Line #10 Wrestling/MJF


1	[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/family_3400033_960_720.jpg]]
2	[[caption-width-right:350:He may be a scumbag, but he's ''your'' scumbag.]]
3
4	->"None of you are on the level... of '''''The DEVIL!'''''"
5
6	Maxwell Tyler Friedman, better known by his ring name Maxwell ''Jacob'' Friedman (often abbreviated to MJF) (born on March 15, 1996), is an American professional wrestler currently signed to Wrestling/AllEliteWrestling, where he's a former 1x AEW World Champion and Wrestling/{{R\|ingOfHonor}}OH Tag Team champion with Wrestling/AdamCole.
7
8	Friedman was trained at the Create-A-Pro Wrestling Academy by Brian Myers (Curt Hawkins) and Pat Buck, and went on to work for Wrestling/CombatZoneWrestling, capturing the CZW Wired and CZW World Championships in his tenure there. In [[Wrestling/{{MLW}} Major League Wrestling]] from 2017 to 2020, he was the [[UrExample inaugural]] World Middleweight Champion and a one-time World Tag Team Champion (with Richard Holliday) and formed his own stable dubbed the Dynasty (with Richard Holliday, Hammerstone, and Aria Blake). He's also known for his runs in [=WrestleCircus=] and AAW Wrestling.
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10	At AEW, Friedman was the "best friend" of Wrestling/CodyRhodes and his Nightmare Family until he turned on the former. Later, he would similarly manipulate Wrestling/ChrisJericho to join Jericho's Wrestling/InnerCircle stable, eventually forming his own stable, Wrestling/ThePinnacle. At ''Full Gear 2022'', Friedman would defeat Wrestling/JonMoxley for the AEW World Championship title. He would later lose the title to Wrestling/SamoaJoe at ''Worlds End 2023''.
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12	As of 2023, he's also dipping his toes into the world of voice acting work, taking up the role of [[spoiler: Killer Croc]] in ''WesternAnimation/JusticeLeagueXRWBYSuperHeroesAndHuntsmen Part 2''.
13	----
14	!!"THESE TROPES ARE BETTER THAN YOU, AND YOU KNOW IT!"
15	* AbortedArc:
16	** MJF was supposed to continue his feud with CM Punk for the AEW World Championship after ''All-Out 2022'' but because of Punk's backstage altercation with the Elite, he was stripped of the title. Luckily for Max, Punk's replacement, Jon Moxley, is another person he has past issues with.
17	** He was almost certainly set to again feud with Punk after Punk returned to action claiming he was still the “real” World Champion while MJF was officially the champion but Punk’s firing from another backstage altercation squashed any chance for that.
18	* AlternateCompanyEquivalent:
19	** Can sometimes be viewed as one for Wrestling/EC3 during his original [[Wrestling/ImpactWrestling TNA]] run.
20	** He can also be thought of as an American version of Wrestling/AlbertoDelRio, best known for his Wrestling/{{WWE}} run.
21	** Most significantly and invoked by Wrestling/CMPunk himself, he's been accused of being a "[[PoorMansSubstitute less famous]] [[Wrestling/TheMiz Miz]]". Things becomes even hilarious when Max, like the Miz, begins incorporates Danielson's [=LeBelle=] Lock into his moveset.
22	* AnimalThemedFightingStyle: His "Kangaroo Kick", which has him take a stance imitating a kangaroo before unleashing a standing dropkick.
23	* AntiVillain: Has shades of both the [[WoobieDestroyerOfWorlds Woobie]] (grew up a bullied and disabled teen without any friends, whose love for wrestling was the only thing that kept him together) and [[WellIntentionedExtremist Well-intentioned]] (wants to turn AEW into the world's largest wrestling company and topple the WWE, [[NotSoWellIntentionedExtremist but]] with [[ItsAllAboutMe him at the top]]) variety.
24	* AntiHero: His face run in 2023 is more like this. He admits that he's still a scumbag, but wants to be the audience's scumbag.
25	* ArchEnemy:
26	** To Wrestling/CMPunk. To say MJF hates Punk would be a ''vast'' understatement, and their feud effectively established MJF as one of Punk's greatest enemies, equal to Wrestling/JohnCena and Wrestling/JeffHardy, the two greatest rivals of Punk's career.
27	** Became this to Wrestling/BryanDanielson after he severely injured Bryan's mentor, William Regal. The fact that this happened as Bryan refocused himself on Friedman's newly won AEW World Championship didn't ease tensions either.
28	%% ** Wrestling/CodyRhodes, Wrestling/JonMoxley, Wrestling/ChrisJericho, and Wrestling/{{Wardlow}}
29	* BadBoss: In every faction he was a part of, MJF treated the other members like shit, from firing and blaming his campaign team, to blaming Wardlow and denying him matches.
30	* BecameTheirOwnAntithesis: He was a bullied, disabled Jewish kid growing up. Now he is probably the ''biggest'' bully on the AEW roster. Admitted to this during his August 2023 promo, and since that and his subsequent face turn, he's been slightly less vitriolic and aggressive, to the point where he took part in a four-way-scissor with the Acclaimed and Daddy Ass even after they had lost an 8-man tag match.
