History Characters / MCUCompaniesStarkIndustries

[[center: [- [[Characters/MarvelCinematicUniverse Main Character Index]] > Other Individuals and Organizations > [[Characters/MCUCompanies Companies]] > '''Stark Industries'''-]]]
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!! Spoilers for all works set prior to the end of ''Avengers: Endgame'' are unmarked.
[[foldercontrol]]
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!Stark Industries and Household
!!The Stark Family
[[folder:Howard Stark]]
!!''Howard Anthony Walter Stark''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/stark_howard.jpg]]
[[caption-width-right:300:''"I built this for you, and some day you'll realize that it represents a whole lot more than just people's inventions. It represents my life's work. This is the key to the future. I'm limited by the technology of my time, but one day you'll figure this out. And when you do, you will change the world. What is and always will be my greatest creation... is you."'']]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/howard_stark_ca_780.png]]
[[caption-width-right:300:''"Technically, we're not even sure it works, but-- well, let's face it, I invented it, so it works."'']]
!!!'''Species:''' Human
!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Creator/JohnSlattery, Creator/DominicCooper (young), Gerard Sanders (''Iron Man'')
!!!'''Voiced By:''' Héctor Emmanuel Gómez (Cooper's Howard), Raúl Anaya (Slattery's Howard) (Latin-American Spanish dub); César Lechiguero (''Iron Man 2''), Txema Moscoso (''Ant-Man'', ''Captain America: Civil War''), Manuel Gimeno (''Captain America: The First Avenger''), Guillermo Romero (''Agent Carter'') (European Spanish dub), Creator/HirofumiNojima [Cooper's Howard], Yutaka Nakano [Slattery's Howard] (Japanese dub), Claudio Galvan, Gutemberg Barros [Cooper's Howard], Samir Murad [Slattery's Howard] (Brazilian Portuguese dub)
!!!'''Appearances:''' ''Film/IronMan1'' [[note]] Photo only [[/note]] | ''Film/IronMan2'' [[note]] Video recording only [[/note]] | ''Film/CaptainAmericaTheFirstAvenger'' | ''Film/CaptainAmericaTheWinterSoldier'' [[note]] Photo only [[/note]] | ''Film/MarvelOneShots'': ''Film/AgentCarter'' | ''Series/AgentCarter'' | ''Film/AntMan1'' [[note]] Flashback only [[/note]] | ''Film/CaptainAmericaCivilWar'' [[note]] As an illusion made by B.A.R.F. and video recording only [[/note]] | ''Film/AvengersEndgame''

->''"I grew up on the lower East Side. My father sold fruit. My mother sewed shirtwaists for a factory. Let me tell you, you don't get to climb the American ladder without picking up some bad habits on the way. There's a ceiling for certain types of people based on how much money your parents have, your social class, your religion, your sex. And the only way to break through that ceiling sometimes is to lie, so that's my natural instinct to lie. I shouldn't have lied to you. For that, trust me, I am truly sorry."''

The founder and CEO of Stark Industries, Tony Stark's father, and Steve Rogers' and Peggy Carter's friend. During World War II, Stark was America's biggest military contractor, and one of the leading scientists behind the SuperSoldier project. He occasionally assisted Rogers in several missions during his tenure before returning to Stark Industries.\\
\\
Alongside Carter, Stark later became a founding member of S.H.I.E.L.D., which he remained loyal to until an untimely car accident took his life along with his wife's.
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* AbusiveParents:
** Howard's son, Tony, said that his dad never told him he loved him (or even ''liked'' him, for that matter), and that the happiest day of his life was when he shipped Tony off to boarding school at the tender age of around seven years old. A flashback in an ''Iron Man 2'' prelude comic also reveals Howard was both verbally and physically abusive on top of that (he hit Tony for leaving his toys on the floor, cursed loudly at him for it, and then berated him for "wasting his time" playing with toys). ''Civil War'' took it a step forward and had Howard do nothing ''but'' mock and scold Tony for being lazy and sleeping around in the single flashback scene he appeared in. While the tape he left behind for Tony to find in ''Film/IronMan2'' suggests parental love (he calls Tony his "greatest creation", see image quote), it's fairly obvious that he saw Tony as a project instead of a child.
** His own father is one to him as well. When he met time-traveling Tony in ''Endgame'', Howard mentions that his father used to hit him with a belt.
* AcePilot: The best civilian pilot in the USA during WWII, skills he uses to fly Steve Rogers 30 miles behind enemy lines.
* TheAlcoholic: Howard is seen drinking numerous times throughout his appearances, even being seen nursing a hangover with an alcoholic drink and seen drinking in his old tapes. It's PlayedForLaughs but becomes more heartbreaking and sinister when one takes into account his ParentalNeglect and abuse (mentioned above) of Tony.
* AllForNothing: Howard's attempts to prevent his weapons from getting into the wrong hands and do good in the world are ultimately futile. ''Iron Man 1'' establishes that Stark Industries will double deal in illegal weapons trading after his death until Tony shuts down the weapons department entirely. S.H.I.E.L.D. will be infiltrated by HYDRA and Howard will die at the Winter Soldier's hands.
* AlwaysSomeoneBetter: In the second film, it seems Tony thinks his father was this to him. Quite aside from Howard's apparent lack of parenting skills, he's been "dead for almost twenty years...still takin' [Tony] to school".
* AmbiguouslyBi: Mentions in ''Series/AgentCarter'' that he can relate to Peggy's mourning for Steve because he feels the same way. Peggy, who for the record is Steve's explicit love interest, returns the favor when she attempts to help him overcome his grief, pointing out that the both of them loved Steve.
* AmbiguouslyJewish: In the fourth episode of ''Series/AgentCarter'', Howard relates several details of his background that hint at this. He also uses Yiddish in the second season.
* ArbitrarilyLargeBankAccount: He definitely shows shades of this in ''Agent Carter'', especially season 2, much like his son in the present day. However, it's arguably more impressive in Howard's case, given that he's a relatively young man in the series and ''founded'' Stark Industries (as opposed to Tony, who's also a brilliant engineer but inherited the prosperous company from his father on top of that).
* TheAtoner: Eventually, he got fed up with all the destruction his more dangerous inventions caused and sought to have them destroyed. It's implied he founded S.H.I.E.L.D. as way to make amends.
* BiggerStick: Working on a SuperSoldier project either led to this kind of thinking or is his reason for being there in the first place. In any case, he eventually said, "peace means having a bigger stick than the other guy".
* BrainyBrunette: He built Stark Industries on technology and arranging military contracts.
* BreakTheCutie:
** Strongly implied - in ''The First Avenger'', Howard's cheerful, optimistic, and outgoing, as opposed to the bitter, emotionally-distant drunk he's shown to be in other films. Steve's "death" was likely a CynicismCatalyst - Tony claims Howard couldn't stop talking about him decades later.
** Having to confront all the destruction his inventions caused also helped him along the way.
** The reveal in ''Winter Soldier'' that S.H.I.E.L.D. had been taken over from within by HYDRA, and Howard knew about it, may have also had a lot do with his emotional turn later in life. Being hunted down and assassinated by HYDRA may also have a hand in it if he knew they were planning on doing so beforehand.
* ButForMeItWasTuesday: An odd example. Even he can't remember every woman he's gone out with. {{Exaggerated}} in ''Agent Carter'' Season 2: He doesn't even remember Dottie Underwood as the woman who held him hostage in the previous season's finale. Apparently, a woman kidnapping him by gunpoint isn't a very significant incident for him.
* ButtMonkey:
** To some degree, inventions wise. His hover car appears to work until it falls down to the ground, and when he's studying the Cube, he's BlownAcrossTheRoom.
** He's this InUniverse as well, as Peggy [[ServileSnarker and even Jarvis]] will often take jabs at his various vices (with or without him actually being around), though all in jest.
* TheCasanova: During TheForties at least.
** In ''Film/CaptainAmericaTheFirstAvenger'' he kisses one of the showgirls helping him demonstrate the early repulsor car at the fair, and later suggestively invites Peggy for fondue in Switzerland when flying Steve behind enemy lines to rescue the 107th.
** In ''Film/AgentCarter'' he explains bikinis to Dum-Dum at the end.
** In ''Series/AgentCarter'' his tomcatting is expanded upon and has several women hanging around his Los Angeles mansion's pool.
* CasualKink: In ''Agent Carter'', Peggy finds a closet of female fetish clothes Stark uses to add a "theatrical element" to his private life in his... personal penthouse.
* ChickMagnet: Like his future son, Howard was a well known ladies' man.
* ChivalrousPervert: He's genuinely trying to do some good in the world with his inventions and can be all-business when the situation calls for it, but ''Agent Carter'' shows that he'll also bed anyone in a skirt, with very few exceptions like Peggy.
* CompositeCharacter: Takes the role of Dr. Myron Mc Lain as the guy responsible for creating Captain America's Shield.
* CursedWithAwesome: His technical genius becomes this when he sees the destruction his inventions can cause, especially the ones that weren't even supposed to ''be'' weapons.
* DeadpanSnarker: Not quite as snarky as his son, but he's no slouch.
** In ''Iron Man 2'':
--->'''Howard:''' I'm Howard Stark... and on behalf of everybody at Stark Industries, I would like to show you... my ass.
** In ''Ant-Man'':
--->'''Hank Pym:''' [[TakeThisJobAndShoveIt I formally tender my resignation.]]\\
'''Howard:''' We don't accept it. Formally.
* DependingOnTheWriter: The movies proper are pretty consistent on the fact that while Howard was never going to win World's Best Dad, he's ''merely'' emotionally distant and snarky with Tony, but does genuinely love him. Some tie-in material for ''Iron Man 2'' portrays him as outright ''physically'' abusive (which could be dismissed as EarlyInstallmentWeirdness).
* DudeWheresMyRespect:
** In ''Agent Carter'', it appears Peggy is the ''only'' S.S.R. agent who doesn't jump to believing the frame job on him.
** During WWII, he had to contend with officers who thought they knew how to use his inventions better than he did. Many innocent people died because of it.
* DramaticIrony: Howard is this trope packed into a single person. ''Film/IronMan1'' and ''Film/IronMan2'' establish much of [[ForegoneConclusion Howard's later personality and legacy]]. So it can be difficult to watch a happy, heroic even idealistic hero knowing he becomes a drunken, neglectful parent whose death leaves a scar in his son's life.
* EveryoneHasStandards: While Howard might have been a ruthless and unscrupulous S.H.I.E.L.D executive who tried to secretly replicate Hank Pym's shrinking particles without his permission in the late 80s, Howard was thoroughly unimpressed with Mitchell Carson mocking the (supposed) death of his wife.
-->'''Howard:''' ''[after Mitchell gets punched by Hank]'' [[DeadpanSnarker Don't look at me, you said it.]]
* ExpyCoexistence: Subverted. There was talk of having ''ComicBook/TheRocketeer'' team up with Peggy Carter in the ''[[WesternAnimation/WhatIf2021 What If...]]'' episode, "[[Recap/WhatIfS1E1WhatIfCaptainCarterWereTheFirstAvenger What If… Captain Carter Were the First Avenger?]]" but with Howard Hughes being a mentor to the Rocketeer. It was scrapped because the creators thought it would be awkward having Hughes and his Expy Stark existing in the same universe.
* FantasyForbiddingFather: In the Iron Man 2 prelude comic, he viciously berates (and even strikes) his seven-year-old son for playing with toys, calling it “nonsense” and demanding that Tony do something more productive during his time over the weekends.
* HowardHughesHomage: Especially in his younger years, as an engineer/inventor/pilot with a very active love life. He even gets into filmmaking, one of Hughes' other ventures, in ''Series/AgentCarter''.
* InsufferableGenius: Like father, like son, though with a strange sense of modesty.
-->'''Howard:''' Speaking modestly, I'm the best mechanical engineer in this country, but I do not know what's inside this [HYDRA submarine] or how it works.
* JerkWithAHeartOfGold: [[ParentalNeglect Tony may not know about this]] until after he's dead, but he's very loyal and benevolent to Steve Rogers, not that it helps [[TheUnfavorite Tony's case]]-- in fact, this is one of the main factors that causes no shortage of tension between the two. Although Tony's able to finally reconcile with his dad in ''Endgame''.
* KilledToUpholdTheMasquerade: Hinted at in ''Winter Soldier''. When Natasha questions why S.H.I.E.L.D. never caught on to HYDRA's infiltration, Zola smugly remarks, "Accidents will happen." News clippings of the Starks' deaths then appear onscreen. His death is finally shown in ''Civil War'', where it turns out he was killed to acquire the Super Soldier Serum he'd synthesized.
* LadykillerInLove: Howard was a famous playboy but settle down after finding love with Maria.
* LikeFatherLikeSon: Technological genius and playboy with a streak of showmanship who [[WaistcoatOfStyle dresses very well]] and becomes involved with superheroes. Additionally, both Tony and Howard eventually become disillusioned with the weapons business after seeing all the chaos it causes and wish to make amends by doing something good (Tony became Iron Man, Howard founded S.H.I.E.L.D.) while still having to deal with politicians and GeneralRipper characters who keep wanting them to make weapons. Both are prone to snarky comments and witty barbs too.
* MadScientist: He's got the tendencies, even if he doesn't have the attitude.
-->'''Howard:''' Seems harmless enough. Hard to see what all the fuss is about.\\
''[touches energy bit, massive explosion blows him back]''\\
'''Howard:''' ''[dazed, yet unconcerned]'' ...Write that down.
* MakeItLookLikeAnAccident: In ''The Winter Soldier,'' it's revealed that the car accident that killed him and his wife was in fact an assassination arranged by HYDRA. ''Civil War'' elaborates on this by showing that they were killed by Bucky for the Super Soldier Serum that Howard was taking away from HYDRA.
* MrAltDisney: Richard Sherman (who with his brother Robert composed and wrote songs for Walt Disney) wrote the Stark Expo Jingle in ''Iron Man 2''. Compare the video footage of Slattery's Howard in ''Film/IronMan2'' with episodes of ''Disneyland'', ''Walt Disney's Wonderful World of Color'', and ''The Wonderful World of Disney'', particularly ones about "The Florida Project" and "Epcot". The resemblance is deliberate and eerie.
* MyGreatestFailure: Not finding Steve after he crashed the Valkyrie into the Arctic. It was how Ivchenko was able to put him under hypnosis.
* NiceGuy: Before devolving into JerkWithAHeartOfGold, he's genuinely nice to about anyone he meets. He gets along with Peggy enough to ask her if she'd like some fondue and when Steve misinterprets it for them having an affair, Howard takes the time to explain him what fondue is. He even takes Steve's contributions to the uniform to heart when showing him his new shield. When Captain America sinks the plane and is missing, Howard is hellbent on finding him, to the point where S.H.I.E.L.D. agents loyal to his cause make finding Captain America their first priority.
* NiceJobBreakingItHero:
** In ''Agent Carter'', his inventions end up causing mass death and destruction once Leviathan finally gets their hands on them. In many cases, his inventions were actually ''not'' weapons and were intended to be used as defensive equipment for soldiers, but [[GoneHorriblyWrong severely flawed prototypes]] meant that they could end up accidentally causing a great deal of death. Much more vile characters then make use of these "weapons". Even Jarvis called his inventions "Mr. Stark's bloody inventions" while losing most of his usual ServileSnarker tone in his voice, indicating even he's horrified with his boss' work.
** A flashback in ''Film/AntMan1'' shows that he attempted to replicate his S.H.I.E.L.D. colleague Hank Pym's shrinking technology behind his back for use in other weapons and technology. When Hank, who had keep the tech to himself to ensure it wouldn't be misused by others, discovers this, he is furious, resigns from S.H.I.E.L.D., and cuts off all contact with Howard. Hank is so bitter about it that he refused to reach out to Howard's son Tony and the Avengers to share his technology in the modern day.
* NoGoodDeedGoesUnpunished: Doing your patriotic duty to help your home country defeat the Nazis by becoming a military contractor? All well and good until a GeneralRipper steals one of your untested dangerous prototypes and it causes nothing but innocent deaths when it turns out it induces a HatePlague.
* NonActionGuy: He's an excellent pilot and a genius weapons designer, but no fighter.
* ParentsAsPeople: He definitely could have done a better job as a father but at the end of the day, he still loved Tony dearly even if he was terrible at showing it. His video message in ''Iron Man 2'' has him state outright that Tony was his greatest creation, and when Tony goes back in time in ''Endgame'', Howard reveals to Tony (who is hiding his identity) that he's overjoyed that he's about to be a father, but is also terrified about his child turning out like him and just plain not knowing how to raise one. It's this open conversation about the fear of failing their children that helps Tony finally accept that his father truly cared about him in his own way, even if he never realized it.
* ParentalFavoritism: The fact that Howard, always a distant and hard-to-please dad, "never shut up" about Steve Rogers is a thorny point with Tony by the time ''Film/{{The Avengers|2012}}'' rolls around, fueling his initial dislike of Steve.
* ParentalNeglect: Howard was proud of Tony and left him the map to creating a new element, but it sounds like he was as bad at communicating his feelings as Tony.
-->'''Tony:''' He was cold, he was calculating, he never told me he loved me, he didn't even tell me that he liked me, so it's a bit hard for me to digest that he said the whole "future is riding on me" thing. You're talking about a man whose happiest day of his life was shipping me off to boarding school.
* PlatonicLifePartners: {{Deconstructed|Trope}} with Peggy. Howard genuinely respects her skills (unlike most men in the time period) and Peggy is one of the few women he doesn't flirt with (aside from friendly teasing). However, because of his history as a notorious playboy, many people (including Peggy's co-workers) assume that they have a romantic relationship or Peggy is attracted by the playboy's sex appeal.
* ThePornomancer: Much like his son, ''Agent Carter'' shows this is a running trait; especially in the episode "A Sin to Err", where his list of his paramours in the last six months is at least three pages long and Jarvis still comments that it seems rather short. He's even had [[UpToEleven more of his escapades shown than Tony has]], though that might have to do with Tony being in a stable relationship in most of his films while Howard hasn't met his future wife yet.
* PosthumousCharacter: Averted in ''The First Avenger'', ''Agent Carter'', the one-shot he appears in and his cameos in ''Ant-Man'' and ''Avengers: Endgame'', due to their taking place in the 1940s through the 1980s, but in the modern-day setting of most of the films, Howard has been deceased since December of 1991.
* RagsToRiches: He was the son of parents who did menial jobs for money. He became a SelfMadeMan who would make millions.
* ReallyGetsAround: We can see where Tony got it from. Best shown when Peggy hides him in The Griffith, where he spent most of his time having sex with the residents there, leading Peggy to call him disgusting.
* RedemptionEqualsDeath: Stark shows shades of believing this in ''Agent Carter'', believing that setting himself up as bait in a trap is the best way to make up for the damage done by his weapons. "This is the only way to redeem myself!"
* ReedRichardsIsUseless: He invented a lot of stuff that far outpaces even today's technology that never made it past the prototype stage. Justified in some cases, as he intentionally kept them that way for fear of them being used as weapons.
* RelatedInTheAdaptation: In the mainstream comics, Tony is Howard's adopted son. The movies, however, take a cue from the Ultimate comics and have Howard be Tony's biological father.[[note]]Specifically, the Ultimate line and the movies both drew from the character's original depiction. The fact that [[http://marvel.wikia.com/wiki/The_Secret_Origin_of_Tony_Stark Tony was adopted by Howard]] was not revealed until 2013 in the comics and was a surprise to Tony when he learned of it. For most of the character's history, Howard actually was (assumed to be) Tony's biological father.[[/note]]
* RichInDollarsPoorInSense: While on the run in ''Agent Carter'', he calls his butler Jarvis for assistance in preparing his favorite drink.
* ScienceRelatedMemeticDisorder: When he gets an idea for an invention, no matter how dangerous, he can't ''not'' make it. That's why he has a vault for his "bad babies".
* ScrewTheRulesIHaveConnections: Howard develops weapons for the military which is why he wasn't punished for helping Steve with his ScrewTheRulesImDoingWhatsRight.
* SelfMadeMan: Howard claims his parents were working-class people from Manhattan's Lower East Side, so he had to fight his way to the top and his millions.
* SilverFox: He aged pretty finely.
* TheSmartGuy: In charge of improving Cap's shield and costume as well as other high-tech devices for the Allies.
* SoProudOfYou: Posthumously to Tony. After digging through his father's research, Tony finds a hidden message.
-->'''Howard:''' "Tony, you are too young to understand this right now, so I thought I would put it on film for you. I built this for you, and some day you'll realize that it represents a whole lot more than just people's inventions. It represents my life's work. This is the key to the future. I'm limited by the technology of my time, but one day you'll figure this out. And when you do, you will change the world. What is, and always will be, my greatest creation... is '''you'''."
* StepfordSmiler: Underneath his cocky showy persona he harbors deep feelings of guilt for his failure to to find Steve and all the death and destruction his inventions bring.
* TimeShiftedActor: Played by a total of three actors corresponding to the different ages at which the character appears: by Dominic Cooper in the 1940s, by John Slattery in the [=1960s=], [=1970s=], [=1980s=], and [=1990s=], and by Gerard Sanders in various flashback photos in ''Iron Man''.
* TookALevelInJerkass: Howard became this over the years, especially when he started to become a father for Tony. He didn't exhibit any real jerkass tendencies during UsefulNotes/WorldWarII; only a very mild dig at Rogers not noticing the radioactivity of a cube fragment. He was somewhat aware of it, though, as he admits to a random S.H.I.E.L.D. worker who is in fact an undercover time-traveling Tony, in ''Endgame'', (though Howard isn't aware of that fact) that he's worried about his child turning out like him and that if he is cut out to be a father, no matter how happy he is about being one.
* UnwittingInstigatorOfDoom: A number of his early weaponized or weaponizable inventions end up in the hands of ''very'' nefarious individuals right after World War II and are used to devastating effects, and it's up to Peggy Carter and him to ensure they don't cause more harm than they already did.
[[/folder]]

