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* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown (aside from a photo of her as a child); only the items related to her interests, a crack pipe that she smoked, and the ambulance taking her away are seen while the narrator tells her story.
to:
* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown (aside aside from a photo of her as a child); only the items related to her interests, a crack pipe that she smoked, and the ambulance taking her away are seen while the narrator tells her story.child.
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* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown; only the items related to her interests, a crack pipe that she smoked, and the ambulance taking her away are seen while the narrator tells her story.
to:
* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown; shown (aside from a photo of her as a child); only the items related to her interests, a crack pipe that she smoked, and the ambulance taking her away are seen while the narrator tells her story.
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* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin PSA via falling onto a needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.
to:
* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin PSA via falling onto a giant needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.
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* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin add via falling onto a needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.
to:
* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin add PSA via falling onto a needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.
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* ImpaledWithExtremePrejudice: A man is subjected to this fate in one anti-heroin add via falling onto a needle; this is meant to be a metaphor for how heroin addicts who start off by snorting it will eventually use the drug via injecting it into themselves.
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* HeWhoMustNotBeSeen: In "Final Lesson", Susie is never actually shown; only the items related to her interests, a crack pipe that she smoked, and the ambulance taking her away are seen while the narrator tells her story.
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** One ad titled "Graveyard" features a father talking to his son about drugs. [[spoiler:However, at the end it's revealed that the father is talking to his son's gravestone, because he didn't think he'd need to talk about drugs to a thirteen year old.]] The ad ends with the phrase "If you don't teach your kids to say no to drugs, it's as good as saying yes".
to:
** One ad titled "Graveyard" features a father talking to his son about drugs. [[spoiler:However, [[spoiler: However, at the end end, it's revealed that the father is talking to his son's gravestone, gravestone because he didn't think he'd need to talk about drugs to a thirteen year old.thirteen-year-old.]] The ad ends with the phrase "If you don't teach your kids to say no to drugs, it's as good as saying yes".
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* AmbiguousSituation: Whether or not Susie died in her spot. The line "Susie's parents never taught her that drugs maim; drugs ''kill''. So Susie learned one final lesson on her own" seems to imply such, but the ambulance leaving her house could imply that she's alive, but in critical condition.
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and it's numerous remakes.
* ArmorPiercingQuestion: In a 2016 follow-up to "This Is Your Brain on Drugs", a group of teens ask various questions on drugs (ex. "Weed's legal, isn't it?"). The final question is "Mom...Dad...did you ever try drugs?"
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and it's numerous remakes.
* ArmorPiercingQuestion: In a 2016 follow-up to "This Is Your Brain on Drugs", a group of teens ask various questions on drugs (ex. "Weed's legal, isn't it?"). The final question is "Mom...Dad...did you ever try drugs?"
to:
* AmbiguousSituation: Whether or not Susie died in her spot. The line "Susie's parents never taught her that drugs maim; drugs ''kill''. So Susie learned one final lesson on her own" seems to imply such, but the ambulance leaving her house could imply that she's alive, alive but in critical condition.
* ArcWords: "Any questions?", for their "Brain on Drugs" spot andit's its numerous remakes.
* ArmorPiercingQuestion: In a 2016 follow-up to "This Is Your Brain on Drugs", a group of teensask asks various questions on drugs (ex. "Weed's legal, isn't it?"). The final question is "Mom...Dad...did you ever try drugs?"
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and
* ArmorPiercingQuestion: In a 2016 follow-up to "This Is Your Brain on Drugs", a group of teens
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* BaitAndSwitch: "Jamie". Throughout the ad, we're made to believe that Jamie is the addict in a meth lab. [[spoiler:However, at the end, Jamie is actually revealed to be a little girl living in the apartment above the meth lab.]]
to:
* BaitAndSwitch: "Jamie". Throughout the ad, we're made to believe that Jamie is the addict in a meth lab. [[spoiler:However, [[spoiler: However, at the end, Jamie is actually revealed to be a little girl living in the apartment above the meth lab.]]
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* SequelEscalation: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically heroin) harm much more than just your brain.
to:
* SequelEscalation: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, pan and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically (specifically, heroin) harm much more than just your brain.
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** A 1996 ad had actor Caroll O'Connor talk about his son Hugh's own drug addiction and eventual suicide as a result of the latter being unable to get clean. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".
