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* HeCleansUpNicely: Jen helps Hunter buy a suit on a credit card, and bleaches his hair so he looks different.
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* HeCleansUpNicely: Jen helps Hunter buy a suit on a credit card, and bleaches his hair so he looks different. He's surprised at the result.
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* SincerityMode: Mandy thanks Hunter [[spoiler:for being worried about her when thinking she was kidnapped and doing all he could to find her. She still has to fire him and does the usual spiel about hoping to work for him in the future but appreciates that he cared about her wellbeing]].
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* SincerityMode: Mandy thanks Hunter [[spoiler:for being worried about her when thinking she was kidnapped and doing all he could to find her. She still has to fire him and does the usual spiel about hoping to work for with him in the future but appreciates that he cared about her wellbeing]].
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* BittersweetEnding: Hunter's attempts to find and rescue Mandy [[spoiler:end up getting him fired while she gets a promotion, and he has to sell the only pair of cool unique sneakers to pay off a credit card bill. But he gets Jen as a girlfriend, which seems like a good consolation prize in the grand scheme of things]].
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* HeCleansUpNicely: Jen helps Hunter buy a suit on a credit card, and bleaches his hair so he looks different.
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* SincerityMode: Mandy thanks Hunter [[spoiler:for being worried about her when thinking she was kidnapped and doing all he could to find her. She still has to fire him and does the usual spiel about hoping to work for him in the future but appreciates that he cared about her wellbeing]].
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[[NamesTheSame Not to be confused with]] the song by Music/HilaryDuff.
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!This novel provides examples of:
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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/so_yesterday.png]]
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* ActionGirl - Arguably Jen. When Hunter hesitates, she dives right in.
* AmateurSleuth / KidDetective - Deconstructed. Hunter admits that statistically, no amateur detectives ever solve crime in real life. He and Jen bumble around, averting common detective tropes, and mostly stumble on the truth.
* EnhanceButton - Subverted, as Hunter tries to get his friend Lexa (who makes a living off of computer graphics) to help him by zooming in and enhancing a cell phone photo, and she explains that the "enhancing" part is impossible; she then shows that the zoomed-in pixels can be made more comprehensible by ''blurring'' them.
* GenreSavvy - Hunter, completely.
* IKnowMortalKombat - Played completely straight, with Jen's driving skills coming straight from ''VideoGame/GrandTheftAuto.''
* AmateurSleuth / KidDetective - Deconstructed. Hunter admits that statistically, no amateur detectives ever solve crime in real life. He and Jen bumble around, averting common detective tropes, and mostly stumble on the truth.
* EnhanceButton - Subverted, as Hunter tries to get his friend Lexa (who makes a living off of computer graphics) to help him by zooming in and enhancing a cell phone photo, and she explains that the "enhancing" part is impossible; she then shows that the zoomed-in pixels can be made more comprehensible by ''blurring'' them.
* GenreSavvy - Hunter, completely.
* IKnowMortalKombat - Played completely straight, with Jen's driving skills coming straight from ''VideoGame/GrandTheftAuto.''
to:
* ActionGirl - Arguably ActionGirl: Jen. When Hunter hesitates, she dives right in.
*AmateurSleuth / KidDetective - AmateurSleuth[=/=]KidDetective: Deconstructed. Hunter admits that statistically, no amateur detectives ever solve crime in real life. He and Jen bumble around, averting common detective tropes, and mostly stumble on the truth.
*EnhanceButton - EnhanceButton: Subverted, as Hunter tries to get his friend Lexa (who makes a living off of computer graphics) to help him by zooming in and enhancing a cell phone photo, and she explains that the "enhancing" part is impossible; she then shows that the zoomed-in pixels can be made more comprehensible by ''blurring'' them.
*GenreSavvy - GenreSavvy: Hunter, completely.
*IKnowMortalKombat - IKnowMortalKombat: Played completely straight, with Jen's driving skills coming straight from ''VideoGame/GrandTheftAuto.''
*
*
*
*
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* LemonyNarrator - Hunter, again. He has a penchant for WritingAroundTrademarks and going off on [[{{Infodump}} tangents]].
* MeaningfulName - Futura Garamond, typeface designer. [[spoiler:Also, the entire book is set in the UsefulNotes/{{Fonts}} Futura and Garamond, making his name a StealthPun, BrickJoke, and possibly a fourth-wall-breaking LineOfSightName.]]
* MeaningfulName - Futura Garamond, typeface designer. [[spoiler:Also, the entire book is set in the UsefulNotes/{{Fonts}} Futura and Garamond, making his name a StealthPun, BrickJoke, and possibly a fourth-wall-breaking LineOfSightName.]]
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* LemonyNarrator - LemonyNarrator: Hunter, again. He has a penchant for WritingAroundTrademarks and going off on [[{{Infodump}} tangents]].
*MeaningfulName - MeaningfulName: Futura Garamond, typeface designer. [[spoiler:Also, the entire book is set in the UsefulNotes/{{Fonts}} Futura and Garamond, making his name a StealthPun, BrickJoke, and possibly a fourth-wall-breaking LineOfSightName.]]
*
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* UnusualChapterNumbers - Chapter 0 and Chapter Whatever
* WritingAroundTrademarks - Used throughout the book, [[LampshadeHanging lampshaded,]] and occasionally [[SubvertedTrope subverted.]] [[JustifiedTrope Justified]] by the narrator's job as a "cool hunter" making him rather annoyed by product placement.
