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1[[quoteright:350:[[Webcomic/VGCats https://static.tvtropes.org/pmwiki/pub/images/victory1_4372.jpg]]]]
2
3->''"You smell that? YOU SMELL THAT? Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed for 12 hours. When it was all over, I walked up. We didn't find one of 'em, not one stinking dink body. The smell, you know that gasoline smell, the whole hill. Smelled like...victory."''
4-->-- '''Colonel Kilgore''', ''Film/ApocalypseNow''
5
6This is a StockPhrase in which a character expresses a preference for something by commenting on how great it smells on a morning or afternoon. Originating with the above ''Film/ApocalypseNow'' quote, it has become a common StockParody, where whatever the character likes is substituted for the original "napalm." Often, the new noun is as distasteful as napalm.
7
8Frequently followed straight up by "Smells like...victory," [[BeamMeUpScotty although the original quote had a bit more in between each iconic line]]. Sometimes played slightly more redundantly as "I love the smell of X in the morning. [[ShapedLikeItself Smells like... X]]."
9
10----
11!! Examples
12
13[[foldercontrol]]
14
15[[folder:Comic Books]]
16* In the ''ComicBook/JusticeLeagueOfAmerica'' spin-off ''Extreme Justice'', Firestorm, chafing under Captain Atom's military leadership, makes a sarcastic comment about the smell of napalm in the morning. Atom replies that if he'd seen what napalm did, he wouldn't joke about it.
17[[/folder]]
18
19[[folder:Films -- Animated]]
20* ''WesternAnimation/TheLionKingOneAndAHalf''
21-->'''Timon:''' Ahh...I love the smell of Pumbaa in the morning.
22* ''WesternAnimation/MonstersVsAliens: Mutant Pumpkins from Outer Space''
23-->'''General [[SignificantName W.R. Monger]]:''' I love the smell of pumpkin guts in the evening. It smells like victory. Also, a little like pie.
24* ''WesternAnimation/HortonHearsAWho2008'':
25-->'''Horton:''' I love the smell of bananas in the morning!
26* In ''WesternAnimation/BeeMovie'' when Ken is attacking Barry in the bathroom, Ken sprays him with perfume.
27-->'''Barry:''' I love the smell of flowers!\
28'''Ken:''' Oh, yeah?! How do you like the smell of '''''FLAMES?!''''' ''(holds up a lighter in front of the perfume spray)''\
29'''Barry:''' [[OhCrap Not as much!]]
30[[/folder]]
31
32[[folder:Films -- Live-Action]]
33* ''Film/ApocalypseNow''
34->''"[[TropeNamers I love the smell of napalm in the morning.]]"''
35* ''Film/DodgeballATrueUnderdogStory''
36-->'''Patches O'Houlihan:''' I love the smell of queef in the morning.
37* ''Film/{{Mallrats}}''
38-->'''Brodie:''' I love the smell of commerce in the morning.
39* ''Film/AlvinAndTheChipmunks: The Squeakquel''
40-->'''Alvin:''' ''(entering classroom for the first time)'' Ah, I love the smell of zitcream in the morning!
41* ''Film/Spawn1997''
42-->'''Clown:''' I love the smell of burning asphalt in the morning.
43* ''Film/ImagineMeAndYou''
44-->'''Ned:''' I love the smell of hot dogs in the evening. Smells like... [[ShapedLikeItself hot dogs]].
45* ''Film/ProblemChild''
46-->'''Junior:''' [After breaking several milk bottles] I love the smell of spilled milk in the morning. It smells like victory.
47* ''Film/SmallSoldiers''
48-->'''Major Chip Hazard:''' I love the smell of polyurethane in the morning.
49* ''Film/{{Garfield}}'' (2004)
50-->'''Garfield:''' I love the smell of cinnamon apple in the morning. It smells like victory.
51* ''Film/TheChase1994''
52-->'''Uncredited Clown:''' [after the end credits, gives the ''Film/ApocalypseNow'' speech]
53* ''Film/{{Tomcats}}''
54-->'''Kyle:''' I love the smell of bridesmaids in the morning.
55* ''Film/HEDoubleHockeySticks''
56-->'''Ms. Beezlebub:''' I love the smell of carbon monoxide in the morning.
57* ''Film/BetYourLife''
58-->'''Joseph:''' I love the smell of Cleveland in the morning. It smells like... [[ShapedLikeItself Cleveland.]]
59* ''Film/Zombie90ExtremePestilence''
60-->'''Dr. Bern:''' I love the smell of zombies in the morning!
61* ''Film/{{Casper}}'':
62-->'''Stretch:''' I love the smell of fleshies in the morning!