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** A 1996 ad had actor Caroll O'Connor talk about his son Hugh's own drug addiction and eventual suicide as a result of the latter being unable to get clean. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".
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* DrugsAreBad: Goes without saying that every PSA from the Partnership to End Addiction has this message.
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** The 1996 ad in which actor Carroll O'Connor talks about his son Hugh's own drug addiction and eventual suicide as mentioned under Truth In Television.
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** A 1996 ad had actor Caroll O'Connor talk about his son Hugh's own drug addiction and eventual suicide as a result of the latter being unable to get clean. The last line is O'Connor telling parents to "get between your kids and drugs any way you can".
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* CircularReasoning: One PSA shows a man locked in a room saying "I do coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
to:
* CircularReasoning: One PSA "Circles" shows a man locked in a room saying "I do coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
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** While "I Learned It From Watching You" is mostly known for its {{Narm}}, drugs users do often give birth to children with drug-related health problems, especially if drugs are used during pregnancy.
* YouTaughtMeThat: In an infamous ad from the late 1980s, a man grills his son about where he learned to take drugs, only to learn that the son learned it from ''him''.
* YouTaughtMeThat: In an infamous ad from the late 1980s, a man grills his son about where he learned to take drugs, only to learn that the son learned it from ''him''.
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** There's also the "Rodney on Heroin" ad from the late 90s in which pre and post addiction photos of actor Rodney Harvey are shown by a friend of his, who says "This is my friend, Rodney" and "This is my friend Rodney on heroin", then him switching back and forth between saying "Rodney" and "On heroin" as well as the before and after photos, ending with "That ''was'' my friend Rodney" and an InMemoriam card.
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* ArmorPiercingQuestion: In a 2016 follow-up to "This Is Your Brain on Drugs", a group of teens ask various questions on drugs (ex. "Weed's legal, isn't it?"). The final question is "Mom...Dad...did you ever try drugs?"
--> ''They're going to ask. Be ready.''
--> ''They're going to ask. Be ready.''
Changed line(s) 30 (click to see context) from:
* TruthInTelevision: While most of their [=PSA=]s show fictional situations, a few are based on real events. One example is a PSA from 1990 in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
to:
* TruthInTelevision: While most of their [=PSA=]s show fictional situations, a few are based on real events. events.
** Oneexample is a PSA ad from 1990 in which has actor Jesse Corti tells tell the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.people.
** Another ad from 2006 consists only of a photo of a couple, and the 911 call the boyfriend made while he and his girlfriend (who were both high on meth) were trapped in their car during a blizzard. The text on the screen says that the couple were found, but it was too late; they had frozen to death.
----
--> ''[[TheStinger Any questions?]]''
** One
** Another ad from 2006 consists only of a photo of a couple, and the 911 call the boyfriend made while he and his girlfriend (who were both high on meth) were trapped in their car during a blizzard. The text on the screen says that the couple were found, but it was too late; they had frozen to death.
----
--> ''[[TheStinger Any questions?]]''
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Changed line(s) 30 (click to see context) from:
* TruthInTelevision: While most of their [=PSA=]s show fictional situations, a few are based on real events. One example is a late 80s PSA in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
to:
* TruthInTelevision: While most of their [=PSA=]s show fictional situations, a few are based on real events. One example is a late 80s PSA from 1990 in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
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Deleted line(s) 6 (click to see context) :
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and its numerous remakes.
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and it's numerous remakes.
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* SnakePeople: "Snake" has a drug dealer transform into a snake person.
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* SnakePeople: "Snake" has a drug dealer transform into a snake person. Also counts as an example of ADogNamedDog.
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** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various strange and harmful things. An alternate version has the song played in a distorted manner to get the point across better.
to:
** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various strange and harmful things. An alternate version has the song played in a distorted manner to get instead, subverting the point across better. trope.
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* SnakePeople: "Snake" has a drug dealer transform into a snake person.
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* UpToEleven: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically heroin) harm much more than just your brain.
to:
* UpToEleven: SequelEscalation: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically heroin) harm much more than just your brain.
