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* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen on the show. It was best exemplified in Week 2, when she spent an entire car journey subjecting Lucinda (and Sara, when she tried to stand up for her) to a relentless torrent of personal abuse. Aside from that she helped bring down Simon in Week 4, derailed her team in Week 6 and then tried to throw Sara under the bus, and tried to sabotage the opposing team the week after that.
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* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen on the show. It was best exemplified in Week 2, when she spent an entire car journey subjecting Lucinda (and Sara, when she tried to stand up for her) to [[TheReasonYouSuckSpeech a relentless torrent of personal abuse.abuse]]. Aside from that she helped bring down Simon in Week 4, derailed her team in Week 6 and then tried to throw Sara under the bus, and tried to sabotage the opposing team the week after that.
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* TheReasonYouSuckSpeech: Jenny gave her quite an extreme one in the second task.
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* WrongGenreSavvy: The advert that his team made in Week 9 was practically the embodiment of the "awesome-looking advert that loses out to a cheaper-looking but more informative advert" trope that runs through the UK ''Apprentice''. Had it been for an established brand it would have worked brilliantly, but in terms of telling customers why they should buy a new brand, it didn't work.
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* UpperClassTwit: Seemed really clueless in the first episode, but he got it together as project manager in the next episode, and was a consistently solid performer throughout the season.
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*UpperClassTwit: Seemed really clueless in the first episode, but he got it together as project manager in the next episode, and was a consistently solid performer throughout the season.
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* OnlySaneWoman: Appeared to be this in Week 2. Too bad Sir Alan believed Jenny more than her.
* OnlySaneWoman: Appeared to be this in Week 2. Too bad Sir Alan believed Jenny more than her.
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* CelebrityResemblance: Claire remarked on You're Fired that he looked like Matt Lucas.
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.[[note]](dropping out of university after one or two years will usually get you a Certificate of Higher Education, which is usually seen as a virtually worthless ConsolationAward by employers; Lee would therefore have had little to gain by falsely claiming to have one)[[/note]]
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.[[note]](dropping out of a UK university after one or two years will usually get you a Certificate of Higher Education, which is usually seen as a virtually worthless ConsolationAward by employers; Lee would therefore have had little to gain by falsely claiming to have one)[[/note]]
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.[[note]](dropping out of university after one or two years will usually get you a Certificate of Higher Education, which is usually seen as a virtually worthless ConsolationAward by employers; Lee would therefore have had little to gain by falsely claiming to have one)[[/note]]
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* PunctuatedForEmphasis:
--> "Can you be quiet please? Can? You? Be? Quiet? Please?"
--> "Can you be quiet please? Can? You? Be? Quiet? Please?"
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* CurbStompBattle: Became the subject of this in his final week when he brought Sara into the boardroom instead of Jenny in probably the most one sided boardroom in the history of The Apprentice.
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* EpicFail: In his final week, Michael was described as being wiped out. How much did he lose by? £9,000! Claire and Helene both panned his leadership describing it as "shit" and the former described him as the worst project manager that she had during her time on the show.
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after nine months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after nine four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.
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* RunningGag: Did you know he's only 24? Because he certainly didn't hesitate to remind people of that fact.
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* RunningGag: Did you know he's only 24? Because he certainly didn't hesitate to remind people of that fact.fact, especially in the interviews which were brought up on You're Fired and he was mocked for it.
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* ItsAllAboutMe: Tended to have moments of this quite often, particularly during the ConfessionCam shots with one example being in the interviews:
-->''I'm just not used to being surrounded by fifteen gobshites.''
* NeverMyFault: Never accepted the blame for her firing and spent her exit interview badmouthing Alex.
* TheLoad: A downplayed example but was more pronounced ''off'' the show than on it. Ruth Badger felt she had been carried through the process and even Sir Alan admitted that he had never seen Helene shine in the process.
-->''I'm just not used to being surrounded by fifteen gobshites.''