63* ''Film/MightyMorphinPowerRangersTheMovie'':
64-->"I love the smell of destruction in the evening!"
65* ''[[Series/{{Jackass}} Jackass Forever]]'' has Johnny Knoxville deliver the line, even wearing a Kilgore-inspired outfit.
66-->"I love the smell of paintballs in the morning!"
67[[/folder]]
68
69[[folder:Live-Action TV]]
70* ''Series/TrueBlood'' episode "Beyond Here Lies Nothin'"
71-->'''Jason Stackhouse:''' I love the smell of nail polish in the morning!
72* ''Series/{{Charmed|1998}}'' episode "Morality Bites"
73-->'''Nathaniel Pratt:''' I love the smell of burnt witch in the morning.
74* ''Series/VeronicaMars''
75-->'''Veronica:''' I love the smell of testosterone in the morning.
76* ''Series/TheATeam'' episode "The Theory of Revolution"
77-->'''Murdock:''' I love the smell of revolution in the morning. It smells like hushpuppies.
78* ''Series/{{Roswell}}'' episode "Viva Las Vegas"
79-->'''Alex:''' I love the smell of formaldehyde in the morning.
80* ''[[Series/LoisAndClark Lois & Clark: The New Adventures of Superman]]'' episode "Stop the Presses"
81-->'''Perry White:''' I love the smell of ink in the morning.
82* ''Series/LizzieMcGuire'' episode "Bad Girl [=McGuire=]"
83-->'''Gordo:''' I love the smell of pop quizzes in the morning!
84* ''Series/MysteryScienceTheater3000'' [[Recap/MysteryScienceTheater3000S04E02TheGiantGilaMonster watching]] ''Film/TheGiantGilaMonster''
85-->'''Crow:''' I love the smell of lizard in the morning! [[TastesLikeChicken It smells like... chicken!]]
86* ''Series/NewsRadio'' episode "The Station Sale"
87-->'''Jimmy:''' I love the smell of a negotiating room in the morning. Smells like...\
88'''Dave:''' Victory?\
89'''Jimmy:''' What?\
90'''Dave:''' Like victory, from ''Film/ApocalypseNow'', yeah.\
91'''Jimmy:''' Dave, I'd love to discuss movies with you, but I have a negotiation to close.
92* ''Series/TheInvisibleMan'' (2000-2002)
93-->'''Albert Eberts:''' I love the smell of toner in the morning.
94* ''Blue Murder'' episode "Lonely"
95-->'''DS Shap: [Approaching a landfill]''' I love the smell of landfill first thing in the morning.
96* ''Series/BuffyTheVampireSlayer'', "Gingerbread", as MoralGuardians are ransacking Giles's books:
97-->'''Principal Snyder:''' I love the smell of desperate librarian in the morning.
98* ''Series/AllMyChildren''
99-->'''Ryan Lavery:''' I love the smell of power in the morning.\
100'''Kendall Cambias:''' Well, good morning, Mr. Chairman. Your title fits you almost as well as that suit.
101* ''Series/{{House}}'', after the title character gets the last clue he needed to prove his diagnosis right from smelling the patient's bra:
102-->'''House:''' I love the smell of pus in the morning. It smells like... victory.
103* ''Series/MythBusters'': Just before the duo's first experience with New Mexico Tech's rocket sled, the local rocket expert is briefing them on the rockets they'll be using:
104-->'''Rocket expert:''' And if you take a whiff...''[both the expert and Adam do so]''... there's nothing like the smell of rocket propellant in the morning.
105[[/folder]]
106
107[[folder:Video Games ]]
108* ''VideoGame/TeamFortress2'':
109--> '''Soldier:''' I love the smell of a kicked ass in the morning.
110* ''VideoGame/{{Overwatch}}'':
111--> '''Soldier 76:''' I love the smell of pulse munitions in the morning.
112* ''VideoGame/{{Mercenaries}} 2: World in Flames''
113-->'''Mattias Nilsson:''' I love the smell of roasted rainforest in the afternoon!
114* ''VideoGame/DestroyAllHumans'':
115-->'''Cryptosporidium:''' Man, I love the smell of presidential brains in the morning.
116* ''Videogame/DukeNukem: Time to Kill'':
117-->'''Duke Nukem:''' I love the smell of bacon in the morning.
118* ''VideoGame/DukeNukemManhattanProject'':
119-->'''Duke Nukem:''' I love the smell of burnt crap in the morning.
120* ''VideoGame/Deadpool2013'':
121--> '''Deadpool:''' I love the smell of pancakes in the morning. Smells like...victory! (chuckle)
122* ''VideoGame/StarCraft and VideoGame/StarCraftII'':
123-->'''Firebat:''' I love the smell of napalm.
