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* Creator/{{Bungie}} asked ''VideoGame/HaloCombatEvolved'' reviewers not to spoil the reveal of the Flood midway through the game, allowing it to stand as one of the most famous twists in gaming, being a mid-game GenreShift from MilitaryScienceFiction to SurvivalHorror.
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* ''Film/Scream2022'' received [[https://youtu.be/uBsOVZ1-MSY?si=uvhtJ6Ksv8NFr_QV a promotional video made to be played in theaters before the film starts]]. It contains the franchise's central killer Ghostface quizzing the audience on "the number-one rule of any ''Scream'' film": "Never reveal the ending once you've seen the film!"
-->"We take spoilers seriously. ''Dead'' seriously."
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Note on The Mousetrap: If it's still running in the West End in 2048, a film adaptation CAN be made. That's when it enters the public domain in the US.


* Music/WeirdAlYankovic's song "Nature Trail to Hell," which is basically an ad/trailer for the movie, admonishes "Please don't reveal the secret ending to your friends."

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* Music/WeirdAlYankovic's song "Nature Trail to Hell," Hell", which is basically an ad/trailer for the movie, admonishes "Please don't reveal the secret ending to your friends."



* The ending of Agatha Christie's ''Theatre/TheMousetrap'' has been kept under wraps for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, and each performance ends with the cast ceremonially swearing the audience to secrecy.

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* The ending of Agatha Christie's ''Theatre/TheMousetrap'' has been kept under wraps for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, closes,[[note]]Regardless of the contract terms, a film adaptation can be made once the play enters the public domain, which will take place in 2047 in the UK and EU (apart from Spain) and 2048 in the States.[[/note]] and each performance ends with the cast ceremonially swearing the audience to secrecy.

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* Creator/JustineLarbalestier, in ''Literature/Liar2009'', asked readers not to spoil that Micah is a werewolf.

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* Creator/JustineLarbalestier, in ''Literature/Liar2009'', asked readers not to spoil that Micah [[spoiler:Micah is a werewolf.]]



* When TheReveal of UU (a.k.a. Calliope, a cherub) was posted in ''Webcomic/{{Homestuck}}'', Hussie posted a note asking fans not to start spreading it around Tumblr as was the norm. If they had to, he posted a ''fake'' reveal in which UU was shown as a troll, as was hinted. The notice has since been removed.

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* ''Webcomic/{{Homestuck}}'': When TheReveal of UU (a.k.a. Calliope, a cherub) was posted in ''Webcomic/{{Homestuck}}'', posted, Hussie posted a note asking fans not to start spreading it around Tumblr as was the norm. If they had to, he posted a ''fake'' reveal in which UU was shown as a troll, as was hinted. The notice has since been removed.



* When ''WesternAnimation/WreckItRalph'' was still airing in theaters in 2012, the {{Website/Tumblr}} userbase sent a notice around the site telling other users not to spoil the twist that King Candy was actually Turbo. For a couple of weeks this worked -- at least until they broke their own promise and started posting TheReveal in its full, spoilery glory.

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* When ''WesternAnimation/WreckItRalph'' was still airing in theaters in 2012, the {{Website/Tumblr}} userbase sent a notice around the site telling other users not to spoil the twist that King [[spoiler:King Candy was actually Turbo.Turbo]]. For a couple of weeks this worked -- at least until they broke their own promise and started posting TheReveal in its full, spoilery glory.
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* Creator/RachelBloom's musical comedy ''Death, Let Me Do My Show'' obscures a particular credit from the playbill to avoid spoiling an early twist about the play's format. The credit is later exhibited on a poster near the exit of the theater, with a warning not to post a photo of it on social media as it's meant to be a surprise.

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* Creator/RachelBloom's musical comedy ''Death, Let Me Do My Show'' has a variant with a much earlier twist; it obscures a particular credit from the playbill to avoid spoiling an early the twist about the play's format.format and subject matter. The credit is later exhibited on a poster near the exit of the theater, with a warning not to post a photo of it on social media as it's meant to be a surprise.
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* Creator/RachelBloom's musical comedy ''Death, Let Me Do My Show'' obscures a particular credit from the playbill to avoid spoiling an early twist about the play's format. The credit is later exhibited on a poster near the exit of the theater, with a warning not to post a photo of it on social media as it's meant to be a surprise.
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* In ''VideoGame/BillyVsSNAKEMAN'', the penultimate page of [[BonusLevelOfHell The Impossible Mission]] tells players that have gotten that far ''"One last page exists. The game's creator has asked that its contents be kept secret."'' The last page is possibly the most widely viewed part of the game that is not in its [[TheWikiRule Wiki Guide]].

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* In ''VideoGame/BillyVsSNAKEMAN'', the penultimate page of [[BonusLevelOfHell The Impossible Mission]] tells players that have gotten that far ''"One last page exists. The game's creator has asked that its contents be kept secret."'' The last page is possibly the most widely viewed part of the game that is not in its [[TheWikiRule Wiki Guide]].Guide.
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* ''VideoGame/GettingOverIt'''s ending also encourages people who [[NintendoHard do manage to get through it]] not to spoil the surprise, claiming that "The Journey is Greater than the Destination".

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* ''VideoGame/GettingOverIt'''s ''VideoGame/GettingOverItWithBennettFoddy'''s ending also encourages people who [[NintendoHard do manage to get through it]] not to spoil the surprise, claiming that "The Journey is Greater than the Destination".
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"Open secret" not really the right term here


* The ending of Agatha Christie's ''Theatre/TheMousetrap'' has been an open secret for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, and each performance ends with the cast ceremonially swearing the audience to secrecy.

