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1YMMV tropes appearing throughout ''Anime/PrettyCure''.
2
3----
4!! Works with their own YMMV pages:
5
6[[AC:Main series]]
7
8[[index]]
9* ''YMMV/FutariWaPrettyCure'' (and ''Max Heart'')
10* ''YMMV/FutariWaPrettyCureSplashStar''
11* ''YMMV/YesPrettyCure5'' (and ''GO! GO!'')
12** ''YMMV/YesPrettyCure5GoGoTheMovieHappyBirthdayInTheLandOfSweets''
13* ''YMMV/FreshPrettyCure''
14* ''YMMV/HeartcatchPrettyCure''
15* ''YMMV/SuitePrettyCure''
16* ''YMMV/SmilePrecure AKA Glitter Force''
17* ''YMMV/DokiDokiPrecure AKA Glitter Force [=DokiDoki=]''
18* ''YMMV/HappinessChargePrettyCure''
19* ''YMMV/GoPrincessPrettyCure''
20* ''YMMV/MahoGirlsPrecure''
21* ''YMMV/KiraKiraPrecureALaMode''
22* ''YMMV/HugttoPrettyCure''
23* ''YMMV/StarTwinklePrettyCure''
24* ''YMMV/HealinGoodPrettyCure''
25* ''YMMV/TropicalRougePrettyCure''
26* ''YMMV/DeliciousPartyPrettyCure''
27* ''YMMV/SoaringSkyPrecure''
28* ''YMMV/WonderfulPrettyCure''
29
30[[AC:Spin-offs]]
31
32[[index]]
33* ''YMMV/PrettyCureAllStars''
34* ''YMMV/PowerOfHopePrecureFullBloom''
35[[/index]]
36
37!! Subpages:
38
39[[index]]
40* [[Monster/PrettyCure Complete Monster]]
41* [[FanNickname/PrettyCure Fan Nickname]]
42* [[GermansLoveDavidHasselhoff/PrettyCure Germans Love David Hasselhoff]]
43* [[HilariousInHindsight/PrettyCure Hilarious In Hindsight]]
44* [[Memes/PrettyCure Memetic Mutation]]
45* [[MoralEventHorizon/PrettyCure Moral Event Horizon]]
46* [[TheyWastedAPerfectlyGoodCharacter/PrettyCure They Wasted A Perfectly Good Character]]
47[[/index]]
48
49----
50!! [=YMMVs=] that apply to the franchise as a whole:
51* AmericansHateTingle:
52** ''Pretty Cure'' isn't exactly ''hated'' internationally but it's not half as popular of a {{magical girl}} franchise as it is in Japan. In Japan it is an absolute powerhouse of a CashCowFranchise and the most iconic magical girl series out there being even more popular than the likes of ''Franchise/SailorMoon''. Outside of Japan it has a fairly devoted and sizable following amongst magical girl fans but is seen by mainstream anime fans as "just another magical girl anime". The series suffers from GirlShowGhetto (ironically, one of the franchise's main goals is to avert this trope) as well as most of the series being [[NoExportForYou unavailable outside of Japan]], thus English speakers are more likely to have seen ''Manga/TokyoMewMew'' or ''Sailor Moon'' than most ''Pretty Cure'' series. There are exceptions though. For example, Italy ''absolutely adores'' the franchise. English speaking audiences did have some dubbed experiences of ''Pretty Cure'' (the original series (not aired in US), and ''Smile'' and ''Doki Doki'' (under the title ''Glitter Force''), but they weren't very well received for various reasons, unlike [[Franchise/PowerRangers America's attempt with]] [[Franchise/SuperSentai Toei's other Tokusatsu franchise.]]
