History Main / Dualvertisement

25th Nov '16 8:00:51 PM storyyeller
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** [[https://www.youtube.com/watch?v=Hl3aJms0xGQ An ad]] promoted both Google Photos and {{Disney/Zootopia}}.

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** * [[https://www.youtube.com/watch?v=Hl3aJms0xGQ An ad]] promoted both Google Photos and {{Disney/Zootopia}}.
25th Nov '16 8:00:38 PM storyyeller
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Added DiffLines:

** [[https://www.youtube.com/watch?v=Hl3aJms0xGQ An ad]] promoted both Google Photos and {{Disney/Zootopia}}.
30th May '16 8:58:47 AM arkryoga
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** Another Geico ad features the Gecko changing mid-ad to promoting Helzberg Diamonds. Berkshire Hathaway owns Helberg as well.

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** Another Geico ad features the Gecko changing mid-ad to promoting Helzberg Diamonds. Berkshire Hathaway owns Helberg Helzberg as well.
30th May '16 8:57:52 AM arkryoga
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* A [[https://www.youtube.com/watch?v=6etOdPkNAXs 2014 ad]] features the Ms. Brown M&M attempting to, and failing at getting insurance from the Geico Gecko, because they only do insurance plans for humans, and then proceeds to bump into the Hump Day Camel on her way out. Berkshire Hathaway owns both.

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* A [[https://www.youtube.com/watch?v=6etOdPkNAXs 2014 ad]] features the Ms. Brown M&M attempting to, and failing at getting insurance from the Geico {{Advertising/Geico}} Gecko, because they only do insurance plans for humans, and then proceeds to bump into the Hump Day Camel on her way out. Berkshire Hathaway owns both.both.
** Another Geico ad features the Gecko changing mid-ad to promoting Helzberg Diamonds. Berkshire Hathaway owns Helberg as well.
27th Mar '16 10:26:19 AM Jarrodd
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22nd Mar '16 10:23:13 PM superkeijikun
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* ''VideoGame/PhantasyStarOnline2'' frequently does promotions in-game featuring items and events for other Sega products and anime. One of the first and most well-known examples is a cross-promotion with [[Music/{{Vocaloid}} Hatsune Miku]]: players could earn Miku's costume and hairstyle, and monitors in the lobby would play a music video for ''The MMORPG Addict's Anthem'' from ''[[VideoGame/HatsuneMikuProjectDiva Hatsune Miku Project Diva F]]'', featuring Miku in [=PSO2=]'s shop lobby wearing a [=FO=]newearl costume.
** Also in the same instalment of Project Diva is a song 'Tell Your World', which includes a stylistic rendition of how Vocaloid has spread globally. The original use of the song was for a [[http://www.youtube.com/watch?v=MGt25mv4-2Q Google Chrome advert]] that advertised how Miku is a global phenomenon, almost as a love letter to the same fans who, years after it's first use, brought the game to the West.

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* ''VideoGame/PhantasyStarOnline2'' frequently does promotions in-game featuring items and events for other Sega products and anime.
**
One of the first and most well-known examples is a cross-promotion with [[Music/{{Vocaloid}} Hatsune Miku]]: players could earn Miku's costume and hairstyle, and monitors in the lobby would play a music video for ''The MMORPG Addict's Anthem'' from ''[[VideoGame/HatsuneMikuProjectDiva Hatsune Miku Project Diva F]]'', featuring Miku in [=PSO2=]'s shop lobby wearing a [=FO=]newearl costume.
** Also At a fan convention in 2016, cross-promotion was announced with another popular MMORPG: ''VideoGame/FinalFantasyXIV''. This includes costumes based on the same instalment of Project Diva Miqo'te race and a boss fight against the iconic ''Final Fantasy'' Odin.
* ''VideoGame/HatsuneMikuProjectDiva F''
is a song 'Tell Your World', which includes a stylistic rendition of how Vocaloid has spread globally. The original use of the song was for a [[http://www.youtube.com/watch?v=MGt25mv4-2Q Google Chrome advert]] that advertised how Miku is a global phenomenon, almost as a love letter to the same fans who, years after it's first use, brought the game to the West.
20th Mar '16 1:26:29 PM MarkLungo
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Not every ad is for just one product or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[AdvertisingTropes adspace]]. More formally known as CrossPromotion, this trope's been in existence for at least as long as [=McDonald's=] has been giving away licensed toys.