* WritingAroundTrademarks - Used throughout the book, [[LampshadeHanging lampshaded,]] and occasionally [[SubvertedTrope subverted.]] [[JustifiedTrope Justified]] by the narrator's job as a "cool hunter" making him rather annoyed by product placement.
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* UnusualChapterNumbers - UnusualChapterNumbers: Chapter 0 and Chapter Whatever
*WritingAroundTrademarks - WritingAroundTrademarks: Used throughout the book, [[LampshadeHanging lampshaded,]] and occasionally [[SubvertedTrope subverted.]] [[JustifiedTrope Justified]] by the narrator's job as a "cool hunter" making him rather annoyed by product placement.
*
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''So Yesterday'' is a stand-alone novel by Scott Westerfeld, exploring the science of cool.
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''So Yesterday'' is a stand-alone novel by Scott Westerfeld, Creator/ScottWesterfeld, exploring the science of cool.
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* ImpossiblyCoolClothes: The sneakers Hunter and Jen are searching for.
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''So Yesterday'' is a stand-alone novel by Scott Westerfeld, exploring the science of cool.
Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap ''backward''? These are the Innovators, the people at the peak of the cool pyramid.
Seventeen-year-old Hunter Braque is a Trendsetter, on the second level of the pyramid. His job: Find the newest, coolest thing for the retail market. His MO: Observe; don't get involved.
But he has to get involved when he and his crush, Jen, discover his cell phone belonging to his boss in an abandoned building-- and his boss missing. Hunter and Jen are soon snared in a web of brand-name intrigue: a missing cargo of the coolest shoes they've ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
[[NamesTheSame Not to be confused with]] the song by Music/HilaryDuff.
----
!This novel provides examples of:
* ActionGirl - Arguably Jen. When Hunter hesitates, she dives right in.
* AmateurSleuth / KidDetective - Deconstructed. Hunter admits that statistically, no amateur detectives ever solve crime in real life. He and Jen bumble around, averting common detective tropes, and mostly stumble on the truth.
* EnhanceButton - Subverted, as Hunter tries to get his friend Lexa (who makes a living off of computer graphics) to help him by zooming in and enhancing a cell phone photo, and she explains that the "enhancing" part is impossible; she then shows that the zoomed-in pixels can be made more comprehensible by ''blurring'' them.
* GenreSavvy - Hunter, completely.
* IKnowMortalKombat - Played completely straight, with Jen's driving skills coming straight from ''VideoGame/GrandTheftAuto.''
* LemonyNarrator - Hunter, again. He has a penchant for WritingAroundTrademarks and going off on [[{{Infodump}} tangents]].
* MeaningfulName - Futura Garamond, typeface designer. [[spoiler:Also, the entire book is set in the UsefulNotes/{{Fonts}} Futura and Garamond, making his name a StealthPun, BrickJoke, and possibly a fourth-wall-breaking LineOfSightName.]]
** Also Hunter himself, since his job a a Trendsetter is to seek out innovations that could become the latest trend.
* UnusualChapterNumbers - Chapter 0 and Chapter Whatever
* WritingAroundTrademarks - Used throughout the book, [[LampshadeHanging lampshaded,]] and occasionally [[SubvertedTrope subverted.]] [[JustifiedTrope Justified]] by the narrator's job as a "cool hunter" making him rather annoyed by product placement.
----
Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap ''backward''? These are the Innovators, the people at the peak of the cool pyramid.
Seventeen-year-old Hunter Braque is a Trendsetter, on the second level of the pyramid. His job: Find the newest, coolest thing for the retail market. His MO: Observe; don't get involved.
But he has to get involved when he and his crush, Jen, discover his cell phone belonging to his boss in an abandoned building-- and his boss missing. Hunter and Jen are soon snared in a web of brand-name intrigue: a missing cargo of the coolest shoes they've ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
[[NamesTheSame Not to be confused with]] the song by Music/HilaryDuff.
----
!This novel provides examples of:
* ActionGirl - Arguably Jen. When Hunter hesitates, she dives right in.
* AmateurSleuth / KidDetective - Deconstructed. Hunter admits that statistically, no amateur detectives ever solve crime in real life. He and Jen bumble around, averting common detective tropes, and mostly stumble on the truth.
* EnhanceButton - Subverted, as Hunter tries to get his friend Lexa (who makes a living off of computer graphics) to help him by zooming in and enhancing a cell phone photo, and she explains that the "enhancing" part is impossible; she then shows that the zoomed-in pixels can be made more comprehensible by ''blurring'' them.
* GenreSavvy - Hunter, completely.
* IKnowMortalKombat - Played completely straight, with Jen's driving skills coming straight from ''VideoGame/GrandTheftAuto.''
* LemonyNarrator - Hunter, again. He has a penchant for WritingAroundTrademarks and going off on [[{{Infodump}} tangents]].
* MeaningfulName - Futura Garamond, typeface designer. [[spoiler:Also, the entire book is set in the UsefulNotes/{{Fonts}} Futura and Garamond, making his name a StealthPun, BrickJoke, and possibly a fourth-wall-breaking LineOfSightName.]]
** Also Hunter himself, since his job a a Trendsetter is to seek out innovations that could become the latest trend.
* UnusualChapterNumbers - Chapter 0 and Chapter Whatever
* WritingAroundTrademarks - Used throughout the book, [[LampshadeHanging lampshaded,]] and occasionally [[SubvertedTrope subverted.]] [[JustifiedTrope Justified]] by the narrator's job as a "cool hunter" making him rather annoyed by product placement.
----
