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** In 2002, then-EIC Bill Jemas decided he didn't want Marvel to keep paying royalties to Creator/RobLiefeld for ComicBook/{{Deadpool}}, ComicBook/{{Cable}} and ComicBook/XForce, thus he decided they needed a lot of rebranding. ''X-Force'' had already been retooled, dropping the strike force team in favor of the mutant celebrities, thus the series was rebranded as ''ComicBook/XStatix''. Cable was a little more harder, needing to drop the techno-organic virus arm and his habit of using big honking guns and turning him into something of a soldier of fortune, thus being rebranded as ''Soldier X''. Deadpool had the largest change, being turned into an amnesiac named Alex Hayden and just having scars instead of being cancer-ridden. While ''X-Statix'' would last much longer than the other two, ''Soldier X'' and ''Agent X'' were abject failures and while Cable would go back to normal, ''Agent X'' got three extra issues to reveal that Alex Hayden wasn't Deadpool at all and explain what happened to Wade in the meantime.



** In 2002, then-EIC Bill Jemas decided he didn't want Marvel to keep paying royalties to Creator/RobLiefeld for ComicBook/{{Deadpool}}, ComicBook/{{Cable}} and ComicBook/XForce, thus he decided they needed a lot of rebranding. ''X-Force'' had already been retooled, dropping the strike force team in favor of the mutant celebrities, thus the series was rebranded as ''ComicBook/XStatix''. Cable was a little more harder, needing to drop the techno-organic virus arm and his habit of using big honking guns and turning him into something of a soldier of fortune, thus being rebranded as ''Soldier X''. Deadpool had the largest change, being turned into an amnesiac named Alex Hayden and just having scars instead of being cancer-ridden. While ''X-Statix'' would last much longer than the other two, ''Soldier X'' and ''Agent X'' were abject failures and while Cable would go back to normal, ''Agent X'' got three extra issues to reveal that Alex Hayden wasn't Deadpool at all and explain what happened to Wade in the meantime.
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** In 2002, then-EIC Bill Jemas decided he didn't want Marvel to keep paying royalties to Creator/RobLiefeld for ComicBook/{{Deadpool}}, ComicBook/{{Cable}} and ComicBook/XForce, thus he decided they needed a lot of rebranding. ''X-Force'' had already been retooled, dropping the strike force team in favor of the mutant celebrities, thus the series was rebranded as ''ComicBook/XStatix''. Cable was a little more harder, needing to drop the techno-organic virus arm and his habit of using big honking guns and turning him into something of a soldier of fortune, thus being rebranded as ''Soldier X''. Deadpool had the largest change, being turned into an amnesiac named Alex Hayden and just having scars instead of being cancer-ridden. While ''X-Statix'' would last much longer than the other two, ''Soldier X'' and ''Agent X'' were abject failures and while Cable would go back to normal, ''Agent X'' got three extra issues to reveal that Alex Hayden wasn't Deadpool at all and explain what happened to Wade in the meantime.
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The newest member of the [[ComicBook/XMen]], The Suit has [[ExecutiveMeddling powers]] far beyond that of mortal men.

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The newest member of the [[ComicBook/XMen]], ComicBook/XMen, The Suit has [[ExecutiveMeddling powers]] far beyond that of mortal men.
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The newest member of the [[ComicBook/XMen]], The Suit has [[ExecutiveMeddling powers]] far beyond that of mortal men.
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** Near the end of Creator/RogerStern's run, editor Mark Gruenwald wanted Captain America to lead the team again, and requested that the current head of the group, Comicbook/MonicaRambeau, be shown as inferior in order to justify Cap's return. Stern refused, as he felt the idea was racist and sexist (since Monica was the first black character to lead the Avengers, and only the second woman to do so), and was fired as a result.

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** Near the end of Creator/RogerStern's run, editor Mark Gruenwald Creator/MarkGruenwald wanted Captain America to lead the team again, and requested that the current head of the group, Comicbook/MonicaRambeau, be shown as inferior in order to justify Cap's return. Stern refused, as he felt the idea was racist and sexist (since Monica was the first black character to lead the Avengers, and only the second woman to do so), and was fired as a result.
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** Marvel had licensed the Sax Rohmer Literature/FuManchu novels for a comic adaptation, but hadn't known what to do with them. Thomas wanted them written into the new Shang-Chi series, so Fu Manchu became his father. When ''ComicBook/MasterOfKungFu'' ceased publication, they were no longer allowed to use those stories or characters, which led to a GivenNameReveal to rename some, others being ExiledFromContinuity and an eventual SoftReboot (which helped to remove the racist YellowPeril baggage of the original tales).