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Not every ad is for just one product or even those of just one company. No, high-profile movies will always attract companies looking to cash in on it. Or, sometimes, two companies are just trying to keep costs down (TV time's expensive), perhaps because neither company could afford to advertise on its own. For whatever reason, you end up with a Dualvertisement: a CrossOver in [[AdvertisingTropes adspace]]. More formally known as CrossPromotion, this trope's been in existence for at least as long as [=McDonald's=] UsefulNotes/McDonalds has been giving away licensed toys.



** Their [[http://tfwiki.net/wiki/BBQ_Double_Stackticon BBQ Double Stackticon]] for ''Film/{{Transformers}}: Revenge of the Fallen''.

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** Their [[http://tfwiki.net/wiki/BBQ_Double_Stackticon BBQ Double Stackticon]] for ''Film/{{Transformers}}: Revenge of the Fallen''.''Film/TransformersRevengeOfTheFallen''.



** {{ESPN}} absolutely loves this trope, really. ''{{SportsCenter}}'' tends to be littered with {{Enforced Plug}}s for pretty much every movie Disney (who owns 80% of the network) wants to hype up, and even some non-Disney ones.
** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for DisneyChannel's Flavor of the Month (who usually appeared during the opening and bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a baseball-themed version of the usual TitleThemeTune

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** {{ESPN}} Creator/{{ESPN}} absolutely loves this trope, really. ''{{SportsCenter}}'' ''Series/SportsCenter'' tends to be littered with {{Enforced Plug}}s for pretty much every movie Disney Creator/{{Disney}} (who owns 80% of the network) wants to hype up, and even some non-Disney ones.
** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for DisneyChannel's Creator/DisneyChannel's Flavor of the Month (who usually appeared during the opening and bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a baseball-themed version of the usual TitleThemeTune



** Said semi-finals also featured cross-promotion of Creator/{{ABC}}'s ''New Year's Rockin' Eve''; the Orange Bowl had a report from Times Square at halftime by Ryan Seacrest, and the Cotton Bowl actually put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[SarcasmMode relieved to know]] that [[ScrewThisImOuttaHere they could watch a performance by Demi Lovoto]] instead of the ensuing CurbStompBattle against Alabama. If contradictory marketing messages were part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.

to:

** Said semi-finals also featured cross-promotion of Creator/{{ABC}}'s ''New Year's Rockin' Eve''; the Orange Bowl had a report from Times Square at halftime by Ryan Seacrest, and the Cotton Bowl actually put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[SarcasmMode relieved to know]] that [[ScrewThisImOuttaHere they could watch watch]] a performance by Demi Lovoto]] Music/DemiLovato instead of the ensuing CurbStompBattle against Alabama. If contradictory marketing messages were part of the plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.



* One of the [[Advertising/TheManYourManCouldSmellLike Old Spice Man]] [=YouTube=] responses was a CrossPromotion for the Gillette Power-Glide razor... [[SuspiciouslySpecificDenial only it wasn't, because that would be in poor taste]].

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* One of the [[Advertising/TheManYourManCouldSmellLike Old Spice Man]] [=YouTube=] Website/YouTube responses was a CrossPromotion for the Gillette Power-Glide razor... [[SuspiciouslySpecificDenial only it wasn't, because that would be in poor taste]].



* Dodge once did an ad for one of their vehicles...which also somehow became an ad for two different video games and several other things (I seem to also remember an MP3 player, a computer and a TV).It's an awful advert due to the constant product placement and the fact that one of the kids in the commercial can't even remember her brother's name.