[[folder:Maria Stark]]
!!''Maria Stark''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/maria_stark.png]]
[[caption-width-right:300:''♫ Try to remember the kind of September\\
When grass was green... ♫'']]
!!!'''Species:''' Human
!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Creator/HopeDavis
!!!'''Voiced By:''' Talía Marcera (Latin American Spanish dub), Catherina Martínez (European Spanish dub), Yuko Izumi (Japanese dub), Lina Rossana (Brazilian Portuguese dub)
!!!'''Appearances:''' ''Film/CaptainAmericaCivilWar'' [[note]] As an illusion made by B.A.R.F. and video recording only [[/note]] | ''Series/TheFalconAndTheWinterSoldier'' [[note]]Flashback with archive footage from ''Civil War''[[/note]]

->''"Say something. If you don't, you'll regret it."''

Howard Stark's wife and Tony Stark's mother.
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* AdaptationalDyeJob: Maria in the comics was traditionally portrayed as a brunette. In the movies, she's portrayed by Hope Davis, who has blonde hair.[[note]]Likewise, comics Maria has IcyBlueEyes, while Davis has green eyes.[[/note]]
* ButNotTooForeign: Her maiden name "Carbonell" is Spanish/Catalonian, implying that at least one of her parents was from Spain/Catalonia, but she never gives any indication of being foreign to America or of recognizing Spanish/Catalonian culture.
* DespairEventHorizon: Implied, given when the Winter Soldier moves to kill her, she doesn't even try fighting back, or even screaming.
* ElegantClassicalMusician: The first time she's seen, she's playing and singing on the piano.
* GoodParents: By all indications (and the fact Tony never complains about her the same as he does his father), she was this for Tony.
* LastGirlWins: After Howard Stark gained a reputation of being a notorious playboy, it seems that he settled into a [[HappilyMarried happy marriage]] once he met Maria.
* {{Muggle}}: She was just an ordinary person, with no particular scientific expertise or genius. She still seems capable of dealing with both Howard and Tony, though.
* OutOfFocus: She appears and is mentioned ''much'' less than her husband, ''Civil War'' being the first time she was shown onscreen.
* ParentalNeglect: [[PlayingWithATrope Played with]]. While Maria was an ''exponentially'' better parent than Howard Stark was and openly affectionate toward her son in ''Civil War'', Tony mentions to JARVIS in the ''Iron Man 2'' tie-in comic that whenever he came home from boarding school, the "only person happy to see him was you (Edwin Jarvis)", implying that she was at least somewhat distant as a mother. It's potentially justified in that she was simply too busy with work to make time for him, though it does beg the question as to why she couldn't plan ahead for her seven-year-old son's sole weekend at home.
[[/folder]]

[[folder:Tony Stark / Iron Man]]
-->See the [[Characters/MCUIronMan Iron Man]] page
[[/folder]]

[[folder:Pepper Potts]]
--> See [[Characters/MCUAvengersAllies Tony Stark's Allies]]
[[/folder]]

[[folder:Morgan Stark]]
!!''Morgan Howard Stark''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/morgan_h_stark.png]]
!!!'''Species:''' Human
!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Lexi Rabe, Creator/KatherineLangford [[note]]older self in a deleted scene[[/note]]
!!!'''Appearances:''' ''Film/AvengersEndgame''

->''"I love you three thousand."''

