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* SickEpisode: Ended up getting sick in Week 4, leading Alex and Akshay to run the kitchen without her.
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* ExactWords: When the men took their toothbrush to a focus group of five children, only one out of the five children liked it. He therefore claimed that "50% of the boys liked it" -- by which he meant that one of the two buys liked it. Alex instantly worked out that he was massaging the figures, but Aaron figured it was good enough to use in their presentation.
to:
* ExactWords: When the men took their toothbrush to a focus group of five children, only one out of the five children liked it. He therefore claimed that "50% of the boys liked it" -- by which he meant that one of the two buys boys liked it. Alex instantly worked out that he was massaging the figures, but Aaron figured it was good enough to use in their presentation.
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* FourIsDeath: At the time of his firing, he was the fourth consecutive man to be fired.
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Added Only Sane Man/Woman to Harpreet's page.
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!!Kathryn
to:
!!Kathryn
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* FailedASpotCheck: She repeatedly failed to spot that she had [[YouMakeMeSic misspelled the name of the team's game as "Artic Saviour"]] in Week 5, which Lord Sugar considered such a basic error that he considered it grounds for firing her.
to:
* FailedASpotCheck: She repeatedly failed to spot that she had [[YouMakeMeSic misspelled the name of the team's game as "Artic Saviour"]] in Saviour"in Week 5, which Lord Sugar considered such a basic error that he considered it grounds for firing her.her.
* GrammarCorrectionGag: She got told off various times for spelling "Arctic" as "Artic".
* GrammarCorrectionGag: She got told off various times for spelling "Arctic" as "Artic".
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Changed line(s) 88 (click to see context) from:
* WhatWereTheySellingAgain: Karren thought that "Artic Saviour", the name she had come up with their Arctic-themed videogame, made the game look like it was about articulated lorries.
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* WhatWereTheySellingAgain: Karren thought that "Artic Saviour", the name she had come up with their Arctic-themed videogame, made the game look like it was about articulated lorries. Lord Sugar seemed to have the same opinion come the boardroom.
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* {{Expy}}: Of [[Characters/TheApprenticeUKSeason10 Nurun from Season 10]] as they were both Muslim women who left during the third week of their respective series. However, while Nurun was fired in Week 3, Shama left before the task was announced.
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* FlawlessVictory: Had one of the strongest track records of any of the show's winners; the only real blemish on her record was her losing as project manager on the Week 10 task, and even that was almost entirely the fault of Akeem and Stephanie.
to:
* FlawlessVictory: Had one of the strongest track records of any of the show's winners; the only real blemish on her record was her losing as project manager on the Week 10 task, and even that was almost entirely the fault of Akeem and Stephanie.[[note]](She did admittedly fail to spot the "First Time F**dies" error on their label, though it likely wouldn't have made much difference if she had done)[[/note]]
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* FlawlessVictory: Had one of the strongest track records of any of the show's winners; the only real blemish on her record was her losing as project manager on the Week 10 task, and even that was almost entirely the fault of Akeem and Stephanie.
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* TheAce: She was by far and away the most competent and consistent of the candidates during the run of ten tasks, being on the winning team for eight of them, convincingly winning her first two turns as project manager, and usually proving herself a HypercompetentSidekick when trusted with important tasks. Even when she achieved the rare dishonour of steering her team to zero orders on the baby food task, Lord Sugar and Karren quickly made it clear they laid the blame almost wholly with Akeem and Stephanie, and didn't seriously consider firing her.
to:
* TheAce: She was by far and away the most competent and consistent of the candidates (and the eventual winner) during the run of ten tasks, being on the winning team for eight of them, convincingly winning her first two turns as project manager, and usually proving herself a HypercompetentSidekick when trusted with important tasks. Even when she achieved the rare dishonour of steering her team to zero orders on the baby food task, Lord Sugar and Karren quickly made it clear they laid the blame almost wholly with Akeem and Stephanie, and didn't seriously consider firing her.
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* DrillSergeantNasty: Her leadership during the Silverstone task was likened to Creator/GordonRamsay with Karren noting that she made Ramsay look soft by comparison.
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* DrillSergeantNasty: Her Lord Sugar likened her leadership during the at Silverstone task was likened to an army sergeant major while Karren mentioned that she made Creator/GordonRamsay with Karren noting that she made Ramsay look soft by comparison.
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* DistaffCounterpart: Kaaren likened her leadership in the tour of Silverstone as being a "female Creator/GordonRamsay", even going so far as to say that she made Ramsay look soft.
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* DistaffCounterpart: Kaaren likened her DrillSergeantNasty: Her leadership in during the tour of Silverstone as being a "female Creator/GordonRamsay", even going so far as task was likened to say Creator/GordonRamsay with Karren noting that she made Ramsay look soft.soft by comparison.
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Added things to Kathryn, Amy and Harry's pages following the final.
* {{Expy}}: Of Claire from [[Characters/TheApprenticeUKSeason4 Season 4]]. Won the first task as project manager, was brought back into the boardroom a total of five times ''and'' finished as runner-up on the final task.
* TeethClenchedTeamwork: With Harry in the final task.
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* IWarnedYou: Warned the rest of his sub-team that the logo they were coming up was terrible and would lose them the task -- which it did. However, the way he went about warning them was so obnoxious that it played a major role in his getting fired.
to:
* IWarnedYou: Warned the rest of his sub-team that the logo they were coming up was terrible and would lose them the task -- which it did. However, the way he went about warning them was so obnoxious that it played a major role in his getting fired.fired.
* TeethClenchedTeamwork: With Amy in the final task.
* TeethClenchedTeamwork: With Amy in the final task.
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Changed line(s) 56 (click to see context) from:
* PlotArmor: Arguably; he survived being brought back to the final boardroom five times - but only really got away with not being fired in Week 8 by promising to take on the Project Manager role in the next task.
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* PlotArmor: Arguably; he survived being brought back to the final boardroom five times - but only really got away with not being fired in Week 8 by promising to take on the Project Manager role in the next task. He kept his promise, but still got fired because he made a mess of leading the task.
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Changed line(s) 25 (click to see context) from:
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
to:
* HistoryRepeats: Much HistoryRepeats:
**Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from theaxe.axe.
** Also, like Solomon in Season 10, she made the mistake of entering the interviews unprepared, with a business plan that was described as a "glorified brochure" and had no mention of profit or loss that her proposed business was projected to make.
**Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the
** Also, like Solomon in Season 10, she made the mistake of entering the interviews unprepared, with a business plan that was described as a "glorified brochure" and had no mention of profit or loss that her proposed business was projected to make.
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* GenreBlindness: She made the common mistake of making a business proposal in a field she has no experience in, contributing to her firing.
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Deleted line(s) 13,18 (click to see context) :
!!Brittany
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
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!!Brittany
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
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!!Brittany
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
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!!Brittany
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/brittany_4.jpg]]
* AccidentalMisnaming: Referred to a motion simulator as a "VR machine" - VR as in virtual reality
** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
* HistoryRepeats: Much like Kevin all the way back in Season 4, she was so dedicated to pushing a GreenAesop that she paid no attention to making the product actually appealing, causing her team to lose. Fortunately for her, she avoided committing Kevin's errors when it came to choosing people to bring into the final boardroom, saving her from the axe.
* NeverMyFault: She repeatedly insisted that her game idea was absolutely fine, and that the task's failure was purely down to Francesca's error with the name. While Lord Sugar did consider Francesca's errors to be a greater sin, he nonetheless called out Brittany on the fact that her "unique selling point" was overly preachy, and the game's design too simplistic. Ironically, the game itself was not preachy (a simple loop of 'collect items' is not an unusual game mechanic) but Brittany's desperate insistence that the game was deep and meaningful and "the first" videogame ever to try and send a positive message[[note]]It's not difficult to find games specifically about animals in the Arctic, even. Consider ''Venture Arctic''.[[/note]] was offputting. Even at the end of the episode she insisted it would have won with a better name.
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* WhatWereTheySellingAgain: Karren thought that "Artic Saviour", the name she had come up with their Arctic-themed videogame, made the game look like it was about articulated lorries.
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* TheAce: She was by far and away the most competent and consistent of the candidates during the run of ten tasks, being on the winning team for eight of them, convincingly winning her first two turns as project manager, and usually proving herself a HypercompetentSidekick when trusted with important tasks. Even when she achieved the rare dishonour of steering her team to zero orders on the baby food task, Lord Sugar and Karren quickly made it clear they laid the blame almost wholly with Akeem and Stephanie, and didn't seriously consider firing her.
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Changed line(s) 34 (click to see context) from:
* WhatWereTheySellingAgain: The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
to:
* WhatWereTheySellingAgain: WhatWereTheySellingAgain:
** The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
** The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
Changed line(s) 38 (click to see context) from:
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task.
to:
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task. For good measure, his also earned zero orders on the baby food task (though at least that time the other team also failed to sell anything).
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* FailedASpotCheck: She failed to notice that her team's baby food's brand name read as "First Time Dies".
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* FailedASpotCheck: She came up the name "First Time Foodies", but in attempting to make the "O"'s look like bowls, she made the mistake of making it look like she had typed "First Time F Dies". She didn't spot her own mistake!
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* WhatWereTheySellingAgain: The "First Time Dies" fiasco.
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Deleted line(s) 1,14 (click to see context) :
!!Aaron
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/aaron_2.jpg]]
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task.
* HonorBeforeReason: When one of the prospective buyers asked whether he'd be willing to alter the brown colour of the toothbrush the men created in the second week, he refused, claiming that magic wands are traditionally brown. Aside from this claim being questionable at best -- while a lot of magic wands in fiction are brown and wooden, many others are black with a white stripe at the top -- showing such an inflexible attitude did nothing to impress the buyer, who ended up not ordering anything from them.
* PrecisionFStrike: During the review of selling on shopping channels, it was revealed he started a presentation with "shit" on live television.
* RunningGag: Done unwittingly with his design for the men's toothbrush in the second week, which was compared by one prospective buyer to a turd, causing a bemused Lord Sugar to wonder why the men kept creating products and logos which resembled faecal matter.
!!Akeem
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/akeem.jpg]]
* CaptainOblivious: Seemed to think that he made all of the key decisions that made his team win in Week 7, even when his leadership was continually criticized by Lord Sugar and Tim as completely weak-willed.
* TheDitherer:
** When leading the team in Week 5 he would make decisions and then immediately change his mind and go with the ideas the other candidates put forward instead. Though this wasn't necessarily a bad thing, as the other candidates' ideas almost always proved better than his own, and he rejected the only one that was clearly worse (Amy's backstory for their character).
** It happened again in Week 7, with Tim noting that he threw away his own ideas for the team's driverless pod almost as soon as the task began. Though much like two weeks prior, he got away with it because the other team crashed and burned.
* TheEeyore: Was criticised in the Wales task for his overly depressing tour of the mines, especially compared to the zip line that preceded it.
* WhatWereTheySellingAgain: The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/aaron_2.jpg]]
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task.
* HonorBeforeReason: When one of the prospective buyers asked whether he'd be willing to alter the brown colour of the toothbrush the men created in the second week, he refused, claiming that magic wands are traditionally brown. Aside from this claim being questionable at best -- while a lot of magic wands in fiction are brown and wooden, many others are black with a white stripe at the top -- showing such an inflexible attitude did nothing to impress the buyer, who ended up not ordering anything from them.
* PrecisionFStrike: During the review of selling on shopping channels, it was revealed he started a presentation with "shit" on live television.
* RunningGag: Done unwittingly with his design for the men's toothbrush in the second week, which was compared by one prospective buyer to a turd, causing a bemused Lord Sugar to wonder why the men kept creating products and logos which resembled faecal matter.
!!Akeem
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/akeem.jpg]]
* CaptainOblivious: Seemed to think that he made all of the key decisions that made his team win in Week 7, even when his leadership was continually criticized by Lord Sugar and Tim as completely weak-willed.
* TheDitherer:
** When leading the team in Week 5 he would make decisions and then immediately change his mind and go with the ideas the other candidates put forward instead. Though this wasn't necessarily a bad thing, as the other candidates' ideas almost always proved better than his own, and he rejected the only one that was clearly worse (Amy's backstory for their character).
** It happened again in Week 7, with Tim noting that he threw away his own ideas for the team's driverless pod almost as soon as the task began. Though much like two weeks prior, he got away with it because the other team crashed and burned.
* TheEeyore: Was criticised in the Wales task for his overly depressing tour of the mines, especially compared to the zip line that preceded it.
* WhatWereTheySellingAgain: The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
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** Also in the baby food task, where she called a man "Michael" when his actual name was Matthew. This time, she caught her mistake.
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!!Akeem
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/akeem.jpg]]
* BlackDudeDiesFirst: Inverted; he was the last of the men to be fired.
* CaptainOblivious: Seemed to think that he made all of the key decisions that made his team win in Week 7, even when his leadership was continually criticized by Lord Sugar and Tim as completely weak-willed.
* TheDitherer:
** When leading the team in Week 5 he would make decisions and then immediately change his mind and go with the ideas the other candidates put forward instead. Though this wasn't necessarily a bad thing, as the other candidates' ideas almost always proved better than his own, and he rejected the only one that was clearly worse (Amy's backstory for their character).
** It happened again in Week 7, with Tim noting that he threw away his own ideas for the team's driverless pod almost as soon as the task began. Though much like two weeks prior, he got away with it because the other team crashed and burned.
* TheEeyore: Was criticised in the Wales task for his overly depressing tour of the mines, especially compared to the zip line that preceded it.
* LastOfHisKind: He was the last man among the candidates to be fired.
* WhatWereTheySellingAgain: The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
** It happened again in the baby food task, where not only did the packaging that he and Stephanie came up not have the flavour of the food on the front (instead placing it with the ingredients), but they made the logo look like the food's name was "First Time Dies" (or as one retailer put it, "First Time [[PrecisionFStrike Fuck]] Dies") instead of "First Time Foodies" as they were trying to show.
!!Aaron
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/aaron_2.jpg]]
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task.
* HonorBeforeReason: When one of the prospective buyers asked whether he'd be willing to alter the brown colour of the toothbrush the men created in the second week, he refused, claiming that magic wands are traditionally brown. Aside from this claim being questionable at best -- while a lot of magic wands in fiction are brown and wooden, many others are black with a white stripe at the top -- showing such an inflexible attitude did nothing to impress the buyer, who ended up not ordering anything from them.
* PrecisionFStrike: During the review of selling on shopping channels, it was revealed he started a presentation with "shit" on live television.
* RunningGag: Done unwittingly with his design for the men's toothbrush in the second week, which was compared by one prospective buyer to a turd, causing a bemused Lord Sugar to wonder why the men kept creating products and logos which resembled faecal matter.
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/akeem.jpg]]
* BlackDudeDiesFirst: Inverted; he was the last of the men to be fired.
* CaptainOblivious: Seemed to think that he made all of the key decisions that made his team win in Week 7, even when his leadership was continually criticized by Lord Sugar and Tim as completely weak-willed.
* TheDitherer:
** When leading the team in Week 5 he would make decisions and then immediately change his mind and go with the ideas the other candidates put forward instead. Though this wasn't necessarily a bad thing, as the other candidates' ideas almost always proved better than his own, and he rejected the only one that was clearly worse (Amy's backstory for their character).
** It happened again in Week 7, with Tim noting that he threw away his own ideas for the team's driverless pod almost as soon as the task began. Though much like two weeks prior, he got away with it because the other team crashed and burned.
* TheEeyore: Was criticised in the Wales task for his overly depressing tour of the mines, especially compared to the zip line that preceded it.
* LastOfHisKind: He was the last man among the candidates to be fired.
* WhatWereTheySellingAgain: The logo he came up with for the men's cruise line at best looked like a rotting banana, and at worst looked like a turd. To add insult to injury, he didn't even include the brand name on the logo.
** It happened again in the baby food task, where not only did the packaging that he and Stephanie came up not have the flavour of the food on the front (instead placing it with the ingredients), but they made the logo look like the food's name was "First Time Dies" (or as one retailer put it, "First Time [[PrecisionFStrike Fuck]] Dies") instead of "First Time Foodies" as they were trying to show.
!!Aaron
[[quoteright:200:https://static.tvtropes.org/pmwiki/pub/images/aaron_2.jpg]]
* EpicFail: Continued the men's abysmal start to the season by steering the team to a grand total of zero orders (compared to the women's 11,000) on the second task.
* HonorBeforeReason: When one of the prospective buyers asked whether he'd be willing to alter the brown colour of the toothbrush the men created in the second week, he refused, claiming that magic wands are traditionally brown. Aside from this claim being questionable at best -- while a lot of magic wands in fiction are brown and wooden, many others are black with a white stripe at the top -- showing such an inflexible attitude did nothing to impress the buyer, who ended up not ordering anything from them.
* PrecisionFStrike: During the review of selling on shopping channels, it was revealed he started a presentation with "shit" on live television.
* RunningGag: Done unwittingly with his design for the men's toothbrush in the second week, which was compared by one prospective buyer to a turd, causing a bemused Lord Sugar to wonder why the men kept creating products and logos which resembled faecal matter.