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* Dodge once did an ad for one of their vehicles...which also somehow became an ad for two different video games and several other things (I seem to also remember an MP3 player, a computer and a TV).It's an awful advert due to the constant product placement ProductPlacement and the fact that one of the kids in the commercial can't even remember her brother's name.



** I think that the PR department came up with the tagline after they found out that parents put bandaids on their children without applying neosporin.

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** I think that the The PR department came may have come up with the tagline after they found out that parents put bandaids on their children without applying neosporin.Neosporin.



* Lampshaded at the end of a trailer for ''Film/TheMuppets'': after plugging "[[CoverAlbum The Green Album]]" (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."

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* Lampshaded at the end of a trailer for ''Film/TheMuppets'': after plugging "[[CoverAlbum ''[[CoverAlbum The Green Album]]" Album]]'' (which features covers of famous Muppet songs), a caption appears on screen dubbing it "blatant cross-promotion."



** Denny's is also doing this with the new [[Film/TheHobbit Hobbit]] movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... [[BigEater at least until it's time for second breakfast]].
* Film/{{Jumper}} + [=DirecTV=]: While playing the standard commercial advertising the shows to be had at low low prices, the main character from Jumper would leap around being mildly interested

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** Denny's is also doing did this with the new [[Film/TheHobbit Hobbit]] ''Film/TheHobbit'' movie, claiming to serve a breakfast special large enough to satisfy a Hobbit... [[BigEater at least until it's time for second breakfast]].
* Film/{{Jumper}} ''Film/{{Jumper}}'' + [=DirecTV=]: While playing the standard commercial advertising the shows to be had at low low prices, the main character from Jumper would leap around being mildly interested



* A series of [[http://www.americaneagle.com/news/radioads/ radio commercials]] for website developer americaneagle.com consists of {{Testimonial}}s from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com." (If Fast Eddie had done a commercial, obviously.)
* There were commercials for Verizon [=FiOS=] high-speed internet featuring Michael Bay, complete with product placement for his Transformers Film Series.

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* A series of [[http://www.americaneagle.com/news/radioads/ radio commercials]] for website developer americaneagle.com consists of {{Testimonial}}s from satisfied customers which also shill their own businesses. They usually have something in there like "If you like TV go to tvtropes.org. If you want a website for your business, go to americaneagle.com." (If Fast Eddie Tropers/FastEddie had done a commercial, obviously.)
* There were commercials for Verizon [=FiOS=] high-speed internet featuring Michael Bay, Creator/MichaelBay, complete with product placement for his Transformers Film Series.''Film/{{Transformers}}'' film series.



* Vat19 often does this in their ads and even {{lampshade|Hanging}}s it with a short jingle.

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* Vat19 Website/Vat19 often does this in their ads and even {{lampshade|Hanging}}s it with a short jingle.



** [[WesternAnimation/LooneyTunes Foghorn Leghorn]] appeared as an example of a bad audiobook narrator (I say, a really bad audiobook narrator, son) in an ad from the early New Tens.

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** [[WesternAnimation/LooneyTunes Foghorn Leghorn]] WesternAnimation/FoghornLeghorn appeared as an example of a bad audiobook narrator (I say, a really bad audiobook narrator, son) in an ad from the early New Tens.
11th Mar '16 11:42:15 AM Lirodon
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** In 2015, ESPN aired a montage of college football highlights to shill ''Film/TheForceAwakens''; the Big 12 Conference politely reminded ESPN that NCAA rules prohibit student athletes from appearing in commercial promotions. Later that season, they managed to get ABC's soap opera ''Series/GeneralHospital'' to promote the College Football Playoff semi-finals. Where exactly there is an overlap in demographics between soaps and football, we will never know.
** Speaking of that, as the games were on New Year's Eve that year, there was also some cross-promotion of Creator/{{ABC}}'s ''New Year's Rockin' Eve''; the Orange Bowl had a cameo by Ryan Seacrest, and the Cotton Bowl actually put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[SarcasmMode relieved to know that they could watch a performance by Demi Lovoto]] instead of the ensuing CurbStompBattle against Alabama. It's almost like ESPN didn't want anyone to watch the game.