53** Possibly one of the regions where the hatedom is somewhat more notable is Latin America, due to a combination of many factors, including being broadcasted at school hours, the premise of the franchise[[note]]Even if you consider that the MagicalGirl genre is quite popular in that region, but the use of intense colors normally associated with series targeted for even younger audiences likely alienated the Latin American audiences.[[/note]] and above all, the '''atrocious''' voice acting work of the [[Anime/FutariWaPrettyCure sole]] [[Anime/SmilePrettyCure three]] [[Anime/DokiDokiPrettyCure series]] brought to Latin America, despite being dubbed in three different countries (Mexico for ''Futari'', Miami, FL in the States for ''Smile'' and Colombia for ''Doki Doki'', albeit this one received a better reception, not that helped much). The Mexican dub is infamous thanks to the bad direction and voice acting that was in that dubbing. The Miami dub of ''Smile'' is infamous, partly due to some of the actresses forcing their voices to avoid their native accents [[note]]While Maria Estevez's performance was praised for not sounding like her most known past roles ([[DeadpanSnarker Gwen]] from the Total Drama series and [[TheSpock Pearl]] from WesternAnimation/StevenUniverse), the other actresses sounded too much like their past roles or failed to hide their thick accents and many minor characters have Cuban or Colombian accents for no reason, making it very distracting for many people.[[/note]] and the changes to the terms with the titular Glitter Force being translated as ''El Ejercito Brillante'' (The Sparkling Army) among many other unnecessary changes to the English translation. The [=DokiDoki=]! dub in contrast just left the English terms intact but the acting is noticeably stale and lacks enthusiasm at times, but is still considered superior by many.
54** For a more specific example, ''Anime/YesPrettyCure5'' is a well-liked season in Japan, as it introduced the modern ''Pretty Cure'' formula and was successful enough to earn a sequel season; for western fans, it falls into the gap between the classic ''Anime/FutariWaPrettyCure'' and the NewbieBoom ''Anime/HeartcatchPrettyCure'', and neither of these series' fans especially care for it (the former for abandoning the distinctive WonderTwinPowers, and the latter for it being rougher around the edges than ''Heartcatch''). Neither side enjoys the pseudo-TeacherStudentRomance of Coco and Nozomi, either. To wit, ''Yes! 5''[='s=] English subs weren't completed until 2014, a good five years after the series had finished in Japan. In the west, it also gained a reputation of being a PresumedFlop, due to westerners citing falling viewership during its original run and the lower-than-average sales of its merchandise causing many to misattribute the season and its immediate sequel as near-{{Franchise Killer}}s, while overplaying how ''Fresh'' was a WinBackTheCrowd case.
55** ''Anime/KiraKiraPrecureALaMode'' is another season-specific example of this, while it is a generally contentious season, it was commercially successful compared to ''Maho Girls'' and especially ''Go! Princess'' and has an active fanbase in Japan compared to its detractors there, but in the West, it has received mixed to negative reactions, mainly due to the story and writing being seen as lackluster, questionable treatment for the characters (particularly the fan-favorite ones), and '''''especially''''' the near-total lack of physical violence and GoodOldFisticuffs in the action scenes which this franchise has been famous for.
56** While they at the very least understand ''why'' [[AudienceParticipation the Miracle Lights exist]], that doesn't mean people on the western side are particularly thrilled about their existence, mainly in the sense that they feel the Lights runs on DeusExMachina logic that promotes situations where OnlyTheAuthorCanSaveThemNow. By contrast, they're a very popular aspect in Japan even among older fans, likely because [[RuleOfCool it's just cool to see them in a theater.]] The Miracle Lights and their alternatives were temporarily abandoned following the ''Healin' Good'' movie, though more out of practicality due to COVID-19 rather than as a creative decision, since they were eventually brought back for ''All-Stars F''.
57* ArchivePanic: The show's already run for twenty years with the same amount of seasons, and airs continuously an episode per week. If you plan to watch all of it, see to it that you have ''a lot'' of spare time.[[note]]As of June 2018, and considering that every installment has about 49 episodes, each lasting about 20 minutes, to watch an entire Precure season would take more than 16 hours of your time; and watching the whole franchise, as a result, will take approximately ''10 full days of watching''. And that is '''disregarding the movies and specials'''.[[/note]]
58* AudienceAlienatingEra: Everyone's got their seasons that they can't stand. From the romance of ''Happiness Charge'' to the plot of ''Doki Doki'' to the filler of ''Smile'', every single season is decried as the franchise's Audience Alienating Era by ''somebody''. That said, there is a perception that the series dropped in quality after ''Anime/HeartcatchPrettyCure'', and again after ''Anime/GoPrincessPrettyCure'' which, along with ''Heartcatch'', was seen as a ToughActToFollow.
59* BrokenBase:
60** Want to incite a long debate between fans? Go ahead and ask what are the definitive colors for each of the existing Pretty Cures. [[SchmuckBait Go on. Ask.]] It doesn't help that Toei themselves [[ShrugOfGod flip-flops]] on them at a moment's notice between seasons, as a Cure that was classified as one color will suddenly become labeled under another for seemingly no reason. This goes double if a Cure's color palette contains more than one major color, as it can make people double-guess their answers on where to place that Cure on a color wheel, especially once official sources get involved.