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* The ending of Agatha Christie's ''Theatre/TheMousetrap'' has been an open secret kept under wraps for over half a century--part of the contract stipulates that the play cannot be adapted to film until after its West End production closes, and each performance ends with the cast ceremonially swearing the audience to secrecy.
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* In an episode of ''WesternAnimation/{{Arthur}}'' where he buys a computer game called ''Deep Dark Sea'', he explains that there's a "thing" in the game he needs to find. Apparently another kid who found it received a ton of free stuff, as long as he didn't reveal what "the thing" was. Arthur and Buster find a treasure chest in the game, and expect that's "the thing," but it later turns out to have just been full of evil skeletons.

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* ''WesternAnimation/{{Arthur}}'': In an episode of ''WesternAnimation/{{Arthur}}'' where he "[[Recap/ArthurS1E14ArthurTheWreckerArthurAndTheTrueFrancine Arthur the Wrecker]]", Arthur buys a computer game called ''Deep Dark Sea'', he explains that there's a "thing" in the game he needs to find. Apparently another kid who found it received a ton of free stuff, as long as he didn't reveal what "the thing" was. Arthur and Buster find a treasure chest in the game, and expect that's "the thing," but it later turns out to have just been full of evil skeletons.
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* Creator/PeterDavid has asked this several times when bringing out a plot-twist book. He even managed to save ''someone else's'' big twist -- the first issue of Kurt Busiek's ''Comicbook/{{Thunderbolts}}'' -- by catching and changing [[https://www.peterdavid.net/2014/01/24/gil-kane-and-previews/ a solicitation for his own book]] (where the T-Bolts were appearing first to set the stage) which would have casually given it away!

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* Creator/PeterDavid has asked this several times when bringing out a plot-twist book. He even managed to save ''someone else's'' big twist -- the first issue of Kurt Busiek's ''Comicbook/{{Thunderbolts}}'' ''ComicBook/{{Thunderbolts}}'' -- by catching and changing [[https://www.peterdavid.net/2014/01/24/gil-kane-and-previews/ a solicitation for his own book]] (where the T-Bolts were appearing first to set the stage) which would have casually given it away!



* The creator of the ''VideoGame/{{Touhou}}'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list.
* Creator/TobyFox, the creator of ''VideoGame/{{Undertale}}'', asked people to not spoil the game's secrets for others, both in an audio file addressed to people ripping the sound effects, and some text strings addressed to people ripping the dialogue. He also included a message in the texture files asking people to not upload them online because of the way [=GameMaker=] Studio puts many sprites together in gigantic texture files (the entirety of Undertale's sprites are compressed into maybe 4 enormous texture files, so it's clear why he was worried about people uploading them unedited), though saying they're allowed to copy "normally seen" sprites into separate sprite sheets for Spriter's Resource. Toby seems to be more relaxed in the request after being interviewed by a gaming outlet, saying that he doesn't mind people datamining the game as much as he used to before and the reason he wanted spoilers minimized was to allow people to play the game blind and experience the plot twists on their own.

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* The creator of the ''VideoGame/{{Touhou}}'' ''Franchise/TouhouProject'' has asked the fanbase not to reveal the endings of the games. Most likely so that those who ''do'' make it to the end and see an ending can feel a real sense of accomplishment. Given [[BulletHell the genre]], seeing the Good ending of a game is a pretty big accomplishment indeed. For the most part, the fanbase complies, to the point of the Wiki not revealing even the synopsis of any endings, and when a character only shows up in a game's ending, it's spoiler-tagged on the character's appearances list.
* Creator/TobyFox, the creator of ''VideoGame/{{Undertale}}'', asked people to not spoil the game's secrets for others, both in an audio file addressed to people ripping the sound effects, and some text strings addressed to people ripping the dialogue. He also included a message in the texture files asking people to not upload them online because of the way [=GameMaker=] Studio puts many sprites together in gigantic texture files (the entirety of Undertale's ''Undertale'''s sprites are compressed into maybe 4 enormous texture files, so it's clear why he was worried about people uploading them unedited), though saying they're allowed to copy "normally seen" sprites into separate sprite sheets for Spriter's Resource. Toby seems to be more relaxed in the request after being interviewed by a gaming outlet, saying that he doesn't mind people datamining the game as much as he used to before and the reason he wanted spoilers minimized was to allow people to play the game blind and experience the plot twists on their own.



[[folder:Web Comics]]

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[[folder:Web Comics]][[folder:Webcomics]]
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* ''[[VideoGame/ChzoMythos Trilby: The Art of Theft]]'' asks you to lie to other players about what you unlock for beating every mission in a row using a suit that increases your visibility. You get nothing.

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* ''[[VideoGame/ChzoMythos Trilby: The Art of Theft]]'' ''VideoGame/TheArtOfTheft'' asks you to lie to other players about what you unlock for beating every mission in a row using a suit that increases your visibility. You get nothing.
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* Creator/BrendanBlaber has [[https://jelloapocalypse.tumblr.com/epithet-faq asked]] that those who have watched his Roleplay/AnimeCampaign avoid discussing spoilers for it until he's done releasing ''WebAnimation/EpithetErased'', which adapts the campaign's story into animations and novels. This is because he feels like Anime Campaign is a very rough watch, and he doesn't want ''Epithet Erased'' fans to feel pressured to sit through it just to avoid getting spoiled. He's gone so far as to take down the original Anime Campaign streams to [[KeepCirculatingTheTapes make it harder to watch them]].

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