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* TheRunnerUpTakesItAll: Crashed out early on, and Sir Alan even called him the worst candidate from this series, but he subsequently became a BBC Sport reporter.

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* TheRunnerUpTakesItAll: Crashed out early on, and Sir Alan even called him the worst candidate from this series, but he subsequently became a BBC Sport reporter.
reporter focusing on football club Leicester City, even achieving some degree of fame during the club's shock Premier League title win in 2015-16.
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* FailedASpotCheck: He failed to notice that the tagine he bought in the Marrakech task was actually a ShoddyKnockoffProduct. Fortunately for him, what might have been a firing-worthy offence in most circumstances actually ended up being the ''least'' serious mistake made by anyone in his team that week.
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* NiceHat: Her array of coloured berets.
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* BackseatDriver: What Sir Alan saw her as in Week 6. Despite Kevin's claims to the contrary, he felt that she ran the task and described Kevin as being waylaid by her.



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* AllForNothing: Sir Alan's view on his time as project manager. He was particularly annoyed by how the men had "worked hard, but what was the end result? Nothing."



* NeverMyFault: Blamed nearly the entirety of his failure as project manager on Kevin.



* BlatantLies: Told by much of the other candidates, specifically Claire and Helene, on You're Fired about her not being a team player and always putting someone else down. Though that may have something to do with the fact that this was a time before You're Fired stopped putting fired candidates down and started showing positives about the candidates such as showing positive things that other candidates had to say about them and since Series 11, with Lord Sugar providing advice instead of the reasons they had to go.

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* TheEeyore: Almost never smiled or seemed to enjoy herself, even during the rewards.

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* TheEeyore: Almost never smiled or seemed to enjoy herself, even during the rewards. Lord Sugar eventually likened her to the Mona Lisa in Week 10.



-> "(while singing) And more! Much more than this! I did it my way!"

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-> "(while singing) And more! Much more than this! [[Music/FrankSinatra I did it my way!"way!]]"


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* FourIsDeath: Like [[Characters/TheApprenticeUKSeason3 Adam from the previous season]], he was fired after his ''fourth consecutive boadroom appearance''.


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* PrecisionFStrike: Used quite an audible instance of "Fuck!" in Week 2.


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* GetOut: Receieved perhaps one of the more abrupt firings in the season.
--> '''Sir Alan Sugar:''' "Jenny, you're fired! Goodbye!" (gestures for her to leave)"
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* TheBGrade: He claimed that his greatest failure was only getting a B grade on his GCSE French. Sir Alan lampshaded this when firing him, telling him that "now you've got a big F".
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* PetTheDog: While she had been heavily critical of Sara's project management in Week 3, she was one of only two people (the other being Raef) who defended her in Week 6 when many of the other candidates were berating Sara for having stayed in the competition at Kevin's expense. The fact that Kevin had ignored Claire's advice and then tried to blame her for the defeat anyway probably had a lot to do with this.

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Added 'Chronic Backstabbing Disorder' to Alex's page.


-> "I think in this whole competition, if you sit back and remain under the radar, people assume that their safe. And I've been bold and I know I'm vocal..."

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-> "I think in this whole competition, if you sit back and remain under the radar, people assume that their they're safe. And I've been bold and I know I'm vocal..."



* ChronicBackstabbingDisorder: Displayed this in the fourth task and the interview round. In the former example, he ducked out of the role of sub-team leader, accusing then-project manager Simon of "diluting his position". Subsequently after Claire was appointed sub-team leader as a result, Alex ganged up on her along with Simon. In the latter example, after Lucinda started expressing doubts about whether she really wanted the job, Alex relayed these doubts in the boardroom, irrevocably sabotaging Lucinda's chances of remaining in the competition. Many Internet forums branded him [[InSeriesNickname "Weasel Wotherspoon"]] as a result of this.