61** The whole "male Cure" topic, which was kickstarted by [[Anime/KiraKiraPrecureALaMode Pikario[=/=]Rio]]'s possibility of becoming a Cure (which ended up being [[AbortedArc completely ignored]] for unknown reasons, with fans suspecting that [[ExecutiveMeddling the producers rejected the idea]]), is pretty divisive. Some fans like the idea and feel that it would add some variety to the Cures, while others find it strange and unnecessary, considering that there are already recurring male allies like [[Anime/HappinessChargePrettyCure Seiji]], [[Anime/GoPrincessPrettyCure Kanata]], [[Anime/DeliciousPartyPrettyCure Rosemary and Takumi[=/=]Black Pepper]] who can fight on their own without being Cures. And then we have [[Anime/HirogaruSkyPrettyCure Cure Wing]], the first official male Cure (without including [[spoiler:[[Anime/HugttoPrettyCure Cure Infini]]]] who appeared just for 2 episodes), and while the character was well-received, whether he needed to be a male character at all is a bit contentious; some feel that he doesn't look or act very masculine (even compared to the tomboyish Cure Sky) and wouldn't be any different if he was female, while others don't mind that and feel that there are little boys who would find him relatable. Such debates have raged on in a similar vein to the "female red ranger"/"female main character" of {{Tokusatsu}} fandom. That being said, the explicitly all-male ''Dancing Star'' was well received by stage audiences in Japan, but it broke into further debates about whether or not a male Cure should only be on a male team, or only relegated to minor roles and spinoffs.
62* CompleteMonster: See [[Monster/PrettyCure here]].
63* ContestedSequel: While there are some exceptions, a lot of seasons fall into this trope for one reason or another.
64** ''Anime/FutariWaPrettyCureSplashStar'' is strictly divided between those who can get past (or avoid if they haven't watched the first season) how this season felt like a weaker copy of ''Anime/FutariWaPrettyCure'' and those who cannot (some of whom actually find it superior to its predecessor).
65** Any season that messes with the fights-to-frills ratio (usually lowering the former or upping the latter) will inevitably invite this epithet.
66* CreatorWorship: Despite their contribution to the franchise being solely creating manga tie-ins, a lot of fans consider the twin duo Jitsuna and Kizuna Kamikita (known collectively as [[https://twitter.com/kamikitafutago Futago Kamikita]]) to be an integral part of the franchise, and their takes on some seasons were seen by some as superior to how these seasons actually turned out. but much to the Western fans’ annoyance, only a few mangas from the twins were translated into English while the rest were left untranslated and are hard to find.
67* CultClassic: Currently, two series hold true for Western fans: ''Anime/HeartcatchPrettyCure'' for being the first series to be widely subbed and being an amazing series story and action-wise, and ''Anime/GoPrincessPrettyCure'' for pulling the series out of its terrible slump after ''Heartcatch''.
68* DieForOurShip: Male love interests to the Cures are regarded rather poorly by some shippers who pair the Cures with their fellow teammates. Some examples are [[Anime/FreshPrettyCure Daisuke]], [[Anime/FutariWaPrettyCure Fujipi]] and [[Anime/DokiDokiPrettyCure Nikaidou]]. That being said, there are some exceptions from this treatment, like [[Anime/YesPrettyCure5 Syrup]], [[Anime/HappinessChargePrettyCure Seiji]], and [[Anime/DeliciousPartyPrettyCure Takumi]].
69* EnsembleDarkhorse:
70** [[Anime/YesPrettyCure5 Mika Masuko]], to the point where fans have devised theories about her.
71** [[Anime/SmilePrecure Ikuyo Hoshizora]] probably has more fanart on pixiv than any other Precure mother in the entire franchise.
72** [[Anime/HappinessChargePrettyCure The International Cures]] such as the American team, the Bomber Girl Pretty Cure, have ''plenty'' of artwork despite only being seen for less than ten minutes tops. In fact, on the Pretty Cure Wiki, there was a poll to choose your favorite international team, and guess what? Bomber Girls beat them all by a land slide.
73* FanNickname: Has its own page [[FanNickname/PrettyCure here]].
