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** It has been confirmed that Cena ''has'' wanted to turn heel at some points, considering the fact that he's been a face for ''years'' (the HeelFaceTurn essentially started at Survivor Series '03 and was solidified by ''[=WrestleMania XX=]'' - and he's never made a FaceHeelTurn since then, meaning he's been a face for almost a ''decade''). Whether he wants to ''now'' is possibly an entirely different story. Bret Hart noted this problem in a shoot interview. It isn't whether or not Cena has ever been capable of playing heel (because we all know he can), it's whether or not he can do it ''now''. Cena's character hinges on the kids and their dreams and being their hero and all that other good stuff. The question is whether or not he can handle the heartache of doing such a thing to said kids - much like Bret and his own FaceHeelTurn all those years ago. Unless the kids themselves start hating him too, and that's the majority of them, then he's stuck as a face. On the other hand, a press interview prior to [=WrestleMania 29=] had Cena make the inane insinuation that he can't turn heel because he's "not a bad guy in real life", which has UnfortunateImplications toward almost every single wrestler that's ever been around for more than a cup of coffee. He's also been rumored and accused of having bullied several wrestlers over the years. [[labelnote:i.e.]]Ruining both Kenny Dykstra's career and personal life by sleeping with his then-fiancee Wrestling/MickieJames (as well as cheating on his own wife in the process), killing Alex Riley's push when Riley refused to take some ribbing from him, stopping Tyler Reks from using his modified Burning Hammer finisher, etc.[[/labelnote]] Whether these particular rumors are true or not, his push as essentially being the WWE CreatorsPet has also led to the momentum of many hot acts being damaged if not killed just to make him look good, as the list of people who work with Cena over the years has actually helped at all since he's been cast as TheHero can be counted on one hand.[[note]]There was a term for getting your push stopped dead in its tracks upon an angle with Cena among internet fans: The [=InCENArator=].[[/note]] Many of his detractors believe that not only does he has a certain degree of creative control which comes with being the face of the company, he either actively uses that stroke to protect himself at the expense of his co-workers or he ''doesn't'' use it to reign in Vince's dependency on him and help build the other talent around him as much as he should at this stage in his career.
** Another factor going against Cena turning heel is that the man is well known for his charity work (including setting the record of over 500 visits to Make-a-Wish Foundation kids) and WWE is worried about losing such a great positive connection with young fans and the media.

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** It has been confirmed that Cena ''has'' wanted to turn heel at some points, considering the fact that he's been a face for ''years'' (the HeelFaceTurn essentially started at Survivor Series '03 and was solidified by ''[=WrestleMania XX=]'' - and he's never made a FaceHeelTurn since then, meaning he's been a face for almost a ''decade'').''20 years'' now). Whether he wants to ''now'' is possibly an entirely different story. Bret Hart noted this problem in a shoot interview. It isn't whether or not Cena has ever been capable of playing heel (because we all know he can), it's whether or not he can do it ''now''. Cena's character hinges on the kids and their dreams and being their hero and all that other good stuff. The question is whether or not he can handle the heartache of doing such a thing to said kids - much like Bret and his own FaceHeelTurn all those years ago. Unless the kids themselves start hating him too, and that's the majority of them, then he's stuck as a face. On (Though on the other hand, a hand this kind of doesn't matter, even if people show up to boo him ''they're still showing up''.) A press interview prior to [=WrestleMania 29=] had Cena make the inane insinuation that he can't turn heel because he's "not a bad guy in real life", which has UnfortunateImplications toward almost every single wrestler that's ever been around for more than a cup of coffee. He's also been rumored and accused of having bullied several wrestlers over the years. [[labelnote:i.e.]]Ruining both Kenny Dykstra's career and personal life by sleeping with his then-fiancee Wrestling/MickieJames (as well as cheating on his own wife in the process), killing Alex Riley's push when Riley refused to take some ribbing from him, stopping Tyler Reks from using his modified Burning Hammer finisher, etc.[[/labelnote]] Whether these particular rumors are true or not, his push as essentially being the WWE CreatorsPet has also led to the momentum of many hot acts being damaged if not killed just to make him look good, as the list of people who work with Cena over the years has actually helped at all since he's been cast as TheHero can be counted on one hand.[[note]]There was a term for getting your push stopped dead in its tracks upon an angle with Cena among internet fans: The [=InCENArator=].[[/note]] Many of his detractors believe that not only does he has a certain degree of creative control which comes with being the face of the company, he either actively uses that stroke to protect himself at the expense of his co-workers or he ''doesn't'' use it to reign in Vince's dependency on him and help build the other talent around him as much as he should at this stage in his career.
** Another factor going against Cena turning heel is that the man is well known for his charity work (including setting the record of over 500 visits to Make-a-Wish Foundation kids) and WWE is worried about losing such a great positive connection with young fans and the media. Of course this is a moot point now as Cena is more or less retired and has moved on to an acting career. He'll make appearances at major events, but hasn't been around on a weekly basis since the late 2010s.


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** For what it's worth Dunn has (or had, he retired at the end of 2023) near universal recognition as being the biggest {{Jerkass}} in the entire wresting business by people in the business - '''nobody''' besides Vince likes him. Wrestling/JimCornette's [[ClusterFBomb expletive-laden rants]] on Dunn are the stuff of legend (and can be found on Website/YouTube), but even much less [[CausticCritic hostile]] wrestling personalities like Wrestling/JonMoxley have ripped into him,[[note]]He's said in a couple interviews that one of the reasons he's now in Wrestling/{{AEW}} is that Dunn ''isn't'' in AEW[[/note]] and as you can probably imagine you'll never hear anything remotely positive said about Dunn from any female wrestler.

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