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ExactlyWhatItSaysOnTheTin. One of the oldest tricks in advertising is using the face of a celebrity to sell your product. Films, cartoons, comic books, video games and TV series will put the main actors or characters on the posters, ads or DVD covers. Novels and non-fiction books will use the author or a main character. Music albums will just show a photograph of the band or the lead singer, especially after the transition from large LP covers to smaller cassettes, [=CDs=], and digital music at the same popular music became more personality-driven.

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ExactlyWhatItSaysOnTheTin. One of the oldest tricks in advertising is using the face of a celebrity to sell your product. Films, cartoons, comic books, video games and TV series will put the main actors or characters on the posters, ads or DVD covers. Novels and non-fiction books will use the author or a main character. Music albums will just show a photograph of the band or the lead singer, especially after the transition from large LP covers to smaller cassettes, [=CDs=], and digital music at the same time popular music became more personality-driven.
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* The Japanese and European cover of ''[[VideoGame/{{Tekken}} Tekken Tag Tournament]]'' features this, with Kazuya menacingly looking back at the camera.

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Being cut per TRS, plus a redundant example


Compare with FaceOfTheBand (when one person of a group is featured more prominently than the others) and WolverinePublicity (when one person is always put on the cover, despite hardly being in the work half of the time). Contrast AnonymousBand.

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Compare with FaceOfTheBand (when one person of a group is featured more prominently than the others) and WolverinePublicity (when one person is always put on the cover, despite hardly being in the work half of the time). Contrast AnonymousBand.



** Uncle Ben on Uncle Ben's rice.

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