* NeverMyFault: Never accepted the blame for her firing and spent her exit interview badmouthing Alex.
* TheLoad: A downplayed example but was more pronounced ''off'' the show than on it. Ruth Badger felt she had been carried through the process and even Sir Alan admitted that he had never seen Helene shine in the process.
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* OnlySaneMan: He quite often proved to be this, especially in the Week 3 task when no-one else on the team seemed to be paying the least bit of attention costs.
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* OnlySaneMan: He quite often proved to be this, especially in the Week 3 task when no-one else on the team seemed to be paying the least bit of attention to costs.
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* NiceToTheWaiter: After his firing, he is shown thanking Frances for letting him know the taxi's ready.
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* NiceJewishBoy: Claimed to be this on his CV. In reality he wasn't particularly nice and didn't display any knowledge of Jewish traditions or customs, but apart from that...
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* MyGodWhatHaveIDone: He eventually had this reaction over his treatment of Sara, and apologized for her.
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* MyGodWhatHaveIDone: He eventually had this reaction over his treatment of Sara, and apologized for her.to her before the task that followed.
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after nine months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.
* FlawlessVictory: Statistically speaking he's the most successful of the UK show's winners, being on the winning team in seven tasks, winning twice as project manager and never once ending up in the final boardroom. That said, he's usually considered one of the UK edition's weaker winners, if not the absolute weakest.
* KickTheDog: After Sara had her own team try to lump the blame for the loss on her in Week 6 and then got dragged into the boardroom, Lee openly berated her when she got back to the house, saying that Kevin should still have been in the competition over her.
* MyGodWhatHaveIDone: He eventually had this reaction over his treatment of Sara, and apologized for her.
* FlawlessVictory: Statistically speaking he's the most successful of the UK show's winners, being on the winning team in seven tasks, winning twice as project manager and never once ending up in the final boardroom. That said, he's usually considered one of the UK edition's weaker winners, if not the absolute weakest.
* KickTheDog: After Sara had her own team try to lump the blame for the loss on her in Week 6 and then got dragged into the boardroom, Lee openly berated her when she got back to the house, saying that Kevin should still have been in the competition over her.
* MyGodWhatHaveIDone: He eventually had this reaction over his treatment of Sara, and apologized for her.
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* ThirdPersonPerson: When voicing his concerns that Ian was plucking the team's prices out of his backside during the third task, he said "Guys, I'm concerned! Lee [=McQueen=] is concerned!" Oddly enough, this never happened again during his time on the show.
* BystanderSyndrome: Likely contributed to her only finishing as runner-up, as when her team was sinking she was all too happy to just sit back and let the project manager hang themselves.
* CrackDefeat: Some feel this way about her failure to win, usually those who think that Lee should have been fired the second the lie on his CV was uncovered. That said, her loss is still far less contentious overall than Ruth's or Kristina's, as Lee got on with people better than she did and was clearly a strong candidate in his own right.
* {{Jerkass}}: Most pronounced in the first four tasks, but it did occasionally surface during the remainder of her time on the show. Sir Alan even seemed to obliquely admit that overall she was a better candidate than Lee, but that he wasn't too far behind and would be able to fit better into his organizational structure.
* CrackDefeat: Some feel this way about her failure to win, usually those who think that Lee should have been fired the second the lie on his CV was uncovered. That said, her loss is still far less contentious overall than Ruth's or Kristina's, as Lee got on with people better than she did and was clearly a strong candidate in his own right.
* {{Jerkass}}: Most pronounced in the first four tasks, but it did occasionally surface during the remainder of her time on the show. Sir Alan even seemed to obliquely admit that overall she was a better candidate than Lee, but that he wasn't too far behind and would be able to fit better into his organizational structure.
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* SkewedPriorities: When project managing the first task he pulled the whole team aside to berate them for not selling enough fish... during the lunch rush, when the market was at its busiest.
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* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with the final boardroom.
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* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with the final boardroom.
boardroom (something he wouldn't do again until Series 10).