31	* BerserkButton: After becoming AEW World Champion, he freaks out if anybody so much as touches his belt. Naturally, this meant that he developed a ''searing'' hatred of Wrestling/JayWhite when he stole the belt.
32	* BigBad: MJF rested comfortably on the throne as the near universally hated AEW World Champion, and will sabotage or betray anyone in the company to ensure he remains at the top. Subverted, more or less, after turning face, since many of his challengers to the title are heels, though he did put Kenny Omega over after Kenny's loss to him to cement MJF as the longest reigning AEW World Champion.
33	* BlasphemousBoast: Declared himself "better than [[Literature/BookOfExodus Moses]]", and also repeatedly said that he is "the Devil himself" during his feud with Wrestling/CMPunk as a reference to a Wrestling/RingOfHonor promo of his where he did the same. Since, one of his favorite catchphrases is “No one is on the level of The Devil.”
34	* BrokenPedestal: His feud with Wrestling/CMPunk draws on this. At one point, MJF said that he used to look up to Punk when he was a kid, but Punk has since become a "corporate product" that ruined MJF's dreams. At another point, MJF said that Punk "may as well come out here preaching [[Wrestling/JohnCena hustle, loyalty, and respect]]". However, that's just a smokescreen for the ''real'' reason he hates Punk -- he never forgave Punk for leaving professional wrestling and staying away for seven years, as Punk was his hero and his inspiration for becoming a wrestler in the first place.
35	* TheBully: Puts down various personnel on the AEW roster, such as Brandon Cutler, Wrestling/TonySchiavone, and Conrad Thompson. Even after his face turn, he's not above hurling petty insults towards anyone who's not Adam Cole, such as calling Adam's friend Roderick Strong a simp or calling his challenger Jay White bland tofu.
36	* CallBack:
37	** At ''AEW All Out 2023'', as Samoa Joe walked down to the ring following Max and Adam Cole's tag team match, he pushed Max aside. At ''Wrestling/{{WWE NXT}} [=TakeOver=] Brooklyn: II'' during 2016, Joe shoved Max as he made his way out to the ring for his NXT Championship match when MJF was an extra. This time, however, Max took exception as he's the defending AEW World Champion and attacked Joe.
38	** At the press conference following ''All In 2023'' Max [[https://www.youtube.com/watch?v=U9WO90VxDZ4 met "Tits McGee from Whore Island" again]] (wrestling journalist Alicia Atout) who he'd last seen 5 years earlier at the first ''All In''.
39	* CharacterCatchphrase:
40	** He will usually find a way to insert into his promos how he's the "salt of the earth." He does it less often as of 2023, though.
41	** He usually [[SigningOffCatchphrase ends his promos]] with "I'm better than you...''and you know it!''", sometimes preceded by [[MyNameIsInigoMontoya "My name is]] [[PunctuatedForEmphasis Maxwell! Jacob! Friedman!"]]
42	** He also says "Cut my music! Cut my music!" for his entrance theme to turn off so that he can cut his promos in the ring.
43	** "When you're in Wrestling/ThePinnacle... you're always on top." Obviously retired after the disbandment of the Pinnacle.
44	** He usually uses the term "mid" to express his dislike for a city, wrestler or anything else.
45	** "Nobody is on the level of the Devil."
46	* ChronicBackstabbingDisorder: Important rule; never trust Max. In the span of four years, he has been associated with four different factions (Nightmare Family, Inner Circle, Pinnacle, and Firm) but all except The Firm came crashing down after betraying them or his poor treatment towards the other members—and that one was only because he had them "on retainer" and was never an official member. Even when Lord Regal helped him win the AEW World Championship, Max repaid his generosity with a brass knuckles punch to the back of Regal's head. He even has the Rolling Cutter as a finisher, naming it Double Cross to serve as a reminder of his betrayal of Cody Rhodes. [[CharacterDevelopment However, since his face turn, he has become leagues more trustworthy.]] As of November 2023, he has not betrayed Adam Cole despite Adam injuring his neck with a tombstone pile driver, and he did not attempt to screw over the Acclaimed in any way after they came to his aid against Bullet Club Gold. However, at ''Worlds End'' 2023, Cole was the one who betrayed him.
47	* ClusterFBomb: He surely uses a lot of colorful language, especially as a heel. Almost all his promos have at least a few uses of “Fuck” in them.
48	* CombatPragmatist: MJF won't hesitate to use any trick or item to get the win, whenever it's by bitting, hitting his opponents in the eye or the balls, wearing his diamond ring, using his championship belt, or even an oxygen tank to hit his adversaries. He even attempted to bribe Sammy Guevara into laying down so he could pin him, telling Sammy to think about his future baby, though Sammy only feigned accepting.
49	* CustomUniform: When MJF won the AEW World Championship, he debuted a custom version of the belt that retained the same overall design, but with a subtle Burberry pattern on the strap.
50	* DefeatingTheUndefeatable: Defeated Wrestling/JayWhite at the main event of ''Full Gear 2023'', not only delivering Jay his first singles loss in AEW, but also being the first person in the company to successfully pin him at all.