74* FriendlyFandoms:
75** Due to running alongside the ''Super Hero Time'' block, it's not uncommon for fans of ''Pretty Cure'' to get along with fans of (or even be fans themselves of) ''Franchise/SuperSentai'' and '''''especially''''' ''Franchise/KamenRider''. Unfortunately, there hasn't been an official crossover between the three franchises, however, though [[Anime/HugttoPrettycure Cure Yell,]] [[Anime/StarTwinklePrettyCure Cure Star,]] and [[Anime/HealinGoodPrettyCure Cure Grace]] do make cameos in the end credits for the crossover movie between [[Series/KaitouSentaiLupinrangerVsKeisatsuSentaiPatranger Lupinranger VS Patranger]] and [[Series/KishiryuSentaiRyusoulger Ryusoulger.]]
76** There's also strong crossover fandoms with ''Manga/SailorMoon'' and ''Franchise/DragonBall'', both being likely the main inspirations for the [[MagicalGirlWarrior Magical Girl]] [[FightingSeries Fighter]] that the franchise is. [[note]] It's worth noting that Daisuke Nishio, director of the [[Anime/FutariWaPrettyCure first series]], had been long involved previously in the ''Dragon Ball'' franchise, being series director until Episode 199 in ''Anime/DragonBallZ'' [[/note]] It helps that many noticable [[AnimationBump favorite animators]] are also working their [[Anime/SailorMoonCrystal respective]] [[Anime/DragonBallSuper new series]].
77** A few adult ''[=PreCure=]'' fans in the west tend to like ''Series/DonkeyHodie'' as well, due to both series being bright and happy.
78* GirlShowGhetto: While many seasons tend to avoid both this trope and AnimationAgeGhetto thanks to the intense action scenes and stories, some seasons, particularly the lighthearted and less action-oriented ones, have a chance of being dismissed by some viewers as just another magical girl series for little kids regardless of their quality
79* HilariousInHindsight: The series' hand-to-hand and animation pedigrees had fans saying that with just a little tweaking and some blood, ''Precure'' could become a shoujo ''Manga/DragonBall''. Come ''Anime/DragonBallSuper'', and there's an entire ''universe'' (mixed with elements of Franchise/SailorMoon) dedicated to showing exactly what that would look like.
80* HoYay: Has its [[HoYay/PrettyCure own page]].
81* ImprovedSecondAttempt: The full transformation sequence of ''[[Anime/YesPrettyCure5 Yes Pretty Cure 5 GO!GO!]]'' is needlessly long and tedious (sometimes taking five to six good minutes). From ''Fresh'' on, the transformation sequences have been considerably shortened and they are not as boring.
82* ItsTheSameNowItSucks: The franchise has gotten flak for reusing story elements.
83* LGBTFanbase:
84** The ''Pretty Cure'' franchise is well-liked among bi and lesbian anime fans due to the frequent HoYay apparent from the PseudoRomanticFriendship dynamics. ''Anime/KiraKiraPrecureALaMode'' in particular has Yukari (Cure Macaron) and Akira (Cure Chocolat), the closest to genuine relationship between two teammates, including a LoveConfession between the two. This was well-received among the LGBT fanbase, and even those who hated ''Kira Kira'' have praised the relationship.
85** The series also has a number of transgender fans as well. Henri from ''Anime/HugttoPrettyCure'' was praised for being a positive example of a gender-nonconforming character; he is a male character who likes to wear dresses and present femininely, and other characters support him for expressing himself. It is very easy to read Henri as trans or nonbinary, and he later [[spoiler:becomes Cure Infini, officially the first male Pretty Cure]].
86* {{Misblamed}}: Whenever a following season's combat becomes toned down, fans are usually quick to blame MoralGuardians as the reason why the action sequences become less intense. In actuality, the only major complaint that was documented by [[https://www.bpo.gr.jp/?p=450 the BPO]] regarding the franchise involves only ''[=HeartCatch=]'' and its lax use of the Butt Punch attack and the ToiletHumour-esque nature of how the Heart Seeds produced. Regardless, the Butt Punch was still referenced in future seasons, so even then, the complaint had no overall effect on the series.
87* MoralEventHorizon: [[MoralEventHorizon/PrettyCure Own page here]].
88* SugarWiki/NoProblemWithLicensedGames: The original ''Anime/FutariWaPrettyCure'' tie-in game for GBA is a charming puzzle platformer that focuses on controlling Cure Black and Cure White independently, similar to ''VideoGame/TheLostVikings''. The following ''Max Heart'' and ''Yes! Pretty Cure 5 [=GoGo!=]'' games for DS are also fun, well-made beat-'em-ups.
