History Main / BaitandSwitch

* [=GilvaSunner=] is a famous Website/YouTube personality, known for uploading entire soundtracks of games for listening pleasure. In 2016, an account with the name [[Music/SiIvaGunner GiIvaSunner]] (note that the third letter is not an L but an I) started making videos that would start off sounding like what they promised, before veering off into a mostly unexpected direction. At least one or more of the people who run the channel seems to be aware of WebVideo/{{Vinesauce}} memes, given that many the posts have a remix of the theme from ''WesternAnimation/TheFlintstones''' NES game (a reference to the "Grand Dad" moment from one of Joel's bootleg streams), and then there's the [[https://www.youtube.com/watch?v=YN1t1HplhI0 infamous edit of the Honeyhive Galaxy theme]] from a certain other stream.

* An advertisement for the European Portuguese Creator/CartoonNetwork appears to be at first for ''WesternAnimation/TheAmazingWorldOfGumball''--the narrator mentions a blue cat, and Gumball just happens to be a blue cat--but Darwin then mentions that they are probably not talking about Gumball, and the ad is revealed to be for ''{{Manga/Doraemon}}''.

** Another one had a Captain Morgan expy staring down a scope at a beach as his parrot flies towards it... and instead of seeing his parrot land on a beer stash, [[RunningGag the parrot flies into a fridge.]]

* One Fruity Pebbles commercial from 1995 has Fred eating his Pebbles at a haunted house when Barney comes in pulling off a BedsheetGhost act. Fred buys it despite the fact that we can still clearly tell it's Barney, but soon, Fred sees through the disguise lifting off the bedsheet revealing...a skeleton! This causes Fred to run off to Uncanny Valley as we discover it really was Barney all along.

** Another car-related one says, "You said you wanted a jaguar for your birthday", and on the inside it says, "But they roar a lot and it's dangerous to keep a big cat, so I got you money instead."

* ''VideoGame/StardewValley'': A rare example involving actual bait. In the four-heart event involving Linus the homeless man, he apologizes to you for not trusting you and offers to show you something in his tent. The camera stays outside so all you hear is a [[Squick strange wet beating sound that increases in pace and then ends with a squish]]. He's just teaching the player character how to make wild bait.

* ''Manga/IbitteKonaiGiboToGishi'': This is the primary source of humor. Miya is the illegitimate daughter of a wealthy man who lived in poverty with her mother. When her mother dies, Miya is taken in by her father's wife and daughters, who at first glance very much look the part of a ''Cinderella''-style haughty, evil stepfamily. However, every time they do something that ''starts'' as a rebuke or insult towards Miya, it turns out to be an entirely wholesome act instead. When Miya arrives her stepsisters comment on her filthiness and odor... then proceed to bathe her and begin arguing over how to cutely dress her up. When Miya refers to her stepmother Teru as "Mother", Teru sternly hells her to do no such thing... because Miya's real mother is someone irreplaceable and she shouldn't call anyone else that; if Miya wishes, however, she can call Teru "Mommy". Miya's usual reaction to all this is confused happiness.

* A PIF for St John's Ambulance begins with a father playing with his son and a woman named Julie, who is fully trained in first aid, doing the dishes. The son has an accident and is knocked out. Julie's face turns serious and she rushes outside [[spoiler: to fetch the washing in as it starts to rain. The voice over says she cannot be there all the time as the father helplessly cries for help because he doesn't know first aid.]]

"On the contrary, you think you know but dare not say it. Unfortunately, you are wrong: First of all, the body part in question is the pupil. Second of all, you have a very dirty mind. Third of all... [[BiggerIsBetterInBed you are going to be so very disappointed on your wedding night]]."

* In ''Theatre/SixTheMusical'' Katherine Howard pulls this as she says "He asked me to be his little piece of ass-istanance".

* A pretty young virgin with a fear of flying has to go on an important business trip where she has no choice but to travel by air. Despite her fear, she reluctantly agrees. While on board her flight, the captain warns them about some bad weather up ahead, and soon they're experiencing absolutely terrible turbulence. The poor young woman is terrified for her life, convinced she's going to die a virgin, and eventually she can't take it anymore. She stands up in her seat and shouts "My god, I'm twenty-three years old and still a virgin! I don't want to die without anyone ever having made me feel like a woman! Is there anyone on this plane who can make me feel like a woman." The other passengers stare at her in shocked silence, all except for one man, who stands up. "I can make you feel like a woman", says the handsome stranger, who's six feet tall with huge muscles and dark flowing hair, and starts walking down the aisle towards her. "Know how I can make you feel like a ''real'' woman?" As he's walking, he starts taking his shirt off, then his pants. The young woman can barely contain herself as the smoldering, half-naked hunk walks up to her, [[spoiler: hands her his clothes, and says "[[CrossesTheLineTwice Iron these.]]"]]