51	* DefiantToTheEnd: During his Dog Collar Match with CM Punk. Just as Punk was about to brain him with his own Dynamite Diamond Ring (happily gifted to him by Wardlow), MJF spat in his opponent's face rather than concede defeat.
52	* DefrostingIceKing: Thanks to Wrestling/AdamCole teaching him ThePowerOfFriendship. Shockingly seems to have stuck, overriding Max's ChronicBackstabbingDisorder... for now, at least.
53	* DirtyCoward: He's quick to attack enemies of his in matches he's not involved in whenever they look vulnerable, and is even quicker to flee if someone tries to attack him for doing so.
54	* DramaticUnmask: At ''All Out 2022'', the Casino Ladder Match for a future AEW World Championship match was won (thanks to massive outside interference) by the Joker of the match... that is, a masked wrestler literally billed as "The Joker". Said wrestler stayed masked until after Wrestling/CMPunk defeated Wrestling/JonMoxley to reclaim the world title, upon which The Joker revealed himself as MJF, making his first AEW appearance since his searing worked shoot promo three months earlier.
55	* EliteFour: He coined in a promo the title "The Four Pillars" (inspired by the legendary "Four Pillars of Heaven" in Wrestling/AllJapanProWrestling) to describe AEW's top four future stars -- himself, Wrestling/DarbyAllin, Jungle Boy and Wrestling/SammyGuevara. He does, of course, rate himself as the top among them, having already scored wins over Jungle Boy and Sammy when he cut the promo, and then beating Darby in their subsequent confrontation at ''Full Gear 2021''. Wrestling/CMPunk would invoke and exploit this during his feud with MJF, removing MJF from the equation and instead inserting his own preferred wrestler, Wrestling/BrittBaker. In 2023 during his world title reign, he again acknowledged that he and the other three were still the Pillars but then noted he’s the only one that’s really holding anything up.
56	* EvilerThanThou: Friedman uses Punk's old "I'm the devil" speech against him, both to drop Punk's guard in order to sucker punch him as well as to prove to Punk that he is more evil than Punk. While Punk did a lot of bad things when he was a heel, especially during his time in the WWE [[note]]Bringing up Jeff Hardy's drug problems, mocking Jerry Lawler's heart attack and disrespecting the then-recently deceased Paul Bearer in 2013[[/note]], Punk at least spent as much time as a face as well as a heel and can be AffablyEvil at times while Friedman has been a heel since day one of his wrestling career and has no respect to anyone for himself. Furthermore, Friedman has betrayed ally after ally ever since he first set foot on AEW, something Punk himself rarely did.
57	* {{Expy}}:
58	** Reminiscent of a younger Wrestling/EC3 or Wrestling/TedDiBiase or even an American version of Wrestling/AlbertoDelRio (right down to wearing a scarf and using an armbar as a FinishingMove). Since the creation of the Pinnacle, he can also be one to the legendary and Four Horsemen founder Wrestling/RicFlair. He also has shades of early [[Wrestling/TheMiz Miz]] when it comes to his promo style and his ability to get under the skin of his opponents.
59	** He's also one of his ArchEnemy Wrestling/CMPunk, including Punk's willingness to follow through RefugeInAudacity for the sake of getting heat from the audience. Punk himself remarked on it, admitting that one of the reasons he came to dislike MJF so much is because he saw so much of his younger self in his rival, and it felt like having all his mistakes being thrown back into his face.
60	* FalseFriend:
61	** Spent the early goings of AEW trying his damn best to be in the Nightmare Family's good graces, even though in reality he couldn't tolerate anyone else on the AEW roster — least of all Cody himself.
62	** He also proved to be this to Chris Jericho, sucking him up into joining his Wrestling/InnerCircle stable, and in particular managing to put him at odds with Sammy Guevara, with whom Jericho shared a closer bond due to being TheBabyOfTheBunch among the stable, to the point of managing to get Sammy to quit the group. Fortunately for Jericho and the group, Sammy came back after a while to blow the lid off MJF's plan.
63	** A variation of this occurs with Wrestling/SammyGuevara. Both MJF and Sammy can't stand each other, but due to an alliance benefiting both of them, they pretend to be incredibly close friends with each other while MJF helps Sammy cheat in the Four Pillars Tournament.
64	** Attempted to become this to Wrestling/AdamCole after being paired together as part of the Blind Eliminator Tag Team Tournament. Adam was well aware that MJF wasn't being genuine, but played along due to MJF being easier to deal with that way. As the tournament progressed however, the friendship grew genuine on both ends, to the point where even after Adam Cole injured his neck at ''All In 2023'', MJF and Adam Cole still considered each other best friends. This is no longer the case following ''Worlds End 2023'' when it was revealed that the guy who stole MJF's devil mask was Adam Cole, who stabbed MJF in the back.
65	* FanDisillusionment: Essentially his StartOfDarkness. When his favorite wrestler CM Punk left wrestling, he briefly gave up his dreams to become a wrestler himself, until he decided otherwise as a roundabout way to spite Punk. When Punk finally came back to wrestling and finally met him face-to-face, it looked like MJF was ready to let that go and let bygones be bygones if Punk actually acknowledged him -- but when he didn't, that seemed to be the last straw. MJF now hates Punk more than anything and anyone else in the world, and by ''Revolution'', has made no secret of it.