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** One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty bathroom.
to:
** One of their ads had "Everybody's Doing It" has a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty bathroom.
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Changed line(s) 29 (click to see context) from:
* TruthInTelevision: While most of their PSAs show fictional situations, a few are based on real events. One example is a late 80s PSA in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
to:
* TruthInTelevision: While most of their PSAs [=PSA=]s show fictional situations, a few are based on real events. One example is a late 80s PSA in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
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Adding example. If it doesn't actually fit here, please put it under a different trope name.
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* StrappedToAnOperatingTable: "Surgeon" has a poor sap about to go under the knife of a doctor who is high on marijuana.
to:
* StrappedToAnOperatingTable: "Surgeon" has a poor sap about to go under the knife of a doctor who is high on marijuana.marijuana.
* TruthInTelevision: While most of their PSAs show fictional situations, a few are based on real events. One example is a late 80s PSA in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
* TruthInTelevision: While most of their PSAs show fictional situations, a few are based on real events. One example is a late 80s PSA in which actor Jesse Corti tells the audience about [[https://en.m.wikipedia.org/wiki/1987_Maryland_train_collision a train crash]] between an Amtrak train and a freight train caused by the engineer of the latter being high on marijuana while on duty, resulting in the deaths of 16 people.
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Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain.
to:
Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain.
brain).
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** The addict running the meth lab and Jamie's mother in "Jamie" are not named.
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** Another ad with the same slogan as "Graveyard" titled "Susie" has the titular Susie overdose and be taken away from her home in an ambulance because her parents never taught her about drugs.
to:
** Another ad with the same slogan as "Graveyard" titled "Susie" "Final Lesson" has the titular Susie main character, a girl named Susie, overdose and be taken away from her home in an ambulance because her parents never taught her about drugs.
* AmbiguousSituation: Whether or not Susie died in her spot. The line "Susie's parents never taught her that drugs maim; drugs ''kill''. So Susie learned one final lesson on her own" seems to imply such, but the ambulance leaving her house could imply that she's alive, but in critical condition.
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* CircularReasoning: One PSA shows a man locked in a room saying "I take coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
to:
* CircularReasoning: One PSA shows a man locked in a room saying "I take do coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
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* NoNameGiven: Several characters in their ads have this:
** The girl in "Faces" is not named.
** The man and his son in "Graveyard" are not named.
** Susie's parents in "Final Lesson" are not named.
** The girl in "Faces" is not named.
** The man and his son in "Graveyard" are not named.
** Susie's parents in "Final Lesson" are not named.
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Changed line(s) 21 (click to see context) from:
** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various things. An alternate version has the song played in a distorted manner to get the point across better.
to:
** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various strange and harmful things. An alternate version has the song played in a distorted manner to get the point across better.
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Changed line(s) 19 (click to see context) from:
* SoundtrackDissonance: One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty bathroom.
to:
* SoundtrackDissonance: SoundtrackDissonance:
** One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirtybathroom.bathroom.
** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various things. An alternate version has the song played in a distorted manner to get the point across better.
** One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty
** The "Meth Cleaner Girl" ad from the same campaign also has a cheery song about meth playing while a woman is shown under the influence of that drug doing various things. An alternate version has the song played in a distorted manner to get the point across better.
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Added DiffLines:
* CircularReasoning: One PSA shows a man locked in a room saying "I take coke so I can work longer so I can earn more so I can do more coke" and so on and so forth while walking around in a circle before suddenly disappearing.
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!!This is your brain of TV Tropes:
to:
!!This is your brain of on TV Tropes:
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* AdultFear: Just as many of their ads target parents as they do kids/teens.
** One ad titled "Graveyard" features a father talking to his son about drugs. [[spoiler:However, at the end it's revealed that the father is talking to his son's gravestone, because he didn't think he'd need to talk about drugs to a thirteen year old.]] The ad ends with the phrase "If you don't teach your kids to say no to drugs, it's as good as saying yes".
** Another ad with the same slogan as "Graveyard" titled "Susie" has the titular Susie overdose and be taken away from her home in an ambulance because her parents never taught her about drugs.
** "Faces" has this more in the audio than the visuals; it tells parents that if they don't talk to their kids about drugs, they may become addicts right under their noses, which is visualized as a girl becoming more and more sickly-looking. The narrator describes it as "a problem that won't go away" as the girl's eyes go pale. One version of the ad ends it there, but the second, much more common variant has an offscreen person cover the girl with a sheet, with the narrator adding "Or even worse; one that does", confirming the girl has died.