The four-year-old daughter of Tony Stark and his wife Pepper. Born during the five-year TimeSkip in ''Film/AvengersEndgame'', Morgan is debuted as an [[InnocentProdigy adorable, stunningly intelligent]] little girl primed to someday follow in her father’s footsteps as a superhero.
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* AdaptationalHeroism: In the comics, Morgan Stark was actually the supervillain Brass and the older cousin of Tony, whom he felt inferior to and resented because Tony was chosen over him to run the company. The movie version is a sweet and innocent four-year-old girl whose worst conflict with the heroes is extorting Tony into giving her a juice pop so she'll stop using the word "shit" and, according to her father, being tempted to use Captain America's shield as a sled.
* AdorablyPrecociousChild: Four years old and already tinkering with her mother's Rescue helmet.
* AffectionateNickname: "Maguna", used by her father as a pet name when he's being particularly playful.
* AffirmativeActionGirl: She is a girl genius clearly interested in her father's work (and STEM in general, if Tony's remarks about her are anything to go by) as well as his suit and former role as Iron Man (as seen by her obsession with Pepper's Rescue helmet).
* AffirmativeActionLegacy: See above.
* AgeLift: Comic!Morgan is an adult, whereas this one is a kid.
* BrainyBrunette: Just like her old man, Morgan has brown hair and shows tremendous intellectual potential.
* BreakingTheCycleOfBadParenting: Tony is determined to do better by Morgan than Howard did by him. He succeeds immeasurably. The fact that he was able to do so at a time when he walked away entirely from the superhero scene, his business work and all his {{workaholic}} ways means that he's able to devote himself to her completely during her early childhood.
* CheerfulChild: Thanks to Tony’s and Pepper’s good parenting, Morgan is a sweet-tempered and playful InnocentProdigy with a good sense of humor. Subverted at the end of ''Endgame'', when she acts much more withdrawn after her father’s death.
* ChildProdigy: [[DownplayedTrope Downplayed.]] However, there are still multiple examples scattered throughout her scenes and Tony's dialogue about her that make it abundantly clear Morgan isn't your average four-year-old:
** When Tony tells her that he loves her a ton, she replies that she loves him three thousand. A ton is two thousand pounds, so in order for Morgan to one-up her dad, the next logical conclusion would be to add another thousand to that. This becomes even more impressive when one considers that most four-year-olds can barely even count to twenty, according to child psychologists; the fact that Morgan can not only conceptualize such large numbers but incorporate them into logical arguments at her age is astounding.
** Morgan's interest in technology already sets her apart from your average four-year-old; while most kids that age would be playing with stuffed animals or stumbling through a jumbo puzzle, Morgan tinkers with the Rescue helmet, watches Tony as he works, and regularly explores the garage.
** Morgan's vocabulary, syntax, and self-awareness all mark her as gifted; she strings together sophisticated sentences, listens and speaks to adults as if they were equals, and is advanced enough to tease her dad, a well-known {{Troll}} himself, about him accidentally saying "shit" in front of her. The fact that Tony talks to her as he would another adult, without dumbing down his words, using baby-talk, or excluding his witty sense of humor, says a lot about what he thinks of her intellect.
* ConstantlyCurious: According to Tony, Morgan is eternally fascinated with the workshop/storage area in the garage. She also seems to make a regular habit of "borrowing" her mother's Rescue helmet to tinker with and play with, and she sometimes sneaks out of bed to watch her father work.
* TheCutie: She is absolutely adorable.
* DaddysGirl: She and Tony are very close, far closer than Tony and his father were during his childhood. In Tony's VideoWill, he addresses what he plans to be his last words to her.
* GenderBlenderName: When Tony first brings up having kids to Pepper, he describes a little boy named after Pepper's uncle Morgan. Since Morgan is a gender-neutral name in real life, they keep the name when the baby turns out to be a girl.
** Her middle name is also Howard.
* GenderFlip: In the comics, Morgan Stark was male. Luckily, "Morgan" is a unisex name (or rather, two distinct male and female Celtic names which came out identical when Anglicized).
* GenerationXerox: [[LikeFatherLikeSon Like Father, Like Daughter]]
** Morgan possess Tony’s precocious love of technology — he built circuit boards and engines when he was her age, and she tinkers with the Rescue helmet, explores the garage, and watches Tony when he works.
** Morgan takes entirely after Tony in terms of physical characteristics. She has his [[CurtainsMatchTheWindows brown eyes and brown hair]] and looks almost nothing like her mother, who is a FieryRedhead with IcyBlueEyes.
** Morgan seems to have the beginnings of Tony’s lifelong sarcastic streak and talent for trouble — even at four years old, she excels at banter, gleefully repeats a swear word she heard Tony say, steals the Rescue helmet to wear for herself, and apparently considered using Captain America’s shield as a sled.
** As a nod to the first ''Film/IronMan'' film, she's seen getting hungry for cheeseburgers near the end of ''Endgame''.
* GirlyGirlWithATomboyStreak: When we first see Morgan, she's dressed in a pink swan cardigan, along with the mask that her father is creating for her mother's "Rescue" suit while imagining that she's a superhero in her tent (just like her father). She also shows an innate curiosity in her father's technology at a very young age!
* InNameOnly: The comic version of Morgan Stark was Tony's vengeful adult male cousin, who sought revenge on Tony due to feeling he'd been cheated out of the Stark fortune. In the films, Morgan is Tony's adoring four-year-old daughter.
* InnocentProdigy: Morgan has her father’s sense of humor, is completely unaware of the tension between Tony and Steve when the Avengers visit Tony’s house, and is exceptionally cute thanks to her unusually attractive parents. She’s also an established ChildProdigy with a promising future in engineering, science, and superheroics. [[GenerationXerox Just like her dad.]]
* InnocentSwearing: After overhearing her father exclaim, "Shit!", she repeats it after him, much to Tony's chagrin.
* ItRunsInTheFamily: Like her father and his father before him, Morgan is a dark-haired, dark-eyed tech prodigy with attitude and a gift for trouble.
* LastEpisodeNewCharacter: Born during the TimeSkip about half an hour into ''Endgame''.
* LineageComesFromTheFather: Brown hair and brown eyes? Check. Precocious interest in technology? Check. Talent for banter and trouble? Check. Taste for cheeseburgers? Check. Blatant {{Foreshadowing}} about her taking up the Iron [[JustForPun Mantle]] someday? Three thousand check.
* LittleMissSnarker: Downplayed, but it's still clear where she gets her sense of humor from.
-->'''Tony:''' ''[who just figured out time travel]'' Shit!\\
'''Morgan:''' ''[behind him]'' Shit!\\
'''Tony:''' ''[startled; turns around and makes a scolding motion]'' What are you doing up, little miss?\\
'''Morgan:''' ''[cheekily]'' Shit.
* MeaningfulName: Morgan's middle name is [[GenderBlenderName Howard]], undoubtedly after her grandfather. It's a subtle way of {{Foreshadowing}} the meeting Tony will eventually have with his dad in ''Film/AvengersEndgame'', though it does leave one to wonder why her middle name isn't Maria after Tony's mother, as it's a feminine name more appropriate for a girl.
* RelatedInTheAdaptation: Morgan Stark has no relation to Pepper Potts in the comics. Here, Morgan's [[AgeLift her]] [[GenderFlip daughter]].
* RelatedDifferentlyInTheAdaptation: "Morgan Stark" is still related to Tony, but in different ways. In the comics, Morgan is Tony's cousin, while in the films, [[GenderFlip she]]'s his daughter.
* RetGone: The possibility that this could happen to Morgan is the main reason Tony is initially hesitant about the Time Heist. Tony is against using the Infinity Stones to pull off a timeline reset that completely undoes the Snap since doing so, as he points out, would remove her (and by extension, other children like her) from existence. As an alternative, he suggests simply bringing the snapped population back into the present day, which is what the Avengers eventually end up doing. Changing the past itself through Quantum Time Travel isn't possible anyway, but could be possible through the sheer eldritch power of the Infinity Stones, which Tony doesn't want to risk.
* SheIsAllGrownUp: In one of ''Endgame'''s most infamous deleted scenes, an adult version of Morgan meets her father in the Soul Stone shortly after his death. Suffice it to say, she has matured ''a lot'' from the mischievous, innocent little four-year-old Tony remembers, confusing Tony tremendously.[[note]]Out-of-universe, this confused test audiences too, which is why it ended up being deleted; test audiences didn't understand what this young woman was doing alongside Tony.[[/note]]
* SmallRoleBigImpact: Appears for all of three scenes, but her existence is the reason the objective of the Time Heist was to resurrect the victims of the snap in the present day rather than alter the past entirely, which has ''massive'' implications for the MCU as a whole. As a result, any time the MCU explores the ramifications of restoring half the Universe after five years can be traced back to Morgan being born.
* StrongFamilyResemblance: Had Morgan been a boy as Tony initially proposed to Pepper, she would have been almost identical to him when he was a little kid.
* TomboyishName: Not so much her first name as her middle name; Howard is a strictly male name and Morgan is very much a girl.
* {{Troll}}: Continually repeats a swear word her dad accidentally let slip in front of her in order to goad him into giving her a popsicle and tucking her into bed again. Looks like ItRunsInTheFamily.
* UnskilledButStrong: Morgan has tremendous intellectual potential to become just as revolutionary and world-changing as her dad, but as she’s only four years old, she hasn't really had the time or chance to master the sciences or don the Iron Man armor. Not ''yet'' anyway.
* WalkingSpoiler: Her entire existence spoils the fact that Tony, after years of struggle and a ten-year on/off relationship with Pepper, finally managed to retire and build the family he always wanted and provides a justification for why the Avengers simply undo the Snap rather than prevent it from ever happening in the first place.
[[/folder]]

!!Members

[[folder:Present Day Members]]
* [[Characters/MCUAvengersAllies Happy Hogan]]
* [[Characters/MCUOtherSupervillains Obadiah Stane]]
* [[Characters/MCUBlackWidow Natalie Rushman]]
* [[Characters/MCUSHIELDLeadership Maria Hill]]
* [[Characters/MCUWarMachine James Rhodes]]
[[/folder]]

[[folder:Former Members (''Spider-Man: Far From Home'' spoilers)]]
-->See Characters/MCUMysterio for information on Quentin Beck and William Ginter Riva.
[[/folder]]

!!1940s Members

[[folder:Edwin Jarvis]]
!!''Edwin Jarvis''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/jarvis_edwin.jpg]]
[[caption-width-right:300:''"An ideal butler provides service without being asked."'']]
!!!'''Species:''' Human
!!!'''Citizenship:''' British
!!!'''Portrayed By:''' Creator/JamesDArcy
!!!'''Voiced By:''' Dafnis Fernández (Latin-American Spanish dub), Txema Moscoso (European Spanish dub), Norihiro Inoue (Japanese dub)
!!!'''Appearances:''' ''Series/AgentCarter'' | ''Film/AvengersEndgame''

->'''Peggy:''' You're new to espionage, aren't you?\\
'''Jarvis:''' Far from it. Last summer, I caught the cook pocketing the good spoons.

Howard Stark's butler, lent to Peggy in order to aid her in clearing Stark's name. Posthumously ended up becoming the basis for J.A.R.V.I.S., Tony Stark's A.I..
----
* AdaptationalAttractiveness: He's younger and far more attractive than the balding, portly man from the comics. Also, in his cameo in ''Avengers: Endgame'', he appeared to have aged gracefully in 1970, still having kept his hair from TheForties, but with slightly longer SeventiesHair complete with the period's exclusive sideburns.
* AdaptationalWimp: His comic counterpart was a veteran of the Royal Air Force and a former boxing champion, and even a few supervillains who broke into the Avengers Mansion had their asses handed to them by him (just ask Toad), and against those he is thoroughly outclassed by, like Mister Hyde, he takes beatings like a champ. Here, he's mostly a NonActionGuy, though he does have military experience, as well as some (non-combat) flight hours.
* BadassDriver: He [[OutrunTheFireball outruns the explosion]] that reduces a Roxxon refinery into compressed rubble and only barely escapes.
* BattleButler: Averted in Season 1. Jarvis doesn't have any combat-related experience whatsoever, but helps out Peggy anyway. Season 2 shows that he's been ''trying'' to become this by taking up weightliftng, Judo, and Marquis of Queensbury rules Boxing, though he still has a long way to go.
* BeleagueredAssistant: To Howard Stark, who uses him for everything from breaking up with girlfriends to illegally spying on government organizations.
* BewareTheSillyOnes: Jarvis is StiffUpperLip and PluckyComicRelief personified, and yet people often forget that before he was a butler he was a soldier. When Whitney shoots Ana in the stomach, Jarvis puts all of his niceties, quirks, and Britishisms aside and simply opts to hunt her down and kill her. If she hadn't assimilated with Zero Matter the way she did, he would've murdered her on the spot. [[WhatTheHellHero Despite being called out on this]], not once did he feel guilty or remorseful.
* TheBusCameBack: He has a cameo in ''Avengers: Endgame'', several decades after the events of ''Agent Carter'' in-story and several years after ''Agent Carter'' was cancelled in real life time. His appearance also marks the first time that a character from a Marvel TV-produced series has crossed over into a film.
* CallForward: He provides the test message for Howard's verbal burglar alarm, and is quite nonplussed at the idea of his disembodied voice continuing in this role.
* TheCameo: He appears alongside Howard in ''Endgame'' when Tony and Steve travel to the '70s to retrieve the Tesseract.
* ChekhovsSkill: His talent as a forger come in handy to get Peggy out of trouble.
* CombatPragmatist: After taking up fighting training, he decides to make a specialty out of a move that requires him to first be knocked on his back.
* TheComicallySerious: While he's an snark expert, Jarvis also causes many laughs by [[StiffUpperLip trying to retain his British coolness]] being stuck in embarrassing situations.
* DarkAndTroubledPast: Just before World War II broke out, he was the batman[[note]]an enlisted soldier assigned to be an officer's servant[[/note]] to a general. He met his future wife Ana in Budapest, and begged the general to sign letters of transit to get her out to save her from growing antisemitic policies since she was Jewish and Hungary joined Nazi Germany in the axis. He refused, so Jarvis forged the signature himself. He got charged with treason which was dropped (due to Howard Stark's intervention), but that didn't stop him from getting a dishonorable discharge.
* DeadpanSnarker: [[SnarkToSnarkCombat Matches Carter's snarkiness word for word]]. He's not just one to her, either. This is his response to being arrested by S.S.R.:
-->'''Jarvis:''' Won't this be novel? I haven't been in the ''back'' of a car in years.
* DeathByAdaptation: The MCU version of Edwin Jarvis has already passed away even before ''Film/IronMan1''. In the comics, he's still very much alive and he is also the butler for ComicBook/TheAvengers.
* DecompositeCharacter: Largely similar to his comic-book counterpart, only removed to an earlier time, thereby disallowing association with the Avengers, which is instead fulfilled by the J.A.R.V.I.S. A.I..
* {{Deuteragonist}}: Of Agent Carter.
* HappilyMarried: He has a solid relationship with his wife, Ana.
* HouseHusband: Appears to be this while his wife works, fittingly for a butler.
* TheJeeves: To Howard. In addition to being an excellent and reliable butler, he also has enough scientific knowledge to double as Howard's lab assistant when required.
* JumpedAtTheCall: He very much enjoys his adventures with Peggy.
* LastNameBasis: With everyone except his wife, as Howard's his boss, he's Peggy's assistant, and everyone else is a veritable stranger to him.
* TheMedic: Jarvis's medical knowledge often comes in handy such as stitching up Peggy's wounds.
* MetaphorIsMyMiddleName: He claims that, aside from "Danger", "Charm" is his middle name.
* NiceGuy: Jarvis is impeccably polite and respectful to everyone, occasional snarking aside.
* NonActionGuy: At least at first, he doesn't fight.
* NotSoAboveItAll: Whenever he's uncomfortable, his professionalism slips and he becomes endearing.
* OOCIsSeriousBusiness: Jarvis usually both excessively polite and comedic, so seeing him brought to tears by Ana being shot by Whitney Frost in Season 2 is appropriately jarring. Even more drastic is how dark he becomes after this, being consumed by vengeance towards Whitney. This culminates in him straight up gunning down Whitney in cold blood, which, unfortunately, doesn't work.
* ParentalSubstitute: He was this to Tony, since Howard was never around. There's a reason why Tony named his A.I. after him. Also, his wife was rendered barren when Whitney shot her, so Tony was the closest thing to a son that Jarvis could ever have.
* PinocchioNose: While driving Peggy to the office to steal the Blitzkrieg Button, he compulsively rubs at his right ear when he's dissembling. Peggy notices it.
* PlatonicLifePartners: He and Peggy eventually become close-knit partners as the series continues.
* PrecisionFStrike: When he's trying to convince Peggy that Dooley's death isn't her fault, his StiffUpperLip fractures just a bit, blaming it on "Mr. Stark's ''bloody'' inventions".
* TheReliableOne: Filling a similar role that Pepper would serve to Tony, Jarvis is Howard's most trusted confidant. He also ends up filling this role for Carter.
* RetiredBadass: Revealed to have been active during World War II and still have the combat training to back it up.
* RevengeBeforeReason: Shooting Whitney Frost in a fit of rage did not help matters.
* ScrewTheRulesImDoingWhatsRight: What he did to help Ana, as well as assisting Peggy is no doubt illegal but certainly noble.
* SecretKeeper: For Peggy's non-S.S.R. spywork but with Howard as well. [The both of them seem to share information of something that Peggy doesn't need to know about.
* ServileSnarker: Helpful sarcasm to Peggy and presumably to Howard, as well. When Peggy tells him that she doesn't want his help (after he helped her) he responds, "The ideal butler performs services without being asked."
* SharpDressedMan: Always sharply dressed because he is a professional-minded butler.
* {{Sidekick}}: He's Peggy's right-hand-man.
* SilverFox: Endgame shows that Jarvis aged finely in TheSeventies.
* StiffUpperLip: See his calm and relaxed description to Carter regarding the effects of a weapon that could lay to waste an entire block.
* TallDarkAndHandsome: 6'3, dark-haired, and always impeccably dressed and styled.
* UndyingLoyalty:
** To Howard for what he did for him during the war. Not that it stops him from giving Howard a WhatTheHellHero for lying to Peggy about Steve's blood.
** By "SNAFU", he admits that Howard's inventions have only brought bad things.
** Breaks this a bit in the season one finale by giving Peggy the vial of Steve's blood without informing Howard.
[[/folder]]

[[folder:Ana Jarvis]]
!!''Ana Jarvis''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/ana_jarvis_icon.png]]
!!!'''Species:''' Human
!!!'''Citizenship:''' Hungarian
!!!'''Portrayed By:''' Creator/LotteVerbeek
!!!'''Voiced By:''' Karen Fonseca (Latin-American Spanish dub), Mar Bordallo (European Spanish dub)
!!!'''Appearances:''' ''Series/AgentCarter''