66	* FatalFlaw: Pride. He is better than you, and ''wants'' you to know it, something Bryan Danielson and Adam Cole both have used against him to get him to take on challenges he previously begged off.
67	* FauxAffablyEvil: He can make a show of being friendly or polite, but as soon as he takes off the suit and flashes off his smug grin and shows what a brutal shark he really is, the "rich" and "cultured" MJF looks like he would fit right in amongst roughnecks in a mafia neighborhood, as the smugness underneath always bleeds through.
68	* FinishingMove: Salt of the Earth (a Fujiwara armbar), Heat Seeker (a rope assisted pile driver), Double Cross (a rolling cutter directly based on Wrestling/CodyRhodes' Cross Rhodes). With Adam Cole, a double clothesline has been their go-to finishing move as a tag team.
69	** MJF has probably won more matches by just punching someone with his Dynamite Diamond Ring than anything else.
70	* FireForgedFriends: With Wrestling/AdamCole. The two couldn't stand each other initially, and were ''not'' happy about being assigned as tag-team partners during the Blind Tag Team Eliminator tournament after their match against each other. The both of them initially pretended to be friends with each other for their own benefit, but began to genuinely bond as the tournament progresses. It culminates in MJF allowing Adam Cole to have a rematch with him at the end of the tournament, regardless of the outcome. Even after All In 2023, where MJF retained, he and Adam Cole remained firm friends, defending their ROH World Tag Team Championships against the Dark Order shortly afterwards at All Out 2023.
71	* FriendlessBackground: Reveals that he didn't have any friends growing up when Wrestling/AdamCole asked if he never played multiplayer in a video game before.
72	* GenreThrowback: Much of his character is a tribute to the old-school {{jerkass}} heels of the '80s and prior, down to his strict adherence to {{kayfabe}}.
73	* HateSink: As a Heel, he was the most notorious example of this trope in pro-wrestling. He's a complete asshole who likes to run his big mouth, beat and bully the older members of the AEW roster, personally insults kid fans and lacks a FreudianExcuse or PetTheDog moments. Is it really surprising that even the smark-heavy AEW fanbase absolutely ''loathes'' him and that he generates genuine heel heat? While his interactions with CM Punk ultimately revealed that he ''did'' have a StartOfDarkness, his brutal beating of Punk before their match at ''Revolution'' after luring him into a false sense of security, capped off by calling Punk a "stupid old man", proved that he'd long become heinous enough that FreudianExcuseIsNoExcuse and pushed him back into this territory.
74	-->'''MJF''': I'm going to show [[Wrestling/CMPunk you]] and all these mindless sheep that I'm [[CardCarryingVillain the devil himself]]!
75	* {{Heel}}: One of the most notorious bad guys of wrestling in recent history.
76	* HeelFaceDoorSlam: MJF shows signs of turning face in the final months of 2022 when he refuses to have The Firm to gang up on Jon Moxley and fires them, leading the heel faction to beat him up as well. In the following weeks however, Max retains his heel tendencies and even wins the AEW World Championship via cheating. He cemented his heel status two weeks after ''Full Gear'' by betraying William Regal, whom helped him win said title.
77	* HeelFaceTurn: Slowly shown signs of pulling one off as a result of bonding with Wrestling/AdamCole. The turn was eventually completed after the two lost against [[Wrestling/TheRevival FTR]], MJF rejecting his initial instinct to strike Adam from behind with his belt, and later praising FTR for the match and burying the hatchet with them. And as of All In 2023, MJF appears to have solidified himself as a reformed man. In spite of Cole's willingness to take liberties against him, Max refused multiple opportunities to return the favor, tried desperately to console Cole after Max's victory, and even offered himself up for belt attack after feeling that Cole had betrayed him. He’s still willing to use heelish tactics though. As the man says himself, he is a scumbag, but he is now the people’s scumbag.
78	* HeroKiller: Whether they are veterans or underdogs, Max went through all of them. He has defeated the likes of Cody Rhodes, "Hangman" Adam Page, Orange Cassidy, Bryan Danielson, Chris Jericho, "Jungle Boy" Jack Perry, Darby Allin and Ricky Starks and in Lord Regal's final appearance in the company, Max punched him in the head using Regal's brass knuckles. Most notably, he ended CM Punk's undefeated streak in AEW and defeated Jon Moxley for the AEW World Championship at ''Full Gear'' 2022 (in addition to being one of the few people who defeated Moxley in AEW).
79	* AHeroToHisHometown: Before his face turn, MJF was despised the world over... except on Long Island. When AEW went there, the crowd cheered him and booed ''Wrestling/CMPunk'' à la Wrestling/BretHart and Wrestling/DGenerationX in Canada.
80	* HiddenDepths:
81	** Rarely takes to the air in his matches, but he is capable of swanton bombs and Fosbury flops if he feels like it.
82	** He actually still has a lot of respect and admiration for Punk. He just hates him ''that much more'' for leaving wrestling like he did.