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** Marvel had licensed the Sax Rohmer Literature/FuManchu novels for a comic adaptation, but hadn't known what to do with them. Thomas wanted them written into the new Shang-Chi series, so Fu Manchu became his father. When ''ComicBook/MasterOfKungFu'' ceased publication, publication and Marvel lost the rights to Rohmer's works and characters, they were no longer allowed to use those stories or characters, which led to a GivenNameReveal to rename some, some (most notably, "Fu Manchu" was explained, without explicitly using the name, to be an alias), others being ExiledFromContinuity ExiledFromContinuity, and an eventual SoftReboot (which helped to remove the racist YellowPeril baggage of the original tales).



** Creator/JMichaelStraczynski was vehemently opposed to Marvel's Editor-In-Chief Creator/JoeQuesada's mandate to [[CosmicRetcon erase Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil]] with ''ComicBook/OneMoreDay'', but was apparently willing swallow his protests go through with the story, only to be faced with further meddling in the story's execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.

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** Creator/JMichaelStraczynski was vehemently opposed to Marvel's Editor-In-Chief Creator/JoeQuesada's mandate to [[CosmicRetcon erase Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil]] a]] DealWithTheDevil with ''ComicBook/OneMoreDay'', but was apparently willing swallow his protests go through with the story, only to be faced with further meddling in the story's execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.
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** Creator/JMichaelStraczynski was vehemently opposed to Marvel's Editor-In-Chief Creator/JoeQuesada's mandate to [[CosmicRetcon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil]] with ''ComicBook/OneMoreDay'', but was apparently willing swallow his protests go through with the story, only to be faced with further meddling in the story's execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.

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** Creator/JMichaelStraczynski was vehemently opposed to Marvel's Editor-In-Chief Creator/JoeQuesada's mandate to [[CosmicRetcon erase Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil]] with ''ComicBook/OneMoreDay'', but was apparently willing swallow his protests go through with the story, only to be faced with further meddling in the story's execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.
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While this was believed true at the time, it later came in 2011 that, no, JMS really DID hate erasing the marriage at all, but was willing to be a loyal employee and go through with the story. Based on the information made public at various times, it was Quesada's further meddling on "OMD" was to be executed that pushed an already disgruntled writer into pulling out entirely.


** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.

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** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon vehemently opposed to Marvel's Editor-In-Chief Creator/JoeQuesada's mandate to [[CosmicRetcon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree DealWithTheDevil]] with Marvel's Editor-In-Chief Creator/JoeQuesada on ''ComicBook/OneMoreDay'', but was apparently willing swallow his protests go through with the story, only to be faced with further meddling in the story's execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.
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* The short-lived 70s book ''[[ComicBook/Champions1975 Champions]]'' was pitched as a book involving leftover X-Men Angel and Comicbook/{{Iceman}} having adventures in Los Angeles. However, a mandate by Len Wein that the team had to have at least five members and "[[TheBigGuy One must be super-strong,]] [[TheSmurfettePrinciple one must be female,]] and [[WolverinePublicity at least one must have his own comic.]]" This led to the book also having [[Comicbook/TheIncredibleHercules Hercules]], Comicbook/BlackWidow, and Ghost Rider on its roster - needless to say, not an especially focused lineup.

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* The short-lived 70s book ''[[ComicBook/Champions1975 Champions]]'' was pitched as a book involving leftover X-Men Angel [[ComicBook/WarrenWorthingtonIII Angel]] and Comicbook/{{Iceman}} Comicbook/{{Iceman|MarvelComics}} having adventures in Los Angeles. However, a mandate by Len Wein that the team had to have at least five members and "[[TheBigGuy One must be super-strong,]] [[TheSmurfettePrinciple one must be female,]] and [[WolverinePublicity at least one must have his own comic.]]" This led to the book also having [[Comicbook/TheIncredibleHercules Hercules]], Comicbook/BlackWidow, and Ghost Rider on its roster - needless to say, not an especially focused lineup.
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The Chick is now a disambig, dewicking


* The short-lived 70s book ''[[ComicBook/Champions1975 Champions]]'' was pitched as a book involving leftover X-Men Angel and Comicbook/{{Iceman}} having adventures in Los Angeles. However, a mandate by Len Wein that the team had to have at least five members and "[[TheBigGuy One must be super-strong,]] [[TheChick one must be female,]] and [[WolverinePublicity at least one must have his own comic.]]" This led to the book also having [[Comicbook/TheIncredibleHercules Hercules]], Comicbook/BlackWidow, and Ghost Rider on its roster - needless to say, not an especially focused lineup.