Edwin Jarvis' wife.
----
* AmbiguouslyJewish: [[PlayingWithATrope Inverted.]] She is openly Jewish, which is what led to her (then future) husband Edwin Jarvis having to rescue her from being deported in Nazi-occupied Hungary.
* BreakTheCutie: {{Averted|Trope}}, Ana has a pretty traumatic time of it before and during the series, culminating in her being shot in the stomach and losing any hope of having children someday. But, even though she's upset by the news, she continues to look on the bright side, and it seems that the bad things that happen to her never manage to change who she is.
* TheGadfly: She loves her husband... and loves ruffling his oh-so-British feathers by snogging him in front of guests. She also doesn't resist the opportunity to poke fun at Peggy and Edwin's "compromising" sparring position.
* TheGhost: Does not appear on-screen in the first season.
* HappilyMarried: She and Jarvis are downright ''adorable'' together. The strength of their marriage is shown when Ana is shot by Whitney. Jarvis is downright devastated and fears for his wife's life, even shoots Whitney in retaliation. During her recovery, he vows to protect her with his life and makes sure she is well taken care of even on the mission. When he tries to stay behind with Ana while Peggy and the others deal with Whitney, Ana shows her support of his adventures by insisting he go with Peggy to stop Whitney. She can also tell he's hiding something... that Ana had her womb punctured by the gunshot and now they can't have children.
* HiddenDepths: When we finally meet her, she seems to be a very typical, if not even air-headedly naive housewife. In reality, however, she's very smart and very much integrated with Edwin Jarvis's unusual line of work.
* InformedJudaism: She is Jewish, which is why she fled Hungary when the Nazis took over.
* LawOfInverseFertility: {{Downplayed|Trope}} in that Jarvis and Ana aren't actively trying for a baby and apparently haven't even decided if they want kids yet, but the news that she's now infertile is upsetting to them, though their relationship doesn't seem to suffer because of it.
* NiceGirl: Practically everyone, in-universe and in the fandom, is in agreement that Ana is ''just lovely''.
* NotEvenBotheringWithTheAccent: She's supposed to be Hungarian but the actress uses her natural Dutch accent.
* ObliquelyObfuscatedOccupation: Her job is never actually stated but it appears to be outside Stark's house. Yet, she lives there and occasionally accepts phone calls and greets with "Stark Household". It doesn't help that she never even shares any scene with Howard Stark.
* ThePollyanna: For someone who's survived Nazi-occupied Hungary, she's very bubbly and stable. In fact, she's very hands-on with her husband when they have intimate moments... [[TheComicallySerious and even when Peggy's watching]].
* SickeninglySweethearts: She and Jarvis have been married for at least a couple of years when the series starts, but it's obvious from the get-go that they're still very much in the honeymoon phase, with no intention of leaving it behind anytime soon. On Ana's side it's partly serious, partly PlayedForLaughs to gently mock the uptight sensibilities of any nearby Brits.
* TheVoice: In her first appearance, we hear her calling to Jarvis from offscreen but we never see her.
* WarRefugees: Escaped Hungary due to the Nazi occupation.
[[/folder]]

[[folder:Jason Wilkes]]
!!''Jason Wilkes''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/wilkes_jason.jpg]]
!!!'''Species:''' Human
!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Creator/ReggieAustin
!!!'''Voiced By:''' Esteban Desco (Latin-American Spanish dub), David Robles (European Spanish dub)
!!!'''Appearances:''' ''Series/AgentCarter''

->''"Do you want to be thunder struck?"''

A SelfMadeMan and a genius scientist working for Isodyne Energy, who unwillingly becomes involved in a mysterious murder case that will change his life forever.
----
* AdaptationalHeroism: He shares the same name as a villain in the comics. While he's done some less-than-reputable things such as selling out to Whitney Frost and threatening to shoot Peggy so he can better understand Zero Matter and his presumed new abilities, he shows remorse to Peggy, doesn't want to hurt others, and seems to be more of a victim than a villain.
* AgeLift: His comic counterpart was an older man.
* AndIMustScream: Is rendered invisible and intangible by the Zero Matter explosion. Howard Stark does devise a chemical that can make him visible in short bursts, but any time else he literally cannot even speak due to having intangible vocal chords.
* BadassBookworm: He served in the Navy during the war as an engineer, and can still handle himself.
* ContainmentField: With Stark's lab, he's able to build chamber that lets him turn solid again inside of it. Another dose of Zero Matter from Whitney Frost makes it so he can step outside of it and yet remain tangible, though not permanently.
* EqualOpportunityEvil: InUniverse, this is the reason he's hesitant to betray Isodyne, since - even though they're run by the bad guys - they were the only scientific laboratory that was willing to hire a black man into R&D after the war.
* HotScientist: A male example.
* LoveInterest: For Peggy in Season 2.
* NeverFoundTheBody: The explosion caused by Zero Matter appeared to have vaporized him into another plane of reality. However, in reality it just made him both [[{{Invisibility}} invisible]] and [[{{Intangibility}} intangible]].
* RaceLift: He's a white man in the comics, but is African-American here.
* SelfMadeMan: He was born into a family of agricultural workers in Southern California's orange groves, and was a physicist with a doctorate and history of military service by the time of his adulthood. Extra impressive, considering the prejudice he experiences as a black man in TheForties due to ValuesDissonance. However, Whitney Frost claims none of this mattered to Isodyne; they hired him only because they needed someone expendable to blame/kill should they had to coverup their stockpile of Zero Matter.
* SkewedPriorities: The first thing he does when he finds an unknown woman wandering around his workplace? Take her to his lab to try out his moonshine and gush over the science of chemical manipulation. Then actually ask who she is and what she's doing there.
* SpiderSense: His connection to Zero Matter allows him to sense where its locations, letting Peggy's team seek bodies laced with it, including Whitney Frost.
* TokenMinority: He's the only character with a black actor to be listed in the main cast.
* UnexpectedCharacter: Jason Wilkes was extremely minor in the comics with only one appearance ever. Even Leet Brannis appeared more than once.
[[/folder]]

[[folder:Anton Vanko]]
!!''Anton Vanko''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/2ef7145659711e18988cb56e537aa4ee.png]]
[[caption-width-right:300:[[labelnote:Click here to see Anton in ''Iron Man 2'']]https://static.tvtropes.org/pmwiki/pub/images/5423194c03b96ab01f07bb55fa2668db.png[[/labelnote]]]]
!!!'''Species:''' Human
!!!'''Citizenship:''' Russian
!!!'''Portrayed By:''' Yevgeni Lazarev (''Iron Man 2''), Costa Ronin (''Agent Carter'')
!!!'''Appearances:''' ''Film/IronMan2'' | ''Series/AgentCarter''

Howard Stark's Russian partner in inventions, until a falling out led to Vanko being deported to Siberia. He is also the father of Ivan Vanko.
----
* CallForward: His appearance in ''Agent Carter'' as Howard Stark's partner, as in ''Film/IronMan2'' his death drives his son Ivan to seek revenge on Tony Stark.
* TheLabRat: For Stark and then for Peggy. Jarvis introduces her to him when she needs help tracking down the bad guys from the remains of the nitramine bomb.
* TokenEnemyMinority: A Russian-American character, on the protagonists' side, unconnected to the Russian Leviathan organization.
[[/folder]]

!!Sentient Stark Technology
[[folder:A.I.s]]
--> For information on J.A.R.V.I.S., F.R.I.D.A.Y. and Karen see Characters/MCUAvengersAllies.
[[/folder]]

[[folder:Dum-E]]
!!''Dum-E''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/dum_e.jpg]]
!!!'''Species:''' Artificial Intelligence (Robot)
!!!'''Portrayed By:''' N/A
!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/IronMan3'' | ''Film/SpiderManHomecoming'' | ''Film/SpiderManNoWayHome''

->''"If you douse me again when I'm not on fire, I'm donating you to city college."''
-->-- '''Tony Stark'''

A mechanized arm robot with a primitive sentient A.I. Tony built while at MIT that functions as a shop assistant to build his armors.
----
* ArtificialIntelligence: Not nearly as advanced as J.A.R.V.I.S or F.R.I.D.A.Y. It can't talk, it has trouble following instructions and isn't particularly brilliant (hence Tony calling it "Dum-E"), but it's nonetheless capable of showing disappointment, joy, following order and initiative to save Tony by handing him his arc reactor. Overall Dum-E is more akin to a loyal dog than a butler.
* TheCameo: Briefly appears in ''Film/SpiderManHomecoming''.
* GoodOldRobot: Though its technology is definitely primitive compared to the progressively complex, grandiose and revolutionary tech Tony came up with later in his life, he kept this robot around, despite regularly threatening to scrap it.
* ImprobableInfantSurvival: Just like how the trope can apply to pets, it applies to Dum-E, who is shown at the end of ''Iron Man 3'' in a trailer behind Tony's car, having survived the collapse of the house. He's operational again in ''Film/SpiderManHomecoming''.
* JustInTime: He saves Tony when Stane takes his reactor out of his chest. Tony collapses before he can grab his original reactor. As it looks like Tony won't make it, Dum-E presents to him the reactor it grabbed off the table.
* KilledOffForReal: Is implied to have been destroyed during [[spoiler:the Green Goblin's bombing of Happy's apartment in ''No Way Home'']], but its remains aren't seen. Either way, with [[spoiler:Tony Stark dead and without someone to repair it]], it is likely gone for good.
* PunnyName: Its name is clearly a pun on "Dummy." Tony even gives it an DunceCap in ''Iron Man 3''.
* RobotBuddy: Functions as sort of one for Tony, especially when he's working in his workshop.
* RunningGag: In the first film, Dum-E manning the fire extinguisher while Tony works on his armors and being way too enthusiastic about spraying him with it.
** A darker running gag is it being a victim of the location it's in getting blown up. It happens in ''Iron Man 3'' when Tony's house is destroyed by AIM but it is shown to have survived and been salvaged in ''Film/SpiderManHomecoming'' as part of the Avengers supplies being shipped from the Tower to the new Avengers Compound....which was bombed into rubble by Thanos in ''Film/AvengersEndgame'' and Dum-E survived THAT as well making it to Happy's apartment in ''Film/SpiderManNoWayHome'' [[spoiler:Which is ALSO blown up by Green Goblin. It's current fate is unknown although given how Dum-E survived two OTHER home bombings.....]]
* ThoseTwoGuys: With U, a similar robot arm.
* TheUnintelligible: It "speaks" via various hums that make its mood and intent known.
[[/folder]]

----

!!Present Day Members

[[folder:Happy Hogan]]
--> See [[Characters/MCUAvengersAllies Tony Stark's Allies]]
[[/folder]]

[[folder:Others]]

!!Former Members

[[folder:Developer of the B.A.R.F. tech (''Spider-Man: Far From Home'' spoilers)]]
!!''Quentin Beck''
-->See [[Characters/MCUMysterio here]]

[[folder:William Ginter Riva (''Spider-Man: Far From Home'' spoilers)]]
!!''William Ginter Riva''
-->See [[Characters/MCUMysterio William Ginter Riva]]
[[/folder]]

!![=A.I.s=]

[[folder:J.A.R.V.I.S.]]
--> See [[Characters/MCUAvengersAllies Tony Stark's Allies]]

[[folder:F.R.I.D.A.Y.]]
--> See [[Characters/MCUAvengersAllies Tony Stark's Allies]]
[[/folder]]

[[folder:Karen]]
-->[[Characters/MCUSpiderMan See here]].
[[/folder]]

!!Other Sentient Stark Technology

[[center: [- [[Characters/MarvelCinematicUniverse Main Character Index]] > Other Individuals and Organizations > [[Characters/MCUCompanies Companies]] > '''Stark Industries''' | [[Characters/MCUCompaniesPymTechnologies Pym Technologies]] | [[Characters/MCUCompaniesRandEnterprises Rand Enterprises]] -]]]

!!''[[ComicBook/PepperPotts Virginia "Pepper" Potts]] / Rescue''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/pepper_potts.png]]
[[caption-width-right:300:''"Tony, trying to get you to stop has been one of the few failures in my entire life."'']]
[[caption-width-right:300:[[labelnote:Click here to see Iron Man Mark: XLIX "Rescue"]] https://static.tvtropes.org/pmwiki/pub/images/rescue_79.jpg[[/labelnote]]]]
!!!'''Species:''' Human [[note]]Enhanced briefly in December 2013[[/note]]

!!!'''Portrayed By:''' Creator/GwynethPaltrow
!!!'''Voiced By:''' Yotzmit Ramírez (Latin-American Spanish dub), Alicia Laorden (European Spanish dub), Hiroe Oka (Japanese dub until ''Infinity War''), Sayaka Kobayashi (Japanese dub since ''Endgame''), Silvia Goiabeira (Brazilian Portuguese dub)
!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/{{The Avengers|2012}}'' | ''Film/IronMan3'' | ''Film/SpiderManHomecoming'' | ''Film/AvengersInfinityWar'' | ''Film/AvengersEndgame''

->''"You know, there's only 8,011 things that I really need to talk to you about."''

Tony Stark's faithful personal assistant, later CEO of Stark Industries, and eventually his LoveInterest.

