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* ''Series/Daredevil2015'' '''definitely''' did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'', by far the most episodes of any Marvel Creator/DisneyPlus show so far.
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* ''Series/Daredevil2015'' '''definitely''' did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan ComicBook/SpiderMan or the Franchise/XMen.ComicBook/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'', by far the most episodes of any Marvel Creator/DisneyPlus show so far.
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* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', a successful [[VideoGame/GuardiansOfTheGalaxy standaloe video game]], a [[VideoGame/GuardiansOfTheGalaxyTelltale Telltale release]] and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
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* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', a successful [[VideoGame/GuardiansOfTheGalaxy standaloe [[VideoGame/GuardiansOfTheGalaxy2021 standalone video game]], a [[VideoGame/GuardiansOfTheGalaxyTelltale [[VideoGame/GuardiansOfTheGalaxyTheTelltaleSeries Telltale release]] release]] and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
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* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
to:
* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', a successful [[VideoGame/GuardiansOfTheGalaxy standaloe video game]], a [[VideoGame/GuardiansOfTheGalaxyTelltale Telltale release]] and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
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BreakoutCharacter in this series.
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* ''Series/Daredevil2015'' '''definitely''' did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is by far the most amount of episodes in any Marvel Creator/DisneyPlus show so far.
to:
* ''Series/Daredevil2015'' '''definitely''' did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is episodes'', by far the most amount of episodes in of any Marvel Creator/DisneyPlus show so far.
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** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''[[Film/{{TheAvengers|2012}} The Avengers]]'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlighted in ''Film/AvengersEndgame''.
to:
** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''[[Film/{{TheAvengers|2012}} The Avengers]]'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlighted highlighted in ''Film/AvengersEndgame''.
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* When Peggy Carter debuted in the comics, she was to be a TemporaryLoveInterest to ComicBook/CaptainAmerica during his time in UsefulNotes/WorldWarII... and she debuted in TheSixties, [[RetCon long after]] Cap's regular World War II stories were over. At first she appeared only in {{Flashback}}s (in her first story she wasn't even named!). Under these circumstances, she's rarely been anything more than a SatelliteLoveInterest in the comics. But when ''Film/CaptainAmericaTheFirstAvenger'' came out, since 99% of the film takes place during World War II, she naturally had a [[AscendedExtra much bigger role]], brilliantly played by Creator/HayleyAtwell. She took center stage in the [[Film/MarvelOneShots Marvel one-shot]] ''Film/AgentCarter'', which was such a huge hit that it [[SpinOff spun off]] into [[Series/AgentCarter her own TV series]]. It's worth noting that the filmmakers have tried to use Peggy in several MCU films after ''The First Avenger''; Creator/JossWhedon wrote a scene for her in ''The Avengers'', and she has cameos in ''Film/CaptainAmericaTheWinter Soldier'', ''Series/AgentsOfSHIELD'', ''Film/AvengersAgeOfUltron'', ''Film/AntMan1'', and ''Film/AvengersEndgame''. A SuperSoldier [[AlternateSelf alternate universe version of her]] has also appearred as an ArcHero in one episode of the animated series ''[[WesternAnimation/WhatIf2021 What If...?]]'', and [[spoiler:a variant of that version of her also made an appearance in ''Film/DoctorStrangeInTheMultiverseOfMadness'']].
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* When Peggy Carter debuted in the comics, she was to be a TemporaryLoveInterest to ComicBook/CaptainAmerica during his time in UsefulNotes/WorldWarII... and she debuted in TheSixties, [[RetCon long after]] Cap's regular World War II stories were over. At first she appeared only in {{Flashback}}s (in her first story she wasn't even named!). Under these circumstances, she's rarely been anything more than a SatelliteLoveInterest in the comics. But when ''Film/CaptainAmericaTheFirstAvenger'' came out, since 99% of the film takes place during World War II, she naturally had a [[AscendedExtra much bigger role]], brilliantly played by Creator/HayleyAtwell. She took center stage in the [[Film/MarvelOneShots Marvel one-shot]] ''Film/AgentCarter'', which was such a huge hit that it [[SpinOff spun off]] into [[Series/AgentCarter her own TV series]]. It's worth noting that the filmmakers have tried to use Peggy in several MCU films after ''The First Avenger''; Creator/JossWhedon wrote a scene for her in ''The Avengers'', and she has cameos in ''Film/CaptainAmericaTheWinter Soldier'', ''Film/CaptainAmericaTheWinterSoldier'', ''Series/AgentsOfSHIELD'', ''Film/AvengersAgeOfUltron'', ''Film/AntMan1'', and ''Film/AvengersEndgame''. A SuperSoldier [[AlternateSelf alternate universe version of her]] has also appearred as an ArcHero in one episode of the animated series ''[[WesternAnimation/WhatIf2021 What If...?]]'', and [[spoiler:a variant of that version of her also made an appearance in ''Film/DoctorStrangeInTheMultiverseOfMadness'']].