83	** Outright admits in a November 2023 promo that he's become scared of all the different challengers coming for his championship, a far cry from the smug confidence he usually conducts himself with. He also apologized to the Acclaimed, who were attacked for their association with MJF, saying that he's sorry he dragged them into the crosshairs of all those challengers.
84	* HistoryRepeats: MJF defeated Darby Allin at ''Full Gear 2021'' by using his Dynamite Diamond Ring to punch Allin, then using a headlock takeover to pin him. In ''Double or Nothing 2023'', MJF did something similar, only this time using the AEW World Championship belt when Allin is using the Coffin Drop on Jungle Boy before using the same move to pin him.
85	* IGaveMyWord: Despite being a self-admitted scumbag, if MJF promises something will happen, more often than not, said thing will happen. This usually will happen in regards to him promising to beat an opponent in a particularly silly manner such as beating Darby Allin with the aforementioned headlock takeover or winning the ROH World Tag Team Championships with a Kangaroo Kick.
86	* InvincibleVillain: MJF surprisingly has an impressive win-lose record in AEW since its establishment, with only six singles losses, two of them are from Shawn Dean which are the results of disqualification and count outs due to outside interference.
87	* ItsPersonal: With CM Punk. As revealed during the build up to ''Revolution'', MJF's rivalry with Punk isn't just some standard disrespectful rookie/venerated veteran rivalry that it was initially presented as. MJF loathes Punk in a deep and unrelenting fashion, having never forgiven his former idol for abandoning professional wrestling to the point that it briefly caused MJF to abandon his own dreams of becoming a wrestler himself. For all that he played at his rivalry with Punk being "beneath" him, it turns out Punk had him pegged from the start--he's an obsessed fan who holds a massive grudge against his rival for "leaving" him.
88	* {{Jerkass}}: As a {{heel}}, MJF is a proud, unapologetic asshole who likes to run his mouth. The impressive part is that he never drops this even [[{{Kayfabe}} outside the ring]]. Even as a babyface, he cheats during his matches and openly calls himself a scumbag, though he is more willing to show respect to his face opponents such as Kenny Omega.
89	* {{Kayfabe}}: Even though it's an OpenSecret these days that pro wrestling is staged, you ''couldn't'' get MJF to break character as a heel. ''Bleacher Report'' writer Jonathan Snowden tried in [[https://bleacherreport.com/articles/2873989-aew-exclusive-is-wrestlings-hottest-heel-mjf-the-real-victim-in-cody-feud this January 2020 piece]], and failed. In a previous interview, MJF listed Tully Blanchard as one of his favorite wrestlers to study, and Snowden asked MJF what it was like to personally learn from Blanchard, at the time an AEW producer. However, since Blanchard was then the on-screen manager of Shawn Spears, with whom MJF was feuding, MJF had this to say:
90	-->It's just such a shame that he's hanging out with such a complete loser like Shawn Spears. … I mean look, I would love to walk up to Tully and pick his brain, but there's just no shot because Shawn's going to be nearby.[[note]]However, MJF was only pretending to have heat with Spears to go along with his "friendship" with Cody, so now that that's over and he's fully accepted Spears and Blanchard as stablemates, one could presume that he did spend a lot of time picking Tully's brain... FTR fired Blanchard in March 2022, but they ended up doing a HeelFaceTurn, so MJF may bring him back.[[/note]]
91	** This lessened to a ''very'' small degree after his face turn. While he still generally keeps kayfabe, he has dropped the mask from time to time, notably when discussing antisemitic bullying he faced in school and the issues caused by his ADHD.
92	* KickTheDog: Probably Max's favorite pastime. Back in 2020, not only did he fire his campaign team, he also yells at the sole female member for her constant smiling (that he forced her to do) to the point she cried.
93	* LittleNo: Used to great effect in his promo-off against Wrestling/CMPunk.
94	-->'''Crowd:''' SHUT THE FUCK UP! ''(clap clap clap-clap-clap)'' SHUT THE FUCK UP! ''(clap clap clap-clap-clap)'' SHUT THE FUCK UP! ''(clap clap clap-clap-clap)''\
95	'''MJF:''' No. ''(crowd boos, trails off and falls silent)''
96	* MythologyGag: One of his entrances in AEW during his political campaign-style world title challenge had him pushing an aide. This was a reference to how MJF had a very brief appearance at ''[[Wrestling/{{WWENXT}} NXT TakeOver: Brooklyn II]]'' as a security guard whom Wrestling/SamoaJoe pushed aside.
97	* NeverMyFault: After losing his AEW World Championship match at ''All-Out'' 2020, MJF blamed his campaign team for their incompetency and fires them with the exception of Wardlow.
98	* NotSoAboveItAll: For all his grandstanding and ego, he was clearly starstruck when he and Punk stood in a ring together for the first time. That's why Punk was able to see through his act of being "disappointed" with the [[{{Face}} Punk]] that came back; the reality is that MJF's ego can't stand the fact that his childhood hero didn't immediately go after him when he arrived in AEW and has no real respect for him.