** One series of ads implored parents to talk to their teen(s) about prescription drug abuse by showing babies attempting to open bottles of prescription pills (two of which put the bottles in their mouths).
** One ad titled "Graveyard" features a father talking to his son about drugs. [[spoiler:However, at the end it's revealed that the father is talking to his son's gravestone, because he didn't think he'd need to talk about drugs to a thirteen year old.]] The ad ends with the phrase "If you don't teach your kids to say no to drugs, it's as good as saying yes".
** Another ad with the same slogan as "Graveyard" titled "Susie" has the titular Susie overdose and be taken away from her home in an ambulance because her parents never taught her about drugs.
** "Faces" has this more in the audio than the visuals; it tells parents that if they don't talk to their kids about drugs, they may become addicts right under their noses, which is visualized as a girl becoming more and more sickly-looking. The narrator describes it as "a problem that won't go away" as the girl's eyes go pale. One version of the ad ends it there, but the second, much more common variant has an offscreen person cover the girl with a sheet, with the narrator adding "Or even worse; one that does", confirming the girl has died.
** One series of ads implored parents to talk to their teen(s) about prescription drug abuse by showing babies attempting to open bottles of prescription pills (two of which put the bottles in their mouths).
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* CreepyBlueEyes: The girl in the "Faces" ad has these, especially when they go pale at the end when she dies.
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The '''Partnership to End Addiction''' ([[IHaveManyNames known throughout the years as]] the '''Partnership for a Drug-Free America''', the '''Partnership for a Drug-Free World''', the '''Partnership at [=DrugFree=].org''', and the '''Partnership for Drug-Free Kids''') is an American organization based in New York that aims to keep kids and teens from doing drugs.
Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain.
!!This is your brain of TV Tropes:
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and its numerous remakes.
* BaitAndSwitch: "Jamie". Throughout the ad, we're made to believe that Jamie is the addict in a meth lab. [[spoiler:However, at the end, Jamie is actually revealed to be a little girl living in the apartment above the meth lab.]]
* IronicNurseryRhyme:
** Their "Faces" ad has a creepy voice singing a variation of "Happy Birthday" as the addict becomes more and more disheveled and sickly.
** A quartet of ads about prescription drug abuse featured heavy metal remixes of popular children's songs (these being "Go to Sleep", "Mary Had a Little Lamb", "Pop Goes the Weasel", and "Rock-a-Bye Baby") over footage of babies trying to open bottles of pills.
* UpToEleven: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically heroin) harm much more than just your brain.
* SoundtrackDissonance: One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty bathroom.
* StrappedToAnOperatingTable: "Surgeon" has a poor sap about to go under the knife of a doctor who is high on marijuana.
Since their founding in 1985, they have produced many a memorable PublicServiceAnnouncement. Their most famous ad of all is the infamous "This Is Your Brain on Drugs" spot, which compared drug use to frying an egg (meant to represent one's brain.
!!This is your brain of TV Tropes:
* ArcWords: "Any questions?", for their "Brain on Drugs" spot and its numerous remakes.
* BaitAndSwitch: "Jamie". Throughout the ad, we're made to believe that Jamie is the addict in a meth lab. [[spoiler:However, at the end, Jamie is actually revealed to be a little girl living in the apartment above the meth lab.]]
* IronicNurseryRhyme:
** Their "Faces" ad has a creepy voice singing a variation of "Happy Birthday" as the addict becomes more and more disheveled and sickly.
** A quartet of ads about prescription drug abuse featured heavy metal remixes of popular children's songs (these being "Go to Sleep", "Mary Had a Little Lamb", "Pop Goes the Weasel", and "Rock-a-Bye Baby") over footage of babies trying to open bottles of pills.
* UpToEleven: In 1998, they remade their famous "Brain on Drugs" ad with Creator/RachaelLeighCook. Rather than just cracking open the egg, Cook smashes it with a frying pan, and then proceeds to demolish the entire kitchen. This was likely done to show that drugs (specifically heroin) harm much more than just your brain.
* SoundtrackDissonance: One of their ads had a cheery song about heroin juxtaposed with an addict convulsing and vomiting in a dirty bathroom.
* StrappedToAnOperatingTable: "Surgeon" has a poor sap about to go under the knife of a doctor who is high on marijuana.