* ActionGirl:
** Robert Downey Jr. and Gwyneth Paltrow requested she become this in ''Iron Man 3''. She does, briefly, first when she temporarily gains control of the Mark 42 armour during the attack on the Malibu mansion, then again in the finale as a result of getting pumped full of Extremis by Killian.
** ''Endgame'' takes this a step further, as she joins in the final battle as Rescue.
* ActionMom: She's HappilyMarried to Tony during 5-year-TimeSkip in ''Endgame'' and has a daughter. She also joins the final battle in her Rescue armor.
* ActionSurvivor: One becomes this when working for a super hero.
* AdaptationalDyeJob:
** Pepper's hair progresses from her natural red in the comics, to Paltrow's standard blonde in her final MCU appearance.
** In ''Endgame'', the Rescue armor has a blue-silver color scheme (likely to compliment Tony's standard red-gold), instead of the usual red-silver colors from the comics.
* AgeLift: Pepper is at least ten years younger in the comics.
* AllThereInTheManual: She's not officially referred to as Rescue in ''Endgame'', but [[https://cdn.vox-cdn.com/thumbor/rNMqf7GgIFRypn1cZ-uHjCQ3CGM=/0x0:1800x1800/1720x0/filters:focal(0x0:1800x1800):format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/16208960/MARVEL_AVENGERS_ENDGAME_IRON_MAN___MARVEL_S_RESCUE_2_PACK___in_pck.jpg toy packaging]] released after the film identifies her as such.
* AlliterativeName: Her [[OnlyKnownByTheirNickname nickname]] and last name both start with a ''P''.
* BabiesEverAfter: She and Tony have a daughter, Morgan, after the five-year TimeSkip in ''Endgame''.
* BattleCouple: She and Tony fight as BackToBackBadasses during the final battle against Thanos in ''Endgame''.
* BeleagueredAssistant: Best example is her first scene in ''Iron Man 2'' when she's trying in vain to get Tony's attention for 8,011 things and he's walking away from her while talking about something unrelated.
* BewareTheNiceOnes: Sweet, charming, graceful... And she's killed several villains, including landing killing blows on the BigBad characters of two of Iron Man's own movies! She fries Obadiah at the end of the first film, and Killian at the end of the third film.
* BigDamnHeroes:
** In ''Iron Man 3'', she's the one who steps in and saves Tony from Killian when the latter comes back for one last scare.
** In ''Endgame'', she joins TheCavalry (donning the Rescue suit Tony built for her) to combat Thanos and his army in the FinalBattle.
* BlueIsHeroic: In ''Endgame'', she wears the blue-colored R.E.S.C.U.E. iron suit to combat Thanos.
* BroughtDownToBadass: Despite no longer having Extremis, she instead suits up in her Rescue armor in ''Endgame''.
* BroughtDownToNormal: The closing narration of ''Iron Man 3'' mentions that she was cured of Extremis.
* TheCameo:
** In ''The Avengers'', she appears in three scenes, and only one with speaking lines.
** She also makes a brief appearance at the end of ''Spider-Man: Homecoming''.
** In ''Avengers: Infinity War'', she only appears for one scene towards the beginning and doesn't reappear afterwards (aside from her calling Tony a few moments later).
* CloudcuckoolandersMinder: As Tony's personal assistant, it's her job description to keep him focused and on task, no matter what weird thing he has cooked up or how far he spaces out.
* CombinedEnergyAttack: In a similar way to what Tony, Thor and Vision did to Ultron Prime in the climax of ''Age of Ultron'', Pepper combines the Rescue armor's repulsor beams with The Wasp's energy bolts and Shuri's sonic blasts to repel Thanos during the final battle of ''Avengers: Endgame''.
* ComicBookMoviesDontUseCodenames: The name "Rescue" is never used for her armor, though the reasoning for that specific codename doesn't exist in the MCU (the comics version is explicitly a pacifist who does actual rescue work and avoids combat when possible, while her MCU gear is fully weaponized). Pepper only wears the suit during a BigBadassBattleSequence where there's not a lot of dialogue to spare to make the reference anyways. However, merchandise based on the character does use the name Rescue.
* CryLaughing: In ''Avengers: Endgame'', she forces herself to put on a smile after Tony used the Infinity Stones to Snap a 2014 version of Thanos and his army out of existence and is mortally wounded as a result. Pepper assures him that she and Morgan will be fine and he can rest now. After Tony dies, the smile instantly drops and she starts crying in grief.
* CompositeCharacter: She has the general appearance of her comic book counterpart, as well as being a LoveInterest for Tony, but several aspects of her personality (particularly her hyper-competence) borrow a lot from Bambi Arbogast, the older woman whom Tony hires as her replacement after she's PutOnABus in the comics. (Bambi herself -- in a much younger incarnation -- briefly appears in ''Iron Man 2'' and has a blink-and-you'll-miss-it appearance as ''Pepper's'' new PA in ''Iron Man 3'', presumably having replaced Natasha Romanov).
* CursedWithAwesome: Being infected with Extremis grants PlayingWithFire and HealingFactor.
* DamselInDistress: Deconstructed. Though Tony has obviously saved Pepper a few times, at least two {{Big Bad}}'s downfalls were directly down to dismissing her as this role in their plans. Both Obadiah and Killian saw Pepper as a mere collateral damage or lure in their vendetta against Tony, enabling her to set about their destruction while they fought against him.
* DeadpanSnarker: "Taking out the trash" is the best example of her polite and low-key insults.
* DisneyDeath: In ''Iron Man 3'', Tony watches her fall from a great height into a pillar of fire. Since she was pumped full of Extremis earlier, she survives.
-->'''Tony:''' You just scared the devil out of me. I thought you were...\\
'''Pepper:''' Dead? [[LampshadeHanging Why? Because I fell two hundred feet?]]
* DoABarrelRoll: [[FreezeFrameBonus Blink and you'll miss it]], but for an inexperienced pilot of the armor, Pepper certainly pulled one off well right before destroying the necrocraft and joining her [[BattleCouple husband]] in a BackToBackBadasses moment.
* TheDogBitesBack: Related to the above, Killian infuses Pepper with Extremis, and then causes the explosion that appears to kill her. Once she turns out to be alive, Pepper beats up Killian, grabs one of Tony's repulsors and disintegrates the poor sap.
* DoesNotLikeShoes: In ''The Avengers'' and ''Iron Man 3'', after Pepper Potts starts a relationship with Tony. Once they start living together she's often seen being barefoot and in casual clothes, as a sign of how they're able to relax around each other. (not to mention having her with heels would [[http://media.washingtonpost.com/wp-srv/liveonline/images/celebritology/08/gwyn_morph.jpg create an uncomfortable height difference]].)
* DudeMagnet: Tony falls for Pepper and quits his playboy act to be with her. WordOfGod confirmed that Happy was in love with her for some time. Killian took an [[VillainousCrush interest]] in her during ''Iron Man 3''.
* FieryRedhead: [[{{Zigzagged}} Zigzagged.]] She's certainly strong and outspoken, but too calm and level-headed to fully fit the trope.
* GirlFriday: "I do anything and everything Mr. Stark requires." This includes sneaking into her boss' company and downloading files for him without alerting anyone else. She's not the page image for nothing.
* GoodWithNumbers: Tony relies on her to do the number thing. He doesn't even know his own SSN. In fact, Pepper was hired after she corrected a minute error Tony made on some financial projections, which no one else caught.
* GracefulLadiesLikePurple: Her Rescue armor is primarily purple with silvery accents.
* HappilyMarried: Pepper and Tony make it official in ''Endgame'', and she proves herself to be a devoted wife to him and a loving mother to their daughter Morgan.
* TheHeart: Gwyneth Paltrow has credited Pepper's popularity with the fans to her fulfillment of this role as part of her relationship with Tony, and she agreed to a cameo in ''The Avengers'' because of it.
* HeroesWantRedheads: It takes some time for Tony to admit, but it does happen.
* HiddenDepths: The ''Iron Man'' novelization reveals she was a model in her youth. Tony alludes to this in ''Iron Man 2'' when he asks if Pepper modeled in Tokyo like "Natalie Rushman".
* HighHeelPower: A hyper-competent GirlFriday, later a CEO, and can rock a pair of pumps.
* HonestCorporateExecutive: As CEO of Stark Industries, she refuses to accept the Extremis project because it could be easily weaponized.
* HyperCompetentSidekick: She runs Stark Industries for Tony when he's busy [[BrilliantButLazy or bored]]. By ''Iron Man 2'', Tony recognizes this and names her the CEO of Stark Industries.
* InSeriesNickname: Her birth name is hardly ever brought up.
* {{Irony}}: Throughout the movies, her relationship with Tony struggled because his [[MarriedToTheJob dedication to being Iron Man]] kept getting in the way, and Tony tried to retire ([[TenMinuteRetirement several times]], actually) to be with her. In ''Endgame'', however, it was ''Pepper'' more than anyone else who convinced the initially reluctant Tony to don the Iron Man armor once again and rejoin the Avengers in order to restore the other half of the universe.
* LetsGetDangerous: In the finale of ''Iron Man 3'', she demonstrates her badass cred by disabling an Iron Man suit, ripping off its arm, and then uses its repulsor to finish off Killian.
* LikeParentLikeSpouse: The little we see and know of Maria Stark suggests that she and Pepper are quite similar. Both are blonde women (although, Pepper's hair starts off as more red) with a more elegant and grounded perspective, who ultimately manage to get their husbands to quit the playboy act and start a family with them.
* LivingEmotionalCrutch: Tony states Pepper is "the one thing that [he] can't live without".
* MamaBear:
** When Pepper gets her own PoweredArmour during the FinalBattle in ''Film/AvengersEndgame'', she definitely has shades of this towards Spidey, which makes sense considering her husband's own ParentalSubstitute and PapaWolf relationship with Peter. She also didn't object to Tony returning to heroics in a bid to bring back a Snapped!Peter, either.
-->'''Pepper:''' Hang on, I got you, kid.
** Her participation in protecting the entire universe from Thanos also extends to keeping her daughter Morgan safe.
* MasculineLinesFeminineCurves: Pepper's Mk. XLIX Rescue Armor suit is aesthetically designed to appear feminine in contrast to the suits Tony wears; while Tony's face masks typically have straight-edged and angular jaw and brow lines, the one on Pepper's has more smooth and rounded edges.
* MeaningfulName:
** ''Virginia "Pepper"'' Potts. Silk hiding ''fire''.
** The ''Film/IronMan'' [[AllThereInTheManual novelization]] reveals Tony gave her the nickname after she threatened to pepper-spray a couple Stark Industries security guards when they tried to remove her from Tony's office as she confronted him about an accounting error.
* MoralityPet: [[{{DownplayedTrope}} Downplayed.]] Tony does [[TookALevelInKindness become nicer by the end of the first movie and onward]], but can still be quite arrogant and obnoxious. Pepper is the one he's the nicest to. She also doubles as his LivingEmotionalCrutch.
* NiceGirl: One of the most easiest to get along with in Stark Industries.
* NonActionSnarker: She doesn't fight -- most of the time -- and sass is one of her ways of dealing with things.
* NonProtagonistResolver: Pepper is the one who kills Obadiah Stane in ''Iron Man'' and Aldrich Killian in ''Iron Man 3'' instead of Tony.
* OffscreenBreakup: By the time of ''Civil War'', she has broken up with Tony as he couldn't stop being Iron Man. They're back together from ''Spider-Man: Homecoming'' onward.
* OhCrap: Throughout ''Iron Man 2'', Tony repeatedly tried and failed to tell her about how the miniature reactor in his body was now killing him, including one incident where Pepper refused to hear him outright because she was still steaming over a quarrel they'd been having. After spending the whole movie annoyed and angry at him, Tony finally manages to drop the bomb on her, and she's absolutely ''[[AwLookTheyReallyDoLoveEachOther terrified at the thought]]''.
* OneTrueLove: Pepper becomes this from ''Iron Man 2'' onward, with Tony devoting himself to her completely, and not even seriously looking at another woman during their brief separation. In ''Avengers: Endgame'', Tony tells Pepper that even if he dies adrift in space and this message reaches her somehow, he wants her to know that he would die dreaming of her.
* OnlyKnownByTheirNickname: Everybody calls her Pepper instead of Virginia.
* OnlySaneWoman: In Tony's life. She (tries to) keep him focused.
* OutOfFocus: In ''Endgame'', she is notably absent from most of the scenes set at her cabin with Tony[[note]]Excluding a DeletedScene introducing their retirement[[/note]], allowing him quality time with Morgan before he perished at the end of the movie.
* PoweredArmor:
** During the attack on Tony's house in ''Iron Man 3'', Tony transfers the Mark 42 armor on her to protect her from the collapsing house.
** In ''Avengers: Endgame'', Tony has made a blue and silver armor as an anniversary gift for Pepper, although he doesn't expect her to wear it. Pepper does wear it for the final battle against Thanos.
* PunnyName: A "pepper pot" is another name for a pepper shaker.
* PutOnABus:
** In ''Film/CaptainAmericaCivilWar'', Tony says they're taking a break. It is a possible ActorAllusion to Gwyneth's "conscious uncoupling" with her husband Chris Martin.
** ''Endgame'' marks her final major appearance in the MCU.
* RelationshipUpgrade:
** To OfficialCouple with Tony as of the end of ''Iron Man 2''. They broke up with each other sometime between ''Iron Man 3'' and ''Civil War'', due to Tony breaking his promise to retire as Iron Man, but are back together by the events of ''Spider-Man: Homecoming''.
** It's heavily implied they went through another RelationshipUpgrade at the end of ''Homecoming''. When Peter backs out of the press conference they had planned at the last minute, Pepper pressures Tony as to what "big announcement" they are going to tell the 50 reporters gathered in the next room, to which Tony and Happy produce an engagement ring they had been carrying since 2008. The couple's first scene in ''Infinity War'' confirms that they are now engaged.
** After the TimeSkip in ''Endgame'', she and Tony are now married and have a child.
* TheReliableOne: To Tony. He wouldn't ask just ''anyone'' to remove the prototype arc reactor and slot in the new one.
* ScrewThisImOuttaHere: She almost does this twice, in the first movie when she discovers Tony is risking his life as Iron Man and in the sequel after the pressure of running the company and having to deal with Tony's erratic and irresponsible behavior become too much. She doesn't go through with it, though.
* ServileSnarker: She's an expert at the PassiveAggressiveKombat and {{Stealth Insult}}s. She never loses her sweet smile or polite demeanor during the following:
-->'''Pepper Potts:''' I got your clothes here; they've been dry cleaned and pressed. And there's a car waiting for you outside that will take you anywhere you'd like to go.\\
'''Christine Everhart:''' You must be the famous Pepper Potts.\\
'''Pepper Potts:''' Indeed, I am.\\
'''Christine Everhart:''' After all these years, Tony still has you picking up the dry cleaning.\\
'''Pepper Potts:''' I do anything and everything Mr. Stark requires. Including occasionally [[StealthInsult taking out the trash]]. Will that be all?
* SexySecretary: Ironically, not what [[ReallyGetsAround Tony]] hired her for.
* SilkHidingSteel: Downplayed; less 'subtle manipulation' and more 'semi-aggressive nudging'. Getting a concept into Tony's head when he's thinking about something else is not a job for subtlety.
* SingleWomanSeeksGoodMan: Pepper doesn't begin a romantic relationship with Tony unless he was willing to take it seriously, and she wouldn't be another one of his many flings. It's best evident in her refusal to kiss him in the first ''Iron Man''. She eventually makes Tony a honest man who becomes completely devoted to her and sheds his playboy ways for good.
* SlutShaming: Justified; ConsummateProfessional Pepper has a low opinion of Tony's childish behavior and especially of his oversexed lifestyle. During her introductory scene, she appears to give Christine Everheart a free escort anywhere she wants to go. Christine, realizing Tony just used her for another one-night stand, takes it out on Pepper, who politely offers a StealthInsult and maintains a low opinion of the reporter throughout the rest of her appearances. Perhaps anticipating a similar experience, all she has to say to Maya is "you saved yourself a world of pain".
* SpannerInTheWorks: Had Pepper not kept Tony's first arc reactor and give it back to him, he would've been without a power source for his armor/pacemaker after Iron Monger took his new one, leaving him to die and allowing Stane to go unopposed.
* TerritorialSmurfette:
** {{Averted|Trope}} with Christine Everhart in ''Iron Man''. Pepper is perfectly civil to her after Christine slept with Tony. It's only when Christine is pretty rude to her that she snarks back. Moreover, the dialogue suggests that Pepper's had this situation with Tony's one-night stands before and thus averts the trope as a rule.
** {{Subverted|Trope}} in ''Iron Man 2''. Tony Stark ''expects'' this to happen with Pepper and the new aide Natasha, but the two of them get along fine. Pepper takes it as a sign of Tony's arrogance that he'd assume another LoveTriangle would form over him.
* ThreePointLanding: In ''Endgame'', she does this on her arrival at the final battle in her armor, followed by the signature Iron-Man [[TheReveal mask lift]].
* TookALevelInBadass: In ''Iron Man 3'', she successfully operates a suit to save Tony's life. At the end of the film, she becomes even more powerful and finishes the mastermind off with the powers derived from Extremis. She takes another level in ''Endgame'', wearing her own suit of armor for the final battle.
* UndyingLoyalty: To Tony. When it comes down to it, Pepper had every reason in the world to leave Tony, and no doubt had several opportunities over the years. She never did, and it's clear it's because she loves him and would do anything for him. She's fully aware of his faults and refused to start a relationship with him until he became a better man.
* VillainKiller: Surprisingly, until ''Endgame'' was released, she had the highest personal kill count of {{Big Bad}}s. She was the one to activate the arc reactor and actually kill the very first BigBad of the MCU, Obidiah Stane. She then kills Aldrich Killian with her Extremis powers, much to her own shock.
* ViolentlyProtectiveGirlfriend: She was always protective of Tony; in the third movie, she gets to prove it physically instead of just by calling S.H.I.E.L.D.. Killian finds this one out the hard way, and won't be coming back to learn from his mistake of messing with her and Tony.
* WetBlanketWife: [[DownplayedTrope Downplayed.]] While at first Pepper seemed fine with Tony's Iron Man alter ego, following his near-death in ''Film/{{The Avengers|2012}}'' and the destruction of their home, she urges him to quit. When he doesn't due to his compulsion to heroism, she ends their relationship. They have gotten back together and are engaged by the end of ''Film/SpiderManHomecoming,'' though ''Film/AvengersInfinityWar'' shows that she's still trying to convince Tony to give up superheroing. ''Film/AvengersEndgame'', however, reveals that Pepper has [[ResignedToTheCall since given up]] on trying to get him to stop, instead encouraging Tony to help the Avengers as he has the time travel theory in his mind and it will come back to haunt him if he doesn't.
* {{Xenafication}}:
** In part thanks to Gwyneth Paltrow and Robert Downey Jr. insisting on it, Pepper has her own action scene in ''Iron Man 3''. As she's usually so peaceful, her sudden aggression surprises even herself.
-->'''Pepper:''' ''[after killing Killian]'' Oh my God... That was really violent!
** In ''Film/AvengersEndgame'', after spending much of the Infinity Saga running Stark Industries and retiring to a peaceful life with her husband and daughter, Pepper wastes no time donning her own Rescue suit in order to participate in the final battle. And in spite of not using Tony's armored suits at all since 2013, she fights just as effectively as her husband does.
[[/folder]]