99	* ObfuscatingStupidity: Worming into the good graces of Chris Jericho, who states that he's savvy of the usual pro wrestling tropes because he watches the show; beating him to join his group, who clearly talk to each other on a regular basis; while being utterly transparent in trying to poison it from within by turning them, first against TheBabyOfTheBunch, Wrestling/SammyGuevara, then Chris himself? Was obviously going to backfire eventually. And that's to say nothing of the comedic antics that MJF joined Jericho in for the sake of this plan, such as turning a random dinner into a musical, and getting hung over in Vegas with the Inner Circle, Wrestling/{{Konnan}}, and an ElvisImpersonator.[[note]]This even led Wrestling/JimCornette, a staunch supporter of his gimmick despite ''hating'' AEW, to declare it the straw that broke the camel's back and state that he would never support any modern wrestler like he did with MJF.[[/note]] But just in case you think MJF DidntThinkThisThrough... it was all to distract them from the ''real'' plot: forming a stable of his own, Wrestling/ThePinnacle.
100	-->'''MJF:''' I played into your games! I shucked and I jived, I sang and I danced, '''''[[SuddenlyShouting I PRETENDED TO LIKE YOU AND YOUR HA-HA COMEDY BULLSHIT!]]'''''
101	* OddFriendship: With Wrestling/AdamCole due to their mandatory partnership for the Blind Tag Team Eliminator Tournament in June 2023, but as they kept winning matches, a budding friendship was building, leading to them winning the tournament and a shot against defending AEW World Tag Team Champions, FTR. Even though they lost, Adam and Max still participated in off- and on-screen shenanigans.
102	* OlderHeroVsYoungerVillain:
103	** The Younger Villain to CM Punk's Older Hero. MJF is ''seventeen years'' younger than Punk, and has no issues rubbing Punk's advancing age in his rival's face.
104	** Also served as the Younger Villain to [[Wrestling/BryanDanielson Bryan Danielson's]] Older Hero during their feud. MJF is about fifteen years younger than Danielson, and constantly pulled any dirty tactics he could to besmirch, injure, or get Danielson disqualified from matches.
105	* OutGambitted: Turns out, his plan to infiltrate The Inner Circle, weaken it from within, and set them up to be beaten out of their BigBad spot by The Pinnacle, was actually this to The Inner Circle's plan to suck him dry and kick his ass.
106	* PowerCopying: MJF initially used Cross Rhodes because he was being trained by Cody but after betraying him, he renamed it to Double Cross, as a mockery towards the American Nightmare. When fighting Danielson, he defeated the American Dragon with the [[Wrestling/GeneLeBell LeBell]] Lock at ''Revolution 2023'' and started using it as part of his moveset.
107	* PoliticallyIncorrectHero: Even after his HeelFaceTurn, MJF remains as bigoted as ever, from mocking people for their financial status, to stereotyping people based off where they're from.
108	* PoliticallyIncorrectVillain:
109	** During an appearance on ''WebVideo/BeingTheElite'', he appears training alongside his butler Walter. When Walter gives him some water, MJF spits it out, clearly displeased with its quality, and asks:
110	--->'''MJF:''' Where'd you get this water from, Walter?! ''Mexico?!''
111	** He [[https://www.youtube.com/watch?v=RD2hUmZl3jQ threw out a challenge]] to anyone in the locker room at Beyond Wrestling's ''Heavy Lies the Crown''. Wrestling/KrisStatlander answered. He initially dismissed her, saying (referring to her then-current gimmick of being a HumanAlien) "Aliens aren't real, and neither are women who can beat MJF." He finally accepted the match, which Kris won.
112	** When he crossed paths with AEW's Japanese wrestler, Konosuke Takeshita of [[Wrestling/DramaticDreamTeam DDT]] fame, he crammed pretty much every offensive Japanese stereotype imaginable, starting with greeting him with the most condescending "Konichiwa, buddy!" imaginable, on top of calling him "Take-a-shit-a".[[note]]The latter also doubles as a TakeThat, as "Take-a-shit-a" happens to be the derogatory nickname Wrestling/JimCornette (himself not one to shy away from being politically incorrect) gave Takeshita on his reviews of AEW shows.[[/note]]
113	* PopCulturalOsmosisFailure: During their feud, Wrestling/ChrisJericho attempted to insult him by saying that he guesses that MJF's parents got hot and heavy watching Jericho wrestling [[Characters/WCWInvasion Juventud Guerrera]] in WCW, [[WhileYouWereInDiapers and nine months later MJF was born]]. MJF first got angry... only to then confusedly ask "Who the hell is Juvi?" Jericho told him to Website/{{Google}} it. And apparently he did, because Juvi would be one of MJF's Five Labors for Jericho.
114	* PowerFist: The Dynamite Diamond Ring.
115	* PowerStable:
116	** In MLW, he formed the "Dynasty" with Alexander Hammerstone, Richard Holliday, and Aria Blake.
117	** In AEW, became part of the Wrestling/InnerCircle in late 2020. Was removed from that group in March 2021 after an attempt to usurp Chris Jericho... but he'd already formed his own new stable, Wrestling/ThePinnacle.
118	** After The Pinnacle effectively broke up, and after three months off TV following a searing worked shoot promo in June 2022, he revealed himself as having hired a new stable, The Firm, managed by Stokely Hathaway, also including Austin and Colten Gunn, Lee Moriarty, W. Morrissey (later known as Big Bill), and Ethan Page.
