History Main / BrandNameTakeover

* Creator/{{Atari}} for video games in the early '80s, as the company was that ubiquitous before UsefulNotes/TheGreatVideoGameCrashOf1983.

* UsefulNotes/{{Dendy}} (Bootleg [[UsefulNotes/NintendoEntertainmentSystem NES]] clones). In Chile, every NES clone is known as [[UsefulNotes/PlayStation Poly Station]] after the most popular [[ShoddyKnockoffProduct "brand"]], despite existing many other versions with names and likenesses based on whatever desktop console.

** This one has shifted around a lot. Back when the UsefulNotes/{{Atari 2600}} was the king of the hill, "Creator/{{Atari}}" was used as a generic term for video games. "Creator/{{Nintendo}}" replaced it during the UsefulNotes/{{N|intendoEntertainmentSystem}}ES era and persisted for the most part through the 16-bit era. After that, Nintendo started to decline and "UsefulNotes/PlayStation" gained some currency as a generic term. Since then, however, all of these generics seem to have largely fallen out of use, probably due to the relatively even footing of the post-UsefulNotes/PlayStation2 era.

** Similarly, "UsefulNotes/{{Dendy}}" in Russia; it's the name of a [[http://en.wikipedia.org/wiki/Dendy_(console) NES clone]] from the early 1990s.

** It's apparently still protected in Canada. Nintendo changed "Yo-yo" to "Star" in its UsefulNotes/VirtualConsole rerelease of ''VideoGame/StarTropics'' for this reason (yet the yo-yo remains unaltered in ''[[VideoGame/KirbySuperStar Kirby Super Star Ultra]]'')

* Cup Noodles ([[ExactlyWhatItSaysOnTheTin Noodles packaged in a disposable cup]]): trademark of Nissin. Also known as Maruchan, because the brand is much more prominent than the product name on the packaging.

** Inbus/[[SpellMyNameWithAnS Imbus]] key: In Germany, Czechia and the Netherlands for the same tool. Commonly misspelled with an "m" because the pronounciation is very similar.

* Chupa Chups (lollipop) in Italy, Romania, Latin America and Russia.

* Oreo (chocolate sandwich cookies)

--> "Ratchet has this game on ice, ladies and gentlemen! The juice is cold, and the generic brand-x gelatin is definitely jiggling!"

* Jaffa (in Finland, any bubbly orange soft drink, including Fanta)

* Sellotape (clear adhesive tape): Used in the UK, as well as in many former UK territories. Series/BluePeter, in keeping with Creator/TheBBC's strict rules on ProductPlacement[[note]]Short version: ''None of that!''[[/note]] referred to it as "sticky-back plastic" in their arts-and-crafts segments for decades.

* Sheetrock (drywall)

* iPlayer (online video-on-demand service): in the UK. This is Creator/TheBBC's video-on-demand service, but many people mistakenly use it as a generic name for similar services from other broadcasters such as [[Creator/{{ITV}} ITVX]], Creator/{{UKTV}} UKTV Play]] and Creator/Channel4's streaming app (formerly known as All 4).

* iPlayer (online video-on-demand service): in the UK. This is Creator/TheBBC's video-on-demand service, but many people mistakenly use it as a generic name for similar services from other broadcasters such as ITV Hub, UKTV Play and Channel 4's All 4.

* Bostitch (stapler): Switzerland. In the rest of the world: a song by the Swiss electronic duo Yello (a yelled hello, if you're wondering).

* Allen wrench / Allen key(hex key): L-shaped, handleless screwdriver with a hexagonal cross-section, originally mass-produced by the Allen Manufacturing Company.

* Kuka (trashcan): Hungary. Named after the german company KUKA AG, that built the first garbage truck. The company was tasked to implement the first garbage colection service in Budapest, and it [[SigilSpam sigil spammed]] its name on everything: the trucks, the trashcans, the trashmen. This led to not only the bins being called ''Kuka'', but the trucks too are called ''Kukásautó''(Kuka Car), the trashmen themselves ''Kukás''(Kuka guy).

* Music/{{Vocaloid}} (musical speech synthesizer software): A Yamaha trademark, often used whenever synthesized voices get used for music regardless of if that was the intended use of the software. Sees common use in Japan, where it is frequently shortened to "Vocalo" (ボカロ).