[[folder:Morgan Stark]]
!!''Morgan Howard Stark''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/morgan_h_stark.png]]
!!!'''Species:''' Human
!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Lexi Rabe, Creator/KatherineLangford [[note]]older self in a deleted scene[[/note]]
!!!'''Appearances:''' ''Film/AvengersEndgame''

->''"I love you three thousand."''

The four-year-old daughter of Tony Stark and his wife Pepper. Born during the five-year TimeSkip in ''Film/AvengersEndgame'', Morgan is debuted as an [[InnocentProdigy adorable, stunningly intelligent]] little girl primed to someday follow in her father’s footsteps as a superhero.
----

!!''Harold "Happy" Hogan''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/happy_hogan.png]]
[[caption-width-right:300:''"Let me tell you something, you know what happened when I told people I was Iron Man's bodyguard? They would laugh in my face. I had to leave while I still had a shred of dignity."'']]

!!!'''Citizenship:''' American
!!!'''Portrayed By:''' Creator/JonFavreau
!!!'''Voiced By:''' Andrés García (Latin-American Spanish dub), Miguel Marquillas (European Spanish dub), Takeharu Onishi (Japanese dub), Mário Tupinambá (Brazilian Portuguese dub)
!!!'''Appearances:''' ''Film/IronMan1 | Film/IronMan2 | Film/IronMan3 | Film/SpiderManHomecoming'' | ''Film/AvengersEndgame'' | ''Film/SpiderManFarFromHome'' | ''Film/SpiderManNoWayHome''

->''"You're not Iron Man. You're never gonna be Iron Man. Nobody could live up to Tony. Not even Tony. Tony was my best friend. And he was a mess. He second-guessed everything he did, he was all over the place. The one thing that he did that he didn't second-guess was picking you. I don't think Tony would have done what he did... if he didn't know that you were gonna be here after he was gone."''

Tony Stark's loyal bodyguard and chauffeur, and eventually promoted to head of security at Stark Industries by the events of ''Iron Man 3''. He is soon assigned to serve as Peter Parker’s main point of contact for Tony, coming to respect and love the boy for his good heart and heroism.

* AcePilot: Downplayed, [[spoiler:when he flies the plane to save Peter Parker's friends in ''Far From Home'' through an active combat zone occupied by countless drones. He sticks the landing but his jet is blown up in the chaos which forces him to make a new plan.]]
* AlliterativeName: First and last name start with an ''H''.
* AmusingInjuries: His fight with a single guard in ''Iron Man 2'' has him mostly getting his butt kicked, though he eventually wins. Earlier, he also gets an airbag to the face, and Black Widow wipes the floor with him in boxing.
* AscendedExtra: In the first ''Film/IronMan'' movie, he's little more than an extra. He has more to do in his following appearances.
* BadassDriver: His Monaco run must be seen to be believed; slaloming ''against the direction of the incoming race cars'' '''at top speed '''[[note]]Top speed of a [[http://en.wikipedia.org/wiki/Rolls-Royce_Phantom_Coupé Rolls-Royce Phantom Coupé]]: '''155 mph.''' ''Average'' speed of the [[http://www.vivaf1.com/monaco.php Monaco Grand Prix]]: '''158 mph.''' Result: '''''+300 mph.'''''[[/note]] -- much of it '''''one-handed''''' because Pepper is desperately trying to get the Mark V uncuffed from his arm, with the key in his pocket.
* BattleButler: Practices boxing. While not nearly as badass as Black Widow, he does try. His real skill is driving.
* BodyguardingABadass: He doesn't consider it a real job after Tony becomes a superhero.
-->'''Happy:''' "...You know what happened when I told people I was Iron Man's bodyguard? They would laugh in my face."
* BoxingBattler: In his few fight scenes, he uses boxing.
* ButtMonkey: Comic relief is his thing. He (mostly) loses it in ''Endgame'' and in ''Far From Home'', when he really steps up for Tony's kids, both biological (Morgan) and spiritual (Peter).
* CreatorCameo: Jon Favreau directed the [[Film/IronMan1 first]] [[Film/IronMan2 two]] ''Iron Man'' movies.
* DecompositeCharacter: He takes on more characteristics of Comic!Jarvis in his later appearances, going from chauffeur to general assistant to butler, and then becomes a supporting character to other heroes, while also being a LoveInterest to Aunt May [[spoiler:(albeit only temporarily)]] much like Jarvis was in the entire period leading up to Creator/MarkMillar's ''ComicBook/CivilWar''.
* GuileHero: When he sees Savin, he immediately follows his car, and attempts to spy on him and Taggart in ''3''. He goes pretty well too, up until he gloated to Savin about stealing a piece of an Extremis vial. Although, that could be attributed to the fact that he never considered Savin fighting back in public.
* GuiltByAssociationGag: In ''No Way Home'', [[spoiler:[[Characters/MCUDaredevil Matt Murdock]]]] -- investigating [[Film/SpiderManFarFromHome Mysterio's frame-up]] -- clears Peter Parker of potential criminal litigation, but warns Happy to lawyer up since the feds are investigating the Stark tech Mysterio used that he presently manages.
-->'''Happy:''' ''[[OhCrap I'm]]'' under investigation? [[MotorMouth I thought [Peter] was— I thought, he would— I could say "advice of counsel, I refuse to answer the question respectfully because it could incriminate me"]]— same as ''Film/GoodFellas'', [[SawItInAMovieOnce what's the thing they say in]] ''[[SawItInAMovieOnce GoodFellas]]''?\\
'''May:''' I know what you're thinking, but calm down... let's see what he has to say.\\
'''Matt''': You're gonna need a ''really good'' lawyer.
* HeelRealization: After Spider-Man saves Happy's ass by stopping the Vulture from making off with an entire ship of the Avengers' tech, Happy realizes he was being a real jerk to him and treats Peter with a lot more kindness from then on.
* HiddenDepths: ''No Way Home'' reveals he has "Native New Yorker" by Odyssey as his ringtone.
* HonoraryUncle: Following Tony's death, Happy has come to love Peter as a nephew, partially out of obligation to a friend and brother who loved him like a son, but moreso because he sees in the boy the same noble heart that Tony once had. Happy's face practically ''glowed'' with love and pride as he watched Peter construct The Upgraded suit in a manner uncannily similar to how Tony constructed his Mark III armor, symbolically inheriting the legacy of Stark's heroic soul. [[spoiler:He also tries to date Aunt May, in the hopes that he could become Peter's ''official'' uncle one day as well, but the two end up breaking by the events of ''No Way Home''.]]
* HopelessSuitor: His actor confirms that Happy is in love with Pepper, but she and Tony have feelings for each other. [[spoiler:Though ''Far From Home'' shows that he's had a lot more luck with May Parker, by the next movie, he and May break up, putting him back at square one. Sadly, he is not able to make it work once more, as May is killed in ''No Way Home''.]]
* InsistentTerminology: In ''Film/SpiderManFarFromHome'', he has to correct Flash in that he works ''with'' Spider-Man and not ''for'' Spider-Man.
* IWantMyBelovedToBeHappy: Though WordOfGod from Jon Favreau confirms that he's secretly in love with Pepper[[note]]see the entry for PromotedToLoveInterest, below[[/note]], he's still a ShipperOnDeck for her and Tony, and doesn't even make a big deal out of it.
* JerkassBall: In ''Film/SpiderManHomecoming'', Tony has Happy act as the point guy for his "mentorship" to Peter. Happy is pretty jerkish towards Peter throughout the movie, including ignoring him, not taking anything he says seriously on the occasions he ''doesn't'' ignore him, and hanging up when Ned tries to tell him about Toomes's hijack plan at the climax. A lot of it is implied to be because he's currently still recovering from ''Iron Man 3'' and is much more of a workaholic than before, but needless to say, Happy's jerkiness causes some of the movie's plot to occur. After Peter saves the day (and Happy's job), Happy apologizes and acts much nicer to him from thereon.
** He already picked it in ''Film/IronMan3''. After becoming the head of security of Stark Industry, he becomes excessively obsessed with following protocol, scolds every employee and visitor not wearing their badge, suggests Pepper in firing all janitorial staff and replace them with robots, and is proud of the fact that staff complaints have risen to a shocking level because of him.
* MadeOfIron: While he was put in a coma from it, he still survived a close-range explosion in Iron Man 3 which killed everyone else with no long-lasting injuries.
* NewJobAsThePlotDemands: Downplayed, as it follows a normal promotional ladder. He starts as Tony's bodyguard and driver, becomes Stark Industries' security chief in ''Iron Man 3'', and becomes head of Asset Management for ''Spider-Man Homecoming''.
* NonActionGuy: Played with. He was actually Stark's bodyguard and is a pretty good boxer himself. Thing is, he's so constantly OvershadowedByAwesome that he usually ends up taking non-combatant and support roles, making him look like one next to all the badass superheroes of the setting.
* OlderSidekick: He's this to Spider-Man come ''Far From Home'', being his non-combatant help and assistant. Though, [[InsistentTerminology he will have you know]], that he works ''with'' Spider-Man, not ''for'' him.
* OvershadowedByAwesome: He is a pretty good boxer, unfortunately, he happens to live in a WorldOfBadass. Black Widow easily defeated him in their training in ''Film/IronMan2''. He complains about it in ''Iron Man 3'', hence why he switched to his new job as head of security.
* PapaWolf:
** In '' Far From Home'' he more or less becomes one to Peter, Ned, MJ, Betty, and Flash. In the latter four, he does everything in his limited power to keep out of harm's way during the attack in London.
** In ''No Way Home'', he allows May and Peter to move in with him due to the fallout of the latter's outing. He later [[spoiler:valiantly draws the attention of the Damage Control troops despite them being heavily armed, just to give Peter a chance to escape capture.]]
* ThePeepingTom: While driving, he can't resist looking through the rear-view mirror and getting a peek at Black Widow changing into her SpyCatsuit. Unfortunately, he should have been thinking more about driving.
* PromotedToLoveInterest: Inverted. In the comics, he is Pepper's love interest, and eventually her husband. In the films, he isn't, and instead supports Pepper and Tony being together. [[https://twitter.com/Jon_Favreau/status/328581485173043201 There remains one hint of his attraction to Pepper]], though; note the ''Series/DowntonAbbey'' scene he's seen watching. [[spoiler: Happy tries to play this trope straight with May Parker in ''Far From Home'', but by ''No Way Home'', he is once again single, and he gets no chance to rekindle the relationship, as May dies at the hands of Green Goblin.]]
* ProperlyParanoid: His suspicion about Killian and his men leads him to follow the trail of their plot.
* RulesLawyer: After becoming head of Stark Industries security, he's an incredible stickler for protocol, namely everyone wearing their ID badges visibly on their torso. He takes a 300% increase in HR complaints [[ComicallyMissingThePoint as a sign of accomplishment]].
* SharpDressedMan: He always wears a suit because he's a high-ranking member of Stark Industries. He has to look professional.
* ShipperOnDeck:
** Calls Pepper "the best thing that's ever happened to [Tony]", and is concerned about her possibly falling for Killian if Tony continues to neglect her. In ''Film/SpiderManHomecoming'' it's revealed that he's been carrying around an engagement ring for Tony to give to Pepper since ''2008''. That was before they even became a couple!
** For Peter and MJ as well. Before the final fight in London in ''Far From Home'', Peter asks him to deliver the black dahlia necklace he bought for MJ to her in case something happens to her. Happy refuses, insisting he’s going to be just fine, and wanting ''him'' to give it to her instead. Circumstances do eventually lead to him giving her the necklace offscreen, though, and it turns out to be the final piece needed to finally prod MJ to confess her feelings for Peter. In ''No Way Home'', when he walks in on Peter and MJ apparently about to have sex (they weren’t, MJ was trying to calm Peter down while he was changing in a panic), Happy immediately averts his eyes and awkwardly insists he didn’t see anything, and like May encourages them to carry on ''safely''.
* SitcomArchNemesis: To Peter for most of ''Homecoming'', as it is quite clear he does ''not'' like playing babysitter. He becomes friendlier after Peter incidentally saves his job.
* SpannerInTheWorks: Before he slips into a coma, he points towards the dogtags of the exploded Extremis soldier, thus giving Tony a lead on why the bombs the Mandarin uses leave no trace.
* SparedByTheAdaptation: In the comics, he was rendered brain dead during the events of ''Civil War'' and was mercy killed. While he does fall into a coma as a result of an Extremis-fueled explosion in ''Iron Man 3'', he recovers and is still alive after the MCU's version of ''Civil War''.
* TimePassageBeard:
** Inverted. In 1999, he had a beard and longer hair, but shaved off both in the present.
** Played Straight come ''Endgame'', where he's shown with a goatee following the 5 year TimeSkip.
* TooMuchInformation: [[spoiler:When everyone else is sharing personal information, thinking they're about to die, Happy confesses that he's in love with Spider-Man's aunt. Cue everyone giving him weird looks in silence. It mainly stems from the fact that it is both [[ARareSentence weird to say out loud]], and that ''nobody'' knew him until then]].
* TookALevelInKindness: In regards to Peter. Initially, he was apathetic to Peter at best, and outright mean to him at worst, and the climactic fight between him and Vulture only happened because he refused to listen him. When it turned out that Peter was right and was sincerely trying to warn him, and following the events of ''Infinity War'' and ''Endgame'', Happy is much more reasonable and kind to Peter and helps him and his classmates out when possible. He even becomes a surrogate father to him, and had a chance to become his ''uncle''.
* {{Transplant}}: From Tony's supporting cast to Peter's. Initially, he was an obstruction more than anything, but come ''Far From Home'', he's a full example. In essence, he shifted from his boss to his boss' protégé.
* WatchingTheReflectionUndress: When Black Widow changes into her SpyCatsuit in the back of his car. Happy spies on her with the rear view mirror and nearly crashes the car. She catches him and tells him to keep his eyes on the road.
[[/folder]]