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* DidntSeeThatComing: He clearly thought that the motivational talk he had to give the team in Week 3 due to Ian's lack of leadership would be his trump card in getting Ian fired. Which it actually was, just not in the way that Kevin intended; rather than rebutting this accusation, Ian just flat-out lied and tried to deny that the talk had even happened. It was obvious from the gleeful look on Kevin's face that even he hadn't expected Ian to hang himself quite so spectacularly.
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* UpperClassTwit: A much more glaring example of this trope than Raef.
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* TheScapegoat: A self-inflicted example. He wasn't really any more responsible for the defeat than Alex and Raef were, and unlike Raef had actually identified and corrected his own mistake. However, his awful defence of himself in the boardroom put paid to his hopes of staying in the competition.
* UpperClassTwit: A much more glaring example of this trope thanRaef.
Raef. Sir Alan lampshaded this during the "Why I Fired Them" episode, pointing out that someone from such a background should know that lobsters usually cost a ''little'' more than £5 each.
* UpperClassTwit: A much more glaring example of this trope than
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* OneHitWonder: Steered his team to a pretty convincing victory as project manager in Week 6, where despite the apostrophe fiasco he did make the key decision (over Raef's objections) to nix the original February 13th date for their "Singles' Day Cards," which got a big order and thereby a big win from the third and final retailer.
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* OneHitWonder: Steered his team to a pretty convincing victory as project manager in Week 6, where despite the apostrophe fiasco he did make the key decision (over Raef's objections) to nix the original February 13th date for their "Singles' Day Cards," which got a big order and thereby a big win from the third and final retailer.[[invoked]]
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* RunningGag: Did you know he's only 24?
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* RunningGag: Did you know he's only 24?
24? Because he certainly didn't hesitate to remind people of that fact.
* NoIndoorVoice: Pretty softly-spoken for the most part, but he let out the sort of yell that you'd expect to hear at a cup final after he won as project manager in Week 6.
* OneHitWonder: Steered his team to a pretty convincing victory as project manager in Week 6, where despite the apostrophe fiasco he did make the key decision (over Raef's objections) to nix the original February 13th date for their "Singles' Day Cards," which got a big order and thereby a big win from the third and final retailer.
* OneHitWonder: Steered his team to a pretty convincing victory as project manager in Week 6, where despite the apostrophe fiasco he did make the key decision (over Raef's objections) to nix the original February 13th date for their "Singles' Day Cards," which got a big order and thereby a big win from the third and final retailer.
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* SeriousBusiness: The debate over whether it should be "Singles Day," "Singles' Day" or "Single's Day" took up a considerable chunk of the greeting cards task, to the point where he attempted to contact the editor of the ''Daily Telegraph'' to get his advice.
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* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom, and on his CV where he claimed to be a "good Jewish boy."
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* ArtisticLicenseReligion: For someone who claimed to be Jewish or half-Jewish at varying points throughout the Marrakech task, he certainly didn't have much idea what Kosher food was, and ended up buying a Halal chicken.
* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom, and on his CV where he claimed to be a "good Jewishboy."
boy" in a pretty transparent attempt to gain favour from Sir Alan, who is also from a Jewish ethnic background.
* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom, and on his CV where he claimed to be a "good Jewish
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* WrongGenreSavvy: The advert that his team made in Week 9 was practically the embodiment of the "awesome-looking advert that loses out to a cheaper-looking but more informative advert" trope that runs through the UK ''Apprentice''. Had it been for an established brand it would have worked brilliantly, but in terms of telling customers why they should buy a new brand, it didn't work.
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* {{Hypocrite}}: Claimed that the reason her team had failed in Week 8 was because they didn't hold together as a team. Strangely enough however, she didn't seem to think that her leadership had anything to do with that.
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* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom.
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* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom.
boardroom, and on his CV where he claimed to be a "good Jewish boy."
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* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen in the show.
