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1The {{hipster}}'s mantra. There's only one thing worse than people not watching your favorite show: people actually watching your favorite show.
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3You'd think that your favorite artist making it big would be something to celebrate. To certain segments of the fandom, however, a wide fanbase only means that the media in question has “gone commercial” and “sold out.” This results in a subsection of both FanDumb and UnpleasableFanbase.
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5Sometimes a valid complaint- fans might call foul when a previously creative artist starts PanderingToTheBase or watering down their work to appeal to the LowestCommonDenominator. Fame can also have a bad effect on the artist’s attitude- if they don’t become a [[SmallNameBigEgo complete egomaniac]] who [[DearNegativeREader treats fans like dirt]], they might become [[ArtistDisillusionment disillusioned by fame.]] On a practical level, more popular live shows may require bigger, less intimate venues- shows known for energy and spontaneity may move towards a heavily produced and choreographed live show. Low budget works known for cheesy effects and bizarre plots might switch to a slicker, more commercial style and “safer” plots- see also TheyChangedItNowItSucks.
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7Big fandoms also attract [[MisaimedFandom Misaimed Fans]], and bring along a lot of FanDumb. Sometimes these [[NewbieBoom newer fans]] are rabidly devoted, even starting fights with older fans or people who don’t like the work “enough”. Tensions also rise when the new fans represent a [[PeripheryDemographic demographic shift]] in the fandom. More subjectively, popular fandoms are more likely to be subject HypeBacklash if reality cannot possibly match the hype. See also WolverinePublicity- when a fandom is just plain overexposed.
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9Of course, a lot of the tension is just snobbery- original members of a small fandom feel less special when their exclusive club is open to the masses. Some also seem to believe that artists should work and create art [[DoingItForTheArt solely for the sake of art]], with no consideration for things like [[MoneyDearBoy paying rent]]. The fandom itself becomes what economists call a [[https://en.wikipedia.org/wiki/Positional_good “positional good”]]- and like a speculation market, your coolness increases if you get in before it’s popular, and fling it away when it hits it big.
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11A variant of that is “It’s Popular, '''so''' it Sucks”- when people deliberately get into obscure or impenetrable things ‘’because’’ they are obscure or impenetrable, because nothing mainstream can ever be cool. In some ways the inverse of QualityByPopularVote.
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13Sometimes this perception can be a bit of a fallacy- high profile works are more prone to being picked apart by critics, while small creators are looked on more favorably or even immune to criticism.
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