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* The short-lived 70s book ''[[ComicBook/Champions1975 Champions]]'' was pitched as a book involving leftover X-Men Angel and Comicbook/{{Iceman}} having adventures in Los Angeles. However, a mandate by Len Wein that the team had to have at least five members and "[[TheBigGuy One must be super-strong,]] [[TheChick [[TheSmurfettePrinciple one must be female,]] and [[WolverinePublicity at least one must have his own comic.]]" This led to the book also having [[Comicbook/TheIncredibleHercules Hercules]], Comicbook/BlackWidow, and Ghost Rider on its roster - needless to say, not an especially focused lineup.
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** The ''ComicBook/TheCloneSaga'' has a long and complicated history, but the short version is that high sales of the initial issues led to the marketing department forcibly extended it from its six-month arc to last for two years. Tons of changes were also made to the story during development time by various people outside of the creative team, leading to certain aspects like Judas Traveller that nobody on staff fully understood or knew what to do with.

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** The ''ComicBook/TheCloneSaga'' has a long and complicated history, but the short version is that high sales of the initial issues led to the marketing department forcibly extended it from its six-month arc to last for two years. Tons of changes were also made to the story during development time by various people outside of the creative team, leading to certain aspects like Judas Traveller that nobody on staff fully understood or knew what to do with.
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** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version the story that was eventually published.

to:

** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version of the story that was eventually published.
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None


** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and at one point threatened to have his name removed from the credits. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version the story that was eventually published.

to:

** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and at one point [[AlanSmithee threatened to have his name removed from the credits.credits]]. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version the story that was eventually published.
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None


** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had his ideas vetoed, and asked to have his name removed from the credits.

to:

** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had several of his ideas vetoed, and asked at one point threatened to have his name removed from the credits.credits. Perhaps tellingly, Quesada's meddling was extensive enough for him to be outright credited as a co-writer on the version the story that was eventually published.
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* ''ComicBook/ShangChi'':
** Creator/RoyThomas insisted that Shang-Chi had to be biracial with a white mother, not of full Chinese ancestry. This was apparently because the audience wasn't ready for a solo book with an East Asian lead. In the end, his mother (who was never named) only appeared twice, in stories ten years apart, and that part of his ancestry was rarely mentioned. It was finally [[{{retcon}} retconned]] as part of the SoftReboot that accompanied the first Shang-Chi film.
** Marvel had licensed the Sax Rohmer Literature/FuManchu novels for a comic adaptation, but hadn't known what to do with them. Thomas wanted them written into the new Shang-Chi series, so Fu Manchu became his father. When ''ComicBook/MasterOfKungFu'' ceased publication, they were no longer allowed to use those stories or characters, which led to a GivenNameReveal to rename some, others being ExiledFromContinuity and an eventual SoftReboot (which helped to remove the racist YellowPeril baggage of the original tales).
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* On a podcast, artist Ryan Stegman mentioned that he was told to tone down the designs on the new characters created for Creator/CharlesSoule's ''[[Comicbook/CharlesSoulesInhumans Inhumans]]'' so that they would be easier to adapt in Marvel's live-action TV shows (''Series/AgentsOfSHIELD'' and ''Series/{{Inhumans}}'').

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* On a podcast, artist Ryan Stegman mentioned that he was told to tone down the designs on the new characters created for Creator/CharlesSoule's ''[[Comicbook/CharlesSoulesInhumans ''[[ComicBook/InhumansCharlesSoule Inhumans]]'' so that they would be easier to adapt in Marvel's live-action TV shows (''Series/AgentsOfSHIELD'' and ''Series/{{Inhumans}}'').
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* Len Kaminski [[https://www.cbr.com/iron-man-teen-tony-stark-quit/ revealed]] that ''ComicBook/TheCrossing'' was why he ended his run on ''ComicBook/IronMan''--the editorial staff was insistent on the story, which infamously attempted to retcon that Iron Man was really a ManchurianAgent for Kang, and in fact, that very plot point is the exact reason why he left.