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* ArchEnemy: With Lucinda, after Jenny spent near enough the entire second task treating her like dirt, and with Sara, just because Jenny seemed to find her a convenient target.
* BlatantLies: Told a lot of these while on the show, but the one that ultimately brought her down was when she first claimed to have no idea at all what Kosher food was, then minutes later said that Michael should know all about Kosher food since he's Jewish.
* TheBully: Being a bitch to Lucinda and Sara in one task would have been par for the course on this show, but she was seemingly determined to make their lives as miserable as possible at every opportunity.
* CheatersNeverProsper: In Marrakech she tried to bribe a sports shop to not string a tennis racquet for the opposing team. The attempt failed to even get off the ground (it probably didn't help that she only offered the equivalent of about £3), but Margaret still brought it up in the boardroom, and Sir Alan was ''not'' happy in the slightest.
* ItsAllAboutMe: When project managing the Week 2 task, she spent the first two hours giving the team a little presentation on what a great saleswoman she was and how the other women could learn from her example. The men, meanwhile, were ''actually out selling'' while this was going on.
* {{Jerkass}}: A strong contender for the biggest Jerkass ever seenin on the show.show. It was best exemplified in Week 2, when she spent an entire car journey subjecting Lucinda (and Sara, when she tried to stand up for her) to a relentless torrent of personal abuse. Aside from that she helped bring down Simon in Week 4, derailed her team in Week 6 and then tried to throw Sara under the bus, and tried to sabotage the opposing team the week after that.
* BlatantLies: Told a lot of these while on the show, but the one that ultimately brought her down was when she first claimed to have no idea at all what Kosher food was, then minutes later said that Michael should know all about Kosher food since he's Jewish.
* TheBully: Being a bitch to Lucinda and Sara in one task would have been par for the course on this show, but she was seemingly determined to make their lives as miserable as possible at every opportunity.
* CheatersNeverProsper: In Marrakech she tried to bribe a sports shop to not string a tennis racquet for the opposing team. The attempt failed to even get off the ground (it probably didn't help that she only offered the equivalent of about £3), but Margaret still brought it up in the boardroom, and Sir Alan was ''not'' happy in the slightest.
* ItsAllAboutMe: When project managing the Week 2 task, she spent the first two hours giving the team a little presentation on what a great saleswoman she was and how the other women could learn from her example. The men, meanwhile, were ''actually out selling'' while this was going on.
* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen
* CaptainOblivious: After she and Jennifer gave a hotel a quote of £5,000 for a laundry load that would normally cost around £200-300, Jennifer immediately realized how absurd the quote was, but Lindi seemed completely unaware of this and happily carried on with her pitch, as if nothing was wrong. On top of that, when Sir Alan was pointing out how stupid their laundry hotline was, it was clear that Lindi thought he was talking crap.
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* MisaimedFandom: In-universe; Jennifer came up with a "24-hour hotline" to pad out the sales pitches for their laundry service, but Lindi apparently decided it was the best idea ever and made it the centrepiece of her sales pitches. When she bragged about it in the boardroom, Sir Alan pointed out how stupid the idea actually was, since no-one's going to be so worried about their laundry that they'd need the service.
* ProfessionalButtKisser: The only explanation as to why she repeatedly talked about what a good project manager Jenny was in Week 2.
* ProfessionalButtKisser: The only explanation as to why she repeatedly talked about what a good project manager Jenny was in Week 2.
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* CrouchingMoronHiddenBadass: In her first few episodes, appeared to have no particular talents except upsetting people. Then she was given the chance to be project manager, and -- though her team lost -- displayed excellent light-touch leadership abilities.
* NiceHat: Her array of coloured berets.
* NiceHat: Her array of coloured berets.
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* TheRunnerUpTakesItAll: A less obvious example than others in UK series as her post-show career took off ''outside'' the UK. She was fired half way through as part of a double firing but subsquently has become a very successful TV presenter on Irish television.
