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!!The Indiegogo campaign
* Up until the final week, the Indiegogo campaign was struggling to reach even the initial funding goal. Then the floodgates opened and pledges start to pour in until all the announced stretch goals were met and surpassed. The final amount raised from the Indiegogo campaign was a whopping '''$587,026''', a full $27,026 beyond what the final announced stretch goal required.
!!Actual Support from the MLP:[=FiM=] Staff
* Lauren Faust expressed her solidarity for the game by ''joining the Development Team''.
* [[https://forums.themsfightinherds.com/index.php?threads/introducing-the-cast-of-thems-fightin-herds.1478/ 2/10/2018]]: Tara Strong was ''confirmed as the VA for Arizona''.
!!Brand Promotion and Awareness
* Super Best Friends Play, a mainstream YT channel with 700000 subscribers, featured the game for [[https://www.youtube.com/watch?v=VWSML-xZnmI Friday Night Fisticuffs]] (2/23/2018).[[note]]Helped in part by Pat and Matt being longtime supporters of [[https://www.youtube.com/user/2Snacks/videos 2Snacks]].[[/note]]
** Woolie would later revisit the game as part of [[https://www.youtube.com/watch?v=Z4I_ZyV0TGY Get Into Fighting Games]], also taking on devs.
* [[LetsPlay/YoVideogames Maximillian]] and his friends played on stream, even facing off [[https://www.youtube.com/watch?v=tbPR4CWy41U against one of the devs.]] (2/23/2018)
* Smosh Games, a mainstream YT channel with 7.2 million subscribers, featured the game for [[https://www.youtube.com/watch?v=_Ce3_jdSumY GAME BANG]] (3/23/2018).
* Due to the Covid-19 Pandemic, EVO 2020 was canceled and reorganized into [[https://twitter.com/EVO/status/1260778864323596288 EVO Online]] with Them's Fightin Herds as one of the new online tournaments! ''Them's Fightin' Herds'' has hit the Super Bowl of Fighting Games. And one of the factors for the game being present is having better netcode compared to some of the big-name games like ''VideoGame/SuperSmashBrosUltimate''. Sadly, [[https://twitter.com/ManeSix/status/1278847031340130305 it didn't last due certain issues]].
** However, in 2021, EVO underwent organizational changes and was bought out by Sony, and most of titles available for EVO 2021 will be played on Playstation hardware with one exception that will be on PC: [[https://twitter.com/mane6dev/status/1399738793524072449 Them's Fightin' Herds]]. It may be a side tournament instead of main event, but its nothing short of miracle Sony will give the game a second chance.
* Up until the final week, the Indiegogo campaign was struggling to reach even the initial funding goal. Then the floodgates opened and pledges start to pour in until all the announced stretch goals were met and surpassed. The final amount raised from the Indiegogo campaign was a whopping '''$587,026''', a full $27,026 beyond what the final announced stretch goal required.
!!Actual Support from the MLP:[=FiM=] Staff
* Lauren Faust expressed her solidarity for the game by ''joining the Development Team''.
* [[https://forums.themsfightinherds.com/index.php?threads/introducing-the-cast-of-thems-fightin-herds.1478/ 2/10/2018]]: Tara Strong was ''confirmed as the VA for Arizona''.
!!Brand Promotion and Awareness
* Super Best Friends Play, a mainstream YT channel with 700000 subscribers, featured the game for [[https://www.youtube.com/watch?v=VWSML-xZnmI Friday Night Fisticuffs]] (2/23/2018).[[note]]Helped in part by Pat and Matt being longtime supporters of [[https://www.youtube.com/user/2Snacks/videos 2Snacks]].[[/note]]
** Woolie would later revisit the game as part of [[https://www.youtube.com/watch?v=Z4I_ZyV0TGY Get Into Fighting Games]], also taking on devs.
* [[LetsPlay/YoVideogames Maximillian]] and his friends played on stream, even facing off [[https://www.youtube.com/watch?v=tbPR4CWy41U against one of the devs.]] (2/23/2018)
* Smosh Games, a mainstream YT channel with 7.2 million subscribers, featured the game for [[https://www.youtube.com/watch?v=_Ce3_jdSumY GAME BANG]] (3/23/2018).
* Due to the Covid-19 Pandemic, EVO 2020 was canceled and reorganized into [[https://twitter.com/EVO/status/1260778864323596288 EVO Online]] with Them's Fightin Herds as one of the new online tournaments! ''Them's Fightin' Herds'' has hit the Super Bowl of Fighting Games. And one of the factors for the game being present is having better netcode compared to some of the big-name games like ''VideoGame/SuperSmashBrosUltimate''. Sadly, [[https://twitter.com/ManeSix/status/1278847031340130305 it didn't last due certain issues]].
** However, in 2021, EVO underwent organizational changes and was bought out by Sony, and most of titles available for EVO 2021 will be played on Playstation hardware with one exception that will be on PC: [[https://twitter.com/mane6dev/status/1399738793524072449 Them's Fightin' Herds]]. It may be a side tournament instead of main event, but its nothing short of miracle Sony will give the game a second chance.
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Them's Fightin' Herds has been featured for EVO online 2021!
Added DiffLines:
** However, in 2021, EVO underwent organizational changes and was bought out by Sony, and most of titles available for EVO 2021 will be played on Playstation hardware with one exception that will be on PC: [[https://twitter.com/mane6dev/status/1399738793524072449 Them's Fightin' Herds]]. It may be a side tournament instead of main event, but its nothing short of miracle Sony will give the game a second chance.