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* Len Kaminski [[https://www.cbr.com/iron-man-teen-tony-stark-quit/ revealed]] that ''ComicBook/TheCrossing'' was why he ended his run on ''ComicBook/IronMan''--the ''ComicBook/IronMan'' -- the editorial staff was insistent on the story, which infamously attempted to retcon that Iron Man was really a ManchurianAgent for Kang, and in fact, that very plot point is much like the exact reason why he left.fan reaction ended up being, Kaminski hated the idea and chose to get the hell out of dodge rather than be MisBlamed for it.
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** The original conclusion for ''ComicBook/TheDarkPhoenixSaga'' called for Dark Phoenix being psychically lobotomized; however, then-Editor-in-Chief Creator/JimShooter ordered writer Creator/ChrisClaremont and artist Creator/JohnByrne to come up with something more drastic as punishment for her crimes, and she was killed off. Fortunately, the talent was able to make that work for a powerfully dramatic conclusion and it is generally agreed that it was a superior idea to the original concept.

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** The original conclusion for ''ComicBook/TheDarkPhoenixSaga'' called for Dark Phoenix being psychically lobotomized; however, then-Editor-in-Chief Creator/JimShooter ordered writer Creator/ChrisClaremont and artist Creator/JohnByrne to come up with something more drastic as punishment for her crimes, and she was killed off. Fortunately, the talent was able to make that work for a powerfully dramatic conclusion and it is generally agreed that it was a superior idea to the original concept. Still, the original ending was shown in the 1984 one-shot ''Phoenix: The Untold Story''.
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!!Franchise/MarvelUniverse
* ''ComicBook/XMen'':
** Creator/StanLee originally wanted to call the series ''The Mutants'', but his boss said that very few readers would know what a mutant was. Lee's protest that ''nobody'', including he himself, knew what an X-Man was had no effect.
** The original conclusion for ''ComicBook/TheDarkPhoenixSaga'' called for Dark Phoenix being psychically lobotomized; however, then-Editor-in-Chief Creator/JimShooter ordered writer Creator/ChrisClaremont and artist Creator/JohnByrne to come up with something more drastic as punishment for her crimes, and she was killed off. Fortunately, the talent was able to make that work for a powerfully dramatic conclusion and it is generally agreed that it was a superior idea to the original concept.
** When it was decided to bring Jean Grey back without the Dark Phoenix baggage (by [[RetCon having it be the Phoenix Force impersonating her while the real Jean was being healed in a cocoon at the bottom of Jamaica Bay]]), it was decided to relaunch the original X-Men lineup as ''ComicBook/XFactor''. One slight problem - Angel, Beast, and Iceman were tied up in ''[[ComicBook/TheDefenders The New Defenders]]'', so that series was cancelled, and the rest of the team killed off in a HeroicSacrifice, so the trio could be freed up for ''X-Factor''.
** When writers were forced to kill Jean again, the plans to give her a true death were changed to allow her to come back one day.
** Creator/ChrisClaremont had to deal with many mandates when he came back to the book in 2000. ''Exiles'' was re-packaged as ''New Exiles'' and Claremont was told he could only use characters he created or wrote as the protagonists for his first run on ''ComicBook/XMen''. Igor Kordey was replaced as the artist on ''New Excalibur'' while already working on the first issue; nobody informed Claremont, the writer, at the time of the change in artists. During his third, and latest, run on ''Uncanny X-Men'', Claremont had to drop an ongoing plot, namely the formation of a new Hellfire Club, while the story was in full swing. He was told to abandon the story because a different writer at the time professed interest in using the Hellfire Club. Eventually, it turned out to be {{all just a dream}}, making the forced abandonment of the plot in ''Uncanny X-Men'' a jarring example of executive meddling.
** Chris Claremont originally wanted to reveal that Nightcrawler's parents were Mystique and her female lover, Destiny, with Mystique having used her shapeshifting powers to turn into a man and impregnate Destiny. The higher-ups at Marvel wouldn't allow it.