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* TheRunnerUpTakesItAll: A less obvious example than others in the UK series as her post-show career took off ''outside'' the UK. She was fired half way through as part of a double firing but subsquently has become a very highly successful TV presenter on Irish television.
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* TheRunnerUpTakesItAll: A less obvious example than others in UK series as her post-show career took off ''outside'' the UK. She was fired half way through as part of a double firing but subsquently has become a very successful TV presenter on Irish television.
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!!Lee
* OnlySaneMan: He quite often proved to be this, especially in the Week 3 task when no-one else on the team seemed to be paying the least bit of attention costs.
* RunningGag: His "Reverse Pterodactyl" impression, as well as his catchphrase "That's what I'm talking about!"
!!Claire
* TookALevelInKindness: After getting royally chewed out for her behaviour toward Simon in Week 4, she made a serious effort to reform herself during the remainder of the season.
!!Alex
* CripplingOverspecialization: A very good salesman, but his other skills weren't really in the same league.
* RunningGag: Did you know he's only 24?
!!Helene
* TheEeyore: Almost never smiled or seemed to enjoy herself, even during the rewards.
* TheFriendNobodyLikes: An unusual inversion. The rest of the candidates (with the possible exception of Lucinda, and even she never deliberately initiated any fights with Helene) seemed to like her reasonably well, but she made it clear in the ConfessionCam inserts that she absolutely loathed every single one of them.
!!Lucinda
* BewareTheNiceOnes: Part of the reason why she got as far in the process as she did was because she was willing to defend herself, as both Jenny and Helene found out.
* CloudCuckoolander: To a certain degree. While she certainly had her eccentricities, she also had a pretty good business brain.
!!Michael
* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom.
!!Raef
* UpperClassTwit: Seemed really clueless in the first episode, but he got it together as project manager in the next episode, and was a consistently solid performer throughout the season.
!!Sara
* MotorMouth: Averted for the most part, as she was pretty quiet. But then in her last boardroom she started rambling and babbling at length about her fruitless attempts to sell wedding cakes, causing Sir Alan to remark that if he had a cake right there and then, he'd have pushed her head into it.
* TheScapegoat: Jenny tried to throw her under the bus in the same way that she did Shazia. This time, it didn't work. Not that Kevin seemed to realize it, as he brought her back anyway and got fired partly because of that.
!!Jennifer
* IceQueen: Nick outright accused her of being this in the boardroom, and when she got back to the house, it became obvious that the rest of the candidates agreed with him.
!!Jenny
* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen in the show.
* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with the final boardroom.
!!Kevin
* EpicFail: His sales pitches in Week 6, which mostly consisted of him angrily lecturing the card retailers on why they were environmentally unfriendly. It eventually culminated in him likening the retailers not buying their cards to the US pulling out of the Kyoto Agreement. Not at all surprisingly, the team lost.
* XanatosSucker: He really couldn't tell that Jenny was playing him like a piano throughout the entire Week 6 task, especially when she duped him into bringing back Sara instead of her.
!!Lindi
* ItsAllAboutMe: A big part of why she was fired; she constantly talked about how amazing she was, but never actually demonstrated it.
!!Simon
* TheDeterminator: Like Andy from the previous season, he proved that just working hard won't get you very far in this show.
* NiceGuysFinishLast: His elimination before any number of outright nasty candidates.
!!Ian
* BlatantLies: Tried to deny that Kevin had given the team a motivational talk before the team's pub dinner service in Week 3. Something that might have been a bit more convincing if the talk hadn't been ''recorded on camera''.
* TheRunnerUpTakesItAll: Crashed out early on, and Sir Alan even called him the worst candidate from this series, but he subsequently became a BBC Sport reporter.
!!Shazia
* TheScapegoat: Jenny piled all the blame for the laundry mess-ups in Week 2 onto her. And Sir Alan bought it.
!!Nicholas
* NoSocialSkills: Telling a famous football fan (and former Tottenham Hotspur chairman) that you can't get along with people who like football? It was no surprise that he was the first person to be fired.
