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1[[quoteright:256:https://static.tvtropes.org/pmwiki/pub/images/style_savvy_coverart.png]]
2 [[caption-width-right:256:Open your own boutique!]]
3
4''Style Savvy'', also known as ''Nintendo Presents: Style Boutique'', or ''Wagamama Fashion: Girls Mode'', where "Self-Indulgent" is the translation of "Wagamama", depending on one's region, is a Creator/{{Nintendo}} published and Syn Sophia Inc. developed fashion simulator for Nintendo's handheld consoles.
5
6The individual games are:
7[[index]]
8* ''VideoGame/StyleBoutique/Style Savvy'' (DS, 2008)
9* ''VideoGame/NewStyleBoutique / Style Savvy: Trendsetters'' (3DS, 2012)
10* ''VideoGame/NewStyleBoutique2FashionForward / Style Savvy: Fashion Forward'' (3DS, 2015)
11* ''VideoGame/NewStyleBoutique3StylingStar / Style Savvy: Styling Star'' (3DS; Digital Only in America, 2017)
12[[/index]]
13----
14!!The series as a whole provides examples of:
15
16* AerithAndBob: Customers can have names like Courtney and Nellie alongside names like Jiamin and Sanam.
17* AllLoveIsUnrequited: In every game, there's at least one handsome {{bish|onen}}ie who clearly has a crush on the protagonist. To make it even more obvious, Dominic's gift to the protagonist on her birthday is '''a wedding dress'''.
18* {{Animesque}}: The main art style for the series. In the fourth game, character design was done by mangaka Creator/LilyHoshino, of ''Manga/OtomeYoukaiZakuro'' and ''Anime/{{Penguindrum}}'' fame.
19* AlliterativeTitle:
20** ''Style Savvy''
21** IdiosyncraticEpisodeNaming, for the subtitles of the last two entries, ''VideoGame/NewStyleBoutique2FashionForward'', and ''VideoGame/NewStyleBoutique3StylingStar''.
22* AnInteriorDesignerIsYou: You can decorate your shop and your home as you wish.
23* ArtEvolution: On top of the graphical boost between the UsefulNotes/NintendoDS and UsefulNotes/Nintendo3DS, the art style changed a bit between the first game and ''New Style Boutique/Trendsetters''. It became cleaner, less stylized, and with smaller eyes. In the first game, the "ecstatic customer" animation was simply them in front of a white background with rose petals. In the sequel, the animation changes depending on the style of the outfit. The fourth game goes for a more cel-shaded look.
24* CelibateHero: The player character is this in all four games. In Japan, a free DLC was added for ''New Style Boutique'' that allowed the player to design a male character as they wished and to take him on dates, but the feature was never made available in international releases.
25* {{Cosplay}}: The whole point of the Masquerade and Purple Moon (Teatro Amano in America) brands.
26* DubNameChange: Some names even differ depending on the region, such as Evie being called Michaela in America.
27* EccentricFashionDesigner: Rococco is [[ShesAManInJapan a man]] named "Pario" in Japan. He's a flamboyant and brightly dressed fashion designer. In the sequel game Pario's design was toned down and became a {{bishonen}}. English translations made him into Rococco's son, Rocco.
28* ElegantGothicLolita: The Raven Candle line. Marble Lily specializes in Sweet Lolita, but their black clothes can also count as Gothic Lolita.
29* TheFashionista: The protagonist, obviously. Your role in every game is to choose fashionable clothing for customers that suits their style, and occasionally ensembles. Characters will often gush of how talented you are.
30* GameplayAndStoryIntegration: If you recommend an outfit that is too light or revealing in winter, your customer will complain that it's too cold to dress like that. Similarly, if you recommend an outfit with too many layers during the summer months, the customer will refuse on account of it being far too hot to wear.
31* GoingThroughTheMotions: Outside of some cutscenes, each game uses stock motions whenever you're talking to a character. Only a few (Dominic, Roccoco, Godfrey, etc.) have animations specific to them.
32* HeroicMime: Your character doesn't talk in any of the games aside from choice options.
33* InUniverseGameClock: The games somehow alternate between "Tied to system clock" and "Internal clock" for each release. The first game and ''Fashion Forward'' have their time pass in the game based on your system's date and time, while ''New Style Boutique'' and ''Styling Star'' has the internal one where the time advances whenever you select something and spend time doing it.
34* MenswearGhetto: Oh yes. It's called ''Girls Mode'' in Japan for a reason. Men's fashion wasn't even available until the second game, and they have only five clothing styles to choose from. Outside of Japan the choices are even more limited, because the menswear branch of the Kanokoi line cannot be sold in your shop. You can still win these clothes from filling your happiness meter, though, so at least they weren't removed entirely.
35* NewGamePlus: Beat the main game once and you have the option to change your character's appearance.
36* NoAntagonist: None of the games feature any type of villain whatsoever. The closest thing to a villain is [[JerkWithAHeartOfGold Adelaide]] in ''Fashion Forward'' or [[AbusiveParents Margot]] in ''Styling Star''.
37* OneSteveLimit: All the customers have different names, though some names are variations of, short for, or similar to other names.
38* OnlyOneSaveFile: All the games have only one save file.
39* OnlySixFaces: Three for girls and three for boys.
40* PackagedAsOtherMedium: The games' package designs are made to resemble fashion magazines.
41* PaletteSwap: Though each game has ''thousands'' of clothing items to choose from, most items are just a base with a different color.
42* PurelyAestheticGlasses: In the ''Style Savvy'' world, glasses are treated as just a fashion accessory. Genevieve in ''New Style Boutique/Trendsetters'' mentions being BlindWithoutEm, but you can still give her an outfit that doesn't include glasses and as long as it fits her style preference she'll happily take it.
43* PrincessesPreferPink: Marble Lily, the whimsical, storybook-princess-like brand, has mostly pink clothes.
44* SaveGameLimits: All the games use only one save file.
45* ScrewThisImOuttaHere: A customer would leave the shop empty-handed if they cannot find something that fits their style. Starting with ''New Style Boutique'', if they can't find something they like through the three times using "Take A Look", they leave without any more requests.
46* SimulationGame: Both a business simulator and a fashion simulator.
47* RuleOfThree: You can only show articles to the customer up to three times. Starting in ''New Style Boutique/Trendsetters'', the customer will immediately leave after the third try.
48* TooLongDidntDub: ''Fashion Forward'' and ''Styling Star'''s American releases did not get separate localizations like the first two games, instead simply recycling the European English localization, [[SeparatedByACommonLanguage resulting in some confusion]].
49* VideoGameCrueltyPotential:
50** Well, as cruel as you can be in a [[SugarBowl game like this]]. The vast majority of customers aren't too worried about how clothes coordinate so long as they're the right ''kind'' of clothing. Therefore, if someone asks you for a Retro outfit, you can create a blindingly horrific, mismatched, and repulsive outfit that looks like it was created by a colourblind [[Franchise/MarvelComics Skrull]] on a bad day... and as long as all of those clothes fall under the Retro label, the customer will ''gush'' about how perfect it is and how they're going to wear it everywhere. Bonus points if they leave the store wearing it.
51** Of course, sometimes the customers DO have limits. Customers that favor Boho-chic don't like outfits with a bright and gaudy color scheme even if they're all boho-chic, and most customers won't like socks and sandals unless they're Asian-inspired.
52* VirtualPaperDoll: The main draw of the game.

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