** During Byrne's run on the title, he made a habit of having Wolverine kill people off-panel (thought there would always be a veiled reference to it later in the same issue). Jim Shooter had a bad habit of having his assistants read the books, so he wasn't aware of his trend until he actually overheard John Byrne bragging about it to a fan during an autograph session. Jim Shooter then demanded that every character that Wolverine killed off-panel be brought back. Claremont ended up with the unsavory task, and brought them all back as cyborgs, who eventually formed the band of villains known as the Reavers.
* For a brief period, Creator/JoeQuesada at Marvel Comics tried to encourage a "whoever is dead stays dead" policy, in order to combat the increasing perception that [[DeathIsCheap character death is meaningless in the medium]]. It wasn't an editorial mandate as is often mistakenly said (though there probably is some truth that he used the justification to influence people not to bring back characters he disliked). This policy notably affected several high-profile works for the company: Creator/GrantMorrison had to give Comicbook/EmmaFrost the diamond mutation to take the place the then-dead Colossus would have played, and Beast played the science-guy role that the then-dead Moira [=MacTaggart=] would have had. This edict proved very unpopular with fans, and overturned by 2004 with Magneto being brought back (ironically Magneto was himself labeled "staying dead" even though Morrison always intended on bringing him back). It took four years before fan-favorite Comicbook/{{Psylocke}} was brought back to life in 2005 after being killed off in ''Xtreme X-Men'', as she was originally slated to die in the Psi War arc, which was a few years ''before'' her actual death. Chris Claremont, though, merely planned for her death to be temporary, with the idea being that when she returned, she would be stripped of all of the Crimson Dawn stuff that had been added to her story (including her facial tattoo) plus perhaps even returning her to her original body (and not the Asian body she ended up in), however Claremont's plans were scrapped. Furthermore, when Creator/JossWhedon took over what became ''Astonishing X-Men'', one of the very few editorial mandates forced upon him was to bring Colossus back to life.
* ''ComicBook/SpiderMan'':
** Creator/JMichaelStraczynski was on board with the base idea of the story of ''ComicBook/OneMoreDay'' (RetCon Peter Parker's marriage to Mary Jane, thus rewriting 20 years of the comic's history, via a DealWithTheDevil), but did not agree with Marvel's Editor-In-Chief Creator/JoeQuesada on the execution. Straczynski had his ideas vetoed, and asked to have his name removed from the credits.
** The ''ComicBook/TheCloneSaga'' has a long and complicated history, but the short version is that high sales of the initial issues led to the marketing department forcibly extended it from its six-month arc to last for two years. Tons of changes were also made to the story during development time by various people outside of the creative team, leading to certain aspects like Judas Traveller that nobody on staff fully understood or knew what to do with.
* ''ComicBook/MiniMarvels'': A backup feature in an issue of ''ComicBook/MarvelAdventures'' jokes that this is what the Skrull invasions of Earth are attempts at -- for the Skrulls, Earth is a popular reality show that they've gained ownership rights to, and now they want to exercise creative control. Unfortunately, Earth has turned out to have rather extreme ProtectionFromEditors.
* ''ComicBook/OmegaTheUnknown'': Creator/SteveGerber's original idea was about the difficult life of a realistic young man, but Creator/StanLee insisted he have powers and crossovers with other in-universe superheroes. Eventually, the book was taken away from Gerber entirely, and given to another author who summarily killed the characters off. Then, thirty years later, it was given to yet ''another'' author for an update, without so much as informing Gerber.
* ''ComicBook/{{Marvel 1602}}: Fantastick Four'': InUniverse, King James I offers... ''suggestions'' to William Shakespeare such as the witches in Theatre/{{Macbeth}}. A couple of actors nearby comment that Will nearly wept when James ordered ghosts put into Theatre/{{Hamlet}}.
* ''ComicBook/StarWarsMarvel1977'': When Marvel got the license after the first movie, Creator/GeorgeLucas forbade them to have Vader directly interact with the rebels, as it could interfere with what he had in mind for the movies.
* ''ComicBook/FantasticFour'': While Doug Moench was the main writer for about a year (1980-1981), an editorial mandate prevented him from using any of the iconic members of their RoguesGallery due to the editor thinking they were overused. The result was that Moench came up with two {{Suspiciously Similar Substitute}}s: AbsoluteXenophobe "Stygorr the Nightlord" stood in for Annihilus, while sentient [[UsefulNotes/BlackHoles Black Hole]] "Ebon Seeker" stood in for ComicBook/{{Galactus}} and had a similar origin.
* ''ComicBook/BlackPanther'': The short-lived Kasper Cole version came about because editorial wanted to shake up the book. Creator/{{Christopher Priest|Comics}} claims they began looking for new writers and gave them the task of getting rid of T'Challa and introducing a "hip-hop relevant" {{Legacy|Character}} version of the character. The order eventually came back to Priest, who ended up creating Cole, despite not liking the idea one bit.
* ''Comicbook/CaptainAmerica'': Back in 1999, Creator/MarkWaid asked for his name to be removed from Vol. 3 #14 because the editors changed the story to the point where it didn't resemble what he had intended. Set inside the Comicbook/RedSkull's mindscape, Waid's point was that, from the twisted perspective of a high-up Nazi, they weren't the bad guys. In the Skull's screwed-up brain, Cap is both the embodiment of evil and - since he won - the new fuhrer. The editors preferred to make the Skull a CardCarryingVillain (while, paradoxically, removing any suggestion of racism), and Cap simply represented as "that guy the Skull doesn't like because he keeps beating him".
* Len Kaminski [[https://www.cbr.com/iron-man-teen-tony-stark-quit/ revealed]] that ''ComicBook/TheCrossing'' was why he ended his run on ''ComicBook/IronMan''--the editorial staff was insistent on the story, which infamously attempted to retcon that Iron Man was really a ManchurianAgent for Kang, and in fact, that very plot point is the exact reason why he left.
* ''Comicbook/TheAvengers'':
** Near the end of Creator/RogerStern's run, editor Mark Gruenwald wanted Captain America to lead the team again, and requested that the current head of the group, Comicbook/MonicaRambeau, be shown as inferior in order to justify Cap's return. Stern refused, as he felt the idea was racist and sexist (since Monica was the first black character to lead the Avengers, and only the second woman to do so), and was fired as a result.
** Creator/WaltSimonson similarly walked away due to the meddling his run received, including editorial giving him permission to have [[Comicbook/FantasticFour Mister Fantastic and the Invisible Woman]] join the Avengers, only to rescind that approval after he'd already written them into the book. Prior to that, he'd also been told he couldn't use Iron Man or [[Comicbook/TheMightyThor Thor]], which only furthered his frustration with the gig.
** Steve Englehart had wanted Comicbook/{{Quicksilver}} to become a major recurring villain, as he liked the idea of the Avengers having to face a former teammate who'd fallen from grace. However, a later {{Retcon}} established that Quicksilver's villainous behavior was the result of {{Brainwash}}ing from Comicbook/BlackBolt's brother Maximus, and one of Englehart's ''West Coast Avengers'' scripts was even rewritten by editor Ralph Macchio in order to redeem the character.
* The short-lived 70s book ''[[ComicBook/Champions1975 Champions]]'' was pitched as a book involving leftover X-Men Angel and Comicbook/{{Iceman}} having adventures in Los Angeles. However, a mandate by Len Wein that the team had to have at least five members and "[[TheBigGuy One must be super-strong,]] [[TheChick one must be female,]] and [[WolverinePublicity at least one must have his own comic.]]" This led to the book also having [[Comicbook/TheIncredibleHercules Hercules]], Comicbook/BlackWidow, and Ghost Rider on its roster - needless to say, not an especially focused lineup.
* On a podcast, artist Ryan Stegman mentioned that he was told to tone down the designs on the new characters created for Creator/CharlesSoule's ''[[Comicbook/CharlesSoulesInhumans Inhumans]]'' so that they would be easier to adapt in Marvel's live-action TV shows (''Series/AgentsOfSHIELD'' and ''Series/{{Inhumans}}'').
* Before the 2019 buyout of Fox, Disney and Marvel actively tried devalue the comic franchises whose film rights were owned by the rival company. The Inhumans were the most obvious attempt, with Marvel blatantly making a huge push to try and have them take the X-Men's place as the comics' discriminated superhuman minority. Quicksilver and Scarlet Witch, popular characters in both the MCU and the Fox produced ''X-Men'' films, had their origins retconned, no longer being mutants or Magneto's children in order to disconnect from the X-Men as much as possible. And while Disney has denied claims of giving the Fantastic Four this treatment, it's noticeable that their comic was cancelled shortly before the [[Film/FantasticFour2015 2015 movie]] was released and the team was PutOnABus from the Marvel Universe as a whole until the buyout was underway.

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