** ''Literature/CarpeJugulum'': Agnes hits teenage vampire Vlad with the full contents of a bottle of water [[HolyBurnsEvil blessed by Mightily Oats the priest]], and Vlad flings his arms wide and screams. He then winks at Agnes and proceeds to lament the damage to his waistcoat, "Do you know what water does to silk? You just can't get it out. No matter what you do, there's always a mark."

* Creator/RowanAtkinson's "Fatal Beatings" sketch focuses on a school headmaster, played by Atkinson, with ''profoundly'' SkewedPriorities, who seems more interested in the library card system than [[BlackComedy the fact that he beat a student to death]]. He informs the bewildered father that he's furious, because he had to cancel afternoon school on Wednesday for the funeral. Then he tells the father he was joking...he wouldn't cancel afternoon school to bury "that little shit".

** Jim Jones' People's Temple presented itself as a tolerant Christian church that promoted Social Justice and Civil Rights....but was really just a controlling outfit that could care less about faith and with worshiping Jones as a "God"-like figure.

** On a more political/warfare/terrorism variant; many who join DAESH [[note]]also known as 'ISIS' or 'ISIL' much to the chagrin of decent Muslims and Egyptian Mythology enthusiasts/Kemetic [=NeoPagans=] everywhere[[/note]] were simply disaffected Muslim youths who didn't feel they quite fit in with an oft-bigoted Western Society and/or wanted to help out with the situation in Syria.[[note]]In reality, they were mere cannon fodder for Wahabbi jerks who wanted to TakeOverTheWorld.[[/note]] They were often presented with an idealized Islamic society (that retain modern features and food)[[note]] instead of the brutal, primitive hellhole they got[[/note]] while Muslim girls were tempted with "Dashing heroic young fighters who will be kind and pious lovers, husbands, fathers" [[note]]when in reality they were merely used for sex and sold as wives to several successive guys like chattel. They guy they 'fell' for was often not the guy they got or he was an abusive monster[[/note]] or the gals were promised to get into some of the "cool" war-action.[[note]]In reality, they got StayInTheKitchen or worse[[/note]] Some guys joined DAESH for "adventure."[[note]]Only to become 'The guy who runs errands or washes dishes' or worse, 'Rape and murder helpless innocents rather than battle enemy soldiers. '[[/note]] Of course; Many who joined knew of the true nature of DAESH but didn't care because they were psychopathic criminally-minded goons who wanted to rape and pillage with impunity and not worry about such things like "The Police" or "Mom & Dad".

* ''Manga/JujutsuKaisen'': Todo weaponizes this during the final fight against Mahito. [[spoiler:After the latter [[LifeOrLimbDecision forces Todo to sever his own arm]] and takes him out of the fight, Todo resurfaces as Yuji and Mahito are about to trade their final blows and bluffs Mahito into thinking he's about to use [[SwitchoutMove Boogie Woogie]] with only one hand by clapping the stump. Mahito falls for it and swipes behind himself at the last second, only to realize to his shock that nothing has happened. As Todo admits that his cursed technique is effectively dead, Yuji capitalizes on Mahito's distraction and strikes him with a fully powered [[CriticalHit Black Flash]] square in the face.]]

** Just after Ichigo has had his friends and sisters [[MoreThanMindControl brainwashed]] into thinking [[BackstoryInvader Tsukishima]] is their ally, been betrayed by [[spoiler:[[ArcVillain Ginjo]]]] ''[[TraumaCongaLine and]]'' had his power [[PowerParasite stolen]], he musters what little resolve he has left to try and take it back by force, but is stabbed InTheBack before he can move. He slowly turns his head to find Isshin and Urahara standing behind him, and [[DespairEventHorizon tearfully]] asks his father if [[EtTuBrute he, too, is on the enemy's side.]] [[spoiler:An annoyed Isshin replies that he wasn't the one to stab Ichigo, and tells him that he should be able to see the one who did by now. Cue [[TheBusCameBack Rukia]] [[CallBack holding the sword that stabbed Ichigo]], [[HesBack whose Shinigami powers are completely restored.]]]]