119	* PrecisionFStrike: MJF got one in the main event of All In 2023, likely getting the biggest cheer of the night in the process:
120	--->'''MJF:''' We're going 'til we got a winner in '''FUCKING''' Wembley!!
121	* PreppyName:
122	** "Maxwell Jacob Friedman" has to be in the running for most convoluted name in pro wrestling[[note]]although Wrestling/MontelVontaviousPorter is always going to be hard to beat[[/note]], but for a guy as snobby as MJF, it fits like a glove.[[note]]Bonus point: Only the "Jacob" part is fake; his real first and last name is Maxwell Friedman, confirmed by his appearance on ''The Rosie O'Donnell Show'' as a child, and his actual middle name is Tyler.[[/note]]
123	** During the time he auditioned the gimmick on ''WWE Tough Enough'', he used the surname "Feinstein" instead of Friedman, sounding even more convoluted.[[note]]Amusingly enough, the audition video was uploaded by Wrestling/{{WWE}} on their [=YouTube=] channel, where now it appears with the video's title using his "Maxwell Jacob Friedman" name, meaning that apparently WWE retitled the video after MJF debuted in AEW in an attempt to cash in on his popularity.[[/note]]
124	* PsychopathicManchild: For all that he's a snobby, cowardly and whiny brat, MJF has got a hidden psychotic streak a mile wide, as Punk learned the ''Dynamite'' before their Dog Collar match at ''Revolution''.
125	* ReformedButNotTamed: While he became a nicer person as a result of Adam Cole's influence, he remains as egotistical and prone to making offensive comments as ever, as well as being more than willing to cheat in matches. Or as he put it when addressing the fans in an August 2023 promo:
126	--->'''MJF''': I'm still a scumbag, don't get me wrong. But GOD DAMMIT, I AM READY TO BE ''YOUR'' SCUMBAG!
127	* RunningGag: MJF may declare to his opponent, "Sportsmanship!" and goad them into a friendly handshake akin to the "code of honor" from Ring of Honor during a match. If his opponent accepts, chances are Max will follow it up with an EyePoke due to his DirtyCoward routine.
128	* SatanicArchetype: Max has claimed on more than one occasion to be "the Devil himself!" It's caught on to the point that "The Devil" has begun to overtake "The Salt of the Earth" as his RedBaron. Fittingly, he has a number of betrayals against his allies and mentors, including Chris Jericho, who calls himself Demo ''God'' around the time of said betrayal.
129	* ScarfOfAsskicking: Is never without his fancy scarf. His merch for AEW is also a scarf that says "I can afford a real scarf".
130	* SlobsVersusSnobs: The theme of the Dynasty vs Hart Foundation feud in MLW. Teddy Hart took the Middleweight title formerly belonging to UpperClassTwit MJF, MJF brought his friend Richard Holliday back to assault Hart, one tag team match later and Alex Hammerstone would make the feud 3v3.
131	* ShoutOut:
132	** At ''Double or Nothing 2019''[='=]s Casino Battle Royale, he kicked Dustin Thomas's[[note]]a handicapped wrestler who has no legs[[/note]] ass before saying [[Film/ForrestGump "Sorry about that, Lt. Dan"]].
133	** In some of his promos on ''Dynamite'', he channels Wrestling/JimCornette, one of AEW's most vocal and controversial detractors, almost quoting some of his criticisms of Wrestling/JonMoxley and Wrestling/TheElite verbatim. It's a pretty good way to get heat given AEW's [[SmartMark smarkalicious]] and protective audience.
134	** MJF framed his challenge to Jon Moxley for the AEW World Championship in the style of a presidential campaign, and he would subtly (or maybe not so) imitate some mannerisms of none other than UsefulNotes/DonaldTrump (who incidentally had some experience in pro wrestling), including MJF quoting Trump's infamous "small loan of a million dollars" line, and even referring to Moxley as "Dictator Jon", similar to Trump's "[derogatory description] [first name]" template to call out his political adversaries.
135	** He has recently started signing off from media scrums by telling the assembled journalists [[Wrestling/JimCornette "Thank you, fuck you, bye!"]]
136	* SixthRangerTraitor: To the Nightmare Family and Inner Circle. That's right, he betrayed the top {{face}} group ''and'' the top {{heel}} group.
137	* StarstruckSpeechless: When Wrestling/CMPunk confronted him for the first time in a wrestling ring, MJF was clearly this, as much as he tried to hide it. When he finally gathered up the courage to introduce himself to Punk, an unimpressed Punk simply chuckled and left without saying a word, leaving MJF speechless again for an entirely different reason.
138	* StartMyOwn: Formed his own stable in March 2021 and unveiled it immediately after being fired from the Inner Circle. His new faction, since unveiled as Wrestling/ThePinnacle, includes Shawn Spears and [[Wrestling/TheRevival FTR]], and also included Wardlow and Tully Blanchard until March 2022. However, it effectively broke up a few weeks later.
