History Advertising / JackInTheBox

* BerserkButton: Jack has a few of them, but the biggest one is to suggest racketing up the price of his value menu.

* Malaproper: In one [[https://youtu.be/QdKwWUIo2r4 advert]], Jack's son presents to his elementary school at an assembly that he wants to be a "vegetarian" instead of a restauranteur like his father. This leaves Jack and everyone at the assembly disappointed until he reveals that the family took their dog to the "vegetarian" once.

** They also made light of the Angus beef craze when they introduced their sirloin burgers. In one commercial, one of the advertising people asks Jack to point out the "Angus" cut, making a circle motion with his finger, clearly referencing a body part that "Angus" rhymes with, and implying that "Angus" beef had something to do with something...[[PottyHumor not conventionally edible]].
--->'''Jack:''' I think not.

* Malaproper: In one advert, Jack's son presents to his elementary school at an assembly that he wants to be a "vegetarian" instead of a restauranteur like his father. This leaves Jack and everyone at the assembly disappointed until he reveals that the family took their dog to the "vegetarian" once.

** Jack has a knack for calling out other competitors like UsefulNotes/McDonalds and ooAdvertising/TheBurgerKing Burger King]], and at one point ran an ad campaign that chewed out the two offending companies for using microwaves and storage facilities for their meats. He did open up a hotline for their managers to call in order to help change their ways, but considering he spent 155 days without a single call from either of them, it's safe to assume they never did.

** Jack has a knack for calling out other competitors like UsefulNotes/McDonalds and Burger King, and at one point ran an ad campaign that chewed out the two offending companies for using microwaves and storage facilities for their meats. He did open up a hotline for their managers to call in order to help change their ways, but considering he spent 155 days without a single call from either of them, it's safe to assume they never did.

* CompetingProductPotshot: Jack has a knack for calling out other competitors like UsefulNotes/McDonalds and Burger King, and at one point ran an ad campaign that chewed out the two offending companies for using microwaves and storage facilities for their meats. He did open up a hotline for their managers to call in order to help change their ways, but considering he spent 155 days without a single call from either of them, it's safe to assume they never did.

* Malaproper: In one advert, Jack's son presents to his elementary school at an assembly that he wants to be a "vegetarian" instead of a restauranteur like his father. This leaves Jack and everyone at the assembly disappointed in his son until he reveals that the family took their dog to the "vegetarian" once.

* WingdingEyes: Jack has spiral eyes from being anesthesized in the dentist commercial.

* BenevolentBoss: '''''Jack''''' ([[BewareTheNiceOnes assuming you don't do anything to set him off]]).

Fast food chain Jack in the Box has aired a series of commercials since 1994, most of them featuring their company mascot Jack -- a man in a business suit whose head is simply a snowman's head.

* AmazinglyEmbarrassingParents: "[[https://youtu.be/zf5i0O2PNS4 Patty, call the doctor!]] [[GagPenis It's been more than four hours!]] Hi, Jack."

* FeudEpisode: One commercial had Jack breaking up a fight between Curly fries and seasonal fries as they exchanged insults like "Pencil neck!" and "Pig tail!"

* InnocentInnuendo: His Teriyaki Bowls commercial has him asking people to "Try My Bowls". His Marketing Manager tries to talk him out of airing the commercial, but Jack didn't see what was so wrong with it. This also extends to "People Love My Bowls", "Check Out My Bowls", and even pans to a billboard saying "Enjoy My Bowls". [[FunnyBackgroundEvent There's even a cut-out of Jack saying "It Takes Bowls To Serve Teriyaki!" in the background]].

* SelfDeprecation: The debut "Jack's Back" ad has Jack blowing up his own company's boardroom. It's ostensibly revenge for firing him in the past, but it's also almost certainly referencing the 1993 ''E. coli'' outbreak that nearly torpedoed the company. The sequence even plays the minimalist string music the company used in their '80s/early '90s ads to sell the point home.

* CompetingProductPotshot: Jack has a knack for calling out other competitors like UsefulNotes/McDonalds and Burger King, and at one point ran an ad campaign that not chewed out the two offending companies for using microwaves and storage facilities for their meats. He did open up a hotline for their managers to call in order to help change their ways, but considering he spent 155 days without a single call from either of them, it's safe to assume they never did.

* BenevolentBoss: '''''Jack''''' ([[GoodIsNotNice Assuming you don't do anything to set him off]]).

A 2010 commercial where he argued with a chef about selling pancakes that resemble his face became a MemeticMutation, especially for the last line "You ATE his face?!"