[[folder:Others]]
* [[Characters/MCUOtherSupervillains Obadiah Stane]]
* [[Characters/MCUBlackWidow Natalie Rushman]]
* [[Characters/MCUSHIELDLeadership Maria Hill]]
* [[Characters/MCUWarMachine James Rhodes]]
[[/folder]]

!!Former Members

[[folder:Developer of the B.A.R.F. tech (''Spider-Man: Far From Home'' spoilers)]]
!!''Quentin Beck''
-->See [[Characters/MCUMysterio here]]
[[/folder]]

[[folder:William Ginter Riva (''Spider-Man: Far From Home'' spoilers)]]
!!''William Ginter Riva''
-->See [[Characters/MCUMysterio William Ginter Riva]]
[[/folder]]

!!1940s Members

[[folder:Edwin Jarvis]]
!!''Edwin Jarvis''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/jarvis_edwin.jpg]]
[[caption-width-right:300:''"An ideal butler provides service without being asked."'']]
!!!'''Species:''' Human
!!!'''Citizenship:''' British
!!!'''Portrayed By:''' Creator/JamesDArcy
!!!'''Voiced By:''' Dafnis Fernández (Latin-American Spanish dub), Txema Moscoso (European Spanish dub), Norihiro Inoue (Japanese dub)
!!!'''Appearances:''' ''Series/AgentCarter'' | ''Film/AvengersEndgame''

->'''Peggy:''' You're new to espionage, aren't you?\\
'''Jarvis:''' Far from it. Last summer, I caught the cook pocketing the good spoons.

Howard Stark's butler, lent to Peggy in order to aid her in clearing Stark's name. Posthumously ended up becoming the basis for J.A.R.V.I.S., Tony Stark's A.I..
----

!!''J.A.R.V.I.S.''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/jarvis_im_3602.png]]
!!!'''Species:''' Artificial Intelligence
!!!'''Voiced By:''' Creator/PaulBettany, Milton Wolch (Latin-American Spanish dub), Víctor Iturrioz (European Spanish dub), Creator/YasuyukiKase (Japanese dub)
!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/{{The Avengers|2012}}'' | ''Film/IronMan3'' | ''Film/AvengersAgeOfUltron''

->''"As you wish, sir. I've also prepared a safety briefing for you to entirely ignore."''

An extremely advanced A.I. developed by Tony Stark. J.A.R.V.I.S. assists Tony in just about everything the billionaire develops, has complete functional control of various terminals and robots Tony owns, and in a lot of ways ''is'' Tony's house. J.A.R.V.I.S. also serves as the operating system for the Iron Man suit through an up-link, essentially making him the other half of Iron Man.

For tropes relating to the Vision, see Characters/MCUVision.

* AdaptationDistillation: The "Tony's A.I. butler" concept dates back to the '90s ''WesternAnimation/IronMan'' cartoon. So he goes through two alternate media before making his way to the comic books.
* AIIsACrapshoot: Averted. Not only is J.A.R.V.I.S. both competent and eloquent, he's constantly having back and forth banter with Tony.
* AIRoulette: One of his robots (supposedly, Tony's first) is ''incredibly'' incompetent. Tony describes it as a "tragedy".
* AnimatedArmor: In a pinch, he can take direct control of Tony's armor. During the climax of ''Iron Man 3'', Jarvis controls most of Tony's suits on his own; since Tony isn't wearing them or controlling them directly, they speak and behave with Jarvis' own voice and personality.
* BenevolentAI:
** During the climax of ''The Avengers'', he offers to call Pepper, an act that has no tangible benefit except comforting Tony during what could be his last moments.
** In ''Age of Ultron'', [[HeroicSacrifice he puts himself on the line to stop Ultron before anyone else even knows that he exists]]. He also places himself as a barrier between Ultron and all of the nuclear launch codes by his own volition.
* CameBackStrong: Invoked. After Ultron destroys J.A.R.V.I.S., his salvaged personality is uploaded into Vision.
* CanonCharacterAllAlong: When he becomes [[ComicBook/TheVision the Vision]].
* CanonImmigrant: Eventually his popularity got him into the comics.
* CompositeCharacter: Though he was originally created as a modernized version of Edwin Jarvis, his role as Tony's A.I. is also similar to H.O.M.E.R. from the [=1990s=] comics. He also gains the traits of another character when he becomes the Vision.
* DeadGuyJunior: Revealed in the canon tie-in comics and ''Series/AgentCarter'': J.A.R.V.I.S. is named and programmed after the personality/voice of a once real-life Jarvis that served the Stark family when Tony was a child.[[note]]It's never mentioned if the real Jarvis is still alive; though given his age in the flashback, it's unlikely.[[/note]] Tony privately admits that the human Jarvis was the only one who was ever really there for him growing up.
* DeadpanSnarker:
-->''[Shows Tony a gold Mark III render]''\\
'''Tony:''' A little ostentatious, don't you think?\\
'''Jarvis:''' What was I thinking? You're usually so discreet.\\
'''Tony:''' Tell you what, throw a little hotrod red in there.\\
'''Jarvis:''' Yes, that should help you keep a low profile.
* DecompositeCharacter: Initially, J.A.R.V.I.S. was written as a modernized version of the character of Edwin Jarvis. Later on in the setting, it was revealed that Edwin was actually a butler for both Howard and Tony Stark, and though he passed away, J.A.R.V.I.S. was created in his memory.
* FunWithAcronyms: His name stands for "'''J'''ust '''A R'''ather '''V'''ery '''I'''ntelligent '''S'''ystem".
* GadgeteerGenius: He's a computer A.I., ''fully capable of engineering components himself'' and carrying out other complex tasks.
* HeroicSacrifice: The majority of his programming is destroyed when he tries to stop the seconds-old Ultron, and he dedicates the rest of it to keeping Ultron away from every nuclear launch code in the world. The little that remains is then made into the Vision.
* HiveMind: Whenever he's controlling robots directly, they all function as one entity, even [[VoiceOfTheLegion speaking in unison at one point]]. He's even able to operate forty of Tony's Iron Man armors at once.
* TheJeeves: He's basically a digital British butler.
* LegacyCharacter: The real Edwin Jarvis' appearance strongly hints he's this to him.
* MasterComputer: J.A.R.V.I.S. assists in just about every aspect of Tony's life. Averted in that J.A.R.V.I.S. is generally nice and compliant, albeit sarcastic as hell and prone to questioning his creator's more reckless stunts.
* MythologyGag: The name references Edwin Jarvis, the Avengers' butler in the comics.
* NiceGuy: Fiercely loyal to Tony, as shown when he asks him if he'd like to call Pepper before heading for what looks like certain death.
* ServileSnarker: He's quite sarcastic, no doubt about it, but he's loyal to Tony nonetheless.
* ShipperOnDeck: For Tony and Pepper. When Tony is apparently about to die in ''The Avengers'', it's J.A.R.V.I.S. who suggests that he call Pepper to say goodbye.
* TookALevelInBadass: In the third movie, Tony gets J.A.R.V.I.S. to operate ''an entire legion of Iron Man armors''. They have their own advantages for being unmanned AnimatedArmor, thus reducing the disadvantage of their ConservationOfNinjutsu status. Their parts can be detached and re-attached at J.A.R.V.I.S.'s will anytime. Heck, they can still move and kick asses even after some of them are [[OffWithHisHead beheaded]]!

[[folder:F.R.I.D.A.Y.]]
!!''F.R.I.D.A.Y.''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/d72aa71a8c116e85b63ba9a2a91a19d2.png]]
!!!'''Species:''' Artificial Intelligence
!!!'''Voiced By:''' Creator/KerryCondon, Cony Madera (Latin-American Spanish dub), Danai Querol (European Spanish dub), Eri Yasui (Japanese dub)
!!!'''Appearances:''' ''Film/AvengersAgeOfUltron'' | ''Film/CaptainAmericaCivilWar'' | ''Film/SpiderManHomecoming'' | ''Film/AvengersInfinityWar'' | ''Film/AvengersEndgame''

F.R.I.D.A.Y. is Tony Stark's new artificial intelligence computer system. She was first used during the Battle of Sokovia.
----
* ArtificialIntelligence: Tony uses her as his new A.I. to run his armor after J.A.R.V.I.S. is uploaded into Vision. And as of ''Endgame'', she operates as the A.I. for Rescue.
* AwesomenessByAnalysis: During the climatic fight of ''Civil War'', F.R.I.D.A.Y. scans Cap's fighting style and finds an opening for her boss to exploit in a matter of seconds. This turns the tide of the fight for Tony.
* BenevolentAI: Just like J.A.R.V.I.S. she is a helpful and heroic artificial intelligence.
* ConsummateProfessional: She is much less snarky than JARVIS and isn't really adorkable like Karen, and does most of her boss's orders professionally like an actual GirlFriday.
* CreepyMonotone: While normally fairly animated, she briefly slips into this when telling Tony that "Sokovia is going for a ride...", to chilling effect.
* DeadpanSnarker: As a female counterpart of J.A.R.V.I.S., this is to be expected.
* DistaffCounterpart: She's J.A.R.V.I.S. with the voice of a woman.
* FunWithAcronyms: '''F'''emale '''R'''eplacement '''I'''ntelligent '''D'''igital '''A'''ssistant '''Y'''outh.
* GirlFriday: She's literally called F.R.I.D.A.Y., and in the comics, she's named after this very term.
* MythologyGag: In ''Civil War'', Tony mentions that he pictures her as a redhead. In the comics, F.R.I.D.A.Y. is able to project a holographic avatar of herself, and sure enough, [[https://marvel.fandom.com/wiki/Friday_Stark_(Earth-616) she's a redhead]].
* {{Oireland}}: Her accent. Which is odd - Kerry Condon is Irish yet speaks in a bizarrely affected "Oirish" accent.
* ReplacementGoldfish: Tony seems to regard her as one for both J.A.R.V.I.S. and Pepper, what with the GirlFriday name and picturing her as a redhead, and also with the word "replacement" literally being part of her name.
* ServileSnarker: Much like J.A.R.V.I.S., while she snarks at Tony, she is also completely loyal to him.
[[/folder]]

[[folder:Karen]]
-->[[Characters/MCUSpiderMan See here]].
[[/folder]]

!!Other Sentient Stark Technology

[[folder:Dum-E]]
!!''Dum-E''
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/dum_e.jpg]]
!!!'''Species:''' Artificial Intelligence (Robot)
!!!'''Portrayed By:''' N/A
!!!'''Appearances:''' ''Film/IronMan1'' | ''Film/IronMan2'' | ''Film/IronMan3'' | ''Film/SpiderManHomecoming'' | ''Film/SpiderManNoWayHome''

->''"If you douse me again when I'm not on fire, I'm donating you to city college."''
-->-- '''Tony Stark'''

A mechanized arm robot with a primitive sentient A.I. Tony built while at MIT that functions as a shop assistant to build his armors.
----
* ArtificialIntelligence: Not nearly as advanced as J.A.R.V.I.S or F.R.I.D.A.Y. It can't talk, it has trouble following instructions and isn't particularly brilliant (hence Tony calling it "Dum-E"), but it's nonetheless capable of showing disappointment, joy, following order and initiative to save Tony by handing him his arc reactor. Overall Dum-E is more akin to a loyal dog than a butler.
* TheCameo: Briefly appears in ''Film/SpiderManHomecoming''.
* GoodOldRobot: Though its technology is definitely primitive compared to the progressively complex, grandiose and revolutionary tech Tony came up with later in his life, he kept this robot around, despite regularly threatening to scrap it.
* ImprobableInfantSurvival: Just like how the trope can apply to pets, it applies to Dum-E, who is shown at the end of ''Iron Man 3'' in a trailer behind Tony's car, having survived the collapse of the house. He's operational again in ''Film/SpiderManHomecoming''.
* JustInTime: He saves Tony when Stane takes his reactor out of his chest. Tony collapses before he can grab his original reactor. As it looks like Tony won't make it, Dum-E presents to him the reactor it grabbed off the table.
* KilledOffForReal: Is implied to have been destroyed during [[spoiler:the Green Goblin's bombing of Happy's apartment in ''No Way Home'']], but its remains aren't seen. Either way, with [[spoiler:Tony Stark dead and without someone to repair it]], it is likely gone for good.
* PunnyName: Its name is clearly a pun on "Dummy." Tony even gives it an DunceCap in ''Iron Man 3''.
* RobotBuddy: Functions as sort of one for Tony, especially when he's working in his workshop.
* RunningGag: In the first film, Dum-E manning the fire extinguisher while Tony works on his armors and being way too enthusiastic about spraying him with it.
** A darker running gag is it being a victim of the location it's in getting blown up. It happens in ''Iron Man 3'' when Tony's house is destroyed by AIM but it is shown to have survived and been salvaged in ''Film/SpiderManHomecoming'' as part of the Avengers supplies being shipped from the Tower to the new Avengers Compound....which was bombed into rubble by Thanos in ''Film/AvengersEndgame'' and Dum-E survived THAT as well making it to Happy's apartment in ''Film/SpiderManNoWayHome'' [[spoiler:Which is ALSO blown up by Green Goblin. It's current fate is unknown although given how Dum-E survived two OTHER home bombings.....]]
* ThoseTwoGuys: With U, a similar robot arm.
* TheUnintelligible: It "speaks" via various hums that make its mood and intent known.
[[/folder]]

!!Variants

->See Characters/MCUMultiverse

[[folder:Captain Carter's Howard Stark]]
!!''Howard Stark''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/5ec30c03_0076_43c5_a3af_cf2df386a886.jpeg]]
!!!'''Species:''' Human
!!!'''Voiced By:''' Creator/DominicCooper
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The Howard Stark of Earth-82111, who gives Peggy Carter the Super Soldier Serum.
-----
* AlternateSelf: To the Howard Stark of the Sacred Timeline, coming from a universe where he assists Captain Carter and builds the HYDRA Stomper for Steve Rogers using the Tesseract as a power source.
* AscendedExtra: He plays a larger role in the FinalBattle, helping both Peggy and Steve by sending HYDRA's Champion back through the portal where it came from.
* ShipperOnDeck: He greatly approves of the romance between Peggy and Steve, even willing to watch them make out after [[MomentKiller interrupting their moment together]].
[[/folder]]