139	* StartOfDarkness: MJF was a bullied Jewish kid with several learning disabilities and no friends whatsoever. Professional wrestling, particularly his favorite wrestler CM Punk, is what helped him get through the day. Fast forward a few years to high school graduation, when he's just about ready to start on his journey to become a wrestler like Punk, and his hero abandons wrestling and wouldn't be seen in another wrestling ring for ''seven years''. MJF was heartbroken, and briefly gave up his dreams to go to college, until he saw an old photo of Punk and decided to become a wrestler again-- this time to be the idol for the bullied kids of today, and promised to never abandon them like Punk did to him.
140	* TemptingFate: MJF drew #1 for the 2019 Battle Riot. Prior to the match starting, he cut a promo about how he was better than everyone and called himself "The Ultimate Fighter". Then the second entrant was introduced: Former UsefulNotes/UltimateFightingChampionship fighter [[Wrestling/DanSevern Dan "The Beast" Severn]]! Cue MJF [[OhCrap looking ready to crap his tights.]]
141	* TokenEvilTeammate: Among the rest of Cody's circle of friends and allies in AEW; he's unambiguously a {{Heel}}, being a complete and utter {{jerkass}}, but he sided with Cody in his feud with the Wrestling/InnerCircle, even when presented with what seem like golden opportunities to betray him. The general consensus was that [[PragmaticVillainy he just saw more benefit in remaining aligned with Cody for the time being]], and his eventual betrayal was simply a matter of time. During Cody's "if I lose then I never get another shot" title match at ''Full Gear'', MJF [[spoiler:threw in the towel-- ostensibly to save Cody from a submission hold, but then [[GroinAttack low blowed]] him afterward. Needless to say, MJF's later claims that he turned on Cody because Cody only looked after himself rang hollow.]] MJF later joined the Inner Circle.
142	* {{Troll}}: Exemplified at ''All Out'' 2021-- his match against Chris Jericho had the stipulation that if the latter loses, he'll never wrestle again. Before the match begins, a countdown timer appeared on the screens (a CallBack to [[https://www.youtube.com/watch?v=DGsBRImD0po&t=47s Jericho's WWE debut]] and subsequent entrance theme during the Wrestling/AttitudeEra). Fans expected it to be Jericho's entrance, but after the initial fireworks following a brief blackout, the words "Jericho's Last Match" was shown. MJF was mocking not only Chris, but the crowd for believing otherwise.
143	* UsedToBeASweetKid: MJF was once a normal kid with several learning disabilities that was mercilessly bullied because he was Jewish, and whose love of pro wrestling was the only thing that got him through those tough times. Suffice to say, this isn't the case anymore, though his face turn is slowly bringing out his better side.
144	* UpperClassTwit: He's very rich, and very much an idiot. Granted, most of the time it's just him being a {{jerkass}}, but sometimes he legitimately gets himself in situations way above his head.
145	* VillainousFriendship: Parodied and subverted with Sammy Guevara during the Four Pillars Tournament. After telling Sammy that he'll help him cheat his way through the tournament in exchange for Sammy throwing the fight in ''Double or Nothing 2023'', the two constantly act as if they're best friends with each other. However, it's made apparent how the friendship isn't genuine. Eventually during their tag-team match against Darby Allin and "Jungle Boy" Jack Perry, the friendship falls apart completely due to MJF refusing to allow Sammy to pin their opponents, resulting in Sammy attacking MJF and ending the partnership.
146	* VisionaryVillain: MJF isn't ''just'' a spiteful jerkass who likes to hurt people ForTheEvulz (although he is that too), he has a vision of AEW becoming a massively successful and world famous wrestling promotion which endures for decades... with himself on top as the #1 star.
147	* VitriolicBestBuds: Became this with Wrestling/AdamCole after bonding with him during the Blind Eliminator Tag Team Tournament. MJF is ecstatic to hang out with him, but he still regularly argues with Cole from topics ranging from hobbies to food, and also regularly annoys him with his egotistical attitude and backhanded remarks.
148	* WorkedShoot: Cut a searing promo of this type during the June 1, 2022 episode of ''Dynamite''. At the time, it was publicly known that he was unhappy with his contract. In said promo, he trashed most of the roster (throwing particular shade to AEW executive [=VPs=] The Young Bucks) and concluding by telling AEW owner Tony Khan "FIRE ME! FIRE ME YOU FUCKING MARK!" before his mic was cut. He didn't return to TV for three months, and Khan "No comment"-ed every time he was asked, leading many to believe this was just a plain shoot rather than a worked one. Finally confirmed as a worked shoot (or possibly a real shoot that turned into a worked one) at ''All Out''.
149	* WouldHurtAChild:
150	** The [[Wrestling/LukeHarper Brodie Lee]] tribute show revealed that he doesn't even consider an 8-year old child who recently lost his father as off-limits for his mockery. Brodie Lee Jr. got his revenge by whacking him with a kendo stick.
151	** When dragged to a trampoline park against his will by Adam Cole, Max decides to take out his frustration on the children playing there, violently pelting them with dodgeballs.
152	* {{Yandere}}: He comes off as a platonic version of this for Punk, especially after he revealed his StartOfDarkness. At one point during their Dog Collar match, he demanded that Punk quit the match just like he had quit on ''him''.

Context Wrestling / MJF