89* OlderThanTheyThink: ''Precure'' is most notable for being a Tokusatsu series in anime form and having magical girls beat the crap out of the MonsterOfTheWeek before finishing it off with a magical attack, but the first magical girl to beat up her enemies with her bare hands (or [[KickChick kicks]], as it happened) was Minako Aino/Sailor V in the one-shot pilot for ''Manga/CodenameSailorV'' (the starting point for ''Franchise/SailorMoon'') a full 13 years before the first episode of ''Anime/FutariWaPrettyCure'' was aired, and the first Tokusatsu-based magical girl was Toei's own ''Series/BishoujoKamenPoitrine'' (also the most direct inspiration for ''Codename Sailor V'' and thus ''Sailor Moon'').
90* OldGuardVersusNewBlood: At least for a while, there were lines drawn strictly between ''Heartcatch'' (the season associated with the NewbieBoom) and ''Futari wa'' (with many older fans adoring Nagisa for the same selfishness and whining that the ''Heartcatch'' fans find so grating). It seems to have cooled off over time, however, and is a non-issue in Japan, where fans of both series are common. When a second NewbieBoom happened with official simulcasts starting with ''Healin' Good,'' the fandom was mostly just happy to have more people.
91* PeripheryDemographic: Adult males, at least in the beginning. Given that there was a "marketing" paper that listed the "main target" as 4-to-12-year-old girls and 16-to-35-year-old men, no doubt they are now one of the main demographics.
92* PopCultureHoliday: Both fans and official sources acknowledge Precure Day (February 1), the anniversary of the day ''Anime/FutariWaPrettyCure'' went on air.
93* TheProblemWithLicensedGames: Starting with the games for ''Fresh!'' the games mostly abandon the action genre in favor of bland mini-game collections, only to dip out of the gaming industry entirely after ''Nari Kids Park: [=HUGtto!=] Pretty Cure'' came and went and ''Pretty Cure Connection Puzzlun'' shut down; fans especially express disappointment since both the franchise and the systems they were released on (DS, 3DS, Wii, and the Switch) were capable of so much more. Many are holding out for the day when Bandai Namco (who holds the ''Pretty Cure'' game license) partners with Koei to make a ''Pretty Cure''-themed ''[[VideoGame/DynastyWarriors Warriors]]'' game, or at the very least, a fighting game.[[labelnote:To clarify...]]Koei has been experimenting with ''Warriors'' games that are adaptations of other series, with ''VideoGame/OnePiecePirateWarriors'' being successful, and held a poll about other franchises that the audience wanted to be given a ''Warriors'' treatment. Against all odds, ''Pretty Cure'' topped that poll.[[/labelnote]]
94* QuestionableCasting: Some Cures get hit with this during a series' initial previews and first few episodes, though the Pink Cures are hit with this the most when fans expect a high-pitched {{Moe}}-esque voice like Tsubomi from ''Anime/HeartcatchPrettyCure''. This is in-spite of the fact that the pitch of the lead Cure is rarely consistent between series.
95* ReplacementScrappy: The most common complaint about ''Anime/FutariWaPrettyCureSplashStar''. In just about every Precure poll, Saki and Mai rank amongst the lowest. [[RescuedFromTheScrappyHeap They got better]] though, thanks to DivergentCharacterEvolution.
96* RomanticPlotTumor: Many a fan considers the various seasons’ attempts at romance to be rather clumsy and at times disproportional to the screentime spent on them, and the fact that almost none of them were resolved and mostly just LeftHanging by the end of the series doesn't help. The biggest offender is probably ''Anime/HappinessChargePrettyCure'', where the romance plot took over the second half of the season… to its detriment, according to many fans. And of course, {{Yuri}} fans disliked them because [[HideYourLesbians F/F ships were kept to subtext and straight ones weren't]].
97* TheScrappy:
98** Considering other Cures, Shiny Luminous is disliked among a group of fans for "not being a Cure"[[labelnote:Technically.]]During the Washio era, off-worlders like Shiny Luminous and Milky Rose were not technically considered Precure because Precure were Earth's heroes. While most of the traditions discarded during ''Fresh'' were eventually brought back to the franchise, this one was not, with most seasons since having one or two off-worlder Cures; official crossover material like ''All Stars'' has repeatedly referred to Luminous and Rose as Precure.[[/labelnote]] and/or having "a flat personality" and not fighting. However, when Laura of ''Tropical-Rouge'' filled the "Shiny Luminous" role as a noncombatant who helps with the finishing move, she was wildly popular due to her bold and troublesome personality [[spoiler:and eventually became a full Precure, fighting with the others anyway]].