** Just after Ichigo has had his friends and sisters [[MoreThanMindControl brainwashed]] into thinking [[BackstoryInvader Tsukishima]] is their ally, been betrayed by [[spoiler:[[ArcVillain Ginjo]]]] ''[[TraumaCongaLine and]]'' [[PowerParasite had his power stolen]], he musters what little resolve he has left to try and take it back by force, but is stabbed InTheBack before he can move. He slowly turns his head to find Isshin and Urahara standing behind him, and [[DespairEventHorizon tearfully]] asks his father if [[EtTuBrute he, too, is on the enemy's side.]] [[spoiler:An annoyed Isshin replies that he wasn't the one to stab Ichigo, and tells him that he should be able to see the one who did by now. Cue [[TheBusCameBack Rukia]] [[CallBack holding the sword that stabbed Ichigo]], [[HesBack whose Shinigami powers are completely restored.]]]]

* A running gag in ''ComicBook/Batgirl2011'' for a while is Babs's friend Frankie having an idea for her codename as ComicBook/{{Batgirl}}'s VoiceWithAnInternetConnection, but never getting to say what it is, although on at least one occasion she gets as far as revealing it starts with "O". It eventually turns out to be "Operator", and not [[ComicBook/{{Oracle}} the obvious]] MythologyGag.
* ''ComicBook/BatmanNoMansLand'': The first issue has a scene where some thugs are extorting a family as a shadowy figure spies on them from the roof. He swings down on a roof to overpower the thugs, with a fluttering cape. Only it turns out that fluttering cape is a trench coat, and the rescuer isn't Batman, but [=GCPD=] cop Bock.
* ''ComicBook/BatmanZeroYear:'' During Phillip and Bruce's second meeting, Phillip urges his nephew to reveal his survival to the world and publicly take over Wayne Enterprises, but Bruce refuses. Earlier, Phillip's ToxicFriendInfluence, Nygma, urged him to [[MurderIsTheBestSolution kill Bruce if he took that view.]] Phillip then tells Bruce that his nephew has left him no choice, and ominously presses a button on a remote control. However, rather than trigger a trap, or summon an assassin, the button merely turns on the lights, revealing that Phillip has organized a welcome back party to reveal that Bruce is still alive and push him back into public life.
* Issue 154 of ''ComicBook/ConanTheBarbarian'' has a treatise on "Caesar's ''Literature/CommentariesOnTheGallicWar''" by Jim Owsley (the assistant editor of the comic)... who soon denounces the book and instead reviews ''[[Film/Jaws3D Jaws III]]''. [[http://4.bp.blogspot.com/-CkZaytejQXM/Td7HxIhD3MI/AAAAAAAAAKg/G9DFi664ghk/s1600/Conan%2Bpage%2B1.jpg Read it here.]]
* PlayedForDrama during ComicBook/{{Daredevil}}'s storyline in ''ComicBook/OriginalSin''. We're lead to believe that Matt Murdock's father, Jack, was actually an [[AbusiveParents abusive dad]] all along as Matt's given a brief vision of an angry Jack. Matt confronts his mother about it and finds out [[spoiler:oh, no, father was still a loving saint. It was ''her'' who was the potential abuser -- she was suffering from post-natal depression and tried to kill baby Matt in a depression-induced hallucination, only to snap out of it when she slipped on some spaghetti. The angry look was less of anger and more of protection and confusion]].

* ''ComicBook/MarvelAdventures: ComicBook/FantasticFour'': Issue #17's inside cover shows ComicBook/TheThing with a piece of his rocky skin removed. "What could possibly have broken through the invulnerable skin of the ever-lovin' blue eyed Thing?", it asks us. "Read on to find out!" The cover itself shows the Absorbing Man coming down from above to strike the thing while he's out on a date, and we're led to believe he'll be the one to do it. But then every single attempt by Creel to break the Thing's skin off fails including turning himself into diamond, throwing him into construction equipment and even ''boiling him alive'' with lava! So what could possibly make the situation in the inside cover happen if not the Absorbing Man? [[spoiler: Well, after Absorbing Man leaves in a huff, he reveals that the girl Ben was dating, Jennifer, got close to him so that she could get a piece of his skin for her company's research, and their entire relationship was a lie. Instead of punching her or anything of the sort, Ben rips a piece of his own skin off and hands it to her, [[DickDastardlyStopsToCheat telling her she should have just asked him because he had really thought she was his friend]].]] In the end, [[RuleOfSymbolism there was only one thing that could have pierced the Thing's stone skin]]... [[spoiler: love]].