* InSeriesNickname: Many Internet forums branded him "Weasel Wotherspoon".
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* FlawlessVictory: Statistically speaking he's the most successful of the UK show's winners, being on the winning team in seven tasks, winning twice as project manager and never once ending up in the final boardroom. That said, he's usually considered one of the UK edition's weaker winners, if not the absolute weakest.

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* FlawlessVictory: Statistically speaking he's he was the most successful of the UK show's winners, winners until Season 15's Carina, being on the winning team in seven tasks, winning twice as project manager and never once ending up in the final boardroom. That said, he's usually considered one of the UK edition's weaker winners, if not the absolute weakest.
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* TheCassandra: She was this in Weeks 6 and 9 -- in Week 6 she told Kevin that she was better-qualified than him to deliver their sales pitches, and was promptly ignored with disastrous results, while in Week 9 she protested (albeit a little weakly) that Raef and Michael hadn't made it clear enough that they were advertising tissues.


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* NeverMyFault: Nick Hewer called her out on this during the Week 4 boardroom, pointing out that he had never seen her back down from an argument, nor admit to being directly at fault for anything.


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* ItsAllAboutMe: Along with Nargis from Season 2, he's the shining example of why it's such a bad idea to insist on handling sales presentations in an attempt to make yourself stand out, when Sugar would be more impressed by delegating it to someone with the appropriate experience. Unlike Nargis, he at least had the sense to listen to his team and tone down his last pitch, but it proved too little, too late.
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* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with the final boardroom (something he wouldn't do again until Series 10).

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* NeverMyFault: Her main strategy for staying in the show. She successfully scapegoated Shazia in Week 2 and indirectly succeeded by trying to do the same to Sara in Week 6 (Sara herself wasn't fired, but Kevin did bring her back instead of Jenny, and was himself fired), but her luck finally ran out when she tried to do it to Michael in Week 7, causing Sir Alan to fire her without even bothering with waiting until the final boardroom (something he wouldn't do again until Series 10).
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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.[[note]](dropping out of a UK university after one or two years will usually get you a Certificate of Higher Education, which is usually seen as a virtually worthless ConsolationAward by employers; Lee would therefore have had little to gain by falsely claiming to have one)[[/note]]

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* BlatantLies: He claimed to have dropped out of university after two years, when in reality he only did it after four months. Surprisingly enough neither the interviewers nor Sir Alan made a big deal out of it, though if he'd actually claimed to have earned a full degree it might have been a different matter.[[note]](dropping out of a UK university after one or two years will usually get you a Certificate of Higher Education, which is usually seen as a virtually worthless ConsolationAward by employers; Lee would therefore have had little to gain by falsely claiming to have one)[[/note]]one)[[/note]][[invoked]]
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* HighHopesZeroTalent: While Alex wasn't ''totally'' untalented, he was considered by many to be a favourite to win. Ultimately, as time went along, he began to show himself as being portrayed as a villain, being branded by [[Characters/TheApprenticeUKSeason2 Ruth Badger]] as a snake and also being mocked repeatedly on You're Fired, first by Trevor Nelson who branded him "a wuss" and Michael McIntyre who mocked his overly defensive personality and CV.

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* HighHopesZeroTalent: While Alex wasn't ''totally'' untalented, he was considered by many to be a favourite to win. Ultimately, as time went along, he began to show himself as being portrayed as a villain, being branded by [[Characters/TheApprenticeUKSeason2 Ruth Badger]] as a snake and also being mocked repeatedly on You're Fired, first by Trevor Nelson who branded him "a wuss" and Michael McIntyre [=McIntyre=] who mocked his overly defensive personality and CV.
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* HypercompetentSidekick:
** Though he made more errors when it came to cost calculations than a bank manager should really have made, it's fair to say that had Ian been left to all the key decisions in the third week, the result would have been an even bigger defeat.
** When he came back in the season finale, he helped Alex out with a lot of the decisions relating to creating the team's aftershave brand, while Helene spent most of that time complaining about things. If someone watched the finale without seeing the team selections, it would probably have taken them until the presentation to work out that the finalists on that team were Alex and Helene, instead of Alex and Kevin.