99** Cure Echo from the All-Stars movies is disliked for taking away focus from the other cures for the majority of the movie and doing even less than Shiny Luminous. It's made worse by the fact that she doesn't even become a Cure until the final 10 minutes of New Stage 1, and doesn't even fight; all she does is give Fuu-chan a cooldown hug then de-transforms.
100** Fairies have these as well. ''Futari wa'' had Pollun, who is hated for his whiny and bratty personality and for only contributing by giving the Cures the items needed for their ultimate finisher, Rainbow Storm. He gets better in ''Max Heart'' when he becomes Shiny Luminous's partner, but the same season also introduces Lulun, who's even worse than him.
101*** Milk from ''Yes Precure 5'' is the most hated fairy in the franchise. She's a gigantic hypocrite who deliberately makes things difficult for the Cures and constantly insults Nozomi. Not helping is that she's needed for their ultimate finisher and ends up gaining a human form and becoming [[SixthRanger Milky Rose]] in ''Go!Go!''. Though people agreed that she's a lot more tolerable as Milky Rose, her merchandise didn't sell well, and the franchise nearly sunk there.
102** Out of the franchise's plethora of [[BigGood Big Goods]], Blue from ''[=HappinessCharge=]'' is by far the most hated one. due to him being seen as [[TheLoad useless]] despite his position as the god[=/=]spirit of Earth, and the fact that [[spoiler: he was responsible for the "Cures can't fall in love" rule that caused the entire plot of the season to happen in the first place, not helping that all of that was because of his CommitmentIssues.]]
103* SpiritualSuccessor: The franchise on the whole appears to be this to the MagicalGirl entries of ''Franchise/ToeiFushigiComedySeries'', ''Franchise/SailorMoon'', and most apparently ''Anime/OjamajoDoremi'' (''Heartcatch'' has the same character designer as ''Ojamajo''). It may also be one to ''Manga/DragonBall'', especially the first few seasons.
104* TestosteroneBrigade: Despite being marketed to girls and having plenty of fangirls in both its native Japan and in the West, the franchise has lots of male fans because of its long-standing reputation for [[GoodOldFisticuffs in-your-face fist fights]] and NoHoldsBarredBeatDown to a degree that is uncommon in other magical girl shows, since the tone-setting director for the first installments of the franchise is best known for ''Manga/DragonBallZ''.
105* ToughActToFollow:
106** ''Anime/HeartcatchPrettyCure'' is one of the most popular seasons in the franchise.
107** ''Anime/GoPrincessPrettyCure'' is currently seen as being the first season since ''Heartcatch'' to escape said season's shadow in terms of critical reception, but its sales were low.
108** ''Anime/HugttoPrettyCure'' is regarded as tough to beat in terms of milestones, as it's hard to top [[spoiler: [[MassiveMultiplayerCrossover Every Cure Ever]] (''without'' it being a NonSerialMovie), First Male Cure, and [[MassSuperEmpoweringEvent Everyone Becomes a Cure]].]]
109* VanillaProtagonist: Most of them anyway. Someone can even say that some are literally stereotypes. Most of the time, their friends (or even the villains) get actual development. There are exceptions of course but still...
110* WinBackTheCrowd: ''Doki Doki'' was an attempt by Toei to win back the fanbase. This one has quite a story behind it. Three years before ''Doki Doki'', the Pretty Cure season of the year was ''Heartcatch'', which was almost completely different from its predecessors. It was both Darker and Edgier and at the same time DenserAndWackier, and the main characters are just plain b***. The change enticed a lot of people, mostly from the PeripheryDemographic. The next two seasons after that adhered to the older formula (read: made for little girls), and this put off the new fans. ''Doki Doki'' is an attempt to create something that replicates the success of HCPC while still keeping the primary audience. The result is something that can be described as either MadeOfWin or a total ClicheStorm. Because of that, ''Happiness Charge'' is attempting to try again, this time mixing elements of the older ways and the ways pioneered by HCPC while adding some new ideas of its own (like deliberately trying to make the blue Pretty Cure be the main character instead of the pink one)... at least, at first, because it ended up crashing and burning in its second half even worse than ''Doki Doki'' did. This has since lead to a major change in the higher-ups that produce the series, leading then-current producer Hiroaki Shibata to be KickedUpstairs to Toei's Tokusatsu department. This has ironically made ''Go! Princess'' take this mantle instead, to a much more degree of success than the past two seasons.

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