** Nintendo is somewhat notable for actively and ''successfully'' fighting off trademark genericization with their company name, having ran a persistent and memorable campaign that advocated replacing the term "Nintendo" in reference to video game products with the then-neologism "game console," most notably embodied by the [[https://i.redd.it/20vipleteraz.jpg "there's no such thing as a Nintendo"]] flyer. Hilariously however, since Nintendo only carried out said campaign in North America, the trope still applies to Greater Asia, in which Nintendo's marketing absence, combined with the large amounts of famiclones in the market and the presence of Nintendo tie-in shows like WesternAnimation/CaptainNTheGameMaster, WesternAnimation/TheSuperMarioBrosSuperShow and Series/VideoPower in the region, resulted in everyone calling any famiclone capable of playing ''VideoGame/SuperMarioBros'' a "Nintendo".

** Nintendo is somewhat notable for actively and ''successfully'' fighting off trademark genericization with their company name, having ran a persistent and memorable campaign that advocated replacing the term "Nintendo" in reference to video game products with the then-neologism "game console," most notably embodied by the [[https://i.redd.it/20vipleteraz.jpg "there's no such thing as a Nintendo"]] flyer.

* Popsicle (ice pop): in the USA.
* Port-a-Potty (portable toilet), in the USA.

* Q-Tips (cotton swabs): in the US. In Finland, Topz. In Brazil, Cotonete.

* Scantron sheets: (US) The fill-in bubble sheets used for standardized tests.

* Realdoll (sex dolls): [=RealDoll=] is a U.S.-based company which produces lifesized, silicone sex dolls and {{sexbot}}s. There are dozens of companies producing lifesized sex dolls made of silicone and similar materials throughout the U.S., Asia, and Europe. However, they do get the most media exposure, creating the misperception among the public that ''all'' sex dolls that aren't simply blow-up dolls are in fact "realdolls".

* Realdoll (sex dolls): [=RealDoll=] is a U.S.-based company which produces lifesized, silicone sex dolls and {{sexbot}}s. There are dozens of companies producing lifesized sex dolls made of silicone and similar materials throughout the U.S., Asia, and Europe. However, they do get the most media exposure, creating the misperception among the public that ''all'' sex dolls are "realdolls".

* Realdoll (sex dolls): [=RealDoll=] is a US-based company which produces lifesized, silicone sex dolls and {{sexbot}}s. There are dozens of companies producing lifesized sex dolls throughout the US, Asia, and Europe. Most of them aren't [=RealDolls=], but they are real dolls.

* [=AK-47=] (Kalashnikov/AK family rifles): Usually when someone refers to an [=AK-47=], they don't mean the very first version of this family of firearm, because there are a lot of variations.[[note]]Also, "AK-47" (or "M-16", essentially its American equivalent) will often be colloquially used when referring to ''any'' sort of automatic or military style rifle by people that don't really know firearms, regardless of if it's at all mechanically similar to either of those guns. In the Philippines, the word "Armalite" means any type of AR-derived rifle, not just the M-16; after all the standard service rifles of the Philippine military and police are the M-16s and derivatives. This carries over to SMGs and machine pistols as well, which will always be referred to as an "Uzi" (or occasionally a "MAC-10").[[/note]]

* [=AK-47=] (Kalashnikov/AK family rifles): Usually when someone refers to an [=AK-47=], they don't mean the very first version of this family of firearm, because there are a lot of variations.[[note]]Also, "AK-47" (or "M-16", essentially its American equivalent) will often be colloquially used when referring to ''any'' sort of automatic or military style rifle by people that don't really know firearms, regardless of if it's at all mechanically similar to either of those guns. This carries over to SMGs and machine pistols as well, which will always be referred to as an "Uzi" (or occasionally a "MAC-10").[[/note]]

* Xerox (photocopying machines). In Mongolia, it's Canon. It has advanced to the point that [[http://blog.cleveland.com/metro/2011/03/identifying_photocopy_machine.html a man has said on record]] to have never remembered hearing of the act of photocopying as anything other than 'to xerox'.

** (Adhesive Tape): in Brazil and Australia ([[NamesTheSame not from the same company]])