History Advertising / CompareTheMeerkat

23rd Mar '16 8:45:16 PM nombretomado
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* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil. (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).

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* CelebrityParadox: Nobody in CoronationStreet ''Series/CoronationStreet'' seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil. (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).
11th Feb '16 8:15:10 PM Berrenta
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* TheMerch: For a limited time, Compare the Market customers got a Baby Oleg stuffed toy for joining.



* [[OnlyAFleshWound Only A Fur Wound]]: During "Battle Of Fearlessness", Aleksandr's great-grandfather is wounded and Sergei's great-grandfather holds him and screams to the sky. Aleksandr's great-grandfather sits up and says:

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* [[OnlyAFleshWound Only A Fur Wound]]: OnlyAFleshWound: During "Battle Of Fearlessness", Aleksandr's great-grandfather is wounded and Sergei's great-grandfather holds him and screams to the sky. Aleksandr's great-grandfather sits up and says:
8th Mar '15 6:36:37 PM Antwan
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''Compare The Meerkat.Com'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.

to:

''Compare The Meerkat.Com'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason reason, they achieved massive popularity.
popularity, especially.





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\n----



** Aleksandr's FantasticRacism concerning mongeese might not have sounded ''quite'' so funny if delivered in an authentic[[TheApartheidEra South African accent]].

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** Aleksandr's FantasticRacism concerning mongeese might not have sounded ''quite'' so funny if delivered in an authentic[[TheApartheidEra authentic [[TheApartheidEra South African accent]].
6th Jan '15 2:07:39 AM smalltime
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Added DiffLines:

* TheMerch: For a limited time, Compare the Market customers got a Baby Oleg stuffed toy for joining.
1st Oct '14 5:29:59 AM CrypticMirror
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* BeleagueredBureaucrat: Sergei

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* BeleagueredBureaucrat: SergeiSergei, in early adverts he'd be frantically trying to keep the Comparing Meerkat site running despite being overwhelmed by car insurance requests.
* BunnyEarsLawyer: Alexandr has failed to go broke, and has managed to stay rich despite being a complete CloudCuckoolander. Presumably he must be competent at financial management and knowing which Meerkats to offer.
1st Oct '14 2:18:59 AM AgProv
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* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).

to:

* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil Rentokil. (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).



* FunnyAnimal

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* FunnyAnimalFunnyAnimal: meerkats are intrinsically funny.


Added DiffLines:

** And meerkats became popular long before CTM when they were featured in wildlife documentaries; their social habits and quirks made them an instant hit. Lots of shops sell tacky resin models of anthropomorphised meerkats which appeared before CTM and are independent of association with it. The producers were just going with a craze for the creatures.


Added DiffLines:

** Aleksandr's FantasticRacism concerning mongeese might not have sounded ''quite'' so funny if delivered in an authentic[[TheApartheidEra South African accent]].
5th Aug '14 12:00:31 PM FastEddie
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-->'''Maurice''': We need to talk. And by talk I mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet!]]

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-->'''Maurice''': We need to talk. And by talk I we mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet!]]duet!



* StylisticSuck: Sergei's [[http://www.comparethemarket.com/meerkat/caravan-club/ Caravan Club page]], a masterpiece of multi-coloured Comic Sans.

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* StylisticSuck: Sergei's [[http://www.comparethemarket.com/meerkat/caravan-club/ Caravan Club page]], page, a masterpiece of multi-coloured Comic Sans.
5th Aug '14 11:58:40 AM FastEddie
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''[[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]]'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.

to:

''[[http://www.comparethemeerkat.com/home Compare ''Compare The Meerkat.Com]]'' Com'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.
5th Jun '14 3:50:26 AM Q4
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Added DiffLines:

* ZanyScheme: If you go back to the original premise, the entire campaign -- which now apparently includes monitoring a rival website's traffic in order to provide its customers with free toys! -- is essentially one massive zany scheme to avoid having to upgrade a server.
15th May '14 2:13:08 PM MartinJS
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* HeterosexualLifePartners: Alexsandr and Sergei - they live and work together.

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* HeterosexualLifePartners: Alexsandr and Sergei - they live and work together.together, appear to have no other friends, and are now raising a child together. The villagers will talk...
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http://tvtropes.org/pmwiki/article_history.php?article=Advertising.CompareTheMeerkat