to:

** In 2015, ESPN aired a montage of college football highlights to shill ''Film/TheForceAwakens''; the Big 12 Conference politely reminded ESPN that NCAA rules prohibit student athletes from appearing in commercial promotions. promotions.
**
Later that season, they ESPN also managed to get ABC's soap opera ''Series/GeneralHospital'' to promote the College Football Playoff semi-finals. semi-finals via awkward scenes in an episode set on New Year's Eve, in which people at a bar dressed in "Who's In?" (a tagline ESPN had been using) shirts blatantly touted their preference for watching the games, December 31st, New Year's Eve on ESPN, instead of going to a New Year's party, right in front of a poster for them. Where exactly there is an the non-ironic overlap in demographics between soaps and football, football is, we will never know.
** Speaking of that, as the games were on New Year's Eve that year, there was Said semi-finals also some featured cross-promotion of Creator/{{ABC}}'s ''New Year's Rockin' Eve''; the Orange Bowl had a cameo report from Times Square at halftime by Ryan Seacrest, and the Cotton Bowl actually put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[SarcasmMode relieved to know know]] that [[ScrewThisImOuttaHere they could watch a performance by Demi Lovoto]] instead of the ensuing CurbStompBattle against Alabama. It's almost like ESPN didn't want anyone to watch If contradictory marketing messages were part of the game.plan, it definitely worked: ratings for the 2015 semi-finals were worse than the ones held only 364 days prior.
6th Jan '16 9:20:03 AM Lirodon
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** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for DisneyChannel's Flavor of the Month (who usually appear during the opening and bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a baseball-themed version of the usual TitleThemeTune

to:

** Since obviously its players are right within its demographics, ESPN's coverage of the Little League World Series was previously peppered with cross-promotion for DisneyChannel's Flavor of the Month (who usually appear appeared during the opening and bumpers), such as the Music/JonasBrothers or ''Film/HighSchoolMusical''. From 2010 to 2012, it was ''WesternAnimation/PhineasAndFerb'' themed, complete with a baseball-themed version of the usual TitleThemeTune


Added DiffLines:

** Speaking of that, as the games were on New Year's Eve that year, there was also some cross-promotion of Creator/{{ABC}}'s ''New Year's Rockin' Eve''; the Orange Bowl had a cameo by Ryan Seacrest, and the Cotton Bowl actually put up "On Stage Now" graphics advertising performers. Michigan State fans were probably [[SarcasmMode relieved to know that they could watch a performance by Demi Lovoto]] instead of the ensuing CurbStompBattle against Alabama. It's almost like ESPN didn't want anyone to watch the game.
5th Jan '16 3:59:15 PM Lirodon
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** In 2015, ESPN aired a montage of college football highlights to shill ''Film/StarWarsTheForceAwakens''; the Big 12 conference politely reminded ESPN that NCAA rules prohibit student athletes from appearing in commercial promotions. Later that season, they managed to get ABC's soap opera ''Series/GeneralHospital'' to promote the College Football Playoff semi-finals. Where exactly is there an overlap in demographics between soaps and football, we will never know.

to:

** In 2015, ESPN aired a montage of college football highlights to shill ''Film/StarWarsTheForceAwakens''; ''Film/TheForceAwakens''; the Big 12 conference Conference politely reminded ESPN that NCAA rules prohibit student athletes from appearing in commercial promotions. Later that season, they managed to get ABC's soap opera ''Series/GeneralHospital'' to promote the College Football Playoff semi-finals. Where exactly is there is an overlap in demographics between soaps and football, we will never know.
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