* UpperClassTwit: A much more glaring example of this trope than Raef.
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* OnlySaneMan: He quite often proved to be this, especially in the Week 3 task when no-one else on the team seemed to be paying the least bit of attention costs.
* RunningGag: His "Reverse Pterodactyl" impression, as well as his catchphrase "That's what I'm talking about!"
!!Claire
* TookALevelInKindness: After getting royally chewed out for her behaviour toward Simon in Week 4, she made a serious effort to reform herself during the remainder of the season.
!!Alex
* CripplingOverspecialization: A very good salesman, but his other skills weren't really in the same league.
* RunningGag: Did you know he's only 24?
!!Helene
* TheEeyore: Almost never smiled or seemed to enjoy herself, even during the rewards.
* TheFriendNobodyLikes: An unusual inversion. The rest of the candidates (with the possible exception of Lucinda, and even she never deliberately initiated any fights with Helene) seemed to like her reasonably well, but she made it clear in the ConfessionCam inserts that she absolutely loathed every single one of them.
!!Lucinda
* BewareTheNiceOnes: Part of the reason why she got as far in the process as she did was because she was willing to defend herself, as both Jenny and Helene found out.
* CloudCuckoolander: To a certain degree. While she certainly had her eccentricities, she also had a pretty good business brain.
!!Michael
* ProfessionalButtKisser: Not ''quite'' as bad as Season 2's Syed, but he did plenty of this during the boardroom.
!!Raef
* UpperClassTwit: Seemed really clueless in the first episode, but he got it together as project manager in the next episode, and was a consistently solid performer throughout the season.
!!Sara
* MotorMouth: Averted for the most part, as she was pretty quiet. But then in her last boardroom she started rambling and babbling at length about her fruitless attempts to sell wedding cakes, causing Sir Alan to remark that if he had a cake right there and then, he'd have pushed her head into it.
* TheScapegoat: Jenny tried to throw her under the bus in the same way that she did Shazia. This time, it didn't work. Not that Kevin seemed to realize it, as he brought her back anyway and got fired partly because of that.
!!Jennifer
* IceQueen: Nick outright accused her of being this in the boardroom, and when she got back to the house, it became obvious that the rest of the candidates agreed with him.
!!Jenny
* {{Jerkass}}: A strong contender for the biggest Jerkass ever seen in the show.
* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with the final boardroom.
!!Kevin
* EpicFail: His sales pitches in Week 6, which mostly consisted of him angrily lecturing the card retailers on why they were environmentally unfriendly. It eventually culminated in him likening the retailers not buying their cards to the US pulling out of the Kyoto Agreement. Not at all surprisingly, the team lost.
* XanatosSucker: He really couldn't tell that Jenny was playing him like a piano throughout the entire Week 6 task, especially when she duped him into bringing back Sara instead of her.
!!Lindi
* ItsAllAboutMe: A big part of why she was fired; she constantly talked about how amazing she was, but never actually demonstrated it.
!!Simon
* TheDeterminator: Like Andy from the previous season, he proved that just working hard won't get you very far in this show.
* NiceGuysFinishLast: His elimination before any number of outright nasty candidates.
!!Ian
* BlatantLies: Tried to deny that Kevin had given the team a motivational talk before the team's pub dinner service in Week 3. Something that might have been a bit more convincing if the talk hadn't been ''recorded on camera''.
* TheRunnerUpTakesItAll: Crashed out early on, and Sir Alan even called him the worst candidate from this series, but he subsequently became a BBC Sport reporter.
!!Shazia
* TheScapegoat: Jenny piled all the blame for the laundry mess-ups in Week 2 onto her. And Sir Alan bought it.
!!Nicholas
* NoSocialSkills: Telling a famous football fan (and former Tottenham Hotspur chairman) that you can't get along with people who like football? It was no surprise that he was the first person to be fired.
* UpperClassTwit: A much more glaring example of this trope than Raef.
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