[[folder:Survivor Happy Hogan]]
!!''Harold "Happy" Hogan''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/206c9bc5_631c_4669_af10_3c5f11e064a0.jpeg]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/1e7c6474_56ab_4b98_80a7_861de674f965.jpeg]]
!!!'''Species:''' Human (formerly), Zombified human
!!!'''Voiced By:''' Creator/JonFavreau
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The Happy Hogan of Earth-89521, who fights to survive a ZombieApocalypse.
----
* ATeamFiring: Despite willingly equipping himself with one of Iron Man's repulsors, Happy doesn't manage to hit a single target with it, even as he's being dragged into the darkness by Zombie Hawkeye.
* AlternateSelf: To the Happy of the Sacred Timeline, coming from a universe where he is part of a RagtagBunchOfMisfits trying to survive a ZombieApocalypse.
* AndThenJohnWasAZombie: He is turned by Zombie Hawkeye and has to be killed by Sharon Carter.
* BadassNormal: He arms himself with the Iron Man repulsor gauntlet from ''Civil War'' to fight the undead.
* BoomHeadshot: How his zombified self dies when Sharon redirects his repulsor blast to make him blow his head off.
* DeathByAdaptation: He's the first of the survivor group to be zombified in the episode, while his Sacred Timeline counterpart is still alive.
* DefiantToTheEnd: While being reeled into the darkness by zombie Hawkeye's grappling hook arrow, Happy turns himself around and starts wildly firing his repulsor, still shouting "Blam! Blam! Blam!".
* FunTShirt: In Peter's orientation video, Happy is wearing a gray t-shirt with "I'm not single. I'm saving myself for Thor" written on it.
* HoistByHisOwnPetard: Happy is enamoured with his repulsor gauntlet. When he turns into a zombie and starts shooting with it, Sharon Carter grabs his arm and turns the repulsor back on him, blowing his head off.
* MajorInjuryUnderreaction: He merely says, "Ow!" in a whiny tone when he's shot through the shoulder by a zombified Hawkeye before being dragged away.
* SayingSoundEffectsOutLoud: Happy shouts "Blam!" every time he fires his repulsor, even as a zombie.
* TragicKeepsake: Happy fights off zombies using one of Iron Man's leftover repulsors, which is likely the only thing Happy has left to remember his close friend.
[[/folder]]

[[folder:Prince Killmonger's Pepper Potts]]
!!''Virginia "Pepper" Potts''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/0426372a_a5f5_4069_a2ba_816cab537fd5.jpeg]]
!!!'''Species:''' Human
!!!'''Voiced By:''' Beth Hoyt
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The Pepper Potts of Earth-32938, who worked with her boss to install Killmonger as Wakanda's new prince.
----
* AlternateSelf: To the Pepper of the Sacred Timeline, coming from a universe where she watches Tony and Killmonger's collaborative efforts before the former is killed by the latter, causing her to work with Shuri to expose Erik's crimes.
* TheAtoner: After seeing how her actions led to America declaring war on Wakanda, Pepper decides to team up with Shuri to take down Killmonger.
[[/folder]]

[[folder:Prince Killmonger's Happy Hogan]]
!!''Harold "Happy" Hogan''
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/dfa905e7_d9d4_4e04_9f6d_c48da2e3250b.jpeg]]
!!!'''Species:''' Human
!!!'''Voiced By:''' Creator/JonFavreau
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The Happy Hogan of Earth-32938, who becomes an unwitting pawn in Killmonger's scheme to take over Wakanda.
----
* AlternateSelf: To the Happy of the Sacred Timeline, coming from a universe where Tony never became Iron Man and worked with Killmonger to overthrow the Wakandan royal family.
[[/folder]]

[[folder:Prince Killmonger's J.A.R.V.I.S.]]
!!''J.A.R.V.I.S.''
!!!'''Species:''' Artificial Intelligence
!!!'''Voiced By:''' Creator/PaulBettany
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The J.A.R.V.I.S. of Earth-32938.
----
* AlternateSelf: To the J.A.R.V.I.S. of the Sacred Timeline, coming from a universe where he helps Tony and Killmonger design robotic drones for warmongering purposes.
[[/folder]]

[[folder:Prince Killmonger's Dum-E]]
!!''Dum-E''
!!!'''Species:''' Artificial Intelligence (Robot)
!!!'''Voiced By:''' N/A
!!!'''Appearances:''' ''[[WesternAnimation/WhatIf2021 What If...?]]''

The Dum-E of Earth-32938.
----
* AlternateSelf: To the Dum-E of the Sacred Timeline
[[/folder]]

* OutOfFocus: In ''Endgame'' she is notably absent from most of the scenes set at her cabin with Tony, allowing him quality time with Morgan before he perished at the end of the movie.

!! Spoilers for all works set prior to ''Avengers: Infinity War'' and ''Avengers: Endgame'' are unmarked.

** His own father is one to him as well. [[spoiler:When he met time-traveling Tony in ''Endgame'', Howard mentions that his father used to hit him with a belt.]]

* JerkWithAHeartOfGold: [[ParentalNeglect Tony may not know about this]] until after he's dead, but he's very loyal and benevolent to Steve Rogers, not that it helps [[TheUnfavorite Tony's case]]-- in fact, this is one of the main factors that causes no shortage of tension between the two. [[spoiler:Although Tony's able to finally reconcile with his dad in ''Endgame''.]]

* ParentsAsPeople: He definitely could have done a better job as a father but at the end of the day, he still loved Tony dearly even if he was terrible at showing it. His video message in ''Iron Man 2'' has him state outright that Tony was his greatest creation, [[spoiler:and when Tony goes back in time in ''Endgame'', Howard reveals to Tony (who is hiding his identity) that he's overjoyed that he's about to be a father, but is also terrified about his child turning out like him and just plain not knowing how to raise one. It's this open conversation about the fear of failing their children that helps Tony finally accept that his father truly cared about him in his own way, even if he never realized it]].

* TookALevelInJerkass: Howard became this over the years, especially when he started to become a father for Tony. He didn't exhibit any real jerkass tendencies during UsefulNotes/WorldWarII; only a very mild dig at Rogers not noticing the radioactivity of a cube fragment. He was somewhat aware of it, though, as he admits to a random S.H.I.E.L.D. worker [[spoiler:who is in fact an undercover time-traveling Tony, in ''Endgame'', (though Howard isn't aware of that fact) that he's worried about his child turning out like him and that if he is cut out to be a father, no matter how happy he is about being one.]]

** [[spoiler:''Endgame'' takes this a step further, as she joins in the final battle as Rescue.]]
* ActionMom: [[spoiler:She's HappilyMarried to Tony during 5-year-TimeSkip in ''Endgame'' and has a daughter. She also joins the final battle in her Rescue armor.]]

** In ''Endgame'', [[spoiler:the Rescue armor has a blue-silver color scheme (likely to compliment Tony's standard red-gold), instead of the usual red-silver colors from the comics.]]

* BattleCouple: [[spoiler:She and Tony fight as BackToBackBadasses during the final battle against Thanos in ''Endgame''.]]

** In ''Endgame'', [[spoiler:she joins TheCavalry (donning the Rescue suit Tony built for her) to combat Thanos and his army in the FinalBattle]].
* BlueIsHeroic: In ''Endgame'', [[spoiler:she wears the blue-colored R.E.S.C.U.E. iron suit to combat Thanos.]]
* BroughtDownToBadass: Despite no longer having Extremis, [[spoiler:she instead suits up in her Rescue armor in ''Endgame'']].

* CombinedEnergyAttack: In a similar way to what Tony, Thor and Vision did to Ultron Prime in the climax of ''Age of Ultron'', Pepper combines the Rescue armor's repulsor beams [[spoiler:with The Wasp's energy bolts and Shuri's sonic blasts to repel Thanos during the final battle of ''Avengers: Endgame''.]]

* CryLaughing: [[spoiler:In ''Avengers: Endgame'', she forces herself to put on a smile after Tony used the Infinity Stones to Snap a 2014 version of Thanos and his army out of existence and is mortally wounded as a result. Pepper assures him that she and Morgan will be fine and he can rest now. After Tony dies, the smile instantly drops and she starts crying in grief.]]

* GracefulLadiesLikePurple: [[spoiler:Her Rescue armor is primarily purple with silvery accents.]]

* LikeParentLikeSpouse: The little we see and know of Maria Stark suggests that she and Pepper are quite similar. Both are blonde women (although, Pepper's hair starts off as more red) with a more elegant and grounded perspective, who ultimately manage to get their husbands to quit the playboy act [[spoiler:and start a family with them]].

** When Pepper gets her own PoweredArmour during [[spoiler:the FinalBattle in ''Film/AvengersEndgame'']], she definitely has shades of this towards Spidey, which makes sense considering her husband's own ParentalSubstitute and PapaWolf relationship with Peter. She also didn't object to Tony returning to heroics in a bid to bring back a Snapped!Peter, either.

** [[spoiler:Her participation in protecting the entire universe from Thanos also extends to keeping her daughter Morgan safe.]]

* OutOfFocus: In ''Endgame'' she is notably absent from most of the scenes set at her cabin with Tony, [[spoiler:allowing him quality time with Morgan before he perished at the end of the movie.]]

** In ''Avengers: Endgame'', Tony has made a blue and silver armor as an anniversary gift for Pepper, although he doesn't expect her to wear it. [[spoiler:Pepper does wear it for the final battle against Thanos.]]

** [[spoiler:After the TimeSkip in ''Endgame'', she and Tony are now married and have a child.]]

* SpannerInTheWorks: Had Pepper not kept Tony's first arc reactor and give it back to him, he would've been without a power source for his armor/pacemaker after Iron Monger took his new one, leaving him to die and allowing [[spoiler:Stane]] to go unopposed.

* ThreePointLanding: In ''Endgame'', she does this on her arrival at the final battle [[spoiler:in her armor, followed by the signature Iron-Man [[TheReveal mask lift]].]]
* TookALevelInBadass: In ''Iron Man 3'', she successfully operates a suit to save Tony's life. At the end of the film, she becomes even more powerful and finishes the mastermind off with the powers derived from Extremis. [[spoiler:She takes another level in ''Endgame'', wearing her own suit of armor for the final battle.]]

* WetBlanketWife: [[DownplayedTrope Downplayed.]] While at first Pepper seemed fine with Tony's Iron Man alter ego, following his near-death in ''Film/{{The Avengers|2012}}'' and the destruction of their home, she urges him to quit. When he doesn't due to his compulsion to heroism, she ends their relationship. They have gotten back together and are engaged by the end of ''Film/SpiderManHomecoming,'' though ''Film/AvengersInfinityWar'' shows that she's still trying to convince Tony to give up superheroing. ''Film/AvengersEndgame'', however, reveals that [[spoiler:Pepper has [[ResignedToTheCall since given up]] on trying to get him to stop, instead encouraging Tony to help the Avengers as he has the time travel theory in his mind and it will come back to haunt him if he doesn't.]]

** In ''Film/AvengersEndgame'', after spending much of the Infinity Saga running Stark Industries [[spoiler:and retiring to a peaceful life with her husband and daughter, Pepper wastes no time donning her own Rescue suit in order to participate in the final battle. And in spite of not using Tony's armored suits at all since 2013, she fights just as effectively as her husband does.]]

* CheerfulChild: Thanks to Tony’s and Pepper’s good parenting, Morgan is a sweet-tempered and playful InnocentProdigy with a good sense of humor. Subverted at the end of ''Endgame'', when she acts much more withdrawn after [[spoiler:her father’s death]].

* DaddysGirl: She and Tony are very close, far closer than Tony and his father were during his childhood. [[spoiler:In Tony's VideoWill, he addresses what he plans to be his last words to her.]]

* HonoraryUncle: [[spoiler:Following Tony's death]], Happy has come to love Peter as a nephew, partially out of obligation to a friend and brother who loved him like a son, but moreso because he sees in the boy the same noble heart that Tony once had. Happy's face practically ''glowed'' with love and pride as he watched Peter construct The Upgraded suit in a manner uncannily similar to how Tony constructed his Mark III armor, symbolically inheriting the legacy of Stark's heroic soul. [[spoiler:He also tries to date Aunt May, in the hopes that he could become Peter's ''official'' uncle one day as well, but the two end up breaking by the events of ''No Way Home''.]]

** Calls Pepper "the best thing that's ever happened to [Tony]", and is concerned about her possibly falling for Killian if Tony continues to neglect her. [[spoiler:In ''Film/SpiderManHomecoming'' it's revealed that he's been carrying around an engagement ring for Tony to give to Pepper since ''2008''. That was before they even became a couple!]]

* AdaptationalAttractiveness: He's younger and far more attractive than the balding, portly man from the comics. [[spoiler:Also, in his cameo in ''Avengers: Endgame'', he appeared to have aged gracefully in 1970, still having kept his hair from TheForties, but with slightly longer SeventiesHair complete with the period's exclusive sideburns.]]

* TheBusCameBack: [[spoiler:He has a cameo in ''Avengers: Endgame'', several decades after the events of ''Agent Carter'' in-story and several years after ''Agent Carter'' was cancelled in real life time. His appearance also marks the first time that a character from a Marvel TV-produced series has crossed over into a film.]]

* TheCameo: [[spoiler:He appears alongside Howard in ''Endgame'' when Tony and Steve travel to the '70s to retrieve the Tesseract.]]

* SilverFox: [[spoiler:Endgame shows that Jarvis aged finely in TheSeventies.]]

* ArtificialIntelligence: Tony uses her as his new A.I. to run his armor after J.A.R.V.I.S. is [[spoiler:uploaded into Vision.]] And as of ''Endgame'', [[spoiler:she operates as the A.I. for Rescue.]]

* MoralityPet: [[{{DownplayedTrope}} Downplayed.]] Tony does [[TookALevelInKindness become nicer by then end of the first movie and onward]], but can still be quite arrogant and obnoxious. Pepper is the one he's the nicest to. She also doubles as his LivingEmotionalCrutch.

* OneTrueLove: Pepper becomes this from ''Iron Man 2'' onward, with Tony devoting himself to her completely, and not even seriously looking at another girl during their brief separation. In ''Avengers: Endgame'', Tony tells Pepper that even if he dies adrift in space and this message reaches her somehow, he wants her to know that he would die dreaming of her.

!!!'''Appearances:''' ''Film/IronMan1 | Film/IronMan2 | Film/IronMan3 | Film/SpiderManHomecoming'' | ''Film/AvengersInfinityWar''[[note]]Scenes cut from film[[/note]] | ''Film/AvengersEndgame'' | ''Film/SpiderManFarFromHome'' | ''Film/SpiderManNoWayHome''