124* ''VideoGame/SpiderManShatteredDimensions'':
125-->'''Deadpool:''' I love the smell of burning superhero in the morning. Smells like...bacon.
126* ''VideoGame/QuestForGloryII'':
127-->I love the smell of victory in the morning... It smells like... sweat. No, no... oregano... nooo... [[ShapedLikeItself like Victory]]! Yea Victory!... Yea! Yea! That's the ticket.
128* ''VideoGame/TalesOfMonkeyIsland'':
129-->'''Guybrush:''' I love the smell of treasure in the morning.
130* ''VideoGame/UltimateMarvelVSCapcom3'':
131-->'''Rocket Raccoon:''' I love the spell of napalm in the morning.
132* ''VideoGame/Uncharted2AmongThieves'':
133--> '''Nathan Drake:''' I love the smell of propane in the morning.
134* ''VideoGame/Spyro2RiptosRage'':
135-->'''Master Chef:''' Mmm, I love the smell of turtle soup in the morning... Heh heh...
136* ''VideoGame/{{Bully}}'': A variant.
137-->'''Mr. Burton:''' Ah, dodgeball. How I love the sound of boys crying in the morning.\
138'''Mr. [[PunnyName Slawter]]:''' Ah, I just love the smell of formaldehyde in the morning.
139* ''VideoGame/BattleTech'':
140-->'''Trainee 1:''' I love the smell of coolant in the morning... It smells like victory!\
141'''Trainee 2:''' [[SubvertedTrope Coolant is toxic.]] [[OhCrap If you can smell it you're probably going to die.]]
142* In ''VideoGame/TheLegendaryStarfy'', the description for the Sea Swabbie toy mentions that "This pirate loves the smell of seaweed in the morning."
143* ''VideoGame/Injustice2'':
144-->'''Red Hood 1:''' Ah, the smell of gunpowder.\
145'''Red Hood 2:''' You can't smell with a mask on.\
146'''Red Hood 1:''' Upgrade your gear, poseur.
147* ''[[VideoGame/CommandAndConquerRedAlert2 Command and Conquer: Yuri's Revenge]]'':
148-->'''Gattling Tank:''' I love the smell of gunpowder.
149[[/folder]]
150
151[[folder:Stand Up Comedy]]
152* Creator/EddieIzzard (as the WWII US Cavalry): "I love the smell of Europe in the morning!"
153[[/folder]]
154
155[[folder:Webcomics]]
156* ''Webcomic/TheOrderOfTheStick'':
157-->'''Vaarsuvius:''' I love the smell of bat guano in the morning. Smells like... victory.
158* ''Webcomic/QuestionableContent''
159-->'''Hannelore:''' Do you smell that? Fabric cleaner, son. I love the smell of fabric cleaner in the morning.
160[[/folder]]
161
162[[folder:Web Original]]
163* [[https://www.youtube.com/watch?v=kXraSkgssFk HISHE's parody of Avatar]] features Quaritch saying he loves the smell of CGI in the morning.
164* WebVideo/YuGiOhTheAbridgedSeries episode 14.
165-->'''Joey:''' I love the smell of card games in the morning.
166[[/folder]]
167
168[[folder:Western Animation]]
169* ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius'': At the beginning (and end) of the episode "Sorry, Wrong Era", Sheen says "I love the smell of banana in the morning" while making milkshakes with his friends.
170* ''WesternAnimation/TheLionGuard'': "Babysitter Bunga" opens with Reirei saying, "I love the smell of zebras in the morning."
171* In an episode of ''WesternAnimation/{{Recess}}'' where the class is taking a field trip, Ms. Finster comments "I love the smell of diesel in the morning."
172* An inversion from the ''[[WesternAnimation/SabrinaTheAnimatedSeries Sabrina's Secret Life]]'' episode "At the Hop":
173-->'''Salem:''' Yuck! I hate the smell of brimstone in the morning. ''(jumps, opens window and sniffs)'' Yeah.
174[[/folder]]
175
176[[folder:Real Life]]
177* A group of Revolutionary War re-enacters [[https://www.youtube.com/watch?v=MtqufzEFCzw#t=6m39s featured]] on ''Series/PennAndTellerBullshit'' do a near-verbatim version of the beginning and end of the excerpt in the page quotation.
178-->''I love the smell of gunpowder in the afternoon, it smells like victory.''
179* Jack Thompson a MediaWatchdog whose hatred of video games cannot be described with words, said of his liberal opponents "I love the smell of burning gamers in the morning."
180[[/folder]]

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