* ''ComicBook/SpiderManLifeStory'': Issue #2 begins with a familiar grave-marking scheme and the dialogue and conversation implies that it's Uncle Ben Peter and Gwen are paying tribute to. [[spoiler:It's actually Flash Thompson who is revealed to have been KIA in Vietnam in 1974.]]
* ''ComicBook/{{Tintin}}'': In one story, Capt. Haddock is having trouble balancing on a bridge, and then there's a splash... because he threw a stone into the river.

* ''ComicBook/{{Wolverine}}: Origin'' has a great example of this, especially in its intial run. The first two issues are centered around the narrator Rose (caretaker of the DelicateAndSickly rich boy James in the manor) meeting and dealing with a troubled boy called Dog who's abusive father Thomas bears a strong resemblance to the titular berserker X-Man. Dog's iconoclastic troublemaker behavior and [[https://2.bp.blogspot.com/Z5QU5aJMAt1blVEbw2U-24KJWhHBBjf4jJmVU7p0oaFpoblNQPQCft5YrIlD1PEFLAzgdq16Fb3g=s1600?rhlupa=MjAwMTo4MDAzOjE2NDA6ZTEwMDoxMTgyOjMxN2Y6OGFhNzo0Yjdh&rnvuka=TW96aWxsYS81LjAgKFdpbmRvd3MgTlQgMTAuMDsgV2luNjQ7IHg2NCkgQXBwbGVXZWJLaXQvNTM3LjM2IChLSFRNTCwgbGlrZSBHZWNrbykgQ2hyb21lLzExMy4wLjAuMCBTYWZhcmkvNTM3LjM2 growing wild bad boy appearance]] seems to leave little doubt to the first time reader this is Wolverine as a boy. [[spoiler:'''Except he's not''', as the PlotTwist in Issue 2# shows James the LonelyRichKid is actually Wolverine! Popping his claws for the first time to slay Thomas after the latter killed his father John before doing the DeathWail.]]

* ''[[https://scratch.mit.edu/projects/154391870/#player Nintendo Switch Simulator,]]'' a fanmade BrowserGame about the UsefulNotes/NintendoSwitch, [[spoiler:starts off as a casual emulation of the Nintendo Switch, but then turns into a boss fight involving the player fighting the [[AnimateInanimateObject sentient Joy Grip]] with a BattleBoomerang]].

* When WebVideo/TheAngryVideoGameNerd reviewed the Franchise/{{Superman}} games on UsefulNotes/Atari2600 and UsefulNotes/{{N|intendoEntertainmentSystem}}ES, he acknowledged the large volume of requests for him to review ''VideoGame/Superman64''. He decided to start off the following episode by fulfilling those requests and reviewing ''Superman 64''...as in '''UsefulNotes/Commodore64'''. A few minutes later, he reviews the actual game.

* Episode 137 of ''WebVideo/BeingTheElite'' has TheStinger where Wrestling/KennyOmega stresses over a difficult choice with Nick Jackson of Wrestling/TheYoungBucks. At the episode's airing, Omega was a free agent and rumors were rampant that he would sign with AEW. [[spoiler:The choice Kenny stresses over turns out to be whether to start playing the [[UsefulNotes/PlayStation4 PS4]] remake of VideoGame/ResidentEvil2 as Leon Kennedy or Claire Redfield.]]

* For Super Bowl 42, Career Builder.com released [[https://www.youtube.com/watch?v=rTrh3hCVxLk this ad]] featuring a Jiminy Cricket expy who attempts to inspire a poor schlub into loving his crapsack job...but he is promptly eaten by an enterprising spider, who gives the employee an expression that says, "...really?"

** ''Literature/{{Maskerade}}'' is an homage to ''The Phantom of the Opera''. There's a [[FallingChandelierOfDoom giant, poorly attached chandelier hanging from the ceiling of the theater]], which several characters proclaim is an accident waiting to happen. Unlike in the Broadway musical version of Phantom of the Opera, however, this chandelier never does fall down, despite the villain's best efforts.