter.com/TomFornelli/status/682752224871723008/photo/ advertising]] that they you could watch]] watch a pre-recorded performance by Music/DemiLovato instead of the live CurbStompBattle the Crimson Tide were subjecting them that was about to ensue between Michigan State and Alabama ([[EpicFail Alabama they won 38-0!]]). If contradictory advertising was part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.
7th Jun '17 11:37:11 PM Lirodon
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Added DiffLines:

* DNA testing service [=23andMe=] did a cross-promotion with ''WesternAnimation/DespicableMe3'', in which Gru learns he is lactose intolerant, among other things.
11th Mar '17 3:43:51 PM nombretomado
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** Their Japanese outlets offered a special-edition Whopper promoting the launch of MicrosoftWindows 7. Appropriately, it had '''seven patties''', and sold for ¥777.

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** Their Japanese outlets offered a special-edition Whopper promoting the launch of MicrosoftWindows UsefulNotes/MicrosoftWindows 7. Appropriately, it had '''seven patties''', and sold for ¥777.
4th Mar '17 10:00:54 PM Lirodon
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* A [[https://www.youtube.com/watch?v=6etOdPkNAXs 2014 ad]] features the Ms. Brown M&M attempting to, and failing at getting insurance from the {{Advertising/Geico}} Gecko, because they only do insurance plans for humans, and then proceeds to bump into the Hump Day Camel on her way out. Berkshire Hathaway owns both.

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* A [[https://www.youtube.com/watch?v=6etOdPkNAXs 2014 ad]] features the Ms. Brown M&M attempting to, and failing at getting struggling to purchase insurance from the {{Advertising/Geico}} Gecko, because they only do insurance plans for humans, and then not sentient candies. She proceeds to bump into the Hump Day Camel on her way out. Berkshire Hathaway owns both.
4th Mar '17 9:59:02 PM Lirodon
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Added DiffLines:

* Golf Channel runs ads with golfers plugging Titleist as their choice of golf balls ... and then ''Golf Central'' as their choice for golf news (the show happens to be sponsored by Titleist).
27th Feb '17 10:44:56 PM JMQwilleran
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Added DiffLines:

* Nissan did a cross-promotion with the ''Franchise/StarWars'' film ''Film/RogueOne'' with its 2017 Nissan Rogue vehicle.
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