History Creator / RedBull

[[http://redbull.com Red Bull]] is an [[UsefulNotes/{{Austria}} Austrian]] [[KlatchianCoffee energy drink]] brand sold since 1984. An offshoot of the earlier Thai brand Krating Daeng, Austrian entrepreneur Dietrich Mateschitz took a liking to Krating Daeng and partnered with its creator Chaleo Yoovidhya to adapt the formula and composition to Western tastes. While both companies are mistaken for each other, they are separate entities focusing on different markets.

* The Red Bull [=X2010/2014/2019=] prototype cars in ''[[VideoGame/GranTurismo Grand Turismo 5]]''.

While the company is of course well known for its energy drink, its approach towards marketing the drink through cultivating a "[[ProductPlacement brand]] [[UpToEleven myth]]" (read: plastering Red Bull logos everywhere in sports events by sponsoring teams and whatnot, as well as an emphasis on lifestyle news on its website and similarly-targeted magazines) effectively made it more of a media house that happened to be selling energy drinks than just a beverage company, something the likes of Monster Energy also tried to emulate with Creator/KenBlock and UsefulNotes/ValentinoRossi being a few of its most prominent endorsers. To this end, Red Bull has sponsored countless sports teams from football to UsefulNotes/FormulaOne to various UsefulNotes/WorldRallyChampionship works crews (not to mention having established a couple or so racing teams themselves), and has even ventured into [[FashionMagazine lifestyle magazines]] and luxury clothing of all things.

->Red Bull gives you wings.
-->-- '''Brand slogan'''

[[/index]]

Red Bull is an [[UsefulNotes/{{Austria}} Austrian]] [[KlatchianCoffee energy drink]] brand sold since 1984. An offshoot of the earlier Thai brand Krating Daeng, Austrian entrepreneur Dietrich Mateschitz took a liking to Krating Daeng and partnered with its creator Chaleo Yoovidhya to adapt the formula and composition to Western tastes. While both companies are mistaken for each other, they are separate entities focusing on different markets.

* The Red Bull [=X2010=] prototype car in ''[[VideoGame/GranTurismo Grand Turismo 5]]''.

While the company is of course well known for its energy drink, its approach towards marketing the drink through cultivating a "[[ProductPlacement brand]] [[UpToEleven myth]]" (read: plastering Red Bull logos everywhere in sports events by sponsoring teams and whatnot, as well as an emphasis on lifestyle news on its website and similarly-targeted magazines) effectively made it more of a media house that happened to be selling energy drinks than just a beverage company, something the likes of Monster Energy also tried to emulate with Creator/KenBlock and UsefulNotes/ValentinoRossi being a few of its most prominent endorsers. To this end, Red Bull has sponsored countless sports teams from football to UsefulNotes/FormulaOne to various UsefulNotes/WorldRallyChampionship works crews, and has even ventured into [[FashionMagazine lifestyle magazines]] and luxury clothing of all things.

Red Bull is an [[UsefulNotes/{{Austria}} Austrian]] energy drink brand sold since 1984. An offshoot of the earlier Thai brand Krating Daeng, Austrian entrepreneur Dietrich Mateschitz took a liking to Krating Daeng and partnered with its creator Chaleo Yoovidhya to adapt the formula and composition to Western tastes. While both companies are mistaken for each other, they are separate entities focusing on different markets.