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** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''[[Film/{{TheAvengers|2012}} The Avengers]]'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted in ''Film/AvengersEndgame''.
to:
** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''[[Film/{{TheAvengers|2012}} The Avengers]]'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted highlighted in ''Film/AvengersEndgame''.
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** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''Film/{{TheAvengers|2012}}'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted in ''Film/AvengersEndgame''.
to:
** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''Film/{{TheAvengers|2012}}'' ''[[Film/{{TheAvengers|2012}} The Avengers]]'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted in ''Film/AvengersEndgame''.
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* ''Series/Daredevil2015'' '''definitely'''did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is by far the most amount of episodes in any Marvel Creator/DisneyPlus show so far.
to:
* ''Series/Daredevil2015'' '''definitely'''did '''definitely''' did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is by far the most amount of episodes in any Marvel Creator/DisneyPlus show so far.
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!Franchise/MarvelCinematicUniverse
!!Films
* The MCU ultimately did this to ComicBook/IronMan, ComicBook/CaptainAmerica, [[ComicBook/TheMightyThor Thor]], ComicBook/BlackWidow and ComicBook/{{Hawkeye}}. While the characters were always prominent in the comics and had appeared in toylines and cartoons, compared to ComicBook/SpiderMan, the [[ComicBook/TheIncredibleHulk Hulk]], ComicBook/XMen and ComicBook/FantasticFour they were very much [[https://techcrunch.com/2007/04/18/sega-and-marvel-bring-out-the-super-b-team/ considered B-list]]. Then ''Film/IronMan1'' came out and made Tony Stark as synonymous with Marvel as Spidey and ''Film/{{Thor}}'' and ''Film/CaptainAmericaTheFirstAvenger'' did the same with its titular heroes and by the time of ''Film/TheAvengers2012'' they along with Black Widow and Hawkeye had catapulted into the mainstream and became ''the'' Marvel superhero team. Before then, the X-Men (and to lesser extent the Fantastic Four) had always held that title among readers and viewers. Thanks to the films, Iron Man, Cap, Thor, Black Widow and Hawkeye's comics got more recognition and sales than they’ve had in decades.
** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''Film/{{TheAvengers|2012}}'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted in ''Film/AvengersEndgame''.
* Before 2015, Wanda Maximoff / ComicBook/ScarletWitch had become infamously known for ''ComicBook/HouseOfM'', where she wiped out 99% of mutantkind in a fit of grief-induced madness. People really warmed up to her when she made her film debut in ''Film/AvengersAgeOfUltron'', with her eventually going on to get her own [[Series/WandaVision Disney Plus miniseries]].
* Agent Phil Coulson is the very definition of this. In the first ''Film/IronMan1'', he had a minor role as a S.H.I.E.L.D. agent. ''Insanely'' positive fan reaction to his character got his role somewhat expanded in ''Film/IronMan2'', and in ''Film/{{Thor}}'' and ''Film/{{The Avengers|2012}}'', he's one of the central characters. Even [[spoiler:his own death]] couldn't stop him, as he just was [[spoiler:resurrected]] to lead the TV series ''Series/AgentsOfSHIELD''. The guy headlines his own short films, has his own comic book series, and from the looks of it, is getting bigger and bigger. It's worth noting that he's such a fan favorite that he's crossed ''universes''; Creator/ClarkGregg had a few minor spots as an FBI agent on ''Series/TheWestWing'' and some fan fiction has run with the idea that the characters are actually the same person, and that Phil Coulson was merely undercover in the FBI.
* Loki was surprisingly popular after the release of ''Film/{{Thor}}'', and by the time ''The Avengers'' came around, Loki became almost as merchandise-able as the heroes themselves. Suddenly people wanted more of Loki and actor Creator/TomHiddleston to the point where Target even released their own ''Film/ThorTheDarkWorld'' Blu-ray packaging that featured only Loki on the cover. [[https://ftw.usatoday.com/2018/03/loki-marvel-cinematic-universe-best-character-challenge-tom-hiddleston In a poll]] published by ''USA Today'' on March 28, 2018, Loki was voted as the most popular MCU character. In November 2018, Disney's CEO [[https://www.thewaltdisneycompany.com/new-star-wars-and-marvel-series-announced-for-disney-streaming-service/ confirmed]] that Loki's set to star in [[Series/Loki2021 his own show]] for Creator/DisneyPlus for a 6-8 episode limited series with Tom Hiddleston returning to the role, and in July 2021 was as of this writing the only one of Marvel's Disney+ limited series [[https://deadline.com/2021/07/loki-renewed-season-2-disney-marvel-tom-hiddleston-1234792655/ to get a second season]].
* When Peggy Carter debuted in the comics, she was to be a TemporaryLoveInterest to ComicBook/CaptainAmerica during his time in UsefulNotes/WorldWarII... and she debuted in TheSixties, [[RetCon long after]] Cap's regular World War II stories were over. At first she appeared only in {{Flashback}}s (in her first story she wasn't even named!). Under these circumstances, she's rarely been anything more than a SatelliteLoveInterest in the comics. But when ''Film/CaptainAmericaTheFirstAvenger'' came out, since 99% of the film takes place during World War II, she naturally had a [[AscendedExtra much bigger role]], brilliantly played by Creator/HayleyAtwell. She took center stage in the [[Film/MarvelOneShots Marvel one-shot]] ''Film/AgentCarter'', which was such a huge hit that it [[SpinOff spun off]] into [[Series/AgentCarter her own TV series]]. It's worth noting that the filmmakers have tried to use Peggy in several MCU films after ''The First Avenger''; Creator/JossWhedon wrote a scene for her in ''The Avengers'', and she has cameos in ''Film/CaptainAmericaTheWinter Soldier'', ''Series/AgentsOfSHIELD'', ''Film/AvengersAgeOfUltron'', ''Film/AntMan1'', and ''Film/AvengersEndgame''. A SuperSoldier [[AlternateSelf alternate universe version of her]] has also appearred as an ArcHero in one episode of the animated series ''[[WesternAnimation/WhatIf2021 What If...?]]'', and [[spoiler:a variant of that version of her also made an appearance in ''Film/DoctorStrangeInTheMultiverseOfMadness'']].
* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
* Scott Lang, the second Ant-Man, benefited greatly from the movies. In the comics, he was always a rather minor character, only created to fill the role of Ant-Man after Hank Pym abandoned it. Throughout the '80s and '90s, Scott was a supporting character for Iron Man (see above) and the ComicBook/FantasticFour, and in the '00s he became an Avenger only to get killed off as CListFodder not long after ([[ComicBookDeath he got better]]). However, since the MCU decided to make Scott ''the'' Ant-Man of the series, he's gotten far greater exposure and popularity than he ever could get before, and has since become ''the'' face of the Ant-Man legacy in general, with the comics and surrounding media following suit and thus he became much more prominent than he ever intended to be.
* Nick Fury in the comics was originally [[ComicBook/NickFury an old white man from WWII]] and appeared as such in most media outside of the comic books. However, when Marvel introduced Fury into [[ComicBook/TheUltimates their Ultimate Universe]] they reinvented him as an African-American man, using the likehood of actor Creator/SamuelLJackson for the optics. That lead to Jackson playing the character in the MCU, making his version of the character soon the definitive version of the character: Not only did Marvel introduce [[LegacyCharacter a new Nick Fury]] into their mainstream comics, nearly all appearances of Fury in other media like Western Animation and Video Games use Jackson's likehood for the character. He's even slated to ''finally'' take the center stage in the Disney+ series ''Secret Invasion''.
!!Live-Action TV
* ''Series/Daredevil2015'' '''definitely'''did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is by far the most amount of episodes in any Marvel Creator/DisneyPlus show so far.
!!Films
* The MCU ultimately did this to ComicBook/IronMan, ComicBook/CaptainAmerica, [[ComicBook/TheMightyThor Thor]], ComicBook/BlackWidow and ComicBook/{{Hawkeye}}. While the characters were always prominent in the comics and had appeared in toylines and cartoons, compared to ComicBook/SpiderMan, the [[ComicBook/TheIncredibleHulk Hulk]], ComicBook/XMen and ComicBook/FantasticFour they were very much [[https://techcrunch.com/2007/04/18/sega-and-marvel-bring-out-the-super-b-team/ considered B-list]]. Then ''Film/IronMan1'' came out and made Tony Stark as synonymous with Marvel as Spidey and ''Film/{{Thor}}'' and ''Film/CaptainAmericaTheFirstAvenger'' did the same with its titular heroes and by the time of ''Film/TheAvengers2012'' they along with Black Widow and Hawkeye had catapulted into the mainstream and became ''the'' Marvel superhero team. Before then, the X-Men (and to lesser extent the Fantastic Four) had always held that title among readers and viewers. Thanks to the films, Iron Man, Cap, Thor, Black Widow and Hawkeye's comics got more recognition and sales than they’ve had in decades.
** Captain America also became one within the MCU after ''Film/CaptainAmericaTheWinterSoldier'' became a hit among critics and fans: For Phase 1 Creator/RobertDowneyJr as Tony Stark/Iron Man was clearly the face of the MCU with the marketing and the story of ''Film/{{TheAvengers|2012}}'' mainly focusing on Iron Man. This changed with ''Film/AvengersAgeOfUltron'' where Cap was as much in the focus of posters and trailers as Tony. Cap and Tony are mostly seen as equally important flagships to the MCU now, highlihhted in ''Film/AvengersEndgame''.
* Before 2015, Wanda Maximoff / ComicBook/ScarletWitch had become infamously known for ''ComicBook/HouseOfM'', where she wiped out 99% of mutantkind in a fit of grief-induced madness. People really warmed up to her when she made her film debut in ''Film/AvengersAgeOfUltron'', with her eventually going on to get her own [[Series/WandaVision Disney Plus miniseries]].
* Agent Phil Coulson is the very definition of this. In the first ''Film/IronMan1'', he had a minor role as a S.H.I.E.L.D. agent. ''Insanely'' positive fan reaction to his character got his role somewhat expanded in ''Film/IronMan2'', and in ''Film/{{Thor}}'' and ''Film/{{The Avengers|2012}}'', he's one of the central characters. Even [[spoiler:his own death]] couldn't stop him, as he just was [[spoiler:resurrected]] to lead the TV series ''Series/AgentsOfSHIELD''. The guy headlines his own short films, has his own comic book series, and from the looks of it, is getting bigger and bigger. It's worth noting that he's such a fan favorite that he's crossed ''universes''; Creator/ClarkGregg had a few minor spots as an FBI agent on ''Series/TheWestWing'' and some fan fiction has run with the idea that the characters are actually the same person, and that Phil Coulson was merely undercover in the FBI.
* Loki was surprisingly popular after the release of ''Film/{{Thor}}'', and by the time ''The Avengers'' came around, Loki became almost as merchandise-able as the heroes themselves. Suddenly people wanted more of Loki and actor Creator/TomHiddleston to the point where Target even released their own ''Film/ThorTheDarkWorld'' Blu-ray packaging that featured only Loki on the cover. [[https://ftw.usatoday.com/2018/03/loki-marvel-cinematic-universe-best-character-challenge-tom-hiddleston In a poll]] published by ''USA Today'' on March 28, 2018, Loki was voted as the most popular MCU character. In November 2018, Disney's CEO [[https://www.thewaltdisneycompany.com/new-star-wars-and-marvel-series-announced-for-disney-streaming-service/ confirmed]] that Loki's set to star in [[Series/Loki2021 his own show]] for Creator/DisneyPlus for a 6-8 episode limited series with Tom Hiddleston returning to the role, and in July 2021 was as of this writing the only one of Marvel's Disney+ limited series [[https://deadline.com/2021/07/loki-renewed-season-2-disney-marvel-tom-hiddleston-1234792655/ to get a second season]].
* When Peggy Carter debuted in the comics, she was to be a TemporaryLoveInterest to ComicBook/CaptainAmerica during his time in UsefulNotes/WorldWarII... and she debuted in TheSixties, [[RetCon long after]] Cap's regular World War II stories were over. At first she appeared only in {{Flashback}}s (in her first story she wasn't even named!). Under these circumstances, she's rarely been anything more than a SatelliteLoveInterest in the comics. But when ''Film/CaptainAmericaTheFirstAvenger'' came out, since 99% of the film takes place during World War II, she naturally had a [[AscendedExtra much bigger role]], brilliantly played by Creator/HayleyAtwell. She took center stage in the [[Film/MarvelOneShots Marvel one-shot]] ''Film/AgentCarter'', which was such a huge hit that it [[SpinOff spun off]] into [[Series/AgentCarter her own TV series]]. It's worth noting that the filmmakers have tried to use Peggy in several MCU films after ''The First Avenger''; Creator/JossWhedon wrote a scene for her in ''The Avengers'', and she has cameos in ''Film/CaptainAmericaTheWinter Soldier'', ''Series/AgentsOfSHIELD'', ''Film/AvengersAgeOfUltron'', ''Film/AntMan1'', and ''Film/AvengersEndgame''. A SuperSoldier [[AlternateSelf alternate universe version of her]] has also appearred as an ArcHero in one episode of the animated series ''[[WesternAnimation/WhatIf2021 What If...?]]'', and [[spoiler:a variant of that version of her also made an appearance in ''Film/DoctorStrangeInTheMultiverseOfMadness'']].
* The Guardians of the Galaxy, for decades, was a D-list comic book team from Marvel, known only to hardcore comic book fans and trivia buffs. Then, [[Film/GuardiansOfTheGalaxy2014 they had a movie]], the popularity of which led to a spike in sales of the comic book, [[WesternAnimation/GuardiansOfTheGalaxy2015 a TV show]], an explosion of merchandise, [[Film/GuardiansOfTheGalaxyVol2 a sequel]], playable character status in various video games like ''VideoGame/DisneyInfinity'' and ''VideoGame/MarvelVsCapcomInfinite'', and even two {{pinball}} machines[[note]]A digital one form Creator/ZenStudios and a physical one from Creator/{{Stern}}[[/note]] Now, show a picture of Star-Lord and his friends to people, and you'd hardly find anyone who won't recognize them.
* Scott Lang, the second Ant-Man, benefited greatly from the movies. In the comics, he was always a rather minor character, only created to fill the role of Ant-Man after Hank Pym abandoned it. Throughout the '80s and '90s, Scott was a supporting character for Iron Man (see above) and the ComicBook/FantasticFour, and in the '00s he became an Avenger only to get killed off as CListFodder not long after ([[ComicBookDeath he got better]]). However, since the MCU decided to make Scott ''the'' Ant-Man of the series, he's gotten far greater exposure and popularity than he ever could get before, and has since become ''the'' face of the Ant-Man legacy in general, with the comics and surrounding media following suit and thus he became much more prominent than he ever intended to be.
* Nick Fury in the comics was originally [[ComicBook/NickFury an old white man from WWII]] and appeared as such in most media outside of the comic books. However, when Marvel introduced Fury into [[ComicBook/TheUltimates their Ultimate Universe]] they reinvented him as an African-American man, using the likehood of actor Creator/SamuelLJackson for the optics. That lead to Jackson playing the character in the MCU, making his version of the character soon the definitive version of the character: Not only did Marvel introduce [[LegacyCharacter a new Nick Fury]] into their mainstream comics, nearly all appearances of Fury in other media like Western Animation and Video Games use Jackson's likehood for the character. He's even slated to ''finally'' take the center stage in the Disney+ series ''Secret Invasion''.
!!Live-Action TV
* ''Series/Daredevil2015'' '''definitely'''did this for the titular character. While ComicBook/{{Daredevil}} has always been a well-known Marvel hero, he was never quite able to break out into mainstream comics like popularity of heroes like Franchise/SpiderMan or the Franchise/XMen. After the acclaim of the Netflix series, his popularity has skyrocketed, with his series being considered one of the ''best'' Netflix shows. Daredevil's role in the Marvel TV-verse has even been compared to the way ''Film/IronMan1'' ended up kicking off the MCU. It's no wonder that he was the first character from the Marvel Netflix shows to be introduced in a proper MCU film, specifically ''No Way Home''. It's quite telling that his upcoming series on Creator/DisneyPlus is revealed to come with ''18 episodes'' which is by far the most amount of episodes in any Marvel Creator/DisneyPlus show so far.
