History ArtifactTitle / RealLifeOther

** POSIX compliant systems avert this. They don't have drive letters, to begin with. Drives and other storage devices are accessed (if from the command line) by going to the /media/ system folder with devices given generic names like "sda0" or something. And these directories might be on different partitions, different physical discs or even on different machines in the case of a directory being stored on a file server over the network. From the user's perspective, the file system is one logical hierarchical tree.
*** Although that too is an artifact title coupled with NonIndicativeName. The "sd" means '''S'''CSI '''D'''isk, as opposed to the "HD" naming convention which was for the older ATA. Now, "sd" is assigned to just about any mass storage device, regardless of what type of bus it uses.

* Creator/TwentiethCenturyFox. The name originally came about from a merger between 20th Century Pictures and Fox Film Corporation in 1935, and until the studios purchase by News Corporation in 1986 it was actually known by the hyphenated name 20th Century'''-'''Fox. At the TurnOfTheMillennium they made a statement saying they wouldn't update the company name (''WesternAnimation/{{Futurama}}'''s LogoJoke notwithstanding).

* A women's clothing store called White House was Exactly What It Says On The Tin -- they sold white garments only. Later on, they divided the stores into a second section called Black Market. But White House/Black Market stores now sell more than just those two colors.

* With the breakup of the Standard Oil petroleum monopoly in the United States in 1911, the trademark for "Standard Oil" was divided among several successor companies. These successor companies had the rights to the Standard Oil brand in certain states, but were only allowed to keep one "Standard"-branded gas station in each state. Today, due to mergers beginning in The70s, there are only three companies that maintain those rights: Chevron (formerly Standard Oil of California, or Socal), [=ExxonMobil=] (the merger of Exxon, the former Jersey Standard; and Mobil, the former Standard Oil of New York), and BP (which acquired Sohio, formerly Standard Oil of Ohio, and Amoco, the original Indiana Standard). There are many states that don't even have Standard-branded gas stations anymore.
** Not long after the break-up, Jersey Standard -- coincidentally, the branch of Standard Oil that was the defendant in the antitrust lawsuit that broke it up -- decided to try to circumvent this with the "Esso" brand for their gas stations. Esso, of course, sounds out the acronym S.O. There were plenty of protests by the other Standards, but no legal action. In 1973, they changed the brand for their US gas stations to the less similar-sounding Exxon (and took the name for the company as a whole). They maintain Esso as their petrol brand name in foreign markets to this day.[[note]]([=ExxonMobil=] has added Esso branding features to Exxon and Mobil stations in some states where BP and Chevron shut down or re-branded their territory-claiming Standard stations, but have not yet opened actual Esso stations in the United States since that merger.)[[/note]]

* In many towns in Canada and Australia, you can find bars called hotels, which dates back to a time in which bars were illegal, and alcohol had to be sold in some other setting. Few of them still rent rooms.

* Down in Edmonton, the West Edmonton Mall's amusement park was originally called Fantasyland. It was changed to Galaxyland after a lawsuit from Disney over trademark infringement. But the hotel attached to the mall is still the Fantasyland hotel.
* There are several pubs in Britain with "Talbot" in the title. They were named after a now-extinct breed of dog called the Talbot or Talbot Hound. It is considered an ancestor of the modern Beagle and Bloodhound and was essentially an all-white Bloodhound (though other colours have been referenced). The breed has long since fallen out of the memory of anyone but the most avid dog enthusiasts, however the pub names remain the same nevertheless.
* It is common for a new owner of an established restaurant to keep the name the previous owner(s) used, in order to keep the established clientele and all the good reputation built. This will often lead to names which imply one style of cuisine and offer a different.

* Canadian Tire started as an auto parts store in Toronto in 1922, hence the "Tire". It's now a much more diversified hardware, housewares, and sporting goods store, although most Canadian Tire stores have extensive automotive departments, service garages and gas stations.
** Similarly with London Drugs, originally a small drugstore in Vancouver, now a nationwide chain of fairly diverse retail stores, though with some emphasis on the sorts of things you expect from the "Drugs" part of the name.
** Western Auto (now defunct) started as an auto supplies store, but diversified greatly in the 1950s and 1960s to the point where the typical rural Western Auto store resembled a Sears "catalog store" more closely than it did a NAPA or [=AutoZone=] and auto parts made up a relatively small part of their business.
* The convenience store chain 7-Eleven was named after its hours of operation. Now most stores are open 24 hours a day. Its parent company was until 2005 known as the Southland Ice Company, after its original business model of block-ice delivery in Texas in the years before most Americans owned refrigerators.

** Related to this, the Atlantic and Pacific parts of its name fit this, as the long-struggling chain gradually (over a 50-plus year period) withdrew itself mainly to the Northeastern United States before going out of business in fall 2015.

** Dollar/"99 Cent" stores in North America. They originally specialized in items that cost one dollar or less (plus tax if not food), but due to inflation, most of their products cost more nowadays. As a result, stores with "Dollar" in the name (Family Dollar, Dollar General, etc.) are now understood to be ''discount'' stores, meaning the items are still cheap but not necessarily one dollar. For quite a few years, the notable exception was Dollar Tree, which still sold all items at one dollar, but in September 2021 the company announced that it would completely abandoned its single price point due to rising inflation.[[note]](It had previously launched a sister concept, Dollar Tree Plus, which added $2 and $5 price points to the original $1 point.)[[/note]]

*** Funnily enough, Japan has managed to keep their equivalent fairly well. Almost everything in 100 yen shops costs 100 yen (or 108 with tax). More expensive items tend to be in multiples of 100, rarely exceeding 500 yen.

* Creator/CDProjekt was Poland's first importer of computer games on CD-ROM. Of course, they've long abandoned that format, and even run their own UsefulNotes/DigitalDistribution service called Platform/GOGDotCom.

* AMD still uses the ATI brand name internally for system files and/or drivers pertaining to their Radeon line of [[UsefulNotes/GraphicsProcessingUnit graphics processing units]], e.g. "'''Ati'''hdWT6.sys", despite the ATI moniker being dropped long ago. It could be assumed that this is being done for backwards compatibility reasons, but that is moot as the latest drivers no longer support graphics cards and [=IGPs=] sold under the ATI brand.

* The command line interpreter window on [[Platform/MicrosoftWindows Windows]] is informally known as a "DOS box" (not to be confused with [[UsefulNotes/DOSBox the emulator]]), even though on NT systems it's not based on MS-DOS at all.

* In computer graphics, a shader is a program that runs on a UsefulNotes/GraphicsProcessingUnit. The name comes from the fact that the earliest and simplest uses of the technology involved applying shading to the pixels of an image. But the fact that they are programmable meant that they are incredibly flexible, and thus numerous use cases for them were developed beyond simple shading. This included vertex shaders, which transform 3D vertices instead of 2D pixels, as well as compute shaders, which don't necessarily have anything to do with graphics and can perform arbitrary calculations to help with things like physics or data decompression. In spite of all this, the term shader has stuck around to refer to all of these, even though they're used for much more than simple shading these days.