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-> "I'm concerned. Lee McQueen is concerned..."

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-> "I'm concerned. Lee McQueen is concerned...""That's what I'm talking about!"


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-> "I think in this whole competition, if you sit back and remain under the radar, people assume that their safe. And I've been bold and I know I'm vocal..."


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* LongSpeechTeaTime: Gave one to interviewer Bordan Tkachuk in the interviews with Bordan telling her to pause for a moment and give herself time to breathe.


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-> "If I had been uncomfortable with working with anyone, it would have been ''you!''"


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-> "People say I'm argumentative, short tempered and always treads on people's toes. But at the end of the day, I don't care because I get the job done."


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-> "As a saleswoman, I would rate myself as probably the best in Europe."


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* GloryHound: What Lord Sugar accused her of being on ''Why I Fired Them.''
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-> "I'm concerned. Lee McQueen is concerned..."


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-> "I'm 24 years old. I can't extend my age!"


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-> "Do not speak to me like that! How dare you!"


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-> "(while singing) And more! Much more than this! I did it my way!"


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-> "The spoken word is my tool."


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-> "All day it's been like I've had to breastfeed the pair of you."


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-> "If you don't put your weight behind it, then it's just the same as the U.S saying "We don't care about pollution."."


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-> "Yeah, I need more cheese. I'm alright on mushrooms, tomatoes. I need ham, I need palma ham, I need tuna. I need...I need fucking everything!"


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-> "Don't all speak at once, guys..."
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* InSeriesNickname: Many Internet forums branded him "Weasel Wotherspoon".
* HighHopesZeroTalent: While Alex wasn't ''totally'' untalented, he was considered by many to be a favourite to win. Ultimately, as time went along, he began to show himself as being portrayed as a villain, being branded by [[Characters/TheApprenticeUKSeason2 Ruth Badger]] as a snake and also being mocked repeatedly on You're Fired, first by Trevor Nelson who branded him "a wuss" and Michael McIntyre who mocked his overly defensive personality and CV.


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* OldShame: In spite of those being close to Helene saying that she has had very mixed feelings on the experience, she was the first candidate and only candidate up and till [[Characters/TheApprenticeUKSeason11 Season 11's Selina]] to lash out at the show, claiming that the show made her life a living hell.


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* ReallyGetsAround: Since leaving the show, he admitted to being an escort to fund gambling debts.
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* AliterativeName: Simon Smith.

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* AliterativeName: AlliterativeName: Simon Smith.


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* EpicFail: As well as Lord Sugar branding him an absolute waste of space and the worst candidate from this series, Kevin summed his leadership perfectly here:
-->'''Kevin:''' "If Ian ran a bank, every single customer would close their bank account down, the company would lose millions of pounds and the staff would walk out."

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* AliterativeName: Simon Smith.
* DarkAndTroubledPast: While this was never discussed on the show, a news article revealed that before Simon went on the Apprentice, he had been struggling to adapt to civilian life after nine years in the Army because he had been addicted to cocaine for five years and the addiction caused him to break up with his wife.



* NiceGuysFinishLast: His elimination before any number of outright nasty candidates.

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* GracefulLoser: Admitted that he deserved to be fired on his exit interview. His reaction on You're Fired also goes to show how much of a popular candidate he was.
* NiceGuysFinishLast: His elimination before any number of outright nasty candidates. Simon even acknowledged it on You're Fired.



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* BlatantLies: Told by much of the other candidates, specifically Claire and Helene, on You're Fired about her not being a team player and always putting someone else down. Though that may have something to do with the fact that this was a time before You're Fired stopped putting fired candidates down and started showing positives about the candidates such as showing positive things that other candidates had to say about them and since Series 11, with Lord Sugar providing advice